Your video should
make an impact

5 Reasons Why Motion Graphics is Important

For years, motion design and animated videos have been a fun way to inform and entertain customers and employees alike. Producing a custom animation that delivers your message can sometimes cost more than you want to spend. If you are on the fence about whether or not you should use motion graphics to tell your story, keep reading.  Here are the five main benefits of creating motion graphics videos.

1. Simplify Complex Information

If you work in a highly technical industry or simply seek to explain complicated information, communicating with your audience can have its challenges.

Motion graphic videos are an effective way for content marketers to communicate this complex information and data-rich content in an easy-to-digest format.

Once your audience has a clear understanding of your information and process, they can make the connection between what your brand does and how it can fulfill their needs. This is essential to moving your audience through the sales funnel.

Motion graphics can make learning new information exciting. The dynamic nature of the content draws your audience in and keeps them focused—which helps with retention of the information.

Bottle Rocket Media | Litera “Transact”

2. Increase Brand Awareness

We all know that brand awareness is key to driving conversions. In a market that is highly saturated with content – standing out from the crowd can be challenging. After all, if someone has never heard of your brand, how can they be expected to convert?

Put simply: motion graphics are memorable—and that drives brand awareness.

While live action video is a great way to engage your audience, there can be limitations to how much you can incorporate your brand messaging without it feeling like overkill, or too salesy.

Motion graphics, on the other hand, can be easily altered to fit the needs of your different audiences—all while keeping your branding and core messaging consistent.

Bottle Rocket Media | Make Every Vote Matter

3. Communicate in Multiple Languages

The internet has given consumers access to brands from all over the world. Being able to communicate with people in their native tongue can make the selling process flow much smoother. It not only reduces confusion but it also shows your audience they are valued.

Unfortunately, it’s not always practical to create multilingual versions of your live action videos. That’s where motion graphics come in handy—and the possibilities are endless.

Motion graphics allow you to easily produce video content in multiple languages simply by changing the text and voice recording to represent your target region. For a fraction of the cost of the initial video you can have region specific videos running all over the world.  Thanks to motion design and animation, at Bottle Rocket Media we have created videos that span six of the seven continents without all the travel.

Bottle Rocket Media | Walgreens “What is Kaisen” Spanish Version

4. Communicate Without Audio

These days we find ourselves putting subtitles on just about every video designed to hit the social media airwaves. Often when viewers are scrolling through timelines they do not want to be bothered with audio.

Creating motion graphics using text is a way to communicate via video without having to subtitle your images after the fact.

By designing the video to use text from the start you will be able to elevate the design and ultimately create a more compelling video.

Bottle Rocket Media | Mothership “Election Day”

5. Unlimited Creativity

Paramount to all of the above, motion graphic videos allow you to truly tap into your creativity. You can create any scenario you wish with unlimited parameters. And, in a world where budget plays a role in the creation of any video, motion graphic videos tend to be more forgiving for a lower budget.

In essence: With motion graphics you get what you pay for. But you don’t have to spend a fortune to create a video that communicates your message.

Whether you’re telling a story, sharing interesting data, or explaining complex subject matter, motion graphics provide endless possibilities in representing your brand.

Bottle Rocket Media | Drivin Company Video

So stop delaying and create the motion graphics or animated video that will clearly communicate your story around the world!

At Bottle Rocket Media we’ll help you create the right video for your brand. Connect with us to start your motion graphics services video or live action video project.

Choosing the ‘Right’ Video Production Partner for Your Brand

When it comes time to put together a fresh brand video, you’ll need to choose the right production team for the job. Not always an easy task. In today’s digital marketplace there are more options than ever before – from supersized outfits to small, agile boutiques. As far as Chicago’s Bottle Rocket Media is concerned, making a final decision requires factoring in “much more” than cost.

After years of directing and producing a stream of videos, Bottle Rocket Media founder Dan Fisher has come to understand what many clients are looking for: “No question–making a video requires a real commitment from the brand,” he says. “Which is why bringing the right team on board should ease all your concerns–creatively, logistically, and technically. The director and his/her team should be able to guide the entire process.”

Unfortunately, according to Fisher, too many brands make the misstep of choosing a video production team based on budget alone.  “Either they simply look for the cheapest or falsely associate highest cost with maximum value. Both paths often lead to disappointment, as there is so much more to consider.”

Here’s a brief rundown of THREE Bottle Rocket Media-approved criteria you may want to consider on your journey to finding the right video partner:

Experience:

Yes, experience counts. A production team that has a good amount of years together, versus one with only a few under its belt, is much more likely to have developed effective, proven strategies. However, it’s the right kind of experience you should be most concerned about. For example are you interested in action shots or static interviews? 3D Graphics or a spokesperson speaking to the camera? Drones? 3D graphics? VR? See where this is going…?

