January 23, 2018 Siobhan Summers

Video will still outperform other formats in 2018

‘I love creating partnerships; I love not having to bear the entire burden of the creative storytelling’  – Steven Spielberg

We love this quote. Creativity is a process and a collaboration and an exciting journey. The opportunities for creativity in storytelling are endless. Last year we got to collaborate with awesome clients to help them tell their stories through video. As we said a year ago, video was marketing’s “it girl” and it looks like she’s not slowing down anytime soon.

Video will still outperform other formats in 2018. That’s why we’re so looking forward to what this year has to bring and what stories we get to tell.

This year we’ll see that storytelling through video will have an increasingly powerful consumer reach and it’s no surprise. Take a look at some of the great stories that impressed us in 2017

  • Audi produced a this poignant, emotional ad. (Is it dusty in here?)
  • And talk about creating a connection, look at this piece from Ancestry.com.
  • Remember, your videos don’t have to be even a minute long to make an impression. KMart’s short, but sweet insta-video tells a story in 11 seconds.

The most recent statistics show that video content isn’t just effective — the demand for it is growing at an impressively rapid pace. Did you know, for example, that 43% of people want to see more video content from marketers? Or that 51.9% of marketing professionals worldwide name video as the type of content with the best ROI? What are you waiting for? Images are the pathway to human emotions, and emotions govern how people make decisions. It’s science, people!

A well-told visual story can evoke action from your consumer. This is why we do what we do. We make videos. We tell stories. We tell stories through video. Feeling your creative juices flowing? You don’t have to bear that burden alone – we’re here for you!

Bottle Rocket Media will be with you every step of the way. If you’re ready to make a marketing video that packs a punch, get in touch with us today.