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How To Create A Promotional Video

If you could present your brand or product in a way that triggers your audience to do whatever you would like for them to do, would you jump at the chance? Sure you would, right?  A promo video is known to do just that. So the question arises, how do I create a promotional video? Read on to learn more, but first…

What is a Promo Video?

A promo video is a short teaser with the purpose of building awareness of a marketing campaign, a sale, a product launch, or even a branding initiative. A promo video must have a compelling message to drive your audience while also motivating them to engage and learn more. 

Check out 8 Outstanding Promotional Videos From Meero

When Should You Use A Promo Video?

A promo video is most effective when you have a clear message and objective. Simplicity is best when coming up with a concept and vision for an impactful promotional video. 

As you consider creating a promo video, ask yourself what you want your audience to do. Do you have a sale coming up, and you need more buyers? Are you wanting to gain additional leads for a specific service offering? Are you launching a new product? Maybe you want to build more engagement on your Instagram page? Or maybe you have a current database, but they are not as involved in your content as they once were? A promo video related to your target audience’s needs could tip them over the edge to get engaged with your business. Whatever your goals are, ensure you have a conclusive reason for creating a promo video, and a clear message to present. 

What Makes A Good Promo Video?

The foundation of a good convincing promo video is the message, the content, and the quality. 

Be clear – confusion limits conversions. If you want your audience to do what you want, you provide them with easily digestible content. So when creating your promo video, think from the audience’s perspective. What matters to them? What needs do they have? What wants are you satisfying?  Get a handle on that then clearly depict the answers in your promo video. 

Keep it short – remember a promo video is meant to be a teaser, not a full movie. Most promo videos are 30 seconds, no more than a minute. Create your promo video with the understanding that all of our attention spans are extremely short, so the first clip has to appeal to and captivate your target audience. The message, the content, and the quality of a promo video are the basis of a good promo video. 

Make it engaging – we can all agree Tiktok has taken off because there are so many components that seem to initiate interest and engagement. Tiktok has the goods for a fun and shareable experience. There is music, text, filters, graphics, and even voiceovers. This is what engagement is made of; applying many elements with one purpose of getting your point across. Your promo video should incorporate applicable engagement elements that will help you to meet your goals.  

High-quality – Sure messaging is important. Sure your content needs to be clear. Sure your video needs to be engaging. All of the above cannot be ignored, but in order to stand out, having a polished and professional look will draw your audience in. High definition video. Creative, inspiring, and unique motion graphics. Camera angles that make an emotional impact. Talent that delivers your messaging effectively. These features matter and are noticed. 

How To Create A Promotional Video

  1. Message and Script – This is your time to dig into your vision for your promo video. To hash out the details of your message and notate precisely what you would like to say from beginning to end. If you’re feeling a bit overwhelmed by the process, partner with a video production team with experience in bringing visions to life. An experienced video production team can help you get your thoughts out and compile a reasonable script to deliver your message. It is ok to go through some editing phases, but once completed you can continue on to the next step of creating!

  2. Create Storyboards & Shotlists – This is the time to flesh out the visual style of your video. Use mood boards to help you create storyboards, shot lists, style frames that create a production outline matching your vision and script.

  3. Produce Your Promotional Video – It’s time to create the content of your dreams! This could entail having a camera on a set, capturing new footage, or compiling footage that you already have. This phase allows you to connect with motion designers, animators, or talent if needed. Your vision is coming to life!

  4. Edit Your Promo Video – Now that you have the footage needed to tell the story of your promotion it is time to assemble all the content together in an alluring manner for your audience. In this step, you can add music, motion graphics, and text. Once finalized and approved, your video is ready…

  5. Share Your Promo Video – Get to promoting your promotional video. All the hard work has paid off, and now it’s time to release it and achieve your goals. Watch it play. Watch it win your audience over, and thank us later!

The Bottle Rocket Media team would love to chat with you about your vision for your promotional video. We are here to help tell your story, achieve your goals, and to make the process fun! Connect with us so we can Start Your Project together! Check us out on Facebook, Instagram, and LinkedIn!

