Your video should
make an impact

How To Make Your Videos More Impactful

Video stats are hard to ignore these days. Video plays an integral role in our lives and this will not be ending anytime soon.  Marketing strategies that do not incorporate video are missing out on a real opportunity to connect to an audience. Viewers and buyers alike want to see more. According to Oberlo, 54% of consumers want to see more video from a brand or business they support. This means consumers want to share in your brand experience. Video is the best way to generate the buzz you desire for brand awareness. So, your video should make an impact. One that cuts through the clutter, and one that is undeniable. 

Your Video Should Make An Impact

We’ve all seen the videos that somehow make you sob or the video that requires you to sit back in amusement, or the videos that cause you to go down an endless rabbit hole of watching more from that creator or brand. There are videos that leave you with a true sense of satisfaction, and videos that trigger you to desire more or purchase…more. The point is…these are the videos that make an impact, and friends, your video should make an impact too.

How To Make A Compelling Video

1. Have A Plan

We all know having a distinct understanding of your purpose and plan is essential. Doing the same for your video content is no different. Your purpose and plan will help you to create and determine exactly what is needed. This is the perfect time to consider who your target audience is and what would be the most effective way to gain their attention. Think about the persona of your target audience and how to convey your message in a visual way that would be appealing to them.

2. Consider Your Story

Life is about storytelling,” says Meghan Markle. Every brand differentiates itself by its story so make sure to tell the story that is unique to you. Tell the story of your founder, your brand, product, or organization, and connect your audience to who you are.

3. Make Your Video Engaging

There are trends and gimmicks that can be used when thinking about how to make your video engaging. The most important facet to remember is authenticity and technique. There are video techniques known by professional video production teams that can illuminate messaging, whether it is camera angles, lighting, motion graphics, talent, and audio, there are various components that can create a lasting impression and impact. 

4. Grab The Attention Of Your Audience

The first piece of content shared needs to grab the attention of your audience. Make the still of your video enticing. If there is text, make sure it is captivating. If there is a voice, ensure the voice will resonate with your audience. If there is music playing in the background of your video, make sure the tune appeals to your audience. We all know there is so much content to select from. Your effort of grabbing the attention of your audience should always be your main priority and goal.

5. Keep Your Video Short

Your video has an important purpose, whether it be brand awareness, engagement, or conversions.  In order to reach your goals, your audience must be satisfied with your video content enough to even watch it through. When making your video content, remember TikTok’s 15-second videos are popular for a reason. Instagram’s 30-second reels and 1-minute stories are easily viewable and captivating because of many reasons, but mostly because of time, and efficiency. Keep your videos short and efficient with a clear purpose.

Creative energy is needed when you make a decision to produce an impactful video. It’s not meant to be difficult, but unique. It’s not meant to be boring, but exceptionally fun. An impactful video will create a surge of emotions, and a surge of actions for your target audience, and you get to choose what it is that would work best with your video viewers. Worry less, trust more, and remember your video should make an impact. 

When you find trust and talent in your video production team, you are primed to make magic happen. 

We are thrilled and especially honored to have hundreds of great reviews and to be ranked highly on reputable review sites: Clutch, UpCity, and Wimgo. Check us out and know, we want you to make the most informed decision as you choose the team that fits your video vision best. When you are ready for your next video production project, we are here for you. 

Bottle Rocket Media Proud to be Named a Top Video Production Partner on 2020 Clutch 1000! 

Bottle Rocket Media Proud to be Named a Top Video Production Partner on 2020 Clutch 1000! 

Bottle Rocket Media and Clutch

We’re pleased to announce that Bottle Rocket Media has been named a top video production agency for 2020 on the Clutch 1000! They’re a B2B market research firm and the Clutch 1000 highlights the top firms on Clutch for the year. We’re featured because we leveraged uniquely successful video technology with our clients this year. 

Speaking of our clients, we’d like to thank them for helping us earn this award. Take a look at the kind comments they shared with the Clutch team about our work:

Their overall production quality, married with the pricing structure we worked out with them has been phenomenal. We would have spent a lot more with other companies in different areas of the country. There’s a great benefit working with a Chicago-based firm as well.” – VP of Marketing, AI Company

I was just impressed by their experience and knowledge of how to get the best shots. They were super easy to work with, and the finished product was beyond our expectations. I have told many others to use their services for videos of their own.”   – COO, Precious Metal Refining Services, Inc.

