Your video should
make an impact

The 7 Types of Corporate Videos

Cutting corners has never been the way to make a positive lasting impression. As a corporate entity or even a startup, your first impression can make or break you. A corporate video is an impressionable tool, the wave of the future, and not just because 60% of visitors prefer to watch a video about a company vs. reading the information, or because of the increase of online purchasing, or because of the increase of remote working and learning,  but because video content can increase revenue growth by as much as 49%. It’s time for you to learn more about corporate video production, and decide whether to add it to your marketing strategy.

What Is A Corporate Video

A corporate video is a much easier way to influence, get people engaged, and entertain.  Whether customers or personnel, corporate video can be a way to introduce a product, train new employees, promote a service, or to keep your audience informed. Corporate videos can include voiceovers, music, motion graphics and animation, or talent to get your desired message across. 

Types of Corporate Videos

Pending the purpose of your corporate video, there are several types to select from to ensure an effective campaign or informative strategy. 

1. Founder Video

Tell the story of your founder(s). Consumers and staff alike want to connect and know who you are. Your why, your accomplishments and aspirations. This creates a bond and a relatable way to generate a following. 

2. Testimonial Video

Testimonial videos are essential in capturing new customers or even new employees. People want to hear what others have to say before making a decision. 

Hand pick the best customers or staff that can speak honestly and happily about your product, service or company. Create a questionnaire, or survey to help you select who would be the best to represent the message you want to present. 

3. Recruitment Video

Similar to a testimonial video, sharing the opinions and feedback from current staff is an added plus to generate interest for prospective employees. Use a recruitment video as an opportunity to share your company culture, values and environment you create for your employees. This has the potential to woo prospective employees to choose you over other employers. 

4. Training Video

Now that the perfect candidates have said yes to working for your company, it is key to keep them by educating them on your company, your expectations and the role in which they play in achieving company goals. Because of the consistency and flexibility of training videos, companies have seen an increase in productivity, by 65% if you include visuals. 

5. Promotional Video

Promotional videos are a great way to communicate a product or service launch in an appealing and intriguing way. Add your promo video to an email, landing page, or website homepage. Videos are visually effective and are much more memorable than simply reading text on a page. 

6. How-To Video

Do you have a complex message or step-by-step process that needs to be broken down into easily digestible content? Create a how-to-video that details the complexities and minimizes any potential confusion for your audience. 

7. Social Media Video

We couldn’t leave social media out of the video equation. With an array of platforms to select from and channels of distribution (feed, stories, reels), as you create any of the above video options, think about including shorter videos that can effortlessly be added to your social media. If you are looking for tips to create the perfect social media video there are tips that can help you in planning.

Let’s be real, there is nothing comparable to video content, and the increase of conversions and potential for additional revenue is more than enough of a reason to add a variety of corporate videos to your company repertoire. When you are ready to start your project, just know from concept to delivery we love this stuff and can talk about it all day long. To learn more about Bottle Rocket Media, our video production services, or how we differ because of our Rocket Sauce, connect with us on Facebook, Instagram, and LinkedIn!

Use Video To Increase Conversions

How To Increase Conversions With Video

Any business will tell you that sales will always be a priority. With this comes the never-ending challenge of increasing conversions. More conversions mean more leads and an increase to your bottom line. Let’s be real, we all want that. To this point, video has become the best, most underused sales tool to increase conversions. EyeWideDigital says, having a video on your landing page can increase conversions by 80%. 

If this compels you to learn how to use video to increase conversions let’s get to it. Read on. 

1. Deliver a message unique to you

When preparing to create a video that converts into leads,  it’s easy to get caught up in comparing your story to one that has worked for other brands. There can only be one Nike, Facebook, or Uber. Sure, brands may attempt to follow the successes of another, but there are clearly defined differences.  If Netflix marketed itself like Blockbuster, they would be in a very different position right now. If Airbnb told the same story as Marriott, they would not have become competitors to the entire hotel industry. The fact is, the best selling tactic is to consider not using a tactic or strategy at all but to just tell the story that is yours. Contemplate the following questions to help you compile a unique message to be shared. 

2. Make the thumbnail of your video something interesting

Marketers around the world take time to conjure up the perfect picture to use as a still for a video because they know it really matters. Video content can be entertaining, informative, and visually appealing to your audience which means you have to entice prospective viewers to want to watch what you have to offer. How do you do that? Make the thumbnail of your video something that will connect you to your audience. 

