The Opportunity:

SteelSeries wanted a bold statement to communicate the superiority of the new Siberia V3 headset.

The Solution:

Bottle Rocket partnered with SteelSeries to launch The Siberia Challenge, to prove the superiority of Siberia v3 headset over competitors. The result is a powerful, multinational video series following the drama from eSports gaming bars and pubs throughout Europe and the United States.

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