Your video should
make an impact

Maintaining Brand Awareness During Covid-19

We can all reason that when it comes to brand management Covid-19 has created a tailspin of uncertainty in the minds of practically every marketer, but if we are honest with ourselves this type of worry has always been there – if we are doing our jobs correctly. Maintaining brand awareness has always been an ultimate challenge. What do we do to keep it fresh and current? When should we consider changing it up? What needs to happen today? For those responsible for these marketing decisions the task is never ending.

Now, during a time of quarantine, massive unemployment, and with a polarized nation on edge, maintaining brand awareness is more challenging than ever.

The good news is the playing field has been leveled and for those of you paying attention there is a lot of great opportunity abound. Considering the changes that have occurred so swiftly and the ones that are sure to come, this moment requires that we all acknowledge our brand persona even more to ensure we will continue to deliver our unique brand message clearly, post Covid-19.

Here are 5 steps you should consider to make sure you are in the game for the long haul and you are maintaining your brand message clearly.

1. Take a breath

Yeah, yeah, it sounds simple. It may even sound cliche’, but the point is, adequate deep breathing has taken the back burner for many of us. Have you centered yourself enough to be able to think clearly and not act in a rash manner? We suggest you take the time to get into a space of acceptance. Take a day off to contemplate in your garden, or take a social distancing walk with a neighbor; even a virtual happy hour. Whatever will help you recharge your critical thinking can only help you to be more focused. It may not solve any immediate challenges, but it will allow you to see the bigger picture of what lies ahead. This is a marathon, not a sprint. So take that breath. A quality one.

2. Ask yourself, what is it that your brand needs to be saying now?

Start with, asking yourself, what is it that your brand needs to be saying now? Pinpoint 3 brand messages that people need to know about you right now.

Think about Microsoft. Just 3 months ago, there were a limited number of businesses utilizing Microsoft Teams. Now, with so many remote workers, Microsoft Teams has now become a necessity. According to GeekWire more people have become aware of its features and have begun to use the platform. This all occurred because, yes, these times cause for more of a demand, but more importantly, Microsoft took advantage of the opportunity by changing their messaging and strategizing how to deliver it. For them, it was by commercial advertising.

Click to watch commercial!

The point is, brands all around the world are noticing the importance of creating avenues that make sense at this time, and you definitely don’t want to be left behind. Focus on your messaging and how it matters to your audience. Then decide on the best way to release it!

3. Who is your audience?

Knowing your audience is pivotal to connecting the dots between you and your target consumer. Knowing who this audience is is the most important thing you can do when standing on shifting sands. Maybe have a Zoom call with your team with a whiteboard in the background and plot out ideas of who your target audience is. Try to draw the complete picture of who they are. Really ponder the following questions:

You may even have to consider that your audience has changed since the Covid-19 crisis has turned the world upside down. BMW now delivers your new car to your home and Little Caesar’s pizza is now offering curbside pickup. And everyone is talking about heroes, sanitary guidelines, and being quarantined!

Does any of this make sense? In the end, it’s all about staying connected to your audience and understanding what matters to them now.

4. Your message is unique – deliver it that way

There are various ways to communicate your brand message, right? Consider them all, and what makes the most sense for your audience. Would it be best to write the message in an article? Maybe an image will work best broadcasted across social media. Or maybe you need to go back to the drawing board and play around with telling a story using video.

The mode in which you select to deliver your unique message is the driver for the increase in awareness and business, so once again being strategic but authentic to your target audience is imperative.

For example, Nike ads are typically created with impressive high octane video clips. We all know them and we all love them. But just a month ago they flipped the script and came out with a new emotionally appealing and relatable video with a completely different look. Still photographs of what would usually be video. Take a look here. Due to the current shelter-in-place situation around the country, this approach allowed them to stay true to form with just a tweak on the delivery.

Click to watch the commercial!

On another note, someone like marketing guru Gary Vaynerchuck produces a variety of content in practically every mode available. Here, Gary discusses insights to help businesses during a tough time. In this blog post you will see both the written word, video, and even designed media to catch your eye. He is appealing to both his audience that enjoys visual messaging while also delivering the message through text in an entertaining and direct way. And, if you follow Gary V, this scattered approach is authentic to him. The goal is to truly grasp what works best for your audience and create the best content you can within these parameters.