3. Build trust quickly 

Consumers want to trust the brands they purchase from, so you have to provide them with the vibe of trust in your video. Do so with professional-grade quality video, with talent that is authentic and relatable, and with clear facts in story form. When a viewer presses play on your video, there should be an immediate attraction to the person, the story, the service, or the product you are offering. 

4. Have a clear purpose and video type 

Ask yourself, why are you creating this video? What is the purpose? Is it a promotional video? A How-To-video, or a documentary video? It’s key to know what you are trying to accomplish with your video so that your ideas are easier to script and convey. A promotional video may need a theme, while a documentary may need a detailed narrative. When you discover the purpose of your video, it will be easier to determine the type of video you need to achieve your desired results. 

5. Keep it short

These days videos are getting shorter and shorter, especially on landing pages and in social media ads. You have to get your point across quickly, and you have to provide decisive direction to minimize confusion. According to Instapage, your video on your landing page should be no longer than 2 minutes.  After two minutes attention spans shrink. Realistically, in some cases, if you don’t capture the attention of an audience within 10 seconds, you may lose them for good. So keep your video content short and understand pending the purpose and placement of your video, there may be different lengths to consider:

Video is a massive conversion creator because of its versatility to entertain, inform, and engage an audience. Not to mention, video content can be shared, reshared, and reused if need be. If we are honest with ourselves, video seems to be consuming us all daily in many aspects.

So, we say, don’t delay any longer. Connect with us to get your project started and be thrilled for the ride video production services ride of your life!

Video Production Storytelling

The Bottle Rocket Media (BRM) Video Production Process

As a brand, it is becoming increasingly important to maintain relevance in a world filled with so much access, so many options, and an abundance of competition. You have to move with the times, not against them. Video has become the most compelling format for entertainment filled with storytelling, information, and memorable content.

Do you have video content loaded on your drive ready to be launched when needed? Is your YouTube channel filled with videos representing your mission, your brand story, your product, or all of the above? To stay afloat, you have to have content these days, because content builds relevance, and video, if you didn’t know it already…is king. Think Zoom, TikTok, Instagram Reels, and Facebook Stories; video is where it’s at. 

As you get ready to start your project, we are here to share what to expect when you hire us as your video production team. 

Read on to learn more about our process. 

At Bottle Rocket Media, almost all of our projects flow the same way, regardless of storytelling style or content. 

1. MEET WITH US

Our projects always start with a creative kickoff meeting which allows us to get to know one another more, discuss the project in detail, collect preliminary information, and learn more about your messaging goals.  We will take this information back to our team and discuss, following up with more questions as we formulate a plan of attack, refine our creative approach, and begin to bring your ideas to life.  Get to know more about our team here

2. CREATIVITY TIME

Creative discovery and exploration is a crucial period after the job is awarded and before serious planning begins. We will discuss your ideas, present our own (when appropriate) and really dig into the message and how best to tell it.

PRODUCTION TIME

Pre-production is a time of weekly check-ins and constant communication surrounding casting, locations, scheduling, and more.  We will also flesh out the visual style during this time, create storyboards, shot lists, and style frames, and create a production outline matching your vision.  For documentary-style productions, this is also a time for us to conduct pre-interviews with on-camera participants.

Production.  All creative elements have been approved at this point in the process, and we start creating/shooting the elements.  The production phase might involve a camera crew shooting footage we need to tell the story, or it might mean our motion designers, animators, and editors get to work. 

In the Post Production phase, we assemble all elements to create the first version of the video(s) as planned.  Editorial, motion design, color correction, music, audio mix, and finesse will take place during the predetermined post-production schedule. Once the video(s) is approved, the final files are delivered to you in any format you desire.

3. ARE YOU READY?

The BRM team is adamant about making the production process from beginning to end as seamless as possible and not to mention, a good time! We understand the decision to deliver your brand message in video form is important, and the team takes our jobs especially seriously. We enjoy working with our clients, becoming friends, and working side by side to create exactly what you have envisioned and more!

We would love to chat with you about everything from telling a great story to the latest drone technology. From concept to delivery, we love this stuff and can talk about it all day long. To learn more about Bottle Rocket Media, all of our video production services, and how we differ because of our Rocket Sauce, connect with us on Facebook, Instagram, and LinkedIn!

