Your video should
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Bottle Rocket Media Announced as a 2021 Local Excellence Award Winner by UpCity!

Bottle Rocket Media Announced as a 2021 Local Excellence Award Winner by UpCity!

For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommendability, giving UpCity the confidence to recommend them to the more than 1.5 million businesses that visit their site. 

Each year, UpCity analyzes and scores more than 70,000 service providers based on their UpCity Recommendability Rating and acknowledges the top national and local providers with an UpCity Excellence Award. The results are in, and Bottle Rocket Media won!

We are ecstatic to announce that the Bottle Rocket Media team has been recognized as one of the top B2B service providers of 2021 in the Chicago area by UpCity! 

Bottle Rocket Media is a Chicago-based, nationally serving video production company specializing in traditional video and motion graphics, groundbreaking 360 virtual reality production, and everything in between. We partner with brands, agencies, and businesses to make an impact through video.

Dan Olson, CEO of UpCity, had this to say about Bottle Rocket Media:

“When you work with Bottle Rocket, you work with creatives who have won Emmys and worked with Oprah, so it is no wonder why they have achieved this award. Congratulations to the Bottle Rocket Media team for winning the 2021 Local Excellence Award!”

This recognition has been driven in large part by our stellar review rating on UpCity. Here are a few of our favorite pieces of feedback we’ve received from our incredible customers:

“All stakeholders were satisfied with the final video. They were responsive and attentive, completing the multitude of edits that were requested throughout the project. The team demonstrated its flexibility in working within a set budget. They were successful, taking on a larger project than usual.”

-Ben-Hur Uribe

“Of all video production teams that I’ve worked with in my career, Bottle Rocket is always my go-to team, whether I need traditional corporate or instructional video, or an innovative, cutting-edge solution. They are trustworthy, the highest quality, a dream to work with (no crazy egos), and flexible enough to work within my company’s parameters and budget.”

-Jennifer Faris Severns

At the heart of Bottle Rocket Media, is creating stories. We love using the visual medium to present a point of view that can change lives. That is why we are so excited to work with each and every customer because their brand brings a new story that we can share with the masses. Thank you to the UpCity team and our Bottle Rocket Media customers over the years for this tremendous award and honor.

The Bottle Rocket Media (BRM) Video Production Process

As a brand, it is becoming increasingly important to maintain relevance in a world filled with so much access, so many options, and an abundance of competition. You have to move with the times, not against them. Video has become the most compelling format for entertainment filled with storytelling, information, and memorable content.

Do you have video content loaded on your drive ready to be launched when needed? Is your YouTube channel filled with videos representing your mission, your brand story, your product, or all of the above? To stay afloat, you have to have content these days, because content builds relevance, and video, if you didn’t know it already…is king. Think Zoom, TikTok, Instagram Reels, and Facebook Stories; video is where it’s at. 

As you get ready to start your project, we are here to share what to expect when you hire us as your video production team. 

Read on to learn more about our process. 

At Bottle Rocket Media, almost all of our projects flow the same way, regardless of storytelling style or content. 

1. MEET WITH US

Our projects always start with a creative kickoff meeting which allows us to get to know one another more, discuss the project in detail, collect preliminary information, and learn more about your messaging goals.  We will take this information back to our team and discuss, following up with more questions as we formulate a plan of attack, refine our creative approach, and begin to bring your ideas to life.  Get to know more about our team here

2. CREATIVITY TIME

Creative discovery and exploration is a crucial period after the job is awarded and before serious planning begins. We will discuss your ideas, present our own (when appropriate) and really dig into the message and how best to tell it.

PRODUCTION TIME

Pre-production is a time of weekly check-ins and constant communication surrounding casting, locations, scheduling, and more.  We will also flesh out the visual style during this time, create storyboards, shot lists, and style frames, and create a production outline matching your vision.  For documentary-style productions, this is also a time for us to conduct pre-interviews with on-camera participants.

Production.  All creative elements have been approved at this point in the process, and we start creating/shooting the elements.  The production phase might involve a camera crew shooting footage we need to tell the story, or it might mean our motion designers, animators, and editors get to work. 

