Brands-are-a-plenty, there is no denying that! According to Forbes, an individual is exposed to 4,000-10,000 ads a day! It’s amazing to think that if that’s the case, how in the world are we all getting anything accomplished and how can you as a brand create a video that honors who you are and stands out?
It may seem like an overwhelming project because, well, on a daily basis, most are bombarded with an endless amount of imagery dedicated to purchasing from well-known name brands. Consumers are focused on sharing the best memes, on being informed of the next big thing happening via video or staying in the know on the most relevant news reports on TMZ!
There is an adventure occurring right before our eyes every time we scroll through Facebook, LinkedIn, Instagram and now, TikTok feeds. Not only do you have to immediately capture the attention of the people, but you also have to seize it, then become the chosen one to be shared from an abyss of content. As much as you may not want to admit it, you want your brand to go viral.
We know it. You are awaiting your opportunity to be the “brand to watch” and the one remembered. Although viral success is of unmatched importance, it also comes like a thief in the night, with very little longevity attached to it.
Going viral is an amazing plus, sure, but getting those organic lasting followers is what really counts the most when you are building a brand that will pass the test of time.
It’s time to think about how you can create a video that honors your brand and one that will produce the “it” factor we know all brands are going for. Always keep in mind, quality video content is more likely to go viral, with a side of longevity.
As you begin to really think about what you want to portray when you create a video, all the experts at Bottle Rocket Media are here to help you to see the light at the end of the sometimes-intimidating-tunnel. We will steer you in the right direction – and will do so easily.
Here are a few points to focus on when it comes to creating a quality video that honors your brand.
1. Stop Trying, Just Be
The current world of accessibility has created an incessant need for immediate satisfaction. The social media era has caused an addiction to more likes, followers, and shares, and in turn, so many brands are attempting to create content that is believed to garner more attention. Rather than being authentic to the mission of their company, brands are trying to become the next best thing. This is understandable, for sure, but the reality is, the brands with a priority to be true to their story will create long-lasting brand connections. In this case, we urge you to stop trying and just be. There is no fault in wanting to be the one to watch and the brand to follow, but there is something incredibly special to be able to reflect on a journey and know you made it without being a gimmick and authenticity was at the core of every phase.
Watch the Google Micro-Moments Brand Video – This Has The “It” Factor!
2. Keep Your Video Short
I don’t know about you, but the rest of the world has no patience for anything that takes up too much of their time! What does that mean for you as a brand ready to convey your greatest message ever, via video? Well, it means you really need to be clear about what you want to say. In order to create a short message, you should take some time to contemplate the right things to say and how to establish a link to the right audience. Pull out a sheet of paper or get to typing on your keyboard and ask yourself the following:
- What is unique to your brand?
- What’s important to your business now?
- Do you have a particular product or service you want to sell?
- Who are you trying to sell to?
These responses should provide you with some clear points to tackle and gear you up for the next task!
3. What’s Your Vision For Your Video?
The experience you want your audience to have is meaningful in preparing the visual component of your brand video. Your vision will be the foundation of inspiration as the video creation process begins.
As an entrepreneur, marketing professional, or creative, your perspective of your business is extraordinary, needed, and should be understood by others, but sometimes our thoughts can become confusing. So in an effort to clearly define your incredible vision into tangible thoughts, we recommend creating a list of what you may have in mind.
At the bottom of your list, leave room for a random notes section, and make sure to recall your responses from question #2. Now, get excited to clearly express what you want your brand video to represent to the experts in the video production industry.
You should keep in mind that whatever video production team you select for your brand video, they should be able to get you excited about the process and you should be eager to share in the experience with them.
These are just a few basic points to consider as you get a handle on creating a video to represent and honor your brand. We would love to chat with you about everything from telling a great story to the latest drone technology. From conception to delivery, we love this stuff and can talk about it all day long. To learn more about Bottle Rocket Media and what we can do for your brand, connect with us here.
Cheers to creating a video that honors your brand!