Benefits Of Choosing Video For Your Marketing Plan

Let’s start by asking, why not choose video content for your marketing plan? I’m sure you have tried various other ways of promoting your business, your brand, or your product. There are blogs and emails, press releases, social media posts, and events, and…the list seems to go on. The truth is that all of the above are great ways to build momentum and create buzz around your business, but video content has become more efficient, and engaging, and leads to a higher return on investment. There are so many benefits of choosing video as your selected means of marketing and promotion. Let’s get to the why so you can feel extremely confident when choosing video!

Video Production Isn’t Going Anywhere Anytime Soon

We had an extreme 2020, to say the least, and so much had to change quickly! Fortunately, video technology really carried us through the trying times. Now that we are slowly scraping our way back to the other side of the pandemic, video content will continue to lead the pack of influential ways to get your point across. Sure, video production will have to adjust with the times too, relying more on remote production, live streaming, virtual event videos, and so on, but the point is video production isn’t going anywhere anytime soon. The choice is yours whether you want to get left behind.

Video Is Improving

Video has consistently gotten better over the decades. Like a fine wine, video production continues to get better with time (I know corny, but it’s true). Crisp pictures are expected. Professional video content is honored. Animation has grown to appeal to a wider audience. Storytelling through visuals, text, and motion graphics has become more of a norm. The ability for a video to be interactive and engaging has increased tremendously with so many more available features. Video content is unforgettable. Video content is timeless. Video content will continue to be a common thread we infuse into our daily lives.

Read the Predictions for Video Production Trends for 2021 by SproutVideo. 

Video Supports Creative Messaging

No matter what you want to convey to your audience, you can do so through video! With so many types of video production options to select from:

Your story can be told using video content, not to mention, whatever means you decide to use to release your message – video can be included in them all. Consider it. Emails are certainly more interesting with a video (or even a gif). So are social media posts, and so are blogs. Video content is much less limiting and can be tailored to your unique needs and desires.

Videos Improve Your Ranking

We hope it doesn’t come as a surprise, but platforms like Google and Facebook prefer video content now, so when algorithms are crawling your website or social feed and a quality video pops up, your rankings are more likely to increase. This means more people are more likely to see your content, which increases the possibility of more people sharing, which in turn increases your visibility and next up…conversions. 

You Get To Tell A Story

As storytelling continues to be the main factor differentiating your message from the other brands in your space, using a tool that caters to the best way to approach your story is essential. A well-crafted video will do this for you.

Read and contemplate the following questions before gaining the support of a professional video production team to help tell your story. 

Once you know your story you can be certain that a quality video production team will help to carry and connect your story to your targeted audience. 

It will be through your efforts alongside a professional video production team that you will be able to identify the right creative approach, the crucial elements to include to get your point across, and the best ways your brand can benefit the most from your video. 

Connect with a team that knows all things video. Everything from telling a great story to the latest technology. From concept to delivery, we love this stuff and can talk about it all day long. To learn more about various video production services, Bottle Rocket Media and how we differ because of our Rocket Sauce, connect with us on Facebook, Instagram, and LinkedIn!

Creating Engaging Videos

It doesn’t seem as easy as it used to be to capture the attention of your audience these days. With so many methods of storytelling and ways to impress, it has never been more critical than now for brands to have a compelling video that is more engaging, allowing it to stand out from the rest. As a brand, you have to step out of your own way, work with your compelling storyline, then implement the many features that are available to you. 

Read on for easy-to-include methods to consider as you make your next video more engaging.

1.Get The Right Talent

Casting the right talent is no easy feat, but it is essential to creating a more engaging video. The right talent, with the right look, the right voice, and the right mannerisms will make a big difference in your audience identifying with your video. Consumers make purchasing decisions based on their connection to an ad or a video. According to Forbes, great marketers are focused on understanding and influencing their target audience’s attitudes. The right talent is capable of helping you to succeed in influencing!

2.Include Motion Graphics

It’s pretty much a universal theory that no one wants to watch a confusing or complicated video. If something isn’t easy to understand within the first few seconds,  you immediately lose your audience. So why not use a video to be clear, concrete, and interactive all at once? Many outside of the production industry may not be as familiar with motion graphics, but think, bright, shiny, moving, and crystal clear messaging to captivate your audience within a millisecond. In order to make an impact on your audience, you have to create a memorable experience, and in order to create a memorable experience, you have to create interactive content that is worthy of remembering. Check out some motion graphics examples and think about how your idea could be transmitted into an explainer or motion graphic video. 