Click to read and watch the video!

Are you inspired yet? Have you considered and analyzed the ideal message for your brand and how to deliver your unique brand message effectively? If you need an extra push or are looking for more direction; maybe the following will help.

5. Get with the experts

This is the best and final piece of the puzzle! Now that you know the message, you know the target audience, and you have determined the mode in which your target audience will connect with you through your message, you have to actually produce the content. But who is the right person for this daunting task?

It is our belief that it’s always best to have a conversation with the experts. A quick brainstorm session will inform you of next steps. It will help you hone in on your ideas and determine the budget necessary to pull it off.

Consider reaching out and connecting with a visual expert – someone who really knows their craft. You can ask for referrals or simply search online. Really help you grasp the best way to present your brand messaging.

Of course, when it comes to video we would love to chat with you about everything from telling a great story to the latest drone technology. From conception to delivery, we love this stuff and can talk about it all day long. To learn more about Bottle Rocket Media and what we can do for your brand, connect with us here.

5 Reasons Why Motion Graphics is Important

For years, motion design and animated videos have been a fun way to inform and entertain customers and employees alike. Producing a custom animation that delivers your message can sometimes cost more than you want to spend. If you are on the fence about whether or not you should use motion graphics to tell your story, keep reading.  Here are the five main benefits of creating motion graphics videos.

1. Simplify Complex Information

If you work in a highly technical industry or simply seek to explain complicated information, communicating with your audience can have its challenges.

Motion graphic videos are an effective way for content marketers to communicate this complex information and data-rich content in an easy-to-digest format.

Once your audience has a clear understanding of your information and process, they can make the connection between what your brand does and how it can fulfill their needs. This is essential to moving your audience through the sales funnel.

Motion graphics can make learning new information exciting. The dynamic nature of the content draws your audience in and keeps them focused—which helps with retention of the information.

Bottle Rocket Media | Litera “Transact”

2. Increase Brand Awareness

We all know that brand awareness is key to driving conversions. In a market that is highly saturated with content – standing out from the crowd can be challenging. After all, if someone has never heard of your brand, how can they be expected to convert?

Put simply: motion graphics are memorable—and that drives brand awareness.

While live action video is a great way to engage your audience, there can be limitations to how much you can incorporate your brand messaging without it feeling like overkill, or too salesy.

Motion graphics, on the other hand, can be easily altered to fit the needs of your different audiences—all while keeping your branding and core messaging consistent.

Bottle Rocket Media | Make Every Vote Matter

3. Communicate in Multiple Languages

The internet has given consumers access to brands from all over the world. Being able to communicate with people in their native tongue can make the selling process flow much smoother. It not only reduces confusion but it also shows your audience they are valued.

Unfortunately, it’s not always practical to create multilingual versions of your live action videos. That’s where motion graphics come in handy—and the possibilities are endless.

Motion graphics allow you to easily produce video content in multiple languages simply by changing the text and voice recording to represent your target region. For a fraction of the cost of the initial video you can have region specific videos running all over the world.  Thanks to motion design and animation, at Bottle Rocket Media we have created videos that span six of the seven continents without all the travel.

Bottle Rocket Media | Walgreens “What is Kaisen” Spanish Version

4. Communicate Without Audio

These days we find ourselves putting subtitles on just about every video designed to hit the social media airwaves. Often when viewers are scrolling through timelines they do not want to be bothered with audio.

Creating motion graphics using text is a way to communicate via video without having to subtitle your images after the fact.

By designing the video to use text from the start you will be able to elevate the design and ultimately create a more compelling video.

Bottle Rocket Media | Mothership “Election Day”

5. Unlimited Creativity

Paramount to all of the above, motion graphic videos allow you to truly tap into your creativity. You can create any scenario you wish with unlimited parameters. And, in a world where budget plays a role in the creation of any video, motion graphic videos tend to be more forgiving for a lower budget.

In essence: With motion graphics you get what you pay for. But you don’t have to spend a fortune to create a video that communicates your message.

