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The 7 Types of Corporate Videos

Cutting corners has never been the way to make a positive lasting impression. As a corporate entity or even a startup, your first impression can make or break you. A corporate video is an impressionable tool, the wave of the future, and not just because 60% of visitors prefer to watch a video about a company vs. reading the information, or because of the increase of online purchasing, or because of the increase of remote working and learning,  but because video content can increase revenue growth by as much as 49%. It’s time for you to learn more about corporate video production, and decide whether to add it to your marketing strategy.

What Is A Corporate Video

A corporate video is a much easier way to influence, get people engaged, and entertain.  Whether customers or personnel, corporate video can be a way to introduce a product, train new employees, promote a service, or to keep your audience informed. Corporate videos can include voiceovers, music, motion graphics and animation, or talent to get your desired message across. 

Types of Corporate Videos

Pending the purpose of your corporate video, there are several types to select from to ensure an effective campaign or informative strategy. 

1. Founder Video

Tell the story of your founder(s). Consumers and staff alike want to connect and know who you are. Your why, your accomplishments and aspirations. This creates a bond and a relatable way to generate a following. 

2. Testimonial Video

Testimonial videos are essential in capturing new customers or even new employees. People want to hear what others have to say before making a decision. 

Hand pick the best customers or staff that can speak honestly and happily about your product, service or company. Create a questionnaire, or survey to help you select who would be the best to represent the message you want to present. 

3. Recruitment Video

Similar to a testimonial video, sharing the opinions and feedback from current staff is an added plus to generate interest for prospective employees. Use a recruitment video as an opportunity to share your company culture, values and environment you create for your employees. This has the potential to woo prospective employees to choose you over other employers. 

4. Training Video

Now that the perfect candidates have said yes to working for your company, it is key to keep them by educating them on your company, your expectations and the role in which they play in achieving company goals. Because of the consistency and flexibility of training videos, companies have seen an increase in productivity, by 65% if you include visuals. 

5. Promotional Video

Promotional videos are a great way to communicate a product or service launch in an appealing and intriguing way. Add your promo video to an email, landing page, or website homepage. Videos are visually effective and are much more memorable than simply reading text on a page. 

6. How-To Video

Do you have a complex message or step-by-step process that needs to be broken down into easily digestible content? Create a how-to-video that details the complexities and minimizes any potential confusion for your audience. 

7. Social Media Video

We couldn’t leave social media out of the video equation. With an array of platforms to select from and channels of distribution (feed, stories, reels), as you create any of the above video options, think about including shorter videos that can effortlessly be added to your social media. If you are looking for tips to create the perfect social media video there are tips that can help you in planning.

Let’s be real, there is nothing comparable to video content, and the increase of conversions and potential for additional revenue is more than enough of a reason to add a variety of corporate videos to your company repertoire. When you are ready to start your project, just know from concept to delivery we love this stuff and can talk about it all day long. To learn more about Bottle Rocket Media, our video production services, or how we differ because of our Rocket Sauce, connect with us on Facebook, Instagram, and LinkedIn!

Use Video To Increase Conversions

How To Increase Conversions With Video

Any business will tell you that sales will always be a priority. With this comes the never-ending challenge of increasing conversions. More conversions mean more leads and an increase to your bottom line. Let’s be real, we all want that. To this point, video has become the best, most underused sales tool to increase conversions. EyeWideDigital says, having a video on your landing page can increase conversions by 80%. 

If this compels you to learn how to use video to increase conversions let’s get to it. Read on. 

1. Deliver a message unique to you

When preparing to create a video that converts into leads,  it’s easy to get caught up in comparing your story to one that has worked for other brands. There can only be one Nike, Facebook, or Uber. Sure, brands may attempt to follow the successes of another, but there are clearly defined differences.  If Netflix marketed itself like Blockbuster, they would be in a very different position right now. If Airbnb told the same story as Marriott, they would not have become competitors to the entire hotel industry. The fact is, the best selling tactic is to consider not using a tactic or strategy at all but to just tell the story that is yours. Contemplate the following questions to help you compile a unique message to be shared. 

2. Make the thumbnail of your video something interesting

Marketers around the world take time to conjure up the perfect picture to use as a still for a video because they know it really matters. Video content can be entertaining, informative, and visually appealing to your audience which means you have to entice prospective viewers to want to watch what you have to offer. How do you do that? Make the thumbnail of your video something that will connect you to your audience. 

3. Build trust quickly 

Consumers want to trust the brands they purchase from, so you have to provide them with the vibe of trust in your video. Do so with professional-grade quality video, with talent that is authentic and relatable, and with clear facts in story form. When a viewer presses play on your video, there should be an immediate attraction to the person, the story, the service, or the product you are offering. 