The Bottle Rocket workflow was extremely effective for our team. Once we set a deadline they did everything to communicate and push us to meet those deadlines, especially if they were waiting on us. With friendly reminders, agility, and care we were consistently impressed with their workflow from conception to fulfillment.”       – Marketing & Communications Manager, Byline Bank

We’re honored to be recognized by Clutch and look forward to helping even more clients for years to come! Drop us a line if you’d like to talk about your video ideas for 2021 and how Bottle Rocket can help you execute them for success! 

Start Your Marketing Initiative With Video Production Services

It’s 2022 and you are planning for this year, and beyond.  You know you are ready for something different. Something authentic. Something undeniable. Something memorable. 

Your current marketing efforts may be running smoothly or they may be at a standstill but that doesn’t matter.  You have ideas that somehow need to be implemented. Your team is relying on you to bring forth the goods and to basically cause an eruption of impact with your current and prospective customers or clients. 

We say, why not start your next marketing initiative with video production services?

It’s ok. You don’t have to be super sure of the direction to get started. You don’t even have to have a solid plan in place, because we get it – it can become very overwhelming. We just suggest you follow the Bottle Rocket Media (BRM) steps below. 

Why Choose Video Production Services?

Why not? Like seriously! The age of boring content is long gone. Consumers and clients alike need information and instruction, but in a way that fields emotion, memory, and infuses an urge that you will solve their problems. I don’t know about you, but video surely does this better than any other marketing technique. If you haven’t noticed lately, a combination of marketing formats is favorable but when was the last time you made a purchase that wasn’t influenced by a video you watched?   According to Smartinsights.com, sourced from MultiVision Digital, customers are 64% more likely to buy a product if they watch a video product first.   

Seriously, let’s tackle this notion. If you go to make a purchase for most items on Amazon even, scroll through the thumbnail of marketing images, lo’ and behold,  a play button will be present on the last slide with, you guessed it, A VIDEO! 

Some videos are motion graphics, with text and animation, some are with talent expressing their pleasure with the product, or talent will even show first-hand how-to-use an item! The point here is, brands know. They get it. You need to share the experience of your product or service through video content. 

Not to mention, video content can be used EVERYWHERE! Instagram, Youtube, TikTok, Facebook, Linkedin, Amazon, email campaigns, even text messages – this is NOT BY ACCIDENT! Don’t just be a fly on the wall watching. Be a part of the action and start your marketing initiative with video production services. It’s your time!

Select The Right Video Production Team To Help

Do your due diligence at this point. Get some referrals from friends, colleagues, or family. Use Google to your advantage and do the research. Fill out some contact forms, read some reviews, watch previous videos from multiple video production teams, get some proposals, and connect with the teams to see if your vision fits well with theirs. The goal is to make sure you match with a team that is experienced, creative, passionate about their craft and they come with the ideas that get you thrilled! Talk vision, needs, goals, and of course budget. Be open to spending, reasonably, of course, to get the results you desire.

Release Your Content

There are many phases to go through once you hire your selected video production team, sure! The right team will guide you, walk you through the process, and cater to your needs through creativity and results. When you reach the phase of approval and completion  – it’s time to release your content!

Do so strategically. Have a marketing plan and a schedule. Discuss it with your team. Ask yourself the following:

When you have all that down and ready to go —Share, share share!!

We would absolutely love to tell your story. Your brand story. Your product story. The story that matters to your clients and consumers! Learn more about video production services, and connect with us to get your project started

3 Tips To Consider When Creating a Promotional Video For Your Liquor Brand

Imagine…the sexiness and simplicity of your branded bottle featured on a marble counter. With a glass sitting beside it, a splash of liquid flows out, a slow-motion clip shows the pour of your liquor landing graciously into a glass. She picks it up. Hands-on glass, face anticipating satisfaction, poised and prepared, she takes a sip – the look of fulfillment on her face is priceless. 

This is just the beginning of one of your promotional videos – a piece of your brand experience.