Whether you’re telling a story, sharing interesting data, or explaining complex subject matter, motion graphics provide endless possibilities in representing your brand.

Bottle Rocket Media | Drivin Company Video

So stop delaying and create the motion graphics or animated video that will clearly communicate your story around the world!

At Bottle Rocket Media we’ll help you create the right video for your brand. Connect with us to start your motion graphics services video or live action video project.

Client Spotlight | American Girl

Encouraging thousands of kids each day to let their individuality shine through play, no brand is more focused on empowerment than American Girl. After collaborating with their creative team to develop a series of traditional promotional videos, the perfect opportunity to incorporate cutting-edge 360 Video sprouted when they reached out to Bottle Rocket media to create guided tours of its New York and Chicago locations.

Since its start in 1986, American Girl has developed into one of the most popular doll purveyors in the country, with roughly 20 major retail stores that also serve as restaurants, party hosts, and play centers. With so much going on at each spot – including stations where kids AND their dolls can receive makeovers and ear piercings –it was the perfect opportunity to utilize 360 video to create a fully immersive experience for viewers.

According to Bottle Rocket Media co-founder, Brett Singer, a successful run with American Girl on past productions was enough to set the stage for the use of 360 video: “We had worked with [American Girl] on many other promo videos, and fortified a wonderful working relationship,” he says. “As a result, the brand’s creative team approached us to produce 360 VR store tours with accompanying motion graphics to help guide the viewer throughout the experience.”

Not every client Bottle Rocket Media comes across can expertly dialogue about the latest in media techniques – however, as Singer implies, it certainly helps. “It should come as no surprise that American Girl is a very forward-thinking company, and early to embrace new technologies – including both 360 video and AR (augmented reality). Loaded with creative talent, including an in-house design team, we were seamlessly provided with brand-specific graphics, and new ones created just for the videos. Working with them is always a pleasure, as they come to each project as a partner. No one knows the subject matter better, so it’s a no-brainer for us to welcome them into the process.”

The Bullhorn | Meet Director Joel Kapity

Meet Bottle Rocket Media Director Joel Kapity

There is no shortage of creative talent at Bottle Rocket Media these days – emphasized by the onboarding of longtime Chicago-based director, Joel Kapity, who has been telling stories through the lens since childhood. A love for the human experience guides his creative sensibilities, while his fearless outlook helps him accomplish what others deem “impossible.” 

Here’s what Joel had to say about his rise as a successful storyteller:

What got you into directing? 

As a kid, I was always the guy with a camera. While others were hanging out, doing what kids do, I would be shooting little shorts with whomever I could wrangle on any given night.  

What about the craft moves you?

I think I’m terrible at a lot of things—directing is not one of them. There is no other job that comes more naturally or brings me more joy. One of my favorite aspects is working with professional actors to bring a story to life. As a director, I have a very specific task of pulling emotions out of others, and I love playing with framing, lighting and camera moves to help draw the audience further into the worlds of the characters.

How did you hook up with Bottle Rocket Media? What drew you to the company?

At my last studio, I was given the opportunity to direct a commercial with Bottle Rocket Media staff as my crew. It was a great experience. During the shoot, I had some solid conversations with Dan and Brett, and felt very in tune with their passion to produce great video content. It was a genuine connection. Bottle Rocket Media and I shared the same creative thoughts and direction—very refreshing. My gut feeling was that I could produce some truly incredible content with this studio.

What unique elements do you bring to the portfolio?

My most unique slash powerful element as a director is my love for people, and how that translates to my commercial work – whether it’s a tv spot, a feature film or social media content. The material I am most proud of almost always involves storylines driven by human relationships.

Also, big ideas with small budgets don’t scare me. I honestly believe I can accomplish what others deem “impossible.” 

How does your style lend itself to brand videos?

Shock and awe. I am obsessed with creating cinematic visuals to support brand awareness in new and exciting ways. For every project, I try to think about that one extra visual effect, shot or action that creates a video people will remember—one that stands out in a flooded market.

What can we look forward to from you in 2019?

