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What Is A Masterclass and How To Create Your Own

Remember when going to class meant sitting in a room with a bunch of other students? Well, that way is truly old school. Online education has taken a great leap forward and the masterclass format is upon us. Let’s talk about how you can create your own education series.

The new-age way of composing lessons in a masterclass format is here, and you must join in on the fun.  We are here to help with the process!

What is a Masterclass?

To quickly introduce you to the new way of doing things, let’s just say, the internet has made space for “experts” in all genres of life a way to deliver a message, lesson(s), and expertise through a new video program called….you guessed it, a masterclass! 

A masterclass is a segment, typically 2-5 hours long, or a series of content spoken from person to audience through a camera. It is script-based, educational storytelling, presented in a conversational tone so it’s interesting, relatable, and easy to digest. 

There are several modes in which a masterclass can occur, but pre-recorded, high-quality video content with the right kind of mood should be the main focus. The various ways in which you can present your idea, lesson, or educational material can fall into the following:

You can also combine all of the above into what could become more of an online course or an explainer video. 

The idea of creating your own masterclass is beneficial because it is not limited to a classroom. With video content as the teaching medium, your options become less limiting in reach and potential visibility. 

Who Is Your Masterclass Audience

Before you go about producing your own masterclass, make sure to consider how you plan on using your footage. Take note, most masterclass content is used for broadcast television (Oprah’s Masterclass) or for online use like masterclass.com; accessible by purchase only. 

It is extremely important to have an understanding of who your target audience is. We suggest asking yourself the following questions to gain the needed info:

Write down the responses to all of the questions above and cater to your production and marketing needs around your target audience. Remember, your goal is to have your production shared and utilized by the appropriate parties. 

What Is Needed To Create A Masterclass

There are a few things that really matter when deciding on creating a Masterclass and ensuring it is successful. Once again, we suggest asking yourself the following questions and take note of your answers. 

  1. Do you have the right talent? You may have a desire to be the person teaching or you may have someone else in mind that has expert advice and experience to share. Figure out who can deliver the message to your target audience effectively or cast the right talent if needed. 
  2. What is the lesson to be taught? The lesson will be the main piece of the puzzle so confirm the lesson is needed and is designed to establish an outcome your audience indeed wants. 
  3. What is the mood you want to share? The setting matters so determining the mood you desire your audience to feel will help in determining the best setting and camera angles to accomplish your goal and will dictate the messaging. 
  4. Have you connected with a video production team? Visually, you want your Masterclass to stand out. The right video production team will listen to your vision, write the script, select the setting, find the talent, create the emotional appeal via video, and edit the footage to represent exactly what your vision is.

Mainstream Masterclasses tend to feature individuals we are familiar with, have grown to love, and we appreciate their work so listening to their experiences seems easy enough. if you pay close attention, masterclass footage is filled with simplicities, but the delivery is poignant because of the creativity and professionalism. From the individual speaking, the attire, the background music, and setting,  and the camera angles, the message becomes amplified, and the audience listens intently. This, my friends, is behind-the-scenes work at its best!

There is a real opportunity for you, your company, and your expertise to be shared to inspire success for the members of your audience. If you haven’t heard it before, you are unique, and your story is worth sharing, you just have to do it in the right way. 

Start your project with a team passionate about delivering the best story in an unmatched way. Connect with the Bottle Rocket team for all your Masterclass needs. From concept to delivery, we love this stuff and can talk about it all day long. To learn more about Bottle Rocket Media and how we differ because of our Rocket Sauce, connect with us on Facebook, Instagram, and LinkedIn!

How To Create Animated Videos The Smart Way

Have you ever scrolled through social media and noticed that all your favorite big brands promote themselves through animated video content? Videos have defined the marketing landscape and firmly cemented their status as one of the most impactful marketing tools. No wonder social media is flooded with animation videos as professionals are aiming to grow their business by trying to capture the attention of customers and make their websites more appealing.

According to Forbes, websites that incorporate videos get 41% more traffic than the ones that don’t. Sounds promising right? We have put together a comprehensive animation process below that provides all the necessary guidelines that will take your animation video to the next level.

1. Research

The purpose of every impactful and well-made video is to bring a  vision to life that will fulfill your needs. It is imperative to collect as much information about your target audience before starting the video animation creation process. When you do thorough research, you will be enlightened about expectations, the kind of video content to generate maximum traffic, and you will understand what your competitors are offering. A video production company will communicate with you, provide a plan, and get your approval before starting the animation process.

2. Write the best script possible

A good script acts as a blueprint for your animation video, to ensure you incorporate all the elements essential to delivering the right message to your target audience. You need a script that not only evokes strong emotions but also adds to the visual experience you aim to create.

Before the script is completed, work with your video production company team  to make sure you have clarity on the following questions:

3. Create a storyboard for your animation video

In simple terms, a storyboard is a visual script of the video which provides a scene-by-scene depiction of how the story will play out. Storyboards can be hand-drawn or constructed with the help of software like Storyboarder. The storyboard is crucial to the creation of the animated video as it guides the designer, voiceover artists, and animator to design the background, characters, and create smooth transitioning within the animation. It also allows you to envision the final video before you start the creation process.

