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The 4 Stages of Video Production

Stages of Video Production

It shouldn’t be too surprising to find out that people watch 16 hours of videos online per week – think YouTube, TikTok, and Instagram. This stat shows video popularity is growing tremendously, so there is a sure need for more videos, more creativity, and more video production. Influencers, brands, and companies are all reaching for new ways to entertain and inform their following and potential consumers. So, wherever you stand in your career or interest in video content, it’s important to be along for the video consumption ride and not to get left behind. Although we all see the trends of so many capturing video content on their handy dandy mobile devices, please note that many essential ingredients go into creating a captivating and professional-grade quality video. 

The truth is videos are only as effective as their production value, and the great production value is a result of following a set of processes. Even the most creative concepts and ideas can fall flat without a good production process. Let’s delve into it…

Importance of video content

Video content continues to gain buzz in marketing because of its intrigue and diversity of storytelling. You can present your story or plot in so many different forms producing an endless determination of emotions; it just depends on your goals.  Video provides versatility in the form of scripts, characters, and formats to appeal to different demographics. Proven to improve brand retention, videos can help solidify brand image and make a lasting impact on your audience, and we know this is your jam. 

Stages of Video Production

Given the benefits of videos, production of it has immense value. 

Moving parts that include technical assets and knowledgeable manpower are all essential components of video production to deliver a compelling final result. The final video produced is the culmination of the production stages where ideation, effort, and editing occur. This is a simplified explanation of what video production is. It all started with the rfp process and moved into the fun part of true video production. In reality, video production stages can be quite complex. 

Here, we have broken down these often complex stages into digestible components:

1. Pre-Production

This phase is where you gather knowledge, technical assets, client requirements, ideas, strategies, audience requirements, budget, and goals. 

2. During Production

This is when the action happens, quite literally. 

The main task in this phase is capturing the project assets. The production phase is time-sensitive. Usually, contingency plans are necessary to ensure this phase runs smoothly and the production does not run overtime or over budget. A shooting schedule developed in pre-production gives a blueprint to prioritize what is necessary. 

Production requires a lot of organization and managerial expertise, especially during light and scene set-ups. Hence, shooting days have individuals with specific expertise involved. It is common to have directors, producers,  writers (sometimes), set design specialists,  lighting, makeup artists and hairstylists, continuity specialists, and of course, talent on-set at any given time. The complexities of the production phase and the number of people involved rely heavily on the initial production plan, the script, the actors, and the intention of the video. 

Formats can also affect the complexity of production. Explainer videos could take mere hours, whereas mainstream commercials could take a lot longer because of the complexities and details needed.

Each and every story requires layers. Most require b-roll footage, extra footage to support the overall story and assist with smooth transitions. 

3. Post-Production

The magic of post-production includes many ingredients. This step of video production involves utilizing editing software to color grade and add relevant music and animation. The finishing touches are made during post-production and can make or break the video. In this phase, the story is tightened to reflect the intended mission.  Errors are recognized and adjusted. Sequences come together, b-roll footage is included, and the video production team, along with their client, will review, suggest edits or feedback and move to approval before the final delivery of the video.

4. Marketing and Distribution

Marketing and distribution are an understated but equally important part of video production. Stages of video production are incomplete without the video reaching the correct audience, right? At this stage, the project is handed over to the marketing team, who decides their preferred form of distribution. Social media platforms like TikTok, YouTube, or Instagram, are usually used to appeal to a younger demographic, whereas for older demographics, distribution usually occurs on a mass level in the form of commercialized TV ads or even via email to a larger audience base.

Keep in mind all production companies approach video making with different processes, but the overall objective of these processes is to ensure a sense of accountability, quality, and reassurance when a video is being produced. A quality video is a collective effort of a production team that has an easy-to-understand process that relies on simple execution to match the client’s needs.

You are primed to make magic happen when you find trust and talent in your video production team. 

We are thrilled and especially honored to have hundreds of great reviews and be ranked highly on reputable sites: Clutch, UpCity, and Wimgo. Check us out and know we want you to make the most informed decision as you choose the team that fits your video production services needs. We are here for you when you are ready for your next video production project.

Bottle Rocket Media Partners with New B2B Website Top Design Firms

Since 2011, Bottle Rocket Media has made its name known as Chicago, Illinois’ leading video production company. Our company is the top B2B firm that offers motion graphics, virtual events production, broadcast video production, and more. We are an award-winning team that goes above and beyond for our clients.