3.Use 360 Video

Full-scale, all-encompassing, sphere-like video capture is what 360 video is. It’s like looking at everything available in front of you, beside you, and even behind you. A 360 camera can capture it all, record it and a video production team can enhance the footage to make it even more compelling. 360 video is definitely a way to almost inject your audience into the setting of the video. It’s a complete 360-degree view. Engross yourself in the following 360 video examples.

Chicago Cubs 360 Experience Video

4.Include Call To Actions (CTAs)

The decision is yours, but with Call To Actions, it is imperative to know the purpose of your video, your selected placement of your video, and make sure to choose a recognizable, but not too invasive CTA. Guiding your audience to a particular action is always an added plus and sometimes a necessity. If needed, videos these days can include a prominent call to action pending how you plan to share your video. Youtube is a perfect place to add a button or an internal link within your video content to make for an instant experience for your audience so you can encourage your audience to do exactly what your heart desires. You can add a variety of CTAs within a video. Think about it…how many times have you seen a “Subscribe” or “Visit Website” or even a “Book Now” button prompt in a video? These are just a couple of options to select from and are known to be useful ways of generating new leads. 

This Coldplay Game Of Thrones: The Musical video has a Donate call to action at the end of the video.

5.Include Live Interactive Components

Technology makes it possible to do so much when it comes to keeping your audience on their toes through video content. There are engaging and interactive videos that include live automatic feedback based on viewer response. How exciting is that? It makes for a memorable and shareable experience for viewers when they have the opportunity to provide their own immediate feedback. Check out the video below of a popular blogger giving a tour of her home. The video includes buttons to click, a chance for you to select the room you want to see on-demand, and even questions for the audience. It keeps you entertained and engaged!

There are many ways to make your video engaging, but don’t forget the content and story should be your primary focus. Determine the content, then context, then consider adding the engaging bells and whistles that will illuminate the story!

Connect with a team that knows all things video. Everything from telling a great story to the latest technology. From concept to delivery, we love this stuff and can talk about it all day long. To learn more about Bottle Rocket Media’s video production services and how we differ because of our Rocket Sauce, connect with us on Facebook, Instagram, and LinkedIn!

Let Professional Video Content Do The Talking For Your Brand

When you are at a place where all you know for sure is that your brand needs longevity, the desire for your brand’s story to be remembered is always at the forefront of your mind.  And sometimes, it can become overwhelming.  

But you know… something is missing when you have a handle on the message you want to share, but you are battling with how to release it with the finesse needed to appeal to an audience that matters; your audience.

Guess what?! We have an answer for you. Follow along. 

You need video! You need video to do the talking for your brand! 

Let us elaborate on why you should commit to making plenty of professional video content for the rest of this decade and beyond!

Video Content Lasts A Long Time

Think about your favorite classic films. Your favorite music videos. Your favorite commercials or videos you recently shared with friends and family on social media! Video has the “it” factor to grab viewers’ attention for moments and years to come! Videos can be stored on many platforms to be reused and reshared, and many times will be the cause of future inspiration for generations – you need to be a part of that category – we know!

Video Pulls At The Heartstrings of Its Audience

Every emotion we wonderful humans can feel can be triggered by watching a video! Want to be scared? Watch a horror clip. Want to cry? OMG, please watch a clip of a dog suffering (we do not encourage you to do this alone). Want to feel happy? Do a search on Instagram for dancing babies. Like, how is it that babies are so cute when they dance or laugh? Baby laugh is infectious–admit it! Whatever you want or need your audience to feel, you can easily illicit all the dramatics in your targeted audience, and the purpose of that is what we call a “Call To Action” in the marketing world. As a brand or company, you may ask what kind of Call To Action you should provide to your audience via video. Think about how to display your brand in a way that connects to your audience emotionally. Get your audience to do what is needed for you to get your next sale. Your next lead. Your next brand follower. 

