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How To Create Animated Videos The Smart Way

Have you ever scrolled through social media and noticed that all your favorite big brands promote themselves through animated video content? Videos have defined the marketing landscape and firmly cemented their status as one of the most impactful marketing tools. No wonder social media is flooded with animation videos as professionals are aiming to grow their business by trying to capture the attention of customers and make their websites more appealing.

According to Forbes, websites that incorporate videos get 41% more traffic than the ones that don’t. Sounds promising right? We have put together a comprehensive animation process below that provides all the necessary guidelines that will take your animation video to the next level.

1. Research

The purpose of every impactful and well-made video is to bring a  vision to life that will fulfill your needs. It is imperative to collect as much information about your target audience before starting the video animation creation process. When you do thorough research, you will be enlightened about expectations, the kind of video content to generate maximum traffic, and you will understand what your competitors are offering. A video production company will communicate with you, provide a plan, and get your approval before starting the animation process.

2. Write the best script possible

A good script acts as a blueprint for your animation video, to ensure you incorporate all the elements essential to delivering the right message to your target audience. You need a script that not only evokes strong emotions but also adds to the visual experience you aim to create.

Before the script is completed, work with your video production company team  to make sure you have clarity on the following questions:

3. Create a storyboard for your animation video

In simple terms, a storyboard is a visual script of the video which provides a scene-by-scene depiction of how the story will play out. Storyboards can be hand-drawn or constructed with the help of software like Storyboarder. The storyboard is crucial to the creation of the animated video as it guides the designer, voiceover artists, and animator to design the background, characters, and create smooth transitioning within the animation. It also allows you to envision the final video before you start the creation process.

4. Pick the right animation style

At this stage of the process, the designer’s work follows the guidelines of the client, further visualizing the story and adding the element of style to the video. This stage facilitates in helping you to envision the final video better. It is comparatively easier and cheaper to work on alterations at this stage than during the animation stage. Think of it as a colored storyboard featuring customized, colored images, along with detailed backgrounds, well- defined character designs, illustrations, and text that will appear in the final video.

5. Tell your story

This is the last stage in creating the animation video process, and there are two ways you can go about it. First is telling your story through voice-over or including lines of text inside the video. Whatever medium you choose, it must enhance the quality of the animated video and not take away from its credibility. If you opt for voice-overs, you can record it yourself or hire professionals to find the correct talent to deliver your messaging perfectly. who are affordable and deliver within the allocated time frame. 

6. Animate your video

In the animation stage, your 2D animation finally starts taking shape after you add movement to your story, thus bringing it to life. Video animation is a time-consuming process, and it only makes sense to allocate a good chunk of time to the animator for them to get into the necessary creative zone.

Animators are integral parts of the animation process because they bring characters, objects, and backgrounds to life from mere sketches. They also synchronize voiceover with the video completing the animation process. If you can find a video production company that specializes in all steps of the animation process, it will definitely alleviate your worry and time. 

7. Select the right background music

The right background music will strike an emotional chord with the audience, serving as a perfect garnish on top of a delicious cake. The right music score blends everything harmoniously, taking the story to another level. However, selecting the right music track can be tricky, with people not just selecting the wrong track, but also unknowingly using copyrighted work.

Here are a few bits of advice that will help you navigate the unchartered territories of selecting the ideal background score better.

  1.       Select background music suitable for your buyer’s demographic.
  2.       Do not use other people’s copyrighted music.
  3.       Experiment with the music and choose the one that serves the video best.
  4.       Select the music that evokes the right emotional quotient.

Creating animated videos can be a long process, but finding the perfect video production company that knows animation, and can create your ideal animated video is more than worth it to hire them!

We would absolutely love to tell your story. Your brand story. Your product story. The story that matters to your clients and consumers! Connect with us to create your branded motion graphic services video.

Animated Videos for Business

The creative edge of animated videos

Videos are only effective when properly executed. Any business or individual could have a fantastic story to tell, but if they don’t have an engaging way to tell it, the results could be lackluster. Case in point: A study published by Microsoft found that the average consumer’s online attention span is eight seconds. You read that correctly: Eight. Seconds. With so much to say and so little time to hook an audience, marketers are turning to animation to bring their most abstract ideas to life. And it’s working.

Spotlight on Animated Videos for Business

What are animated videos?

Sometimes referred to as “motion graphics” or “motion design,” animated videos look cartoon-ish, and they’re perfect for capturing ideas that are tricky to articulate with live footage. Animation is the abstract thinker’s paradise, and it works for almost any genre of video. We’ve seen animated videos on websites, social media, HR training videos, explainer videos—the list goes on. Dropbox uses animation to visualize its product’s file sharing capabilities, a concept that could be hard to wrap your head around without some outside-the-box thinking (pun intended). Even Pinterest used animation in one of its original explainer videos.

Why are animated videos effective?

Besides being attention grabbing, animated videos are effective because they appeal to everyone, they’re easy to understand, and they’re super versatile. Between the unique characters one can create and the unlimited variety of bold color schemes, animation is intriguing, and it fills a gap regular live-action videos simply can’t. It’s imaginative, quirky, and viewers can’t help but stick around to see what happens next.

Why are animated videos worth it?

The point of video is to tell a story that resonates with a target audience and compels them to ask for more information and take action. Animated videos give marketers unlimited creativity, and that means no idea is too wild or too “out there”. Plus, you don’t have to deal with scouting locations or finding actors, which can help cut down on costs.

Our work with and the Make Every Vote Matter video


When we were asked us to explain the electoral college via video, we knew animation was the way to go. Not only is the subject matter not cut out for live footage, we also needed to keep the audience’s attention for the duration of the video if we wanted to get the point across. That’s a tall order given our eight-second attention spans. We were able to create a short, animated social studies lesson that was informative, educational, and evergreen. Check it out and see if you learn something new.

If you’re totally sold on animated videos—because let’s be real, you should be—we should talk. We are big fans of using motion design to tell a better story, and we would love the opportunity to work with you on your next video project.

So are you ready to get started?

Bottle Rocket Media specializes in video production and motion graphics services. Connect with our team to create a brand story that is entirely your own and makes an impact!