The entire Bottle Rocket Media team is genuinely proud to announce that we’ve partnered with Top Design Firms, a new B2B platform, for their inaugural launch.

Presented to you by the makers of Clutch, Top Design Firms aims to help corporate buyers and business owners know more about the B2B industry. According to their team’s recent evaluation, Bottle Rocket Media is ranked among the top 100 video production companies this 2021.

As a full-fledged service provider, our team is genuinely thankful and humbled by this recognition. To extend our sentiments, here are a few words from one of the Bottle Rocket Media Founders:

“We appreciate the recognition and the ability to have the opportunity to work alongside such talented people creating such great work. It’s an honor every day for us all to do what we love and enjoy.” — Founder of Bottle Rocket Media

Wondering how our team was able to rank highly on Top Design Firms? Well, we passed the platform’s strict set of criteria which included social media presence, past recognitions, and client satisfaction.

With 19 reviews as of today, we are ecstatic to be a prominent five-star agency on Clutch! Take a look here at what some of our clients say about us:

“I was just impressed by their experience and knowledge of how to get the best shots. They were super easy to work with, and the finished product was beyond our expectations. I have told many others to use their services for videos of their own.” 

— COO, Precious Metal Refining Services, Inc.

“Bottle Rocket Media, while full of wildly talented and creative video professionals, is just a great group of people that are so easy to work with. Making a video was a big deal for our company. It’s a lot of money and time on our part.” 

— Sr Dir of School Partnerships, Right At School

Need a team to produce your videos? Want stunning motion graphics? Need to host virtual events? We’re the right team for you! Reach out to Get Your Project Started!

Video Production Questions To Ask Before Creating a Video

Are you one of those people that gets caught up scrolling through your Instagram, Facebook, or TikTok feed and somehow ends up watching far too many videos? Have you noticed the number of sponsored ads popping up as you scroll?  And although you don’t need the products or services, you watch them anyway? Yeah, you are not alone. It’s a thing, an addiction, that we all love to be a part of. According to Wordstream, people watch an average of 16 hours of video a week, which is a 52% increase in the last two years! 

The time is now! No need to ponder any longer, the video is in, and your content should be part of the mix. But before you get started on your video journey, here are some things to consider and, of course, ask yourself. 

Let’s get to it… 7 questions to ask before creating a video

1. What Is The Purpose?

Yes, this seems obvious, but far too many brands have no clue about the purpose of their videos. They just want one. Well, everything needs to have an identifiable purpose, and I hate to tell ya, video is no exception. Your purpose could be profound or shallow, but either way, determining that purpose will determine the direction and ways you get your point across. Let’s consider the purpose of a few videos that have defined their purpose in a great way.  The new Puma commercials introduce the #shemovesyou initiative. 

The video displays various female athletes, musicians, and artists that all have the credibility and means to encourage viewers to be powerful. The entire commercial motivates and encourages Puma’s purchase to be viewed in the same light. 

The documentary promo for Fake Famous on HBO does a great job of capturing your attention with color, personality, and a Hollywood mood quite promptly. 

Both examples want you to feel a certain way, and the environment, talent, voice, and presentation all conclude the desired emotion. Both have a purpose. Puma wants to get you motivated to purchase the Puma brand, and Fake Famous wants the viewer to be so interested in the promo video that they get excited to take a moment to search for exactly where it will be broadcasted and when!

This video produced by Bottle Rocket Media about the Chicago Public School Annual Budget did a great job using motion graphics within an explainer video to detail components that are not necessarily compelling to everyone’s budgets. Not many of us really want to watch a video on budgeting or how it’s done, but doing so in video form is a great way to deliver sometimes uninteresting, complex information in a fascinating way. 

Whatever you decide for your purpose, just make sure it makes sense and is easy to deliver in video form. Next up…

2. Who Is Your Target Audience?

It’s not about what you want but about your target audience. Your audience will determine the engagement, likes, shares, and purchases, so you want to appeal to them. The answer to this question should be known by everyone on your team, and it’s never too late to communicate it, whether it be the marketing, sales team, or both. The conversation is meant to determine the story and persona of your decided target. Having this in place will make it extremely easy to transition into your marketing efforts, your marketing spend on Google or Facebook, and if you decide to pursue influencer marketing, knowing your persona will help you decide on the type of influencers to seek out. 

