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Best Brand Videos From the Superbowl

As far as Bottle Rocket Media is concerned, it is never out of fashion to take a risk when creating your next brand video. With Super Bowl LIII coming up, it is the perfect time to shine a spotlight on a few impactful examples from brands that aren’t afraid to think outside the box.

One of the most important elements to a successful brand video, whether it’s a $1M commercial on network television or a $5K infomercial on YouTube, is memorability – and what could be more memorable than Cindy Crawford as a perspiring damsel in distress, a muddy Betty White playing tackle football, b-ball giants Michael Jordan and Larry Bird going head to head, or those famous Budweiser frogs croaking away (gone, but not missed)?

No matter which team wins, every February the Super Bowl gives sports fans an extra experience to remember by including ads from some of the world’s most well-known brands, who vie for the coveted opportunity to broadcast their latest wares in front of millions. In fact, the competition over the years has become so great, the annual event has corralled an extra audience of viewers who tune in primarily to watch commercials, and consider the game a secondary form of entertainment.

Here at Bottle Rocket Media we all have our personal favorites – classics and newcomers alike that have influenced our creativity through unconventionality and smart video production:

2018 Super Bowl “Tide Ad” Commercial Compilation

Just last year, on the heels of his newfound Stranger Things fame, David Harbour was brilliantly cast in a series of Tide ads that aired in succession throughout the Super Bowl. This was not your traditional, 30-something-mom-in-middle-America running-a-busy-household-but-can-barely-get-her-whites-white type of campaign. No, this was more like an acid trip through the head of a person both obsessed with bright clean clothes and, well, David Harbour; see him float on a cloud, dominate a group of senior citizens in tennis, and sit astraddle a horse next to the guy from the Old Spice commercials. Sound nutsy? It is. And memorable.

2000/2001 Super Bowl “Whassup?” Campaign from Budweiser

To be honest, we are not all in agreement on this one. Some of us find this concept absolutely irritating, while some of us still cannot get enough of this award-winning campaign that began in 1999, with a major airing during the next two following years’ Super Bowls. In case you missed it, the original, fairly low-budget commercials featured a bunch of “dudes” calling each other up and exclaiming “Whassup!!!” Yep. That’s about it—no boring dissertation on hops, barley or malt and no cheesy overacting by airbrushed models in a random bar. By having fun, showing a sense of humor, and specifically playing to the audience watching the game, the brand stepped away from tradition, and took a risk that paid off big time. No matter where you stand on the simple creativity of this idea, it is undoubtedly unforgettable.

Click here for a fun iteration you may have never seen:

2019 Super Bowl Ads for Stella Artois

Ok, so, technically we haven’t seen the Super Bowl versions yet (it’s still January), but the unprecedented pitting together of Sarah Jessica Parker and Jeff Bridges in the current TV and online teasers has already got the entire team at Bottle Rocket Media pumped to see what else “Carrie Bradshaw” and “The Dude” have in store. We all applaud this concept because it is ultimately a way for Stella to both sell beer and help those in the developing world gain access to clean water. As a video production team, we LOVE it because it appeals to two completely different fan cultures (Sex and the City and The Big Lebowski) simultaneously – neither of which are known to have a proclivity towards imported beer.

Yet, it is clearly another risk worth taking, already racking up hundreds of thousands of views on YouTube. Who knows–maybe Stella will become the new White Russian or the new Tartini…

Click here for Stella’s new Sex and the City parody:

Getting creative with your next brand video…

Admittedly, the aforementioned brands have serious dollars behind them. But, creating an outside-the-box video merely requires a great idea that can be easily digested and remembered by viewers. AND since video has become an extremely versatile and cost-effective medium with the advent of digital techniques – including 360-Video, VR and drones – almost any message can be portrayed in powerful and unorthodox ways, without the need for a colossal budget.

But, don’t just take our word for it! Here’s a short video on making an impact in just five seconds

Ready to have some fun and show the world a different side of your brand?

Click to learn more about creating an outside-the-box video to remember.

What’s This 360 Video Stuff?

An introduction to video’s newest muse

There’s no doubt that video is marketing’s current it girl. By the end of this year, video content is slated to represent 74% of all internet traffic, and one recent survey found that 76.5% of marketers and small business owners who have used video marketing say it had a direct impact on their business. Video is here to stay, but today, we’re discussing something that’s upping the visual storytelling to new levels. Introducing: 360-degree video.

360-degree video, also known as VR or virtual reality, is a spherical video that completely immerses its audience in every aspect of a story, and it’s blowing the marketing floodgates wide open by allowing brands to connect with their target audiences in a completely new, more personal way. Think IMAX theatre, only on a desktop or mobile device. We’re not the only ones jazzed about 360. According to TechCrunch, more than $1.2 billion was invested in VR tech during Q1 of 2016 alone, and we’re sure you’ve seen at least one 360 photo or video posted to your Facebook feed.

How 360-degree video will take your storytelling game to the next level

It tickles the senses.

360-degree video gives the audience the full sensory experience and the ability to navigate a scene however they choose. It’s no longer about one shot because viewers are no longer seeing things through the eyes of the storyteller – they’re experiencing it with them. So, instead of only seeing and hearing what is controlled and right in front of them, 360 video incorporates the sights, sounds, distractions, and perspectives from every direction. Take this Hamilton rehearsal. Where do your eyes go first? Where do you turn? Do you slowly pan through the entire scene or stop on a certain character? With 360, it’s up to the viewer to decide how they experience the scene in front of them.

It creates empathy.

The amazing thing about the film is its ability to create empathy. Whether it’s an Academy Award-nominated movie or a 60-second Super Bowl commercial for Budweiser, the goal is to create something that resonates with the target audience. When the audience is engaged with a brand’s story, they are more likely to seek more information about the company and its products and services. For example, This video from The North Face does an excellent job of grabbing viewers by showing a unique view of Nepal’s towns and beautiful scenery. The viewer is so immersed in the visual elements surrounding them that they forget this is an ad for mountain climbing gear and attire. But hey, maybe they connected with it so much they went out and bought a North Face jacket. Hook. Line. Sinker.

The opportunities with 360-degree video are endless, and filmmakers and marketers have only scratched the surface. Luckily, some of the most innovative brands in the business have trusted us to pave the way for them in this awesome new form of visual expression. Check out the work we did for  American Girl.

If you’re interested in using 360-degree video or want more information about our services, contact Bottle Rocket Media.