3 Tips To Consider When Creating a Promotional Video For Your Liquor Brand

Imagine…the sexiness and simplicity of your branded bottle featured on a marble counter. With a glass sitting beside it, a splash of liquid flows out, a slow-motion clip shows the pour of your liquor landing graciously into a glass. She picks it up. Hands-on glass, face anticipating satisfaction, poised and prepared, she takes a sip – the look of fulfillment on her face is priceless. 

This is just the beginning of one of your promotional videos – a piece of your brand experience.

We are here to help you as you captivate your audience with a visual representation of the lifestyle of your brand. Read on for 3 tips to consider as you create a brand video for your liquor brand.

1. What’s Your Story?

Whether you have a desire to express, explain, or expose your story really doesn’t matter. The fact is, you must recognize doing so will be fundamental in connecting with your audience on a level that sticks. There is so much to choose from these days, so people want, and need to know who you are: the ups, the downs, and ultimately the reasons for your creation. It is important to share the ways in which you got to the place you are today. 

Liquor may seem like an industry able to skip this step, but not so much. Buyers are more conscious these days and the desires of their purchases must match their morals and values. In order to master the mind of your audience, you have to be willing, to tell the truth of your story. Through video, you can do so, without having a long-winded conversation. Just produce clips of information that resonate with the public ready to sip on your beverage. The following segments are most important to tackle in your video clips.

2. What’s The Lifestyle You Want To Represent

I don’t know about you, but the new Corona commercials with Snoop Dogg have taken over my screen for the past month or so! When you see them, you immediately know what the image means. Snoop has a cool vibe about him, he is speaking in rhythmic lyrics, the beach is the setting, and the beer is what tops the cake! Can we all agree this is the message and the lifestyle represented? As a brand, you should know what you want and are representing before you create a video. Doing so will allow your message to easily transcend beyond video and into the lives of your audience. They will relish in the lifestyle, and unbeknownst to them, they will attempt to recreate the feeling seen in your video, in their real lives!

Director credit: Mark Cwiakala

3. Think About The Best Ways To Promote

How will you get the word out? What would make the most sense for your story, for your branded lifestyle, and for your audience? Do you see yourself paying the big bucks to broadcast your video as a commercial on national television stations? Are you looking to post on Facebook, Instagram, Youtube, or maybe make some snippets available on TikTok? The world is your oyster, but you must be clear on the most fitting place to display the branded experience that is unique to your brand. When you consider the best platforms to showcase your branded liquor promotional video experience, connect with your video production company and ensure they are made aware of the types of content you need. Consider the following points:

When the creativity of the video production process becomes a bit overwhelming, connect with a team that would be eager to get your brand’s message across, the right way! We love all things video and we do it all! Discovery, scripting, storyboards, audio design, casting on-camera talent, audio design, and even animation. Reach out to chat about how we can make the brand video that knocks your socks off!

 

3 Questions To Ask Before Producing A Virtual Event Video

The demand for video continues to grow. Change in the tech world is occurring more rapidly than ever before and the goal for any business should be to stay ahead of the curve or at least ride with the trends, not against them. Virtual events are becoming the standard these days, and if we are all honest with ourselves, they will not be going away anytime soon. 

We’ve all seen events rescheduled, only to be postponed, and transitioned into a virtual event! Are you in the same boat? Maybe you had an in-person event planned, now, you are stuck with trying to reschedule and replicate your initial vision into a virtual event experience. Or maybe you have been considering hosting a virtual event for your brand and company, and you simply do not know where to start.

We get it. This blog will help to guide you in the right direction.  

For starters, we suggest taking some time to review 3 questions to ask before producing a virtual event video below!

1. What Content Should You Share In A Virtual Event?

Here’s the good news.  Compared to an in-person event, virtual events rarely have a limit on attendance and exposure, because location and capacity are no longer an issue, and this is a major plus. The reality is though, this means you should be even more cognizant of the type of content you select to include. 

Bottle Rocket Media and Virtual Event Production Blog

Releasing just any type of content isn’t going to get you the results you want, so you have to be aware of what your audience’s needs and wants are and how you can meet them where they are in a way that is captivating.

In determining your content selection, make sure to understand that virtual events have to be even more clear and concise. The goal is to maintain the attention span of your audience long enough to get your point across. Remember, this isn’t like an in-person event where if one of your audience members walks out unsatisfied they will be noticed,  potentially embarrassed, or worse causing a flow of others to do the same. 