We are here to help you as you captivate your audience with a visual representation of the lifestyle of your brand. Read on for 3 tips to consider as you create a brand video for your liquor brand.

1. What’s Your Story?

Whether you have a desire to express, explain, or expose your story really doesn’t matter. The fact is, you must recognize doing so will be fundamental in connecting with your audience on a level that sticks. There is so much to choose from these days, so people want, and need to know who you are: the ups, the downs, and ultimately the reasons for your creation. It is important to share the ways in which you got to the place you are today. 

Liquor may seem like an industry able to skip this step, but not so much. Buyers are more conscious these days and the desires of their purchases must match their morals and values. In order to master the mind of your audience, you have to be willing, to tell the truth of your story. Through video, you can do so, without having a long-winded conversation. Just produce clips of information that resonate with the public ready to sip on your beverage. The following segments are most important to tackle in your video clips.

2. What’s The Lifestyle You Want To Represent

I don’t know about you, but the new Corona commercials with Snoop Dogg have taken over my screen for the past month or so! When you see them, you immediately know what the image means. Snoop has a cool vibe about him, he is speaking in rhythmic lyrics, the beach is the setting, and the beer is what tops the cake! Can we all agree this is the message and the lifestyle represented? As a brand, you should know what you want and are representing before you create a video. Doing so will allow your message to easily transcend beyond video and into the lives of your audience. They will relish in the lifestyle, and unbeknownst to them, they will attempt to recreate the feeling seen in your video, in their real lives!

Director credit: Mark Cwiakala

3. Think About The Best Ways To Promote

How will you get the word out? What would make the most sense for your story, for your branded lifestyle, and for your audience? Do you see yourself paying the big bucks to broadcast your video as a commercial on national television stations? Are you looking to post on Facebook, Instagram, Youtube, or maybe make some snippets available on TikTok? The world is your oyster, but you must be clear on the most fitting place to display the branded experience that is unique to your brand. When you consider the best platforms to showcase your branded liquor promotional video experience, connect with your video production company and ensure they are made aware of the types of content you need. Consider the following points:

When the creativity of the video production process becomes a bit overwhelming, connect with a team that would be eager to get your brand’s message across, the right way! We love all things video and we do it all! Discovery, scripting, storyboards, audio design, casting on-camera talent, audio design, and even animation. Reach out to chat about how we can make the brand video that knocks your socks off!

 

How To Get Social Media Engagement With Video

It’s time to acknowledge the greatness that is social media. The many social media platforms available to you offer an opportunity to have what I like to call,  a free billboard for your brand. 

Believe it or not, there are still people out there who refuse to accept social platforms as the awesome marketing tools that they are. This article is for them because whether you like it or not,  these tools have taken over and are here to stay. 

I will bet my last dollar you are active on at least 1 of the following: Facebook, Instagram, or Linkedin. Am I right? So join the global social media crew and start asking yourself,  how does your brand use social media to your advantage? How do you go about getting engagement? How do you get engagement on social media with videos? Read on to get the goods!

What is engagement?

Let’s start with the basics. Have you heard the term “engagement” being used before in social media discussions, but you never really understood what it meant? Well here goes…simply put, engagement is best defined as a measurement to see how many people are interacting with your content via the number of comments, likes, and shares related to each one of your posts.  

Take note: every platform may have minor differences in the terms being used to measure engagement, but most go by the above!

Why Do You Need Engagement?

Why do most teens in high school want to be the most popular? There are benefits to it and the followers are more likely to listen to you and approve of what you do – no matter what, right? The same stands when you have a substantial number of comments, likes, and shares on social media. Your content is reaching more eyes, and in the world of social media algorithms, your content is not only more likely to pop up on your the timeline or your followers, but you also have more of a chance to get engagement from new eyes. It’s like getting a whole lot of high-fives when you walk in a party – everyone wants to touch you!

Take note: Everyone wants to share video content. If you can somehow attract the most popular people with your video content,  it will be like the term “word-of-mouth” on steroids, especially if your content goes viral! 

How Do You Increase Engagement?