So far, 2019 has been jam-packed with creating content for different brands every week and there are no signs of slowing down. I’m currently finishing my third film, I AM YOUR KEEPER, while working on several big client videos for Bottle Rocket Media.  

What industry techniques/technology/methods are you most excited about right now?

I am really excited about all the cameras and lighting tools we didn’t have 20 years ago – when I was still cutting my teeth as a director. A couple of months ago, I directed a Phantom high-speed camera commercial shoot with two of the best hockey players in the world—I was blown away by what we were able to capture. High-speed cameras can bring such an incredible value to a project that no other piece of equipment can. I’m also obsessed with the use of robotic arms in production, which is becoming extremely popular for capturing food and sports commercial imagery.   

What is one of your proudest accomplishments? Why? What obstacles did you have to overcome?

Directing and producing my second film, Dreams. It consumed my life for three years, three to six days a week, and roughly 15-20 hours a day. The movie involved a huge cast, with thousands of extras, and a limited budget. It’s a film I’d wanted to make for about 10 years and it ultimately involved flying in actors from all over the country. Considering the huge job at hand every day on set, it was definitely the most complex thing I have directed to date. 

Any words of wisdom?

Don’t listen to others who tell you what to be or what to do.

The best decisions I have made in my life were the ones that didn’t make sense to others. When you feel like being a part of something, just do it. Don’t think about the money or what you think you deserve. When you are a part of a project you love, you will perfect your craft. And that always leads to something bigger and better. Don’t wait to have what you think you need. If you are truly meant to do something, take a leap of faith and people will follow you.

Favorite movie and why:

One of my favorite movies is Crash. As far as films that tell multiple stories go, this was one of the best.  

What Is Your Brand Tone of Voice?

Brand Voice and Nailing the Right Tone With Video

Can you imagine any of your favorite movies, tv shows, or web series with a totally different soundtrack-like, what if The Sopranos’ theme song was switched with the one from Friends? Or, what if all the ROCKYs were suddenly stripped of music and replaced with canned laughter? Think about it. Sound can be just as impactful as visuals when it comes to almost any video production. While SFX and complex scores have been traditionally reserved for the most prominent in entertainment, marketing teams now use the same tools & techniques in setting the right tone for their own brands.

At Bottle Rocket Media, we have great admiration for the maestros that have given us so many audio-visual experiences to remember; John Williams rocked us in Star Wars, Hans Zimmer took us into a dream world in Inception, and Danny Elfman creeped us out in Beetlejuice. And wanna talk amazing SFX? How about every Pixar Toy Story installment – featuring crack teams of specialists just to ensure Woody’s spurs sound ‘authentic.’

Well, here’s the good news.

Thanks to the digital age, the same intense aural impact can now be made without the need for an orchestra, a recording studio, or a team of Foley artists with horns and blocks in tow. Modern technology has gone light years beyond what we imagined only 10 years ago. With small-footprint crews manning 360-video, VR, and drone technology, brands in almost every industry are dropping cost-effective music video-style presentations that move fast and send the right messaging; carefully selected sound solutions are more accessible than ever before, helping to bring tons of new products & services out of the shadows and into the light.

Here are a few examples to illustrate the power of sound in video:

  1. Zoë Gives Us the Chills

Have you heard of ASMR (autonomous sensory meridian response)? It’s a lot more interesting than it sounds. AND it’s a technique that won’t break the bank. In this example, featuring the talented Zoë Kravitz and an ice-cold bottle of Michelob Ultra: Pure Gold, we can almost feel the whisper of her voice, her fingertips against the glass, and the sounds of the pour – awakening our tactile senses and creating a spinetingling experience that’s both captivating and memorable. Never underestimate the power of giving your audience real goosebumps!

  1. Tom Cruise Terrifies Us in SFX-less Trailer

We’re not quite sure if this almost soundless trailer for 2016’s The Mummy was a major league screw up or a brilliant publicity stunt. Without traditional SFX to back up the action, audiences are left to fill the void with their own imaginations. For some of us at Bottle Rocket Media, it made the video more profound – especially when hearing Tom Cruise scream for his life, unaided and unenhanced. No SFX, just pure human terror!