Example persona for a new running shoe with arch support:

Diane is a 32-year-old Executive Assistant for a Real Estate Developer making $65,000 a year. Diane works from 8 am-6:30 pm daily. She takes public transportation to work, which means she walks from her home every day to the bus. She doesn’t mind the walk considering she enjoys being active. To give herself some personal time, she wakes up early at 6 am every day and runs in her neighborhood for 30 mins. She has noticed that the run that once used to be easy leaves her back aching. Her best friend mentioned during their daily call that she might need some new shoes. Diane considers her friend right and starts researching the best running shoes. 

Diane seems like the perfect candidate for the new running show coming out, and there are many other Diane’s out there that have the same story or related story. When you have your target audience down, it is much easier to plan the best way to create a video and how because you are looking at the video from the perspective of your target persona and not through your own lenses. Remember, it’s not always about you!

3. Will This Video Be Used For a Campaign?

Now that you know your video’s purpose and target audience, what do you plan to do with this video? Will it be a part of an upcoming marketing campaign? Are you looking to release it during a launch or an event? These are all important questions to ask yourself so you can establish the following:

Knowing the above will help simplify the scope and video creation process for you and your video production team. 

Learn ways to elevate your brand with video and select the best video type to choose for your brand.

4. Where Will Your Video Be Shot?

Setting matters. When you are prepared to create a video, you know your target audience and the purpose of your video; it is important to ensure the setting and environment your video will be shot in represents all of the above. Documentaries are typically shot in the natural environment of the topic, while interviews can be done in a studio with a solid background. You want to make sure the lighting is right, the setting makes sense for your purpose, and the entire visual represents exactly what you want to convey. 

5. Who Will Approve Your Video?

This question may seem obvious, but critique and feedback are pivotal in the video creation process. The person(s) to approve the video should know the message the best and should be detail-oriented and critical about ensuring the purpose is being accomplished within the video structure. 

6. What Is Your Video Budget?

Videos can get extremely creative and have all the bells and whistles to stand out from your competition. All the excitement you desire may not be within your budget, so it is important to be realistic about what you want and what you are willing to spend. Just know, just like with everything else, an experienced video production team will be higher in pricing but more professional, productive, and able to handle all your needs. We’ve all heard the saying, “you get what you pay for.”

7. How Will You Measure Results?

When you spend money on a video project, no matter the budget, you are likely looking to see some results. The question is how you will be measuring your desired results. Considering this question should be a part of the video planning process. Before your video is completed, think about your selected campaign strategy for your video and contemplate what would make the most sense when measuring your video’s success. Ask yourself the following questions:

  1. Are you measuring views?
  2. Are you measuring clicks?
  3. Are you measuring the length of time your audience views the video?
  4. Are you measuring conversions?
  5. Are you measuring leads?

After responding to the above, it is time to pick your main priority. There can be a secondary priority to measure as well, but know the point of measuring results is to ensure your spending and the creativity within the video are working. If it is, continue using your video for your campaign, and if it is not working, you may want to go back to the drawing board and reconsider the audience, tone, messaging, and content you deliver.

So are you ready to get started? Are you ready to get to the part where you share your video and everyone is so impressed and coming to you for video advice? You are almost there! Check us out and know, we want you to make the most informed decision as you choose the team that fits your video vision best. When you are ready for your next video production project, we are here for you. 

Bottle Rocket Media Named by Clutch Among Chicago’s Top Video Production Companies in 2021

Located in Chicago’s Fulton Market District, Bottle Rocket Media (BRM) specializes in video production, motion graphics, and virtual event production. As an award-winning, full-service video production agency, we are a team of the smartest, creative, and most talented professionals, with varied years of experience in broadcast television, filmmaking, agency creative, all the way up to founding startups.

When it comes to authentic storytelling, Bottle Rocket Media provides you with the highest level of expertise.  Out of 327 firms, Clutch recently named BRM #1 in Chicago for the video production companies category. Clutch is an established B2B reviews platform that helps firms across the globe connect with the solution providers that they need in order to improve effectiveness and increase productivity.

You can also find us on Visual Objects – a sister website of Clutch that allows buyers to view service providers’ work portfolios and visualize past projects.

Principal, Producer, and Director, Dan Fisher is grateful for the recognition we have received and quoted: “Winning awards is always exciting! We appreciate the recognition and will continue to cater to our client’s needs.”