There are several “techniques” recommended, but the reality is, you have to have a balance of consistency, authenticity, and creativity. Seems easy enough, no? It is always a good rule of thumb to show consistency in how often you post. Make sure the content you post is authentic to your brand and the visual creativity of your content should be appealing in delivering your brand messaging. To increase your post engagement, take some time to do some research around the most popular hashtags relative to your brand. Hashtags are like keywords for social media. Follow the points below while doing your due diligence in developing a strategy for increasing engagement on your social media profiles. Ask yourself:

Jot down your answers. Once you are done with this task, search for all the hashtags that may apply to your brand & your posts, then search those same hashtags on the selected social media platform to see how much each one is searched. If you happen to fall into ones that have decent search numbers  – select those and get to work adding those hashtags to your posts. 

Take note: Facebook doesn’t recognize hashtags as much as Instagram. Instagram has a hashtag limit of 30 per post, and video content is continuing to gain momentum in being a valuable means of connecting to any audience. Video can provide an interactive and informative experience that images are not likely to offer. 

How Do You Select Engagement Material Content?

It’s easy really, but sometimes we make things more complicated than necessary. Determine whether you are ok with staying committed to this content for life.  If you answer yes to the following questions we confidently offer our blessing as you go for the engagement! #dramaticyesweknow.

Take note: The better the content falls into the above and you focus on posting this type of content often, the engagement you so desire is highly likely to follow. Take some real time to study the profiles you like. Scroll through the timelines of your competitors. See what type of hashtags they are using, what their content visually looks like, and see what type of content they have. The most popular Instagram profiles with plenty of engagement have a combination of video and photos, by the way. 

Videos have now become essential on timelines across the world. There is absolutely no denying the effectiveness of delivering any type of message via video, and social media platforms figured that out early. Cheers to Facebook, Instagram, TikTok, Snapchat, and Linkedin! 

If you are in need of some video advice, or maybe you are confused about the types of videos to make for social media, or maybe you have a promotional brand video idea whirling in your mind, either way, connect with us. We love this stuff from conception to delivery. Visit our blog for additional resources on storytelling, video marketing, event video production, and seriously, so much more!

3 Questions To Ask Before Producing A Virtual Event Video

The demand for video continues to grow. Change in the tech world is occurring more rapidly than ever before and the goal for any business should be to stay ahead of the curve or at least ride with the trends, not against them. Virtual events are becoming the standard these days, and if we are all honest with ourselves, they will not be going away anytime soon. 

We’ve all seen events rescheduled, only to be postponed, and transitioned into a virtual event! Are you in the same boat? Maybe you had an in-person event planned, now, you are stuck with trying to reschedule and replicate your initial vision into a virtual event experience. Or maybe you have been considering hosting a virtual event for your brand and company, and you simply do not know where to start.

We get it. This blog will help to guide you in the right direction.  

For starters, we suggest taking some time to review 3 questions to ask before producing a virtual event video below!

1. What Content Should You Share In A Virtual Event?

Here’s the good news.  Compared to an in-person event, virtual events rarely have a limit on attendance and exposure, because location and capacity are no longer an issue, and this is a major plus. The reality is though, this means you should be even more cognizant of the type of content you select to include. 

Bottle Rocket Media and Virtual Event Production Blog

Releasing just any type of content isn’t going to get you the results you want, so you have to be aware of what your audience’s needs and wants are and how you can meet them where they are in a way that is captivating.

In determining your content selection, make sure to understand that virtual events have to be even more clear and concise. The goal is to maintain the attention span of your audience long enough to get your point across. Remember, this isn’t like an in-person event where if one of your audience members walks out unsatisfied they will be noticed,  potentially embarrassed, or worse causing a flow of others to do the same. 

With virtual events, people can be in, then out without hesitation. With interesting content, you will prevent people from choosing to exit – virtually!. Not to mention, the more you keep your audience engaged in your virtual event experience, the more likely they are to share and discuss post-event, and this, my friends is what creates an increase in business!

2. What Format Will Be Best To Deliver Your Brand Message?

The real excitement around virtual events is discovering the various ways to get your point across and making a decision on the most fitting format to best deliver your brand message. I bet you are wondering, well what do you mean by format? It may be surprising, but practically everything that can occur in person (minus the in-person camaraderie – duh!) can be done through a virtual event experience. 