For others, the unorthodox style detracted from the weight of the scenes – creating more of a ridiculous or unintended comedic feel. What do you think?

  1. Sounds of Space Give Theme to Promo Video

At Bottle Rocket Media, we are committed to ensuring our own brand familiarity through consistent themes that help hit target audiences, yet remain in line with our unique voice and mission. So, it stands to reason we would attempt a promo piece incorporating the sounds of satellites, NASA dispatchers, and of course, the earthshaking feel of a blast-off at Cape Canaveral – all while prominently displaying some of the valued clients that have helped us reach the stratosphere of 360-degree video production and soar beyond it.

Ready to Sound Off to the World?

Getting your brand to sound just right is not necessarily a quick process, and it can lead to a lengthy, frustrating wild goose chase across the endless chasms of the Internet before anything promising sticks out. So, for those of you eager to dive in, we highly recommend taking a gander at, one of our main sources of music. Also, for decent SFX, check out Finally, there is always YouTube, with many amazingly FREE options to explore.

Still stuck? Click here to find out how Bottle Rocket Media can help your brand get heard.

On Set with Bottle Rocket Media

From two-day shoots featuring free ice cream for the cast & crew to a series of really cool 3D models being designed in-house for a client, spring has officially sprung for the team at Bottle Rocket Media.

Here’s a glimpse of what we’ve been up to the past few weeks!

We shot a series of videos for Dyson at two Chicago salons over the course of two days. Each location provided its challenges (hellooo mirrors), but the team overcame each one gracefully – making for a fun, rewarding shoot.

Director: Dan Fisher | Producer: Siobhan Summers | DP: Andy Stegmeyer | Assistant Camera: Nick Silva | Audio: Tyler  Lang | HMU: Jayciee Ganek | Set Design: Jim Lichon | Stylist: Becca Nino | Script PA: Jack Cronin | Camera PA: Corey Henderson | PA & BTS Photos: Amy Davila | Editors: Dave Sarno & Tre Manchester 

We also did a two-day shoot in Gurnee, Illinois, for Second City Works. It happened to line up perfectly with Ben & Jerry’s Free Cone Day, which some of the cast and crew have dubbed “the best day ever.”

This unique, vlog-styled shoot allowed us to shoot around 20 pages of script per day! Yep, the crew killed it every step of the way – even burning off calories from all the free ice cream while chasing after kids and running across the resort for gear (at least, that’s what we’re telling ourselves).

Director: Brett Singer | Producer: Siobhan Summers | Assistant Director/BTS Photos: Dan Fisher | DP: Josh Tallo | Audio: Tyler  Lang | AC: Jordan Kantola | Grip: Adrian DiGiovanni | Set Design: Jim Lichon | Stylist: Becca Nino | HMU: Jayciee Ganek | Production Assistant/BTS Photos: Amy Davila | 


Last year, we were fortunate enough to work on a campaign for a very popular appliance brand. Guess we did a good job, as they recently contacted us to shoot some pickups! In no time, we got the team back together, rolled into Oakbrook Center in Chicago, set up the jib and did our thing.

Director: Joel Kapity | Assistant Director: Dan Fisher | DP: Josh Tallo | AC: Erik Bjella | Producer: Siobhan Summers | Art Director: Jim Lichon | HMU: Jaycie Ganek | Production Assistant: Jordan Kantola | BTS Photos by: Dan Fisher | Editor: Dave Sarno 

Bottle Rocket Media’s Site Redesign | First Look

Website Redesign Launch By Creative Director, Dan Wulfing, Spotlights User-Friendly Experience

Bottle Rocket Media is evolving – fast. New directors, editors, producers, freelancers, and clients mark a video production company with no signs of slowing down. So, why not redesign the website to prove it!?

Creative director, Dan Wulfing, who oversaw the development of the new site, could not be more keen on keeping an online presence that stands out among the rest: “Considering our growth as a Chicago entity, we needed our branding and marketing to match. So, we took a deep breath and dove in to create a much more engaging experience that integrates all areas of the site into one crisp, seamless flow.”