Video Tells A Story In An Interesting Way

We can all agree that there are several ways to convey your story effectively. The modes of communication and connection are ever-evolving. How you deliver your brand story can feel like an endless choice, but factor in what your audience will respond to the most Is it the visual appeal? Is it an emotional trigger? Or is it both?

Video inhabits a space that can incorporate several means of communication and can engage many human senses at once. The ability to immerse your viewers in what they hear, see, feel, and if done right, a viewer can even imagine what something smells like because of the visual aspect. All those senses combined with a meaningful or direct story of your brand can capture your audience’s attention and inevitably catapult your business forward. 

So why not get started on connecting the above 3 points and acknowledge it’s your time for your brand to shine through video? Your audience is waiting!

In the meantime, learn the RFP process and the steps to receive quality proposals.

Connect with a team that knows all things video. Everything from telling a great story to the latest technology. We love this stuff from concept to delivery and can talk about it all day. To learn more about Bottle Rocket Media and how we differ because of our Rocket Sauce, connect with us on Facebook, Instagram, and LinkedIn!

3 Questions To Ask Before Producing A Virtual Event Video

The demand for video continues to grow. Change in the tech world is occurring more rapidly than ever before and the goal for any business should be to stay ahead of the curve or at least ride with the trends, not against them. Virtual events are becoming the standard these days, and if we are all honest with ourselves, they will not be going away anytime soon. 

We’ve all seen events rescheduled, only to be postponed, and transitioned into a virtual event! Are you in the same boat? Maybe you had an in-person event planned, now, you are stuck with trying to reschedule and replicate your initial vision into a virtual event experience. Or maybe you have been considering hosting a virtual event for your brand and company, and you simply do not know where to start.

We get it. This blog will help to guide you in the right direction.  

For starters, we suggest taking some time to review 3 questions to ask before producing a virtual event video below!

1. What Content Should You Share In A Virtual Event?

Here’s the good news.  Compared to an in-person event, virtual events rarely have a limit on attendance and exposure, because location and capacity are no longer an issue, and this is a major plus. The reality is though, this means you should be even more cognizant of the type of content you select to include. 

Bottle Rocket Media and Virtual Event Production Blog

Releasing just any type of content isn’t going to get you the results you want, so you have to be aware of what your audience’s needs and wants are and how you can meet them where they are in a way that is captivating.

In determining your content selection, make sure to understand that virtual events have to be even more clear and concise. The goal is to maintain the attention span of your audience long enough to get your point across. Remember, this isn’t like an in-person event where if one of your audience members walks out unsatisfied they will be noticed,  potentially embarrassed, or worse causing a flow of others to do the same. 

With virtual events, people can be in, then out without hesitation. With interesting content, you will prevent people from choosing to exit – virtually!. Not to mention, the more you keep your audience engaged in your virtual event experience, the more likely they are to share and discuss post-event, and this, my friends is what creates an increase in business!

2. What Format Will Be Best To Deliver Your Brand Message?

The real excitement around virtual events is discovering the various ways to get your point across and making a decision on the most fitting format to best deliver your brand message. I bet you are wondering, well what do you mean by format? It may be surprising, but practically everything that can occur in person (minus the in-person camaraderie – duh!) can be done through a virtual event experience. 

The tools, the means, and formats available almost seem endless! Think workshops, masterclasses, entertainment filled with DJs, or live music. Or break out of what may be your norm and implement an explainer video with motion graphics and voiceovers. Get your audience engaged by making connections via chat if you decide to use Zoom or a similar platform. The intent here should be to get a handle on what will make the most sense for your brand. 

Lastly, ask yourself the following and final question!

3. Are You Ready?

This is the most important question to ask yourself during the virtual event production experience decision-making. Are you ready?! Are you prepared to embark on a new journey that may be unknown territory for you? It may be a major transition, a challenge to tackle, but are you ready to step out and create content alongside the right partners that will steer you in the right direction? The content creation process should be exciting and fun, and creating compelling content that can be shared post your virtual event experience should get you even more excited. 

Bottle Rocket Media and Virtual Event Production Blog

This is the time to connect with the video production experts that not only have the experience in the world of video but in producing events through video too! 

Connect with a video production team that will:

If you have a virtual event video production question and are looking to create a virtual event that cuts through the clutter and makes an impact, connect with us. 

