Bottle Rocket Media: Walk at Home

The Challenge

How do you help loyal fans embrace what’s next, without losing what made them fall in love with your brand in the first place?

For three decades, Walk At Home has cultivated a devoted fitness community centered around one face, Leslie Sansone. As the brand grew, so did its team of on-screen instructors. Walk At Home engaged Bottle Rocket Media to build a social strategy to introduce leads to the community, retain loyal followers, promote new workouts, and drive growth from the new audience.

Walk At Home Goals

Expand reach and followers while keeping a loyal community engaged for the long haul.

**BRM stepped in for a three-month sprint (Feb–April 2026), timed to coincide with a new slate of workout videos, including Walk, Run, Lift®, and 30-Minute Brisk Walks.

Increase Followers & Reach

Grow visibility and following across social media, bringing in new Walkers to increase community growth.

Keep & Deepen Engagement

Strengthen the connection with Walkers, so interest stays strong over the long run.

Increase Content Diversity

Expand the range of content formats and topics to keep the feed fresh week to week.

THE SOLUTION

More Consistency, Variety, and Connection.

We saw every post and email as a chance to grow the community while honoring what already made them loyal. By testing formats and ideas the community hadn’t seen before, we increased engagement for Walk At Home’s audience.

Here’s How We Did It…

IMPACT & RESULTS

What an Intentional Approach Earned in 90 Days.

2.4M+
combined views across Instagram and Meta

24K+
Engagements on Meta

7K+
New followers gained across Instagram and Meta

58K+
unique opens across all three emails

These numbers reflect a community that’s showing up and engaging.

Start Your Project

“It was evident in how you treated the distribution of the content and interactions with Walkers. It was with the utmost care.”

Taja Wilson

Walk At Home Executive Director

The Visual Refresh: Before & After

With a new color theme and consistent design templates, we gave Walk At Home’s Instagram an elevated and cohesive feel.

We didn’t buy attention. We earned it. Within 90 days, we saw:

21K+
Views

+27.8%
Profile Visits

1K+
Interactions

Within 90 days, the results were:

K+

Reel and Post Views

Accounts reached across Instagram

The average monthly follower growth rate

Vanity metrics are easy. We told a story of real engagement, reach, and impact.

Start Your Project

“To work on this project, I had to imagine myself as a Walker. Once you see the brand that closely, it becomes clear that results come from listening to what this community already valued and giving them more of it.”