The Toy Industry Foundation engaged Bottle Rocket Media to create a video for the 2016 Toy Fair event in New York City. What better way to explain the importance of toys to kids than to have them do it themselves. Using a custom ring light and our own interitron setup, we were able to capture genuine, heartfelt moments with these kids, looking right into the camera.
CLIENT: Toy Industry Foundation
DIRECTORS: Brett Singer & Dan Fisher
PROJECT DATE: Spring 2016