Our team of experts offers different styles and unique experiences that really make an impact on our clients. You can visit our Clutch profile to see what happy clients have to say about work.

“The creatives at Bottle Rocket Media are able to elevate visual storytelling to the next level.” – Advertising Strategist, Data Science Company.

Our content has been viewed billions of times via the web and broadcast television. If you have a video project you want to bring to life, tell us what you have in mind!

Motion Graphics vs Animation

Difference between Motion Graphics and Animation

Video-based websites such as YouTube have become an integral part of content strategy and the prevalence of smartphones means that video marketing will continue being a preference for industry professionals across all sectors. According to Forbes, users are 64% more likely to buy products online after watching a video. The global marketing industry has therefore profited immensely from an unrelenting usage of motion graphics and animation. 

Understanding the difference between motion graphics and animation can help businesses determine how to utilize each tool as part of an impactful marketing strategy. 

Motion graphics vs. Animation: How To Tell The Difference

So how does one determine what kind of video they are viewing at a glance? 

What is Motion Graphics

Motion graphics is a category of animation where complex information such as data, concepts, or procedures can all be brought to life for easy visualization. It may include text callouts, color blocking, link work, moving shapes, and bubbles, or a combination of all of the above. These modes of relaying information became popular as marketers discovered that video content doubles organic search results as opposed to simply using words. Not to mention, you can lose your audience quickly when a message or concept is difficult to digest, motion graphics help to alleviate this problem. 

Some areas where motion graphics are most popular includes:

What Is Animation

Simply put, animations make objects and images move. The principle of modern animation dates back as far as the 1800s with the use of sequential images; people were drawn to the concept immediately. It soon became a powerful tool for communication, and it wasn’t long before the marketing world would use video production and animation as their holy grail. 

When we are thinking about motion graphics vs. animation, think of animation as an overarching form of storytelling. Animation concepts include cartoon series, and movies are now sometimes based entirely on animated characters. Animated movies are among the highest-grossing outcomes in Hollywood. Frozen 2 is the highest-grossing animated movie of all time earning 1.32 billion dollars shortly after its release. As you can imagine, motion graphics is growing because of the potential and the interest. Within animations, motion graphics can be regarded as tools to supplement the overall impact and message, especially when it comes to business video production marketing opportunities. 

In movies, motion graphics appear in the rolling credits, and in animated advertisements, they may appear as pop-up texts or in the form of moving data like graphs, lines, and charts. Today, the same opening credits, animation, and motion graphics techniques are used as tools within business video production content. The marketing world is dedicated to making an unavoidable impact, and nowadays it cannot be done without animation. 

Motion Graphics vs. Animation: When To Use Each Technique

How does a business owner or a client determine if they require animation or motion graphics for their business? This depends on two factors:

(a) What is the message? 

(b) Who is this message for? 

If a business wants to convey a message to their staff and stakeholders about let’s say, sales progress, a visually captivating presentation would require the help of motion graphics. The presentation would deliver complicated numerical and theoretical concepts in simple and visual ways so that staff from different departments could understand the content. However, if the same business is trying to deliver a message of societal impact through their work, or deliver a corporate and social responsibility message to reach a broader audience, an animation video would be better suited. 


In 2021, video advertising is set to be a $22 billion industry. Facebook, YouTube, and Instagram are today’s top platforms for businesses to market their products and they do so relying solely on motion graphics, and by default they use animation. 

Motion graphics and animation are here to stay and are one of the best ways to tell a complex story in a meaningful way. 

Bottle Rocket Media specializes in video production and motion graphics services. Connect with our team to create a brand story that is entirely your own and makes an impact!

Video Production Storytelling

Types of Videos to Elevate Your Brand

What has the potential to easily differentiate you from your competition and show who you are? Video content. Video is the type of content that makes space for branding, information, and storytelling, but in a captivating and creative manner. Companies everywhere are investing more funds than ever before in this area of content development because you can elevate your brand with video.

According to Magisto, in 2018 American businesses intended to spend a whopping $135 billion on digital video. Imagine what this number is today! According to Wyzowl, in 2021 86% of businesses use video as a marketing tool compared to 63% in 2018. Video is the wave of the present and the future. So how do you make sure you elevate your brand with video and what type of video content should you be creating, you ask? Read on. 

