May 10, 2017 Brett Singer

Working with a Video Production Company

A list of things you can expect when you hire a video production company

So, you want to add video to your business’s marketing strategy, but you aren’t sure where to start. Don’t worry, you are not alone. According to HubSpot’s 2016 “State of Inbound” report, 48% of marketers plan to add YouTube to their content strategy in the next year. However, most marketing teams don’t have the experience, finances or manpower to effectively operate a full-scale video department. This is why teaming up with a video production company is an avenue worth exploring. Before you Google “best video production company near me,” read up on what to expect once you land on your final decision.

Four things to look forward to when you hire a video production company

  1. Someone to take care of the logistics
    Teamwork makes the dream work, and everyone involved in the video production process has an integral role that contributes to the overall success of the project. When it comes to taking care of the logistical side of things, leave it to the people behind the camera to hammer out the nitty-gritty details. Trust us, they’re going to be really good at it. Your job at this stage of the process is to be ready to articulate what story you want to tell and how you want to tell it. The production team will have great input and feedback, and before you know it, you’ll be ready to film.
  2. All the equipment you could ever need
    According to Buffer, 43% of marketers said they’d create more video content if there were no obstacles like time, resources, and budget. This is one of the best parts about working with a video production company. Not only do you have access to every piece of pre and post-production equipment you could ever need, you don’t have to lift a finger when it comes to learning how to operate the machinery. This saves companies a lot of of money because they don’t have to front the cost of buying or renting the equipment themselves. Now you have extra dollars in the budget to make more videos!
  3. Years of industry experience and expertise
    Now this is really the best part about working with a video production company. There will be an expert on every aspect of film-making, working alongside you throughout the production process. This means you get to take a step back and let the pros do their thing. That level of mutual trust is what really gets the creative juices flowing on set, and is—in our minds, at least—a non-negotiable when zeroing in on a potential partnership.
  4. Great ideas you probably wouldn’t think of
    Since you’ll be working with a bunch of video nerds who make cinematic masterpieces for a living, they are going to have some ideas you wouldn’t normally think of. We call it “thinking outside the video”. It could be anything from adjusting a camera angle or utilizing one style of video over another—it’s really important to be open to suggestions and combine their video savvy with your marketing savvy to make something awesome.

We’ve produced a lot of videos over the years, and we truly believe that finding a production company that understands your vision—not to mention a handful of people you feel like you could get a beer with—is the way to go. If you’re looking for a team of video enthusiasts to help put your storyboard into motion, take a look at the work we’ve done and then give us a shout so we can show you first hand what it’s like to work with an award-winning video production company.

Tagged: , ,