The tools, the means, and formats available almost seem endless! Think workshops, masterclasses, entertainment filled with DJs, or live music. Or break out of what may be your norm and implement an explainer video with motion graphics and voiceovers. Get your audience engaged by making connections via chat if you decide to use Zoom or a similar platform. The intent here should be to get a handle on what will make the most sense for your brand. 

Lastly, ask yourself the following and final question!

3. Are You Ready?

This is the most important question to ask yourself during the virtual event production experience decision-making. Are you ready?! Are you prepared to embark on a new journey that may be unknown territory for you? It may be a major transition, a challenge to tackle, but are you ready to step out and create content alongside the right partners that will steer you in the right direction? The content creation process should be exciting and fun, and creating compelling content that can be shared post your virtual event experience should get you even more excited. 

Bottle Rocket Media and Virtual Event Production Blog

This is the time to connect with the video production experts that not only have the experience in the world of video but in producing events through video too! 

Connect with a video production team that will:

If you have a virtual event video production question and are looking to create a virtual event that cuts through the clutter and makes an impact, connect with us. 

From conception to delivery, we love this stuff and can talk about it all day long. To learn more about Bottle Rocket Media and what we can do for your brand, give us more info on what you are thinking here. 

 

Trusting Your Video Production Team

Are you an entrepreneur with a thriving business? Are you a marketing professional gearing up to push the limits in your industry? Or maybe you are a startup in need of a different option to promote your business?

Bottle Rocket Media and Trusting Your Video Production Team Blog

Wherever you are in the marketing realm and in developing video content, Bottle Rocket Media is prepared to connect with you to help facilitate the process – we love!  We know first-hand how tough it may be to trust your video production team, because well, it may be unknown territory to you, but making videos is what we do every day. We know trust is the first ingredient to a successful creative partnership, and we are determined to ensure you feel you can trust our team. 

Trust should be earned for sure – we know this to be true! This is why it is imperative to be as prepared as possible as you decide on a video production team to work with on your marketing video. If you are questioning how to be prepared, ask yourself these 3 questions first, do some research on some video production companies near you, select your top 3 and move on to the phase that is the best in building trust. 

Read Reviews

As a conscious consumer and the creative person, you are, and as someone prepared to embark on a creative journey, it is important to know what you are getting yourself into, right? Access to information is available in an instant, so use it to your advantage. Check out what previous clients are saying about your top 3 selected video production companies before you make a decision. You should be able to easily Google the company to see Google reviews, Facebook reviews, and third-party review sites that cater to only video production! Don’t you only want to work with a production company best suited for you? Reviews will definitely help you to do so!

Come With A Vision and Be Open To Feedback

A video production company should be eager to hear your ideas and to share in the experience of creating with you. A professional, experienced, and great video production company should listen to your ideas eagerly and provide realistic feedback on expectations while also being able to expand your ideas beyond what may have been initially anticipated. When you have your first introduction call with a prospective video production company, come with a list of questions and needs so you can walk away knowing whether this team can deliver on both!

Check Out Their Work

Examples are everything! As the saying goes, “The proof is in the pudding!” This is exceptionally true when it comes to trusting your video production team. A trustworthy video production team should have a diverse portfolio of video content to showcase their skills. The video production team should have demo reels that easily demonstrate their expertise. Keep in mind too, a video production company that has a diverse group of individuals on their team is always a plus – diverse individuals provide various perspectives, which in turn means, more creativity and originality.

When you find trust and talent in your video production team, you are primed to make magic happen.

We are thrilled and especially honored to have hundreds of great reviews and to be ranked highly on reputable review sites:  UpCity, Clutch, and Wimgo. Check us out and know, we want you to make the most informed decision as you choose the team that fits your video vision best!

If you have a video question and are looking to create a branding video, we would love to chat with you about everything from telling a great story to the latest drone technology. From conception to delivery, we love this stuff and can talk about it all day long. To learn more about Bottle Rocket Media and our video production services, and most importantly, what we can do for your brand, connect with us here.

What Is The Future Of Storytelling And How Will You Evolve With The Times?

There is something so compelling about a combination of purposeful words or a compilation of images with an undeniable focal point, that makes for the best story. The skill of telling a story in an efficient manner has demonstrated what it means to connect to an audience and ultimately gain a sincere following. 

