Travel is a competitive, and often noisy, category. Travelzoo needed an ongoing campaign to break through the chatter with an authentic voice, deepen their relationship with travelers, and further establish themselves as travel experts. So we utilized the ultimate influencer in everything travel—Travelzoo employees.
Each video in the series stars a different employee travel expert as they guide the viewer through sensible and useful travel tips on a variety of topics. By featuring real employees, the series not only boosts Travelzoo’s authority, but adds valuable authenticity to the messages.