From conception to delivery, we love this stuff and can talk about it all day long. To learn more about Bottle Rocket Media and what we can do for your brand, give us more info on what you are thinking here. 

3 Questions To Ask Before Hiring a Video Production Company

Are you ready to boost your brand awareness? Do you get excited just thinking about having a video that provides unique brand messaging?  Is it time for you to put your money where your mouth is, and join the 21st century, and the video revolution? 

We see you. 

If you’re holding yourself back from jumping out of your seat and shouting, “Yes!” with both hands up, then read on. You might be feeling a bit overwhelmed and unsure about the process of hiring a video production company for the first time. 

Have questions, and don’t know where to start? We just wrote a whole blog post about exactly this stuff. It’s right on this page! How lucky are you?

Here are three questions you should be asking yourself before you hire a video production company. 

Bottle Rocket Media and excited kid

1. What’s Your Story?

This piece is pivotal to the foundation of your company and brand as a whole. Discovering your story and messaging is essential to appeal to your customer and to ensure your target audience has a grasp on your purpose, who you are, and exactly what you are offering. 

The easiest way to identify your message and story is to break down the inspiration behind your cause and the motivation for your brand’s existence. Ask yourself the following questions:

After a good ponder and list-making of pros and cons, create a short statement that represents your brand story. Think of your story as a brief, sincere, but catchy 2-3 sentence summary of who your brand is and what can be expected as a participant of your story. 

You should write your story down, reread it, believe in it, and make sure it is easily digestible. Always remember, your story is imperative to connecting to your audience and creating a space in their minds to consume what it is that you are offering. 

When you have your story and you are excited to tell it in video form; it is now time to ask yourself the following…

2. What Will Your Video Be Used For?

You’ve made great progress. You know you want to make a video, you know what your story is, and you are feeling good about taking the next step to hire a video production company.  

The next step is to analyze exactly, what your video will be used for and who you want to view it. To help you to make an informed decision, answer a few important questions:

As you determine the responses to the above, the point is to clearly define exactly what your needs are, make a list, and get ready to tell the pros. All your needs can impact the next and final point. 

Bottle Rocket Media and piggy bank

3. What Is Your Budget?

The truth is, money matters and your budget should be a fundamental question to contemplate.  As much as you may want to splurge and as much time as you may be taking to coordinate your brand story, purpose and placement, make sure the spend matches the vision. 

Be realistic. Do your research. Take a moment to consider what it means to make a quality investment in an experienced video production company versus hiring your cousin’s son’s girlfriend’s sister.  It may cost more but has the potential to catapult your business and create quality results for the future. 

The process of hiring a video production company should be a fun, engaging, and an educational experience for you. You get to watch videos, talk with creative people, and visualize what you want the world to see when they Google your brand.  

And don’t forget your audience! Keep in mind, that whatever energy you put into the project will carry over to your audience, so always have a positive attitude!

Of course, when it comes to video we would love to chat with you about everything from telling a great story to the latest drone technology. From conception to delivery, we love this stuff and can talk about it all day long. Connect with us here to learn more about Bottle Rocket Media and the video production services we provide for your brand.

Choosing the ‘Right’ Video Production Partner for Your Brand

When it comes time to put together a fresh brand video, you’ll need to choose the right production team for the job. Not always an easy task. In today’s digital marketplace there are more options than ever before – from supersized outfits to small, agile boutiques. As far as Chicago’s Bottle Rocket Media is concerned, making a final decision requires factoring in “much more” than cost.

After years of directing and producing a stream of videos, Bottle Rocket Media founder Dan Fisher has come to understand what many clients are looking for: “No question–making a video requires a real commitment from the brand,” he says. “Which is why bringing the right team on board should ease all your concerns–creatively, logistically, and technically. The director and his/her team should be able to guide the entire process.”

Unfortunately, according to Fisher, too many brands make the misstep of choosing a video production team based on budget alone.  “Either they simply look for the cheapest or falsely associate highest cost with maximum value. Both paths often lead to disappointment, as there is so much more to consider.”