Simple, bold copy and user-friendly tabs and links on every page help visitors get up close with the entire team (newbies included), its clients, and of course, mind-blowing clips from their latest projects:  “The site is easy on the eyes, with a darker, cinematic aesthetic that feels like an escape rather than another cookie-cutter online sales pitch,” adds Wulfing. “We want visitors to stay, watch, have a great experience, and come away with video possibilities they might have never imagined.”

Our website will now showcase its portfolio in sections – PROMOTIONAL, DOCUMENTARY, EXPLAINER, CORPORATE, 360 VIDEO and MOTION – spotlighting the ability to meet the demands of almost any type of business, large or small.

Our newest feature is the CASE STUDIES page. Viewers can see for themselves just how impactful video and/or 360-degree video can be. According to Wulfing, from working with the Chicago Cubs to Dyson and Epsilon (and more), there are tons of success stories to be shared: “The case studies are a true gateway into our world and how we operate. Visitors can better visualize exactly how we approach every challenge, overcome obstacles that are unique to the project, and create beneficial outcomes for our valued clients.”

While Wulfing’s design style takes the site to a whole new level, visually and technically, he has also helped imbue a “virtual vibe” that fits perfectly with the collective personality of Bottle Rocket Media’s staff of professionals: laid back, down to earth, efficient and, most importantly, geekily passionate about video production.

“The bottom line is that we are not just another production house trying to turn a buck—we are real people who want to help share positive messaging through what we love and through the most creative and groundbreaking solutions,” Wulfing concludes. “We can’t wait to sink our teeth into the next project and the new website is designed as a reflection of that. I couldn’t be prouder of the launch, or more excited to share our work with the world.”

How to Build Your Brand Using Video

We all know that there is no better communication tool than video.  Working with your brand’s identity is no exception. Think about it, with video not only can you communicate your brand’s visual style, but also what it stands for and how its story meshes with your audience.   If you haven’t started using video content to grow your brand, do it now.

At Bottle Rocket Media we understand the power of video because we make powerful videos. We have proven time and again that in a matter of seconds video has the potential to connect with your audience and make an impact.

Your brand identity is defined by how your audience perceives you, and you are the voice of that story. A good video gives you the opportunity to show your audience who your brand is, what it does and why they need it. When a brand awareness strategy is done correctly it can instill a sense of loyalty towards your brand, your products, and your mission. Once you’ve developed a story that attracts and engages your target audience, you will start to see an increase in both brand followers and brand awareness.

People are watching.  What do you want them to see? Here are some ideas on how to build your brand using branded video content.

Create a company video. Get a camera behind the scenes and show how a product is made or what company culture is all about. Consumers love transparency and love feeling like they are part of the team.  Give people a glimpse behind the curtain. Get a little personal, show a little personality and this type of video will be big for your brand.

A great promotional video will capture the attention of your target audience and turn them into leads and ultimately into customers. It is important to invest in the life and success of your brand.  A huge part of that is your promotional video. Learn how to make a great promotional video here.

Explainer videos are an excellent way to communicate your brand identity in an informative and unique way. Explainers are especially effective in communicating complex products, services or concepts that may be otherwise difficult to understand. Check out how Walgreens explained their new workflow philosophy called “Kaizen.” “Kaizen” is a Japanese word meaning “change for the better.” What might have been clunky and complicated was communicated in a clear, succinct manner to the brand’s internal audience.

Seriously consider 360-degree video. Think about it. 360 takes brand audience engagement experience to new heights. And, bonus, using 360 shows that you, as a brand, are willing to do what it takes to keep up with current marketing trends and keep up with the competition for your customers’ attention; like 7-11, WeWork and American Girl did.

Like a good friend, keep showing up. Create a brand awareness strategy and be consistent posting videos with relevant communication. Position your brand as the subject matter expert and thought leader in your industry. Create a bond, build trust. Be sure to keep the visual look and feel uniform across these videos to stay on-brand.

Share your videos everywhere. Maximize exposure on social media. By sharing your branded video content across all social platforms you will increase your brand reach even further.

Video has the potential to tell your brand’s story and show it’s identity with great visual impact. Bottle Rocket Media would love to help you Build Your Brand Using Video.  Get in touch with us today.