With virtual events, people can be in, then out without hesitation. With interesting content, you will prevent people from choosing to exit – virtually!. Not to mention, the more you keep your audience engaged in your virtual event experience, the more likely they are to share and discuss post-event, and this, my friends is what creates an increase in business!

2. What Format Will Be Best To Deliver Your Brand Message?

The real excitement around virtual events is discovering the various ways to get your point across and making a decision on the most fitting format to best deliver your brand message. I bet you are wondering, well what do you mean by format? It may be surprising, but practically everything that can occur in person (minus the in-person camaraderie – duh!) can be done through a virtual event experience. 

The tools, the means, and formats available almost seem endless! Think workshops, masterclasses, entertainment filled with DJs, or live music. Or break out of what may be your norm and implement an explainer video with motion graphics and voiceovers. Get your audience engaged by making connections via chat if you decide to use Zoom or a similar platform. The intent here should be to get a handle on what will make the most sense for your brand. 

Lastly, ask yourself the following and final question!

3. Are You Ready?

This is the most important question to ask yourself during the virtual event production experience decision-making. Are you ready?! Are you prepared to embark on a new journey that may be unknown territory for you? It may be a major transition, a challenge to tackle, but are you ready to step out and create content alongside the right partners that will steer you in the right direction? The content creation process should be exciting and fun, and creating compelling content that can be shared post your virtual event experience should get you even more excited. 

Bottle Rocket Media and Virtual Event Production Blog

This is the time to connect with the video production experts that not only have the experience in the world of video but in producing events through video too! 

Connect with a video production team that will:

If you have a virtual event video production question and are looking to create a virtual event that cuts through the clutter and makes an impact, connect with us. 

From conception to delivery, we love this stuff and can talk about it all day long. To learn more about Bottle Rocket Media and what we can do for your brand, give us more info on what you are thinking here. 

 

Trusting Your Video Production Team

Are you an entrepreneur with a thriving business? Are you a marketing professional gearing up to push the limits in your industry? Or maybe you are a startup in need of a different option to promote your business?

Bottle Rocket Media and Trusting Your Video Production Team Blog

Wherever you are in the marketing realm and in developing video content, Bottle Rocket Media is prepared to connect with you to help facilitate the process – we love!  We know first-hand how tough it may be to trust your video production team, because well, it may be unknown territory to you, but making videos is what we do every day. We know trust is the first ingredient to a successful creative partnership, and we are determined to ensure you feel you can trust our team. 

Trust should be earned for sure – we know this to be true! This is why it is imperative to be as prepared as possible as you decide on a video production team to work with on your marketing video. If you are questioning how to be prepared, ask yourself these 3 questions first, do some research on some video production companies near you, select your top 3 and move on to the phase that is the best in building trust. 

Read Reviews

As a conscious consumer and the creative person, you are, and as someone prepared to embark on a creative journey, it is important to know what you are getting yourself into, right? Access to information is available in an instant, so use it to your advantage. Check out what previous clients are saying about your top 3 selected video production companies before you make a decision. You should be able to easily Google the company to see Google reviews, Facebook reviews, and third-party review sites that cater to only video production! Don’t you only want to work with a production company best suited for you? Reviews will definitely help you to do so!

Come With A Vision and Be Open To Feedback

A video production company should be eager to hear your ideas and to share in the experience of creating with you. A professional, experienced, and great video production company should listen to your ideas eagerly and provide realistic feedback on expectations while also being able to expand your ideas beyond what may have been initially anticipated. When you have your first introduction call with a prospective video production company, come with a list of questions and needs so you can walk away knowing whether this team can deliver on both!

Check Out Their Work

Examples are everything! As the saying goes, “The proof is in the pudding!” This is exceptionally true when it comes to trusting your video production team. A trustworthy video production team should have a diverse portfolio of video content to showcase their skills. The video production team should have demo reels that easily demonstrate their expertise. Keep in mind too, a video production company that has a diverse group of individuals on their team is always a plus – diverse individuals provide various perspectives, which in turn means, more creativity and originality.

When you find trust and talent in your video production team, you are primed to make magic happen.