Here’s a brief rundown of THREE Bottle Rocket Media-approved criteria you may want to consider on your journey to finding the right video partner:


Yes, experience counts. A production team that has a good amount of years together, versus one with only a few under its belt, is much more likely to have developed effective, proven strategies. However, it’s the right kind of experience you should be most concerned about. For example are you interested in action shots or static interviews? 3D Graphics or a spokesperson speaking to the camera? Drones? 3D graphics? VR? See where this is going…?

Start your search by looking for the portfolio that most closely aligns with your vision. While online reels can be found on most video production sites, don’t be afraid to scour Vimeo, and YouTube, which can also provide unexpected inspiration.


Does your brand have a sense of humor? Is its voice serious? Do want your video to offer a corporate feel, or carry a mom & pop vibe? In any case, it’s always vital that the personality of the production partner be fitting of the project at hand. After all, you wouldn’t hire a plumber to fix your X-Box, would you?

Even after scanning a production company’s portfolio, combing through its online content, and reading up on its latest blogs and posts, you can never truly get a sense of a team until you speak at length about the project at hand – whether it’s in person, by Skype, or on the phone. As Fisher adds, “Chemistry is the one element that can make or break the whole thing. When you hire a video team you should be so comfortable with the relationship that you go to sleep smiling because you know everything will be done properly.”


Asking for references is such an easy step that so many take for granted. Any good production team should be able to offer a list of satisfied-to-overjoyed clients, even if they’ve only been operating a short period of time. Sure the portfolio may speak to the soul of your brand, but there is so much more to know about individuals on a team. Tapping past clients is a great way to get the most honest information possible before signing the deal.

So, don’t just get references. CALL THEM! Ask questions regarding their experiences and outcomes. Find out if they’d work with the director again, and if everyone got on well.

Fisher concludes: “In the perfect situation, a client can rest in the fact that the heavy lifting will be done by a team they trust. It is the ideal environment for any project, and certainly integral to the Bottle Rocket Media philosophy.”

Looking to partner up on your next brand video? Click here to find out how Bottle Rocket Media can help.

A Tale of Two Authentic Videos

On the Internet, being popular is less about budgets and special effects, and more about being authentic and making an impact with a relevant message. 

‘This is America’ and ‘Great Depression Cooking’

If there is one thing we have learned, watching the Internet and its accompanying social media platforms evolve, it’s that ANYONE can make a massive impact through video, whether you have a billion dollar budget – or practically no budget at all. Simply put, it comes down to being creative with the tools at hand and using honest emotion to connect with an audience.

Remember the “this is your brain on drugs” commercial? A single egg cooking in a frying pan became one of the most popular spots of the 1980s. No frills – just profound imagery.

So, in the past year, we here at Bottle Rocket Media have come to love and appreciate two completely different videos that prove the power of the medium and the theory that there is more than one way to send an important, authentic, message.

Childish Gambino—“This Is America”

Don’t worry. We’re not gonna try and break down all the important symbolism of this one. There are enough articles and blog posts out there that can tell you about the Frederick Douglas tie-in, why there is a hooded man on a white horse, and why Donald Glover didn’t try and go for a “perfect” body look (who really f*cking cares, anyway!?).

In this case, what we blown away by, besides the great creative, is the end result: the impact. Right now, the video has surpassed 450M views on YouTube, and will most likely hit 1B before too long. Yes, we like the song. But, the video came at a time when our country was clearly ready for an artistic visual accompaniment to our tense, geopolitical atmosphere.

It spurred debates and lengthy conversations on news shows, talk shows, and social media sites. There were parodies, and imitations galore, which used the breakthrough piece to attempt to raise awareness for outside issues.

While the breakthrough video’s director may have had a substantial budget to work with, he purposely (and brilliantly) created a minimalistic, industrial setting that hit on the real story behind the glitz and glamour of the commercial world. The emotion on Glover’s face is almost enough on its own to sell the message, killing the need for pyrotechnics, flash, or expensive on-location shoots.

Without any major special effects, it certainly wasn’t the most costly production of 2018 – but it may have been the most meaningful.

