When you think of events, what kind of events do you think of? Considering we are back to in-person events, and virtual events are just as popular as ever, it feels like we are less limited by the type of event to host these days. Whether it be concerts, webinars, training programs, onsite or online conferences, there are several types of events to host and market.
Event marketing is a must when getting as much recognition as possible from current or prospective customers/clients. And as I’m sure you already know, event marketing is a powerful tool that can help businesses reach new audiences, increase brand awareness, and build customer/client relationships. Here are five great tips to help you get the most out of your event marketing and witness an expansion of your network. Ready?
1. Develop a strategy
Before you begin any event marketing campaign, developing a clear strategy is critical. Think about who your target audience is and tailor your content accordingly. Ask yourself the following questions:
- Who is the ideal attendee?
- What message do you want to communicate?
- What kind of impact do you want to have on attendees?
- What is the event timeline?
Answering these questions will help you formulate an effective strategy that will resonate with your audience.
2. Set realistic goals
When planning an event, setting realistic, achievable goals is important. Having clear objectives will help you stay focused and keep track of how successful your event has been. For example, goals can include bringing in a certain number of attendees, generating a new lead, increasing web traffic, or educating attendees about your services or products. Be specific with your goals and ensure they align with your marketing objectives. Doing so can measure your campaign’s success and identify improvement areas.
3. Focus on engagement
Make sure that there are plenty of activities at your event that encourage attendance and participation from guests. To keep attendees engaged throughout the event, include interactive elements such as quizzes, competitions, interactive displays, and an area to take photos and provide hashtags for social posting. This not only encourages attendees to participate at the moment, but you can get access to content for future promotions. This will also create a positive experience that they’ll remember!
4. Utilize technology
Technology plays a significant role in event marketing. The use of technology can be extremely beneficial in an event marketing setting, whether it’s using social media channels, offering on-demand sessions, or providing attendees with tablets or phones so they can interact with each other more easily during the event itself. Just recently, while at the Hubspot Inbound Conference in Boston, each attendee was provided an electronic badge making it much easier to check in daily and share your contact information with other attendees. Technology like this builds community and creates a seamless and enjoyable experience for attendees while providing valuable data for future campaigns.
5. Follow up post event
After the event is over, it’s important to stay in touch with attendees. This involves sending out email newsletters or survey forms, following up on conversations you had during the show, and building relationships with attendees through social media channels. This helps to maintain engagement and build a community around your brand. Not to mention, it makes it that much easier to sell more tickets for your next event.
How are you feeling about marketing your next event? By following these five tips, careful planning, and considering all aspects of your event marketing strategy, you can host a successful event that will leave a lasting impression on all attendees!
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