We are thrilled and especially honored to have hundreds of great reviews and to be ranked highly on reputable review sites:  UpCity, Clutch, and Wimgo. Check us out and know, we want you to make the most informed decision as you choose the team that fits your video vision best!

If you have a video question and are looking to create a branding video, we would love to chat with you about everything from telling a great story to the latest drone technology. From conception to delivery, we love this stuff and can talk about it all day long. To learn more about Bottle Rocket Media and our video production services, and most importantly, what we can do for your brand, connect with us here.

3 Tips On How To Break Into The Video Production Industry

Do you get super giddy about the visual aspects of practically anything? Does storytelling give you so many feels you want them to last forever? Are you that person always on Tiktok and IGTV acting like a director, producer, or editor? The point is… if you fit the above description there’s a good chance you want to create video for a living. And you may be asking yourself, how do I start? With over 120 years of experience combined between the team, we may have an inkling of 3 tips on how to break into the video production industry. 

1. Do The Work 

Sounds simple enough, but without you putting in the work, you will have little to nothing to show for yourself and to those that could potentially hire you! It is beyond important to make sure you gain as much experience as you can to improve your skills. Eventually, you will determine what your favorite part of the video production industry is and this will help inform your decision making.  Find the people who have the job you want, learn from their work, explore their career path.  Will you walk in the same direction or find a different way to go?  No matter what you decide, just keep doing the work – learning, experimenting, growing. So build that portfolio of content and be prepared to share it when needed.

2. Get An Internship

Research the companies you are intrigued by and would love to work for! Take a look at their content. Try to create video content that is unique, but can fit into their portfolio. You should also gather your own content, develop a video reel, and send over your footage via email, LinkedIn, Facebook & Instagram. Be prepared to express why you have selected them as the place you want to join, deliver your content with an excerpt on how your creativity would be an asset, and note some of the things you are hoping to learn and what takeaways you may expect as their intern.  Let’s be honest here; there is a lot of competition in the internship world.  Everybody needs that first job to help “jump-start” their career.  Find a way to stand out and get noticed. 

3. Use Social Media As Your Free Marketing Tool

Share the content you have! Just think decades ago, those wanting to break into the video production world had very limited resources to display and share their content. You, my friend, have access to so many social media platforms that enable you to present your work to the public! Post your content! Continue to create more content, engage with your audience, and those you follow (including all the companies you want to work for), comment, and in the words of Gary V be willing to work for free, just to get the experience!

These are just a few simple ideas to consider when breaking into the video production industry and making room for you. And just know it isn’t only about adding notches to your belt and jobs to your resume! Stay inspired, stay creative, and have fun.  If you aren’t having fun while making videos you shouldn’t be making videos.  Making videos and films is a collaborative endeavor.  Pay attention to your surroundings, be open to professional feedback, and don’t be afraid to ask for help.   

We would love to chat with you about everything from telling a great story to the latest drone technology. From concept to delivery, we love this stuff and can talk about it all day long. To learn more about Bottle Rocket Media, our video production services, and how we differ because of our Rocket Sauce, connect with us on Facebook, Instagram, and LinkedIn!

3 Questions To Ask Before Hiring a Video Production Company

Are you ready to boost your brand awareness? Do you get excited just thinking about having a video that provides unique brand messaging?  Is it time for you to put your money where your mouth is, join the 21st century, and the video revolution? 

We see you. 

If you’re holding yourself back from jumping out of your seat and shouting, “Yes!” with both hands up, then read on. You might be feeling a bit overwhelmed and unsure about the process of hiring a video production company for the first time. 

Have questions, and don’t know where to start? We just wrote a whole blog post about exactly this stuff. It’s right on this page! How lucky are you?

Here are three questions you should be asking yourself before you hire a video production company. 

Bottle Rocket Media and excited kid

1. What’s Your Story?

This piece is pivotal to the foundation of your company and brand as a whole. Discovering your story and messaging is essential to appeal to your customer and to ensure your target audience has a grasp on your purpose, who you are, and exactly what you are offering. 

The easiest way to identify your message and your story is to break down the inspiration behind your cause and the motivation of your brand’s existence. Ask yourself the following questions:

After a good ponder and list-making of pros and cons, create a short statement that represents your brand story. Think of your story as a brief, sincere, but catchy 2-3 sentence summary of who your brand is and what can be expected as a participant of your story. 

You should write your story down, reread it, believe in it, and make sure it is easily digestible. Always remember, your story is imperative to connecting to your audience and creating a space in their minds to consume what it is that you are offering. 