4. Pick the right animation style

At this stage of the process, the designer’s work follows the guidelines of the client, further visualizing the story and adding the element of style to the video. This stage facilitates in helping you to envision the final video better. It is comparatively easier and cheaper to work on alterations at this stage than during the animation stage. Think of it as a colored storyboard featuring customized, colored images, along with detailed backgrounds, well- defined character designs, illustrations, and text that will appear in the final video.

5. Tell your story

This is the last stage in creating the animation video process, and there are two ways you can go about it. First is telling your story through voice-over or including lines of text inside the video. Whatever medium you choose, it must enhance the quality of the animated video and not take away from its credibility. If you opt for voice-overs, you can record it yourself or hire professionals to find the correct talent to deliver your messaging perfectly. who are affordable and deliver within the allocated time frame. 

6. Animate your video

In the animation stage, your 2D animation finally starts taking shape after you add movement to your story, thus bringing it to life. Video animation is a time-consuming process, and it only makes sense to allocate a good chunk of time to the animator for them to get into the necessary creative zone.

Animators are integral parts of the animation process because they bring characters, objects, and backgrounds to life from mere sketches. They also synchronize voiceover with the video completing the animation process. If you can find a video production company that specializes in all steps of the animation process, it will definitely alleviate your worry and time. 

7. Select the right background music

The right background music will strike an emotional chord with the audience, serving as a perfect garnish on top of a delicious cake. The right music score blends everything harmoniously, taking the story to another level. However, selecting the right music track can be tricky, with people not just selecting the wrong track, but also unknowingly using copyrighted work.

Here are a few bits of advice that will help you navigate the unchartered territories of selecting the ideal background score better.

  1.       Select background music suitable for your buyer’s demographic.
  2.       Do not use other people’s copyrighted music.
  3.       Experiment with the music and choose the one that serves the video best.
  4.       Select the music that evokes the right emotional quotient.

Creating animated videos can be a long process, but finding the perfect video production company that knows animation, and can create your ideal animated video is more than worth it to hire them!

We would absolutely love to tell your story. Your brand story. Your product story. The story that matters to your clients and consumers! Connect with us to create your branded motion graphic services video.

Start Your Marketing Initiative With Video Production Services

It’s 2022 and you are planning for this year, and beyond.  You know you are ready for something different. Something authentic. Something undeniable. Something memorable. 

Your current marketing efforts may be running smoothly or they may be at a standstill but that doesn’t matter.  You have ideas that somehow need to be implemented. Your team is relying on you to bring forth the goods and to basically cause an eruption of impact with your current and prospective customers or clients. 

We say, why not start your next marketing initiative with video production services?

It’s ok. You don’t have to be super sure of the direction to get started. You don’t even have to have a solid plan in place, because we get it – it can become very overwhelming. We just suggest you follow the Bottle Rocket Media (BRM) steps below. 

Why Choose Video Production Services?

Why not? Like seriously! The age of boring content is long gone. Consumers and clients alike need information and instruction, but in a way that fields emotion, memory, and infuses an urge that you will solve their problems. I don’t know about you, but video surely does this better than any other marketing technique. If you haven’t noticed lately, a combination of marketing formats is favorable but when was the last time you made a purchase that wasn’t influenced by a video you watched?   According to Smartinsights.com, sourced from MultiVision Digital, customers are 64% more likely to buy a product if they watch a video product first.   

Seriously, let’s tackle this notion. If you go to make a purchase for most items on Amazon even, scroll through the thumbnail of marketing images, lo’ and behold,  a play button will be present on the last slide with, you guessed it, A VIDEO! 

Some videos are motion graphics, with text and animation, some are with talent expressing their pleasure with the product, or talent will even show first-hand how-to-use an item! The point here is, brands know. They get it. You need to share the experience of your product or service through video content. 

Not to mention, video content can be used EVERYWHERE! Instagram, Youtube, TikTok, Facebook, Linkedin, Amazon, email campaigns, even text messages – this is NOT BY ACCIDENT! Don’t just be a fly on the wall watching. Be a part of the action and start your marketing initiative with video production services. It’s your time!

Select The Right Video Production Team To Help

Do your due diligence at this point. Get some referrals from friends, colleagues, or family. Use Google to your advantage and do the research. Fill out some contact forms, read some reviews, watch previous videos from multiple video production teams, get some proposals, and connect with the teams to see if your vision fits well with theirs. The goal is to make sure you match with a team that is experienced, creative, passionate about their craft and they come with the ideas that get you thrilled! Talk vision, needs, goals, and of course budget. Be open to spending, reasonably, of course, to get the results you desire.

Release Your Content

There are many phases to go through once you hire your selected video production team, sure! The right team will guide you, walk you through the process, and cater to your needs through creativity and results. When you reach the phase of approval and completion  – it’s time to release your content!

Do so strategically. Have a marketing plan and a schedule. Discuss it with your team. Ask yourself the following:

When you have all that down and ready to go —Share, share share!!

We would absolutely love to tell your story. Your brand story. Your product story. The story that matters to your clients and consumers! Learn more about video production services, and connect with us to get your project started