Why You Need a Videographer At Your Next Event

Videographers turn the special moments at your event into valuable promo content that will last a lifetime

Having a videographer record your company’s events means you’ll be able to commemorate that occasion—and leave with a wealth of future marketing material. A video producer will capture the special, fleeting moments of magic at your events, whether they’re charity fundraisers, store openings, press conferences, galas or more. Those videos can be shared online for an immediate connection with your audience, and then revisited in the future to show off what your brand can do.

A One-Day Event, A Lifetime of Material

Don’t think of a video as a one-off medium: A single video that’s crafted well can be shared again and again online, making it a formidable marketing investment. This 360-degree video of the 7-Eleven City Slam we made for Intersport is just as entertaining and shareable now, and it’s still being viewed and bringing new fans to the brand long after the party is over. When you’re planning to shoot any single video, think about how you can use it in the long term. Working with the same video team at multiple events will build a library of footage that can help you tell your story.

Today’s Event Supports Tomorrow’s

Shooting video at your current event means you’ll have footage to promote the next one. If there’s something you host annually or frequently, having a backlog of material from the actual shindig will always be better than stock photos or video. You can show your audience exactly what to expect from this year’s party—and exactly how much fun they’ll miss out on if they’re on the fence about participating.

Having Video Gives You Options

Videographers can do much more than document the happenings at your events. We always make a point to talk to our clients beforehand how to maximize our time while we’re there. When you’re surrounded by clients, it’s a great chance to record testimonials that you can feature in a future ad, or sit down with key staff members for an interview that’s been hard to schedule. An experienced videographer will also identify and capture special moments on the fly. That means if something exciting happens—like a big donation at a charity event or a surprise marriage proposal—you can rest assured that it will be captured as a shareable marketing moment for your team.

If you have a company event coming up, booking a film team should be on your to-do list. Contact Bottle Rocket Media to learn how we can turn your special occasion into a wealth of marketing opportunities.

Product Videos and Marketing

Product videos can increase sales while helping viewers understand what your brand is about

Product videos give customers a close look at what your company is selling, which translates into big boosts in sales for retailers. These videos showcase your products in various ways, helping your audience understand why they should want to buy from your brand. This can drive sales and foster a closer connection with their consumers. Here’s why your company should be investing in product videos right now.

Video Can Boost Your Sales

Making a product video can help your company as much as it helps your customer. Online shoe and clothing retailer Zappos has seen huge growth since they started using videos to make their customers feel more secure about buying products they can’t touch or try on. The brand has found it sells between 6 and 30% more of an item when there’s a product description video to go with it, according to a Business Insider report. In fact, people who watch a product video are 64-85% more likely to buy an item, according to Kissmetrics.

Telling a Story With Product Videos

There are many ways you can show off everything your product can do for your customer in a video. Some product videos showcase features; others will tell a story.

The above clip for American Girl followed girls as they learned about the doll company’s Truly Me feature, which lets them create custom clothing for their American Girl dolls. The girls experimented with Truly Me, giving video viewers a chance to see how the feature works and how much joy it can bring to children. Then there are “how-to” videos, like the one project Bottle Rocket Media did to highlight the easy-to-use features of a new Danze faucet. See below.

These videos show people how to use a new product while highlighting the product’s key selling points. Products can also feature testimonials from previous happy customers while displaying the merchandise, showing new viewers why they should be interested in a product.

Why 360 Video Can Make Your Product Videos Pop Out

A 360-degree video offers customers the most immersive way to view your product and brand’s story from every angle. In general, 360-degree videos receive more interactions, including shares on social media that can help you find more customers. They also have a higher view-through rate than standard, “flat” videos, keeping customers interested in what you’re selling. 360 videos allow your audience to fall in love with your merchandise, buy a product and connect with your brand. Common hang-ups to buying online stem from an inability to examine a product from every angle or surprise—and disappointment—when their purchase arrives and doesn’t meet their expectations. 360-degree video is as close to handling or trying something on for yourself.

Ready to work on a video that will make your products shine? Contact Bottle Rocket Media to get started and connect with your customers like never before.