4. Have a clear purpose and video type 

Ask yourself, why are you creating this video? What is the purpose? Is it a promotional video? A How-To-video, or a documentary video? It’s key to know what you are trying to accomplish with your video so that your ideas are easier to script and convey. A promotional video may need a theme, while a documentary may need a detailed narrative. When you discover the purpose of your video, it will be easier to determine the type of video you need to achieve your desired results. 

5. Keep it short

These days videos are getting shorter and shorter, especially on landing pages and in social media ads. You have to get your point across quickly, and you have to provide decisive direction to minimize confusion. According to Instapage, your video on your landing page should be no longer than 2 minutes.  After two minutes attention spans shrink. Realistically, in some cases, if you don’t capture the attention of an audience within 10 seconds, you may lose them for good. So keep your video content short and understand pending the purpose and placement of your video, there may be different lengths to consider:

Video is a massive conversion creator because of its versatility to entertain, inform, and engage an audience. Not to mention, video content can be shared, reshared, and reused if need be. If we are honest with ourselves, video seems to be consuming us all daily in many aspects.

So, we say, don’t delay any longer. Connect with us to get your project started and be thrilled for the ride video production services ride of your life!

Video Production Storytelling

Bottle Rocket Media Announced as a 2021 Local Excellence Award Winner by UpCity!

Bottle Rocket Media Announced as a 2021 Local Excellence Award Winner by UpCity!

For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommendability, giving UpCity the confidence to recommend them to the more than 1.5 million businesses that visit their site. 

Each year, UpCity analyzes and scores more than 70,000 service providers based on their UpCity Recommendability Rating and acknowledges the top national and local providers with an UpCity Excellence Award. The results are in, and Bottle Rocket Media won!

We are ecstatic to announce that the Bottle Rocket Media team has been recognized as one of the top B2B service providers of 2021 in the Chicago area by UpCity! 

Bottle Rocket Media is a Chicago-based, nationally serving video production company specializing in traditional video and motion graphics, groundbreaking 360 virtual reality production, and everything in between. We partner with brands, agencies, and businesses to make an impact through video.

Dan Olson, CEO of UpCity, had this to say about Bottle Rocket Media:

“When you work with Bottle Rocket, you work with creatives who have won Emmys and worked with Oprah, so it is no wonder why they have achieved this award. Congratulations to the Bottle Rocket Media team for winning the 2021 Local Excellence Award!”

This recognition has been driven in large part by our stellar review rating on UpCity. Here are a few of our favorite pieces of feedback we’ve received from our incredible customers:

“All stakeholders were satisfied with the final video. They were responsive and attentive, completing the multitude of edits that were requested throughout the project. The team demonstrated its flexibility in working within a set budget. They were successful, taking on a larger project than usual.”

-Ben-Hur Uribe

“Of all video production teams that I’ve worked with in my career, Bottle Rocket is always my go-to team, whether I need traditional corporate or instructional video, or an innovative, cutting-edge solution. They are trustworthy, the highest quality, a dream to work with (no crazy egos), and flexible enough to work within my company’s parameters and budget.”

-Jennifer Faris Severns

At the heart of Bottle Rocket Media, is creating stories. We love using the visual medium to present a point of view that can change lives. That is why we are so excited to work with each and every customer because their brand brings a new story that we can share with the masses. Thank you to the UpCity team and our Bottle Rocket Media customers over the years for this tremendous award and honor.

What Is Your Brand Tone of Voice?

Brand Voice and Nailing the Right Tone With Video

Can you imagine any of your favorite movies, tv shows, or web series with a totally different soundtrack-like, what if The Sopranos’ theme song was switched with the one from Friends? Or, what if all the ROCKYs were suddenly stripped of music and replaced with canned laughter? Think about it. Sound can be just as impactful as visuals when it comes to almost any video production. While SFX and complex scores have been traditionally reserved for the most prominent in entertainment, marketing teams now use the same tools & techniques in setting the right tone for their own brands.

At Bottle Rocket Media, we have great admiration for the maestros that have given us so many audio-visual experiences to remember; John Williams rocked us in Star Wars, Hans Zimmer took us into a dream world in Inception, and Danny Elfman creeped us out in Beetlejuice. And wanna talk amazing SFX? How about every Pixar Toy Story installment – featuring crack teams of specialists just to ensure Woody’s spurs sound ‘authentic.’

Well, here’s the good news.

Thanks to the digital age, the same intense aural impact can now be made without the need for an orchestra, a recording studio, or a team of Foley artists with horns and blocks in tow. Modern technology has gone light years beyond what we imagined only 10 years ago. With small-footprint crews manning 360-video, VR, and drone technology, brands in almost every industry are dropping cost-effective music video-style presentations that move fast and send the right messaging; carefully selected sound solutions are more accessible than ever before, helping to bring tons of new products & services out of the shadows and into the light.

