September 6, 2017 Brett Singer

How Does 360 Video Work, Anyway?

A crash course in the cutting-edge technology that’s changing the way people think about video

What’s 360 Video?

360-degree video has transformed the way people capture and share their world. Using multiple lenses to simultaneously record everything around them, these high tech cameras create interactive movies that viewers can interact with in real time. The technology is relatively new, but 360 videos have already gained enormous popularity. They’re more interactive and engaging than static videos or photos and they let viewers independently control what they see.

Hundreds of these videos are uploaded to Facebook daily, and they’re garnering millions of views every day.  It’s never been easier to make 360-degree videos, easier to share them, and a lot easier to watch them. Here’s what you need to know about the medium before you dive in.

There’s (Not Really) An App For That

Developers have created apps that make it easy to create 360 photos (or panoramas) by taking multiple photos and “stitching” them together. One app, Splash, will even allow you to combine photos and short clips into a video so you get a 360-video-like effect. But because true 360 videos need a camera with multiple lenses, you won’t be able to put one together with just a single-lens phone and app.

Finding the Right Camera

There are many 360-degree cameras, and each offers unique benefits. For a hobbyist, a smartphone attachment like the Insta360 Nano can replicate the 360 video effect on a budget. For a high-end camera that will create a truly immersive 360 experience, production companies spend thousands upon thousands of dollars on the most cutting-edge tech. If you need a crystal-clear, professional video, consider partnering with a professional team that has the experience and the highest quality equipment.

Where To Share

Many social media sites like Facebook and Twitter support 360 videos, and you can share these videos on video-dedicated sites YouTube and Vimeo. In fact, Facebook and YouTube even support live streaming for 360-degree videos that your viewers can watch and interact with on their phone, tablet or computer.

The Tough Stuff

Once you’ve shot your 360 video, editing those multiple views together—or navigating the inescapable blind spots produced by a spherical camera lens—is the most challenging and specialized part. Without 360-specific training, it can be difficult for a hobbyist to self-teach. But we can help with that.

Thinking of making a 360-degree video? Check out our a guide to decide if a 360-degree video is right for you—then reach out to Bottled Rocket Media’s team, and we’ll help with everything you need to make your immersive video project pop.

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