In the Post Production phase, we assemble all elements to create the first version of the video(s) as planned.  Editorial, motion design, color correction, music, audio mix, and finesse will take place during the predetermined post-production schedule. Once the video(s) is approved, the final files are delivered to you in any format you desire.

3. ARE YOU READY?

The BRM team is adamant about making the production process from beginning to end as seamless as possible and not to mention, a good time! We understand the decision to deliver your brand message in video form is important, and the team takes our jobs especially seriously. We enjoy working with our clients, becoming friends, and working side by side to create exactly what you have envisioned and more!

We would love to chat with you about everything from telling a great story to the latest drone technology. From concept to delivery, we love this stuff and can talk about it all day long. To learn more about Bottle Rocket Media, all of our video production services, and how we differ because of our Rocket Sauce, connect with us on Facebook, Instagram, and LinkedIn!

3 Questions To Ask Before Producing A Virtual Event Video

The demand for video continues to grow. Change in the tech world is occurring more rapidly than ever before and the goal for any business should be to stay ahead of the curve or at least ride with the trends, not against them. Virtual events are becoming the standard these days, and if we are all honest with ourselves, they will not be going away anytime soon. 

We’ve all seen events rescheduled, only to be postponed, and transitioned into a virtual event! Are you in the same boat? Maybe you had an in-person event planned, now, you are stuck with trying to reschedule and replicate your initial vision into a virtual event experience. Or maybe you have been considering hosting a virtual event for your brand and company, and you simply do not know where to start.

We get it. This blog will help to guide you in the right direction.  

For starters, we suggest taking some time to review 3 questions to ask before producing a virtual event video below!

1. What Content Should You Share In A Virtual Event?

Here’s the good news.  Compared to an in-person event, virtual events rarely have a limit on attendance and exposure, because location and capacity are no longer an issue, and this is a major plus. The reality is though, this means you should be even more cognizant of the type of content you select to include. 

Bottle Rocket Media and Virtual Event Production Blog

Releasing just any type of content isn’t going to get you the results you want, so you have to be aware of what your audience’s needs and wants are and how you can meet them where they are in a way that is captivating.

In determining your content selection, make sure to understand that virtual events have to be even more clear and concise. The goal is to maintain the attention span of your audience long enough to get your point across. Remember, this isn’t like an in-person event where if one of your audience members walks out unsatisfied they will be noticed,  potentially embarrassed, or worse causing a flow of others to do the same. 

With virtual events, people can be in, then out without hesitation. With interesting content, you will prevent people from choosing to exit – virtually!. Not to mention, the more you keep your audience engaged in your virtual event experience, the more likely they are to share and discuss post-event, and this, my friends is what creates an increase in business!

2. What Format Will Be Best To Deliver Your Brand Message?

The real excitement around virtual events is discovering the various ways to get your point across and making a decision on the most fitting format to best deliver your brand message. I bet you are wondering, well what do you mean by format? It may be surprising, but practically everything that can occur in person (minus the in-person camaraderie – duh!) can be done through a virtual event experience. 

The tools, the means, and formats available almost seem endless! Think workshops, masterclasses, entertainment filled with DJs, or live music. Or break out of what may be your norm and implement an explainer video with motion graphics and voiceovers. Get your audience engaged by making connections via chat if you decide to use Zoom or a similar platform. The intent here should be to get a handle on what will make the most sense for your brand. 

Lastly, ask yourself the following and final question!

3. Are You Ready?

This is the most important question to ask yourself during the virtual event production experience decision-making. Are you ready?! Are you prepared to embark on a new journey that may be unknown territory for you? It may be a major transition, a challenge to tackle, but are you ready to step out and create content alongside the right partners that will steer you in the right direction? The content creation process should be exciting and fun, and creating compelling content that can be shared post your virtual event experience should get you even more excited. 

Bottle Rocket Media and Virtual Event Production Blog

This is the time to connect with the video production experts that not only have the experience in the world of video but in producing events through video too! 

Connect with a video production team that will:

If you have a virtual event video production question and are looking to create a virtual event that cuts through the clutter and makes an impact, connect with us. 