Here are a few examples to illustrate the power of sound in video:

  1. Zoë Gives Us the Chills

Have you heard of ASMR (autonomous sensory meridian response)? It’s a lot more interesting than it sounds. AND it’s a technique that won’t break the bank. In this example, featuring the talented Zoë Kravitz and an ice-cold bottle of Michelob Ultra: Pure Gold, we can almost feel the whisper of her voice, her fingertips against the glass, and the sounds of the pour – awakening our tactile senses and creating a spinetingling experience that’s both captivating and memorable. Never underestimate the power of giving your audience real goosebumps!

  1. Tom Cruise Terrifies Us in SFX-less Trailer

We’re not quite sure if this almost soundless trailer for 2016’s The Mummy was a major league screw up or a brilliant publicity stunt. Without traditional SFX to back up the action, audiences are left to fill the void with their own imaginations. For some of us at Bottle Rocket Media, it made the video more profound – especially when hearing Tom Cruise scream for his life, unaided and unenhanced. No SFX, just pure human terror!

For others, the unorthodox style detracted from the weight of the scenes – creating more of a ridiculous or unintended comedic feel. What do you think?

  1. Sounds of Space Give Theme to Promo Video

At Bottle Rocket Media, we are committed to ensuring our own brand familiarity through consistent themes that help hit target audiences, yet remain in line with our unique voice and mission. So, it stands to reason we would attempt a promo piece incorporating the sounds of satellites, NASA dispatchers, and of course, the earthshaking feel of a blast-off at Cape Canaveral – all while prominently displaying some of the valued clients that have helped us reach the stratosphere of 360-degree video production and soar beyond it.

Ready to Sound Off to the World?

Getting your brand to sound just right is not necessarily a quick process, and it can lead to a lengthy, frustrating wild goose chase across the endless chasms of the Internet before anything promising sticks out. So, for those of you eager to dive in, we highly recommend taking a gander at KillerTracks.com, one of our main sources of music. Also, for decent SFX, check out MotionArray.com. Finally, there is always YouTube, with many amazingly FREE options to explore.

Still stuck? Click here to find out how Bottle Rocket Media can help your brand get heard.

On Set with Bottle Rocket Media

From two-day shoots featuring free ice cream for the cast & crew to a series of really cool 3D models being designed in-house for a client, spring has officially sprung for the team at Bottle Rocket Media.

Here’s a glimpse of what we’ve been up to the past few weeks!

We shot a series of videos for Dyson at two Chicago salons over the course of two days. Each location provided its challenges (hellooo mirrors), but the team overcame each one gracefully – making for a fun, rewarding shoot.

Director: Dan Fisher | Producer: Siobhan Summers | DP: Andy Stegmeyer | Assistant Camera: Nick Silva | Audio: Tyler  Lang | HMU: Jayciee Ganek | Set Design: Jim Lichon | Stylist: Becca Nino | Script PA: Jack Cronin | Camera PA: Corey Henderson | PA & BTS Photos: Amy Davila | Editors: Dave Sarno & Tre Manchester 

We also did a two-day shoot in Gurnee, Illinois, for Second City Works. It happened to line up perfectly with Ben & Jerry’s Free Cone Day, which some of the cast and crew have dubbed “the best day ever.”

This unique, vlog-styled shoot allowed us to shoot around 20 pages of script per day! Yep, the crew killed it every step of the way – even burning off calories from all the free ice cream while chasing after kids and running across the resort for gear (at least, that’s what we’re telling ourselves).

Director: Brett Singer | Producer: Siobhan Summers | Assistant Director/BTS Photos: Dan Fisher | DP: Josh Tallo | Audio: Tyler  Lang | AC: Jordan Kantola | Grip: Adrian DiGiovanni | Set Design: Jim Lichon | Stylist: Becca Nino | HMU: Jayciee Ganek | Production Assistant/BTS Photos: Amy Davila | 

 

Last year, we were fortunate enough to work on a campaign for a very popular appliance brand. Guess we did a good job, as they recently contacted us to shoot some pickups! In no time, we got the team back together, rolled into Oakbrook Center in Chicago, set up the jib and did our thing.

Director: Joel Kapity | Assistant Director: Dan Fisher | DP: Josh Tallo | AC: Erik Bjella | Producer: Siobhan Summers | Art Director: Jim Lichon | HMU: Jaycie Ganek | Production Assistant: Jordan Kantola | BTS Photos by: Dan Fisher | Editor: Dave Sarno 

Bottle Rocket Media’s 2017 Project Roundup

“Bottle Rocket Media is best in class for video production and storytelling….”  

“BRM was instrumental to us achieving our social media content goals in 2017…”

“Given Bottle Rocket Media’s expertise in 360, the partnership allowed us to our  storytelling sensibilities in a new way…”

Pretty good buzz to have ringing in our ears for the new year. To say we are excited for 2018 is an understatement. We. Are. Pumped. Before we close the book on 2017, we want to take a moment and look back at a few stand out videos from last year.