1. Create A Promotional Video

When you have a story to share, a sale to promote, a product launch, or you simply want to build awareness around your marketing initiatives, create a promotional video to elevate your brand. Having a clear message to share with your audience engagingly can make a significant difference in connecting with your audience. Learn more about what should be included in your promotional video

2. Create a Testimonial Video

These days before making a decision, consumers are likely to do their due diligence and research reviews or testimonials for any given brand.  72% of consumers say positive testimonials and reviews increase their trust in a business, says BigCommerce, and according to Search Engine Watch, 72% of consumers will take action only after reading a positive review. 

To stay ahead of the game and to make it easy for your prospective customers to select your business, create a short testimonial video or a variety of testimonial videos that feature your customers or clients as they highlight their experience with your brand. You will be surprised how valuable and impactful having these videos on your social timeline and website will be in increasing conversions. 

3. Create an Explainer or How-To Video

Videos are a favorable content source for many because of the versatility of messaging and storytelling displayed in a visually appealing way. When thinking about elevating your brand with video, consider creating an explainer video that can showcase exactly what your product does, how your brand operates, and how to best utilize your product with a step-by-step how-to video. There are plenty of tutorial videos to choose from when it comes to DIY, but determining a script to follow, a storyboard, and adding illustrious graphics to better describe your brand and product will help you to stand out from the crowd of competitors. 

4. Create a Motion Graphic Video

Videos are a great way to entertain your audience while also experientially informing them. Motion graphics have grown more popular and are widely used by brands and marketers because the complexity of messaging can easily be broken down via motion graphics. 

5. Create a Unique Opening

Most of us can remember the opening visual of Disney movies, Dreamworks, or Universal. You have probably memorized The Golden Girls theme song too (Thank you for being a friend)! No matter the length of your video, or the type, you can create a unique opener designated specifically for your brand videos. The more videos you share with the same opener, the more memorable your impression on your audience. 

Remember, elevating your brand story with video is about creating visuals to introduce your marketing initiatives, product launch, building brand awareness, and, most importantly, to separate you from your competitors. A high-quality, talented video production team will partner with you to create the ideal video to elevate your brand and initiate your vision.

From concept to delivery we love this stuff and can talk about it all day long. To learn more about Bottle Rocket Media, motion graphics services, or how we differ because of our Rocket Sauce, connect with us on Facebook, Instagram, and LinkedIn!

Bottle Rocket Media Announced as a 2021 Local Excellence Award Winner by UpCity!

Bottle Rocket Media Announced as a 2021 Local Excellence Award Winner by UpCity!

For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommendability, giving UpCity the confidence to recommend them to the more than 1.5 million businesses that visit their site. 

Each year, UpCity analyzes and scores more than 70,000 service providers based on their UpCity Recommendability Rating and acknowledges the top national and local providers with an UpCity Excellence Award. The results are in, and Bottle Rocket Media won!

We are ecstatic to announce that the Bottle Rocket Media team has been recognized as one of the top B2B service providers of 2021 in the Chicago area by UpCity! 

Bottle Rocket Media is a Chicago-based, nationally serving video production company specializing in traditional video and motion graphics, groundbreaking 360 virtual reality production, and everything in between. We partner with brands, agencies, and businesses to make an impact through video.

Dan Olson, CEO of UpCity, had this to say about Bottle Rocket Media:

“When you work with Bottle Rocket, you work with creatives who have won Emmys and worked with Oprah, so it is no wonder why they have achieved this award. Congratulations to the Bottle Rocket Media team for winning the 2021 Local Excellence Award!”

This recognition has been driven in large part by our stellar review rating on UpCity. Here are a few of our favorite pieces of feedback we’ve received from our incredible customers:

“All stakeholders were satisfied with the final video. They were responsive and attentive, completing the multitude of edits that were requested throughout the project. The team demonstrated its flexibility in working within a set budget. They were successful, taking on a larger project than usual.”

-Ben-Hur Uribe

“Of all video production teams that I’ve worked with in my career, Bottle Rocket is always my go-to team, whether I need traditional corporate or instructional video, or an innovative, cutting-edge solution. They are trustworthy, the highest quality, a dream to work with (no crazy egos), and flexible enough to work within my company’s parameters and budget.”

-Jennifer Faris Severns

At the heart of Bottle Rocket Media, is creating stories. We love using the visual medium to present a point of view that can change lives. That is why we are so excited to work with each and every customer because their brand brings a new story that we can share with the masses. Thank you to the UpCity team and our Bottle Rocket Media customers over the years for this tremendous award and honor.

