December 20, 2017 Brett Singer

Why Videographers Are A Must-Have At Your Upcoming Event

Videographers turn the special moments at your event into valuable promo content that will last a lifetime

Having a videographer record your company’s events means you’ll be able to commemorate that occasion—and leave with a wealth of future marketing material. A video producer will capture the special, fleeting moments of magic at your events, whether they’re charity fundraisers, store openings, press conferences, galas or more. Those videos can be shared online for an immediate connection with your audience, and then revisited in the future to show off what your brand can do.

A One-Day Event, A Lifetime of Material
Don’t think of a video as a one-off medium: A single video that’s crafted well can be shared again and again online, making it a formidable marketing investment. This 360-degree video of the 7-Eleven City Slam we made for Intersport is just as entertaining and shareable now, and it’s still being viewed and bringing new fans to the brand long after the party is over. When you’re planning to shoot any single video, think about how you can use it in the long term. Working with the same video team at multiple events will build a library of footage that can help you tell your story.

Today’s Event Supports Tomorrow’s
Shooting video at your current event means you’ll have footage to promote the next one. If there’s something you host annually or frequently, having a backlog of material from the actual shindig will always be better than stock photos or video. You can show your audience exactly what to expect from this year’s party—and exactly how much fun they’ll miss out on if they’re on the fence about participating.

Having Video Gives You Options
Videographers can do much more than document the happenings at your events. We always make a point to talk to our clients beforehand how to maximize our time while we’re there. When you’re surrounded by clients, it’s a great chance to record testimonials that you can feature in a future ad, or sit down with key staff members for an interview that’s been hard to schedule. An experienced videographer will also identify and capture special moments on the fly. That means if something exciting happens—like a big donation at a charity event or a surprise marriage proposal—you can rest assured that it will be captured as a shareable marketing moment for your team.

If you have a company event coming up, booking a film team should be on your to-do list. Contact Bottle Rocket Media to learn how we can turn your special occasion into a wealth of marketing opportunities.

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