Clara Cannucciari—“Great Depression Cooking”

Have you not heard of the late, great Clara Cannucciari of “Clara’s Kitchen” and “Great Depression Cooking?” Truth be told, we hadn’t either. But, this year one of our astute, and apparently hungry, team members turned us all on to this elderly Italian woman, who had been on the Internet for about six years, cranking out recipes and yarns from her days as a young New Yorker during the Great Depression.

We can’t exactly explain why such a meek, soft-spoken nonagenarian would become one of the most watched senior citizens on Youtube – believe it or not, some of her videos have clocked over 4M and counting – but we can take an educated guess that it has something to do with her genuine vibe and unique role as one of the only Great Depression cooking specialists to still be vocal in modern times. Just take one glance at the media around us and you’ll notice we have become a culture OBSESSED with every kind of culinary dish on the planet, old and new—it was only a matter of time before our curiosity for 1920s pasta and peas would be sated!

Clara was clearly in the right place at the right time with her callbacks to the poorman’s breakfast, twice-baked potatoes, and her “we were happy” tales about smiling through tough times. Plus, with her grandson guiding the experience from behind the camera, we could not have gotten a more intimate look at this rare reality.

What’s more? The series was so impactful it led to the release of a cookbook that continues to be sold around the world, leaving a powerful history behind along with some good eats. We dare you to watch one of Clara’s videos and NOT fall immediately in love with her.

Do you have a tale to tell? Our advice: be authentic or beware…

Click to learn how video can help you speak your truth.

What We’re Thankful For This Year – 2018

Here at Bottle Rocket Media, we have a lot to be thankful for, seriously, A. LOT. We’ve had an incredible year working with some of the best people and had some ridiculous new experiences. Just in this year, we have hung out of a helicopter with a 360 camera, hiked in Muir woods to get the best shot, filmed with none other than Snoop Dogg, and Ludacris, we even got a little wild with some friendly cows and sharks. That’s just the tip of the iceberg, we’ve had so much fun it is impossible to fit it all in just one blog. We are so thankful for each and every one of you and our extended Bottle Rocket Media family for making it one hell of a year. Now, we’d like to share just a few other things we are thankful for!

Amy Davila

Bridget Groves

Siobhan Summers

Dan Wulfing

Dave Sarno

Brett Singer

Dan Fisher

5 Tips for Corporate Video Production

Shooting a corporate video can present challenges not faced when shooting other types of projects. Subjects—who aren’t usually accustomed to being in the spotlight—are often nervous or even uncomfortable on camera. Some may appear slightly rigid and even have trouble figuring out just what to say. But it doesn’t have to be that way. Here are a few tips we have to help make your corporate video production a success.

1. Write a script

No matter what style of video you’re shooting, you need structure to help the content flow. In many cases, messaging is very tightly controlled by HR and/or Marketing, so having a plan ahead of time can save invaluable time and frustrations. When shooting interviews, we recommend approaching them with a conversational tone to make them feel more natural and make the interviewee feel more comfortable. This helps maintain a good flow and makes pulling sound bites in post much easier

2. Know your audience

As with any form of marketing, understanding your audience is key. What is the most relevant and important information to them? Once you have a clear definition of who your audience is and what their needs are, you can better demonstrate how your business can solve their problems, improve their lives, or simply fulfill their wants. The important thing to remember is to be engaging and don’t just tell your audience about your business–show them

3. Incorporate awesome visuals

While we’re on the subject of engaging content…incorporating visuals is a great way to get your video noticed. Adding animations and other forms of motion graphics can create visual interest that encourages your audience to not only watch your video but also share it with others. Plus, it’s a great way to reinforce your brand identity and messaging without feeling salesy

4. Decide on the core message

Determine exactly what you want your audience to walk away feeling, knowing, or learning from watching your video. This way everyone involved has a clear idea of what the final product should convey. Remember, having a solid definition of the end goal makes it much easier to weave together a great story in post production and ensure that your mission and competitive advantages are effectively articulated

5. Hire a Professional

Shooting a corporate video can have its challenges–but you don’t have to face them alone. Hiring a professional can help take a lot of the pressure off of you and your team. At Bottle Rocket Media, we love partnering with our clients to help bring their stories to life. We are more than just an outside vendor, we become a part of your team and work to understand your business and your mission. Contact us today and let’s discuss how we can help you create an awesome corporate video

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