When you have your story and you are excited to tell it in video form; it is now time to ask yourself the following…

2. What Will Your Video Be Used For?

You’ve made great progress. You know you want to make a video, you know what your story is, and you are feeling good about taking the next step to hire a video production company.  

The next step is to analyze exactly, what your video will be used for and who you want to view it. To help you to make an informed decision, answer a few important questions:

As you determine the responses to the above, the point is to clearly define exactly what your needs are, make a list, and get ready to tell the pros. All your needs can definitely impact the next and final point. 

Bottle Rocket Media and piggy bank

3. What Is Your Budget?

The truth is, money matters and your budget should be a real question to contemplate.  As much as you may want to splurge and as much time as you may be taking to coordinate your brand story, purpose and placement, make sure the spend matches the vision. 

Be realistic. Do your research. Take a moment to consider what it means to make a quality investment in an experienced video production company versus hiring your cousin’s son’s girlfriend’s sister.  It may cost more but has the potential to catapult your business and create quality results for the future. 

The process of hiring a video production company should be a fun, engaging, and an educational experience for you. You get to watch videos, talk with creative people, and visualize what you want the world to see when they Google your brand.  

And don’t forget your audience! Keep in mind, whatever energy you put into the project will carry over to your audience, so always have a positive attitude!

Of course, when it comes to video we would love to chat with you about everything from telling a great story to the latest drone technology. From conception to delivery, we love this stuff and can talk about it all day long. To learn more about Bottle Rocket Media and what the video production services we provide for your brand, connect with us here.

Social Media Tips to Create the Perfect Video

Posting videos on social media needs to be part of your strategic marketing plan. We know this much is true (We blogged about it before). But, how do you approach that? Read on for some social media video production tips.

Planning your video marketing strategy

Keepin’ it real: Authenticity is important. Your social media video gives you the opportunity to show your audience who your brand is, what it does, and why they need it. Your brand identity should guide your content. The social media space is casual and fluid, so don’t be afraid to give your audience a different side of your brand, and in turn, expanding your brand identity. We talked about that in this blog

When you consider planning your video marketing strategy make a list and answer the following questions:

  1. What you would like to accomplish with your video marketing strategy?
  2. Where would you like to share your videos and how often? Create a content calendar to make it easy to follow
  3. Who is your target audience? Build the persona of your audience so you can clearly speak to them through your videos

Welcome your audience into your world and (hopefully) they’ll let you into theirs by giving you a “follow” or a “like”. People don’t just “LinkIn” with anyone or let randoms in their Facebook friend-circle, but when they let someone or a brand in, they’re opening the door to their online space – their social media world, or, let’s be honest – the center of their universe.

Focus on Quality

Let’s be honest. These days, customers are extremely smart. Your audience requires much more from a brand than ever before, and quality is essential – high quality is an expectation. The quality of your video determines your seriousness and displays professionalism. Remember you have to stand out. So make your videos high-definition, use a quality camera, an appealing background, and utilize the skillsets of the professionals like great angles, motion graphics, and text overlay that captures your viewer’s attention.

We LOVE this video. Made almost entirely of employee shot videos, this video shows the heart of Centro is its people, and we hear its CEO unscripted, just talking about the company he’s built, and loves.

Including a Call To Action

People need direction. People desire clear communication. The benefits of creating video for social media are the potential reach, the ability to attract people through visual components, and the ways in which you can input a call to action that is meaningful for both you and your audience. Take a look at the video below.

Using Animation

Animation has become a growing trend to creatively get a message across. Animation and motion graphics make space for storytelling that is memorable and captivating. Have you seen the movie Soul on Disney+? From children to adults, animated films have become the trend that continues to expand. From a branding perspective, it can be extremely compelling to communicate your brand message through animation. Take a look at the video below.

Make Your Videos Short

People are busy and have the attention span of a gnat. We recommend short-form videos on your social networks. YouTube videos are a different story. They’re favoring longer content. But for your social posts, shorter is still better.

Short-form videos allow you to deliver content in the format your social media viewers want and prefer. And, what’s cool about short-form video is that you don’t necessarily have to go and shoot short after short, you can, and should, re-edit existing material.

During a big production day when you’re filming a longer piece; you’re there, cameras are rolling, why not shoot a little extra to use on social? Plus, you can use the short, re-edited pieces to drive your audience to the longer version.