How To Create A Promotional Video

If you could present your brand or product in a way that triggers your audience to do whatever you would like for them to do, would you jump at the chance? Sure you would, right?  A promo video is known to do just that. So the question arises, how do I create a promotional video? Read on to learn more, but first…

What is a Promo Video?

A promo video is a short teaser with the purpose of building awareness of a marketing campaign, a sale, a product launch, or even a branding initiative. A promo video must have a compelling message to drive your audience while also motivating them to engage and learn more. 

Check out 8 Outstanding Promotional Videos From Meero

When Should You Use A Promo Video?

A promo video is most effective when you have a clear message and objective. Simplicity is best when coming up with a concept and vision for an impactful promotional video. 

As you consider creating a promo video, ask yourself what you want your audience to do. Do you have a sale coming up, and you need more buyers? Are you wanting to gain additional leads for a specific service offering? Are you launching a new product? Maybe you want to build more engagement on your Instagram page? Or maybe you have a current database, but they are not as involved in your content as they once were? A promo video related to your target audience’s needs could tip them over the edge to get engaged with your business. Whatever your goals are, ensure you have a conclusive reason for creating a promo video, and a clear message to present. 

What Makes A Good Promo Video?

The foundation of a good convincing promo video is the message, the content, and the quality. 

Be clear – confusion limits conversions. If you want your audience to do what you want, you provide them with easily digestible content. So when creating your promo video, think from the audience’s perspective. What matters to them? What needs do they have? What wants are you satisfying?  Get a handle on that then clearly depict the answers in your promo video. 

Keep it short – remember a promo video is meant to be a teaser, not a full movie. Most promo videos are 30 seconds, no more than a minute. Create your promo video with the understanding that all of our attention spans are extremely short, so the first clip has to appeal to and captivate your target audience. The message, the content, and the quality of a promo video are the basis of a good promo video. 

Make it engaging – we can all agree Tiktok has taken off because there are so many components that seem to initiate interest and engagement. Tiktok has the goods for a fun and shareable experience. There is music, text, filters, graphics, and even voiceovers. This is what engagement is made of; applying many elements with one purpose of getting your point across. Your promo video should incorporate applicable engagement elements that will help you to meet your goals.  

High-quality – Sure messaging is important. Sure your content needs to be clear. Sure your video needs to be engaging. All of the above cannot be ignored, but in order to stand out, having a polished and professional look will draw your audience in. High definition video. Creative, inspiring, and unique motion graphics. Camera angles that make an emotional impact. Talent that delivers your messaging effectively. These features matter and are noticed. 

How To Create A Promotional Video

  1. Message and Script – This is your time to dig into your vision for your promo video. To hash out the details of your message and notate precisely what you would like to say from beginning to end. If you’re feeling a bit overwhelmed by the process, partner with a video production team with experience in bringing visions to life. An experienced video production team can help you get your thoughts out and compile a reasonable script to deliver your message. It is ok to go through some editing phases, but once completed you can continue on to the next step of creating!

  2. Create Storyboards & Shotlists – This is the time to flesh out the visual style of your video. Use mood boards to help you create storyboards, shot lists, style frames that create a production outline matching your vision and script.

  3. Produce Your Promotional Video – It’s time to create the content of your dreams! This could entail having a camera on a set, capturing new footage, or compiling footage that you already have. This phase allows you to connect with motion designers, animators, or talent if needed. Your vision is coming to life!

  4. Edit Your Promo Video – Now that you have the footage needed to tell the story of your promotion it is time to assemble all the content together in an alluring manner for your audience. In this step, you can add music, motion graphics, and text. Once finalized and approved, your video is ready…

  5. Share Your Promo Video – Get to promoting your promotional video. All the hard work has paid off, and now it’s time to release it and achieve your goals. Watch it play. Watch it win your audience over, and thank us later!

The Bottle Rocket Media team would love to chat with you about your vision for your promotional video. We are here to help tell your story, achieve your goals, and to make the process fun! Connect with us so we can Start Your Project together! Check us out on Facebook, Instagram, and LinkedIn!

Benefits Of Choosing Video For Your Marketing Plan

Let’s start by asking, why not choose video content for your marketing plan? I’m sure you have tried various other ways of promoting your business, your brand, or your product. There are blogs and emails, press releases, social media posts, and events, and…the list seems to go on. The truth is that all of the above are great ways to build momentum and create buzz around your business, but video content has become more efficient, and engaging, and leads to a higher return on investment. There are so many benefits of choosing video as your selected means of marketing and promotion. Let’s get to the why so you can feel extremely confident when choosing video!