American Girl

In partnership with American Girl’s creative team, we developed a series of videos for their Truly Me custom dolls. From casting and choreography to production to post-production and design, our team rocked it at every step (dance steps not included – we left that to the pros).

We’ve enjoyed building solid relationships with brands, creatives, and agencies big and small and bringing their stories to life. So for 2018, we hope to continue nurturing and building those partnerships and creating new ones.

The Problem with Ad-tech

We flexed our funny bone in this scripted comedy short for Centro — which pokes fun at the ad tech space. Who said a company video can’t be funny?

Whether it be a scripted short, an improvised web series, or even putting a unique twist on a traditional video, we’re ready to take our storytelling to the next level and embrace any creative challenge that heads our way. Our ultimate goal is always to tell stories in a way that best serves the message and the client’s needs; to always be authentic.

Siemens: Distributed Energy – The Utility-Scale Solution

When The Atlantic Re:think and Siemens, approached us to create a series of 360 videos revolving innovative energy solutions. We. Were. Psyched. Six days of production, three drones, two 360 cameras (one that nearly melted in the 120º Phoenix sun), countless locations and collaborators across the country. Your average kick-ass 360 production road trip.

We dove into 360 video early 2016 – two years later, our excitement to explore the medium and its potential has not worn off. We feel like we’re just getting started! In 2018, we want to continue pushing the limits of this technology and further explore the possibilities of 360 video storytelling.

Dyson – The Truth About Indoor Air Pollution

Not only was 2017 the year of the Rooster, but for us here at Bottle Rocket Media, it was clearly the year of the series. For our last pick, our team worked with Dyson to create a series of educational docu-style videos that were distributed across the web. Our crew got to follow a Dyson expert around as he exposed the truth about indoor air pollution to real families in the comfort of their own homes.

Whether it be a web series, a thirty-second spot, a video short for social media, or even a funny gif – we love diversifying the content we do, and are excited to continue ‘mixing it up’ this year!

Speaking of 2018, did you know that it’s the Year of the Dog? Technically it starts February 16th, but we’re already in the spirit! We’re embracing our inner canines and running into the new year with gusto, a sense of adventure, and loyalty to our craft. Just don’t tell us to heel, because we’re feeling pretty unstoppable.

Project Shoutout: WeWork Times Square

The Bottle Rocket Media team recaps what made this project awesome

We’re not the kind of guys to pass up a trip to NYC, especially when it involves breaking out the 360 gear and hanging out in Times Square. The WeWork project turned out to be one of our favorites from last year – not only because of the concept but because of the amazing people we collaborated with. Here’s a look back on the elements that made this piece magic.

WeWork Q&A with Dan Fisher and Brett Singer

  1. What was the vision and inspiration behind this video?

As with most 360 videos happening now, the vision behind creating these experiences is all about immersion and transporting the viewer into that space. The WeWork office tour had one goal: to get the audience to visit the actual place. By giving the viewer the lay of the land and having moments in various locations, you really get a sense of the scale of the space and how it offered so much to see and enjoy. It truly was perfectly suited for a 360 experience.

  1. What elements contributed to the effectiveness of the storytelling?

We approach 360 video content the same as any video content we create. We focus on the story, what the viewer will experience, and how we want them to feel at the end of the video. With those things in mind, we use our standard arsenal of tools: camera placement and composition, voice-over, thoughtful music, authentic interviews, and graphics.

  1. How do you think filming in 360 helped capture the brand’s unique elements?

WeWork is all about the complete shared workspace. It’s not just a place where people go to sit at a desk all day. They have a coffee bar, large communal work areas, and a ton of outdoor space. The whole experience just can’t be captured by watching a video. Only when you’re standing in the thick of it do you really get a sense of the scale of their vision.

  1. Did any obstacles come up while making this video? If so, how did you work around them?

A regular challenge for all 360 shoots is where you hide the crew. So for most shots, you make sure everyone is mic’d properly, hit record, and run and hide! We do a lot of masking out of our crews, too, because sometimes they need to be close to the action to know what’s happening or for technical reasons. There are tricks of the trade that enable us to paint ourselves out after the fact. It’s fun stuff!

  1. What was your favorite part of the project, and why?

With any video production, you always go into a shoot with a solid plan and just wait for the unexpected moment to pop up. At WeWork, we had many great, authentic interactions happen on camera. It’s a beehive of activity in their spaces, and it’s nice not to have to manufacture those moments. Sometimes just being there is enough.

If 360 is something you’d like to add to your marketing game (trust us, you should), we can help. Take a look at the work we’ve done for other clients, and then give us a call to get started.