No one wants to watch a long video on social media, but if they like this short “teaser,” on say, Instagram, they just might follow that link to the long-form that lives on your company homepage or on your YouTube Channel.

Not to mention if you have a long or short video that you don’t necessarily like the background, check out how you can easily change the background of your video here.

This 30-second social video was made for The Peninsula Chicago’s new rooftop bar – Z Bar.

To the Max: Maximize exposure on social media. By sharing your branded video content across all social platforms, you will increase your brand reach even further. Duh.

Caption This: Think of captions and subtitles as being just as important as the sound on your video – music & dialogue – and as the images that play on screen. Most of us don’t turn up the volume on IG or FB vids as we scroll through our feeds. But we do read along with the caption. Plus, it enables those living with deafness or hearing loss to be able to fully experience and enjoy your content.

Tactical tip: You need to know the specs, sizes, dimensions, and ratios of all your social media videos. This also includes your social media ad videos. This is a great article on social media video tips by platform for Instagram, Twitter, Facebook, YouTube, Snapchat, and beyond. The team at Bottle Rocket would love to help you create videos for social media! Connect with us today to Start Your Project today!

Shooting in Tongues, Vol. I: Help You Gab With the Crew (A-M)

Shooting in Tongues, Vol. I: Video Vocab to Help You Gab with the Crew

No question, the entire video production world shares a language all its own. At Bottle Rocket Media, we find ourselves constantly using words and phrases that most people outside the industry would cock their head at. So, for those interested in knowing just what-in-the-hell those crew members are saying on the set or in the edit of your next brand video, here’s part one of our ‘Shooting in Tongues’ series to help you gab with the crew.

ADR

“Let’s ADR that in post,” said many a director. It’s a nice, easy-to-remember abbreviation for additional dialogue recording, which usually gets inserted during the final editing stages. Not every line or sound is recorded cleanly—sometimes there are unexpected background noises or performances that require do-overs. AND sometimes swear words will need to be replaced for family-friendly platforms. We’re pretty sure “Yippee kay yay, Mr. Falcon!” was not the original line in ‘Die Hard 2.

B-roll

You’ve probably heard this term a few times in your life. In fact, you’ve most likely viewed b-roll hundreds of times without even knowing it. In a nutshell, b-roll is the secondary imagery within a given scene used to underscore the main messaging. For example, fast food commercials can use all the celebs they want as spokespeople (a-roll), but they would be ineffective without classic cutaways to flaming burgers on a grill or hungry dudes chomping down on overstuffed subs. Still, confused? Click here for a funny tutorial.

*Did you know? Back in the day, the term “b-roll” referred to a literal roll of film. Continue the history lesson at b-roll.net.

Depth of Field

First off, it’s not “depth of feel” as many out there seem to think (perverts). It’s a term extremely familiar to anyone shooting through a lens, from landscape photographers to movie directors. When all is in sharp focus, from foreground to background, we classify the frame as having a deep depth of field. However, when only one area of the frame is in focus compared to an otherwise out-of-focus frame, the depth is considered shallow.

Jump Cut

When we ‘cut to’ something in video, we are essentially just shifting our viewpoint from one source of imagery to another – from camera to camera, or from shot to shot. The general idea is for these transitions to be smooth. A jump cut, however, happens when two, back-to-back shots from the same perspective reveal a passage of time without any continuity; suddenly a shirt is unbuttoned, or a pair of legs have been crossed without any explanation. Generally, this is not a desirable outcome, and can really take the viewer out of the scene. Having secondary cameras or solid b-roll to cut to can really fill out and save a jumpy sequence.

Of course, if you are Wes Anderson making the ‘The Royal Tenenbaums,’ jump cuts could work to your benefit. Here’s Luke Wilson in a jump cut bonanza.

Martini Shot

Fitting that this term would conclude our first ‘Shooting in Tongues’ blog. At the end of a really, really long day, when your feet are aching and your mind is overloaded, there is practically nothing better than an ice-cold martini. No surprise, then, that the final shot before a production wraps for the day has become known as the ‘martini shot.’ According to film slang aficionado and author, Dave Knox, it was so dubbed because “the next shot is out of a glass.” Damnit, they’re onto us!

More video vocab on the way! In the meantime, click here for help with your next brand video.