Video Production Isn’t Going Anywhere Anytime Soon

We had an extreme 2020, to say the least, and so much had to change quickly! Fortunately, video technology really carried us through the trying times. Now that we are slowly scraping our way back to the other side of the pandemic, video content will continue to lead the pack of influential ways to get your point across. Sure, video production will have to adjust with the times too, relying more on remote production, live streaming, virtual event videos, and so on, but the point is video production isn’t going anywhere anytime soon. The choice is yours whether you want to get left behind.

Video Is Improving

Video has consistently gotten better over the decades. Like a fine wine, video production continues to get better with time (I know corny, but it’s true). Crisp pictures are expected. Professional video content is honored. Animation has grown to appeal to a wider audience. Storytelling through visuals, text, and motion graphics has become more of a norm. The ability for a video to be interactive and engaging has increased tremendously with so many more available features. Video content is unforgettable. Video content is timeless. Video content will continue to be a common thread we infuse into our daily lives.

Read the Predictions for Video Production Trends for 2021 by SproutVideo. 

Video Supports Creative Messaging

No matter what you want to convey to your audience, you can do so through video! With so many types of video production options to select from:

Your story can be told using video content, not to mention, whatever means you decide to use to release your message – video can be included in them all. Consider it. Emails are certainly more interesting with a video (or even a gif). So are social media posts, and so are blogs. Video content is much less limiting and can be tailored to your unique needs and desires.

Videos Improve Your Ranking

We hope it doesn’t come as a surprise, but platforms like Google and Facebook prefer video content now, so when algorithms are crawling your website or social feed and a quality video pops up, your rankings are more likely to increase. This means more people are more likely to see your content, which increases the possibility of more people sharing, which in turn increases your visibility and next up…conversions. 

You Get To Tell A Story

As storytelling continues to be the main factor differentiating your message from the other brands in your space, using a tool that caters to the best way to approach your story is essential. A well-crafted video will do this for you.

Read and contemplate the following questions before gaining the support of a professional video production team to help tell your story. 

Once you know your story you can be certain that a quality video production team will help to carry and connect your story to your targeted audience. 

It will be through your efforts alongside a professional video production team that you will be able to identify the right creative approach, the crucial elements to include to get your point across, and the best ways your brand can benefit the most from your video. 

Connect with a team that knows all things video. Everything from telling a great story to the latest technology. From concept to delivery, we love this stuff and can talk about it all day long. To learn more about various video production services, Bottle Rocket Media and how we differ because of our Rocket Sauce, connect with us on Facebook, Instagram, and LinkedIn!

Bottle Rocket Media Proud to be Named a Top Video Production Partner on 2020 Clutch 1000! 

Bottle Rocket Media Proud to be Named a Top Video Production Partner on 2020 Clutch 1000! 

Bottle Rocket Media and Clutch

We’re pleased to announce that Bottle Rocket Media has been named a top video production agency for 2020 on the Clutch 1000! They’re a B2B market research firm and the Clutch 1000 highlights the top firms on Clutch for the year. We’re featured because we leveraged uniquely successful video technology with our clients this year. 

Speaking of our clients, we’d like to thank them for helping us earn this award. Take a look at the kind comments they shared with the Clutch team about our work:

Their overall production quality, married with the pricing structure we worked out with them has been phenomenal. We would have spent a lot more with other companies in different areas of the country. There’s a great benefit working with a Chicago-based firm as well.” – VP of Marketing, AI Company

I was just impressed by their experience and knowledge of how to get the best shots. They were super easy to work with, and the finished product was beyond our expectations. I have told many others to use their services for videos of their own.”   – COO, Precious Metal Refining Services, Inc.

The Bottle Rocket workflow was extremely effective for our team. Once we set a deadline they did everything to communicate and push us to meet those deadlines, especially if they were waiting on us. With friendly reminders, agility, and care we were consistently impressed with their workflow from conception to fulfillment.”       – Marketing & Communications Manager, Byline Bank

We’re honored to be recognized by Clutch and look forward to helping even more clients for years to come! Drop us a line if you’d like to talk about your video ideas for 2021 and how Bottle Rocket can help you execute them for success!