From conception to delivery, we love this stuff and can talk about it all day long. To learn more about Bottle Rocket Media and what we can do for your brand, give us more info on what you are thinking here. 

 

Shooting in Tongues, Vol. I: Help You Gab With the Crew (A-M)

Shooting in Tongues, Vol. I: Video Vocab to Help You Gab with the Crew

No question, the entire video production world shares a language all its own. At Bottle Rocket Media, we find ourselves constantly using words and phrases that most people outside the industry would cock their head at. So, for those interested in knowing just what-in-the-hell those crew members are saying on the set or in the edit of your next brand video, here’s part one of our ‘Shooting in Tongues’ series to help you gab with the crew.

ADR

“Let’s ADR that in post,” said many a director. It’s a nice, easy-to-remember abbreviation for additional dialogue recording, which usually gets inserted during the final editing stages. Not every line or sound is recorded cleanly—sometimes there are unexpected background noises or performances that require do-overs. AND sometimes swear words will need to be replaced for family-friendly platforms. We’re pretty sure “Yippee kay yay, Mr. Falcon!” was not the original line in ‘Die Hard 2.

B-roll

You’ve probably heard this term a few times in your life. In fact, you’ve most likely viewed b-roll hundreds of times without even knowing it. In a nutshell, b-roll is the secondary imagery within a given scene used to underscore the main messaging. For example, fast food commercials can use all the celebs they want as spokespeople (a-roll), but they would be ineffective without classic cutaways to flaming burgers on a grill or hungry dudes chomping down on overstuffed subs. Still, confused? Click here for a funny tutorial.

*Did you know? Back in the day, the term “b-roll” referred to a literal roll of film. Continue the history lesson at b-roll.net.

Depth of Field

First off, it’s not “depth of feel” as many out there seem to think (perverts). It’s a term extremely familiar to anyone shooting through a lens, from landscape photographers to movie directors. When all is in sharp focus, from foreground to background, we classify the frame as having a deep depth of field. However, when only one area of the frame is in focus compared to an otherwise out-of-focus frame, the depth is considered shallow.

Jump Cut

When we ‘cut to’ something in video, we are essentially just shifting our viewpoint from one source of imagery to another – from camera to camera, or from shot to shot. The general idea is for these transitions to be smooth. A jump cut, however, happens when two, back-to-back shots from the same perspective reveal a passage of time without any continuity; suddenly a shirt is unbuttoned, or a pair of legs have been crossed without any explanation. Generally, this is not a desirable outcome, and can really take the viewer out of the scene. Having secondary cameras or solid b-roll to cut to can really fill out and save a jumpy sequence.

Of course, if you are Wes Anderson making the ‘The Royal Tenenbaums,’ jump cuts could work to your benefit. Here’s Luke Wilson in a jump cut bonanza.

Martini Shot

Fitting that this term would conclude our first ‘Shooting in Tongues’ blog. At the end of a really, really long day, when your feet are aching and your mind is overloaded, there is practically nothing better than an ice-cold martini. No surprise, then, that the final shot before a production wraps for the day has become known as the ‘martini shot.’ According to film slang aficionado and author, Dave Knox, it was so dubbed because “the next shot is out of a glass.” Damnit, they’re onto us!

More video vocab on the way! In the meantime, click here for help with your next brand video.

What We’re Thankful For This Year – 2018

Here at Bottle Rocket Media, we have a lot to be thankful for, seriously, A. LOT. We’ve had an incredible year working with some of the best people and had some ridiculous new experiences. Just in this year, we have hung out of a helicopter with a 360 camera, hiked in Muir woods to get the best shot, filmed with none other than Snoop Dogg, and Ludacris, we even got a little wild with some friendly cows and sharks. That’s just the tip of the iceberg, we’ve had so much fun it is impossible to fit it all in just one blog. We are so thankful for each and every one of you and our extended Bottle Rocket Media family for making it one hell of a year. Now, we’d like to share just a few other things we are thankful for!

Amy Davila

Bridget Groves

Siobhan Summers

Dan Wulfing

Dave Sarno

Brett Singer

Dan Fisher