In modern times, storytelling has become a distinct need for any business with a desire to grow. Now more than ever, with the tensions and pivots to be made because of Covid-19, entrepreneurs and business professionals alike must accept the importance of asking themselves – What is the future of storytelling and how will you evolve with the times as the changes occur? 

WHAT IS STORYTELLING?

When the word storytelling comes to mind what do you think of? Do you think of your favorite childhood book, like Dr. Suess? Or maybe, Steven Spielberg comes to mind, considering he has mastered the art of telling stories on film.

Strong storytelling has come a long way since the first buffalo was sketched on a cave wall. The approach of creating a model of text through a fictional book or emulating text and transferring it to film rolls was once the primary focus. Today, storytelling has thrust itself into the business world as the only way to generate a lasting connection with consumers. Don’t believe me, try Googling “storytelling.” The first article to show up is from Harvard Business Review, with the title Storytelling That Moves People. It’s no longer about simply entertaining people, or simply recording history.  Storytelling has now pivoted to be about connection. This opens a world of possibilities for companies and individuals, and how they pursue consumers with content. 

HOW TO DISCOVER YOUR STORY POST-COVID-19

You have to become the young kid in class during show-and-tell. Excited to share, a little nervous about what others may think, but deep inside you know that your sincere connection to your story may ignite a connection in another. 

More than ever, your chance to show your business should always start with “why.” Re-discover your company “why” if needed after the pandemic, and figure out whether your newfound story is filled with challenges.  If so, it’s ok, because, well, it’s exactly what others have experienced and can relate to. The storytelling perspective post-COVID-19 is to impress a genuine memory of your company story onto consumer’s hearts. This is where great persuasion starts.  Especially, and most certainly if it is authentic.

Always remember the consumer matters. The desires of your target audience need to be known to assist you in crafting the best, but authentic story representative of your brand to connect with your audience.

HOW TO TELL YOUR STORY POST-COVID-19?

Have a pow-wow with your team to determine the tone needed to tell your story. Consider the messaging to be disclosed post-COVID-19. The pandemic has presented some serious life changes, struggles, and strife for so many, and being sensitive to your target audience is critical.  

Let’s take a look at one of the largest companies in the world – Amazon. 

Bottle Rocket Media and The Future of Storytelling

Prior to the pandemic, the why of Amazon displayed everywhere was – Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking.

Now the priority message and tone has shifted during the pandemic to demonstrate the importance of committing to the concerns of their customers: Amazon and Whole Foods Market continue prioritizing the health and safety of customers and employees, while also working to meet the unprecedented demand.

We all know Amazon amped up at the right time, and owner, Jeff Bezos is surely reaping the benefits of leading a company prepared to pivot when needed. According to CNBC, he could become the first trillionaire by 2026! 

So get to telling your story the correct way. Gather your thoughts and be sensitive to the experiences those in your target audience group may be experiencing post-pandemic life, and tell them your story. Recognize that in order to maintain normalcy in your business, you may have to acknowledge the new normal. Be confident in presenting the changes propelling your business forward, the best way you can. 

SELECT THE BEST WAY TO PRESENT YOUR STORY

The stay-at-home order on a national and global level offered a great chance for entrepreneurs, businesses, and individuals to indulge in content on various platforms, but in limited forms. Online content, social media content, and television content became the fundamental portals of information and entertainment. Audiences all around the world were consuming more content than before. The Daily Illini reported phone usage worldwide went up by 20% during the COVID pandemic. 

What does this mean for you and your story? Your messaging channels should shift according to the data provided. It’s time to ensure your story is being delivered through the medium it can and in a way that efficiently portrays your storytelling abilities. With video content being searched so much more during this time, you can guarantee the ways in which interest is attained will remain the same, post-COVID-19. Users have grown more accustomed to DIY videos, to exercise tutorials, and to connect with their comrades through video. It seems increasingly relevant to resort to video content for your own storytelling. With so many video modes available, it is important to ask the experts what may work best for your goals.

Enjoy yourself as you embark on the storytelling journey and know when it comes to video, we would love to chat with you about everything from telling a great story to the latest drone technology. From conception to delivery, we love this stuff and can talk about it all day long. To learn more about Bottle Rocket Media and what we can do for your brand, connect with us here.