Companies and brands continue to focus marketing strategy and dollars into social media efforts. Why? Because that’s where the eyes are. What should you put in front of those eyes? Video. Social media videos are a wildly effective and impactful tactic in content marketing strategy. All eyes are on Snapchat, YouTube, Instagram, Twitter, and Facebook. Social media video marketing is vital for business today because, truth is, consumers like to watch videos more than they like to read text.
Our top 5 Reasons why you should use social media for video marketing.
#1 Videos hold dominance on social media
Here are some stats from Inc.com
- YouTube: More than 5 billion video views are watched each day
- Facebook: Around 500 million people watch Facebook videos every day
- Twitter: 82% of Twitter’s audience watches video content
- Snapchat: says they generate 10 billion video views every single day
When deciding how to grab the attention of your audience, creating social media video is where it’s at.
We’ve heard over and over that visual content is the key to great engagement and these days consumers are deep into social media, so let’s meet them where they are and utilize this space for video marketing. When considering posts for your upcoming Social Strategy Calendar, think video: audiences are about 10 times more likely to engage, embed, share, and comment on social media video content than blogs or related social posts.
#3 Video+Social+Mobile = the cat’s pajamas
Video and mobile go hand in hand. And you know there is a mobile device in those hands. 90% of consumers watch videos on their device. YouTube reports mobile video consumption rises 100% every year. As the number of smartphone users continues to grow, your video audience will too. It’s pretty clear, people love to consume video on the go.
#4 Direct connection with your consumer
There’s no better way to demonstrate your product or service, then to, well, demonstrate it. Video on social media creates an intimate connection to your audience on a daily basis. Its new and fresh, it doesn’t get stale simply living on your website. Keep it short and to the point and you’re winning. Experience matters. As users attention spans shrink, creatives have to pack a punch onto a small package. Make it count.
#5 Track analytics
The beauty of posting your marketing videos on social media is that they have built-in analytics tracking so you can see if your marketing video is performing well, or, more importantly, if it isn’t. This data is marketing gold. It will only help you improve your business.