Start your search by looking for the portfolio that most closely aligns with your vision. While online reels can be found on most video production sites, don’t be afraid to scour Vimeo, and YouTube, which can also provide unexpected inspiration.

Personality:

Does your brand have a sense of humor? Is its voice serious? Do want your video to offer a corporate feel, or carry a mom & pop vibe? In any case, it’s always vital that the personality of the production partner be fitting of the project at hand. After all, you wouldn’t hire a plumber to fix your X-Box, would you?

Even after scanning a production company’s portfolio, combing through its online content, and reading up on its latest blogs and posts, you can never truly get a sense of a team until you speak at length about the project at hand – whether it’s in person, by Skype, or on the phone. As Fisher adds, “Chemistry is the one element that can make or break the whole thing. When you hire a video team you should be so comfortable with the relationship that you go to sleep smiling because you know everything will be done properly.”

References:

Asking for references is such an easy step that so many take for granted. Any good production team should be able to offer a list of satisfied-to-overjoyed clients, even if they’ve only been operating a short period of time. Sure the portfolio may speak to the soul of your brand, but there is so much more to know about individuals on a team. Tapping past clients is a great way to get the most honest information possible before signing the deal.

So, don’t just get references. CALL THEM! Ask questions regarding their experiences and outcomes. Find out if they’d work with the director again, and if everyone got on well.

Fisher concludes: “In the perfect situation, a client can rest in the fact that the heavy lifting will be done by a team they trust. It is the ideal environment for any project, and certainly integral to the Bottle Rocket Media philosophy.”

Looking to partner up on your next brand video? Click here to find out how Bottle Rocket Media can help.

On Set with Bottle Rocket Media

From two-day shoots featuring free ice cream for the cast & crew to a series of really cool 3D models being designed in-house for a client, spring has officially sprung for the team at Bottle Rocket Media.

Here’s a glimpse of what we’ve been up to the past few weeks!

We shot a series of videos for Dyson at two Chicago salons over the course of two days. Each location provided its challenges (hellooo mirrors), but the team overcame each one gracefully – making for a fun, rewarding shoot.

Director: Dan Fisher | Producer: Siobhan Summers | DP: Andy Stegmeyer | Assistant Camera: Nick Silva | Audio: Tyler  Lang | HMU: Jayciee Ganek | Set Design: Jim Lichon | Stylist: Becca Nino | Script PA: Jack Cronin | Camera PA: Corey Henderson | PA & BTS Photos: Amy Davila | Editors: Dave Sarno & Tre Manchester 

We also did a two-day shoot in Gurnee, Illinois, for Second City Works. It happened to line up perfectly with Ben & Jerry’s Free Cone Day, which some of the cast and crew have dubbed “the best day ever.”

This unique, vlog-styled shoot allowed us to shoot around 20 pages of script per day! Yep, the crew killed it every step of the way – even burning off calories from all the free ice cream while chasing after kids and running across the resort for gear (at least, that’s what we’re telling ourselves).

Director: Brett Singer | Producer: Siobhan Summers | Assistant Director/BTS Photos: Dan Fisher | DP: Josh Tallo | Audio: Tyler  Lang | AC: Jordan Kantola | Grip: Adrian DiGiovanni | Set Design: Jim Lichon | Stylist: Becca Nino | HMU: Jayciee Ganek | Production Assistant/BTS Photos: Amy Davila | 

 

Last year, we were fortunate enough to work on a campaign for a very popular appliance brand. Guess we did a good job, as they recently contacted us to shoot some pickups! In no time, we got the team back together, rolled into Oakbrook Center in Chicago, set up the jib and did our thing.

Director: Joel Kapity | Assistant Director: Dan Fisher | DP: Josh Tallo | AC: Erik Bjella | Producer: Siobhan Summers | Art Director: Jim Lichon | HMU: Jaycie Ganek | Production Assistant: Jordan Kantola | BTS Photos by: Dan Fisher | Editor: Dave Sarno 

A Year in Virtual Insanity: Gear Rises

header image source: www.oculus.com/go/

Jamiroquai’s 1996 hit song recently echoed through our Chicago office and the hair on the back of our collective, nostalgic neck stood up. We all felt the relevance.

Now more than ever, we are living in “Virtual Insanity.” Immersed in new technology. A portal to another world is most likely in your hand or your pocket right now—we mean your smartphone.

Perhaps the most “insane” example of the digital explosion is the recent rise of VR gear. With a just a headset and an Internet connection, users are learning valuable career skills, traveling to far off locales, and experiencing new products like never before. As Bottle Media’s co-founder, Dan Fisher, recently remarked so astutely, “This sh*t ain’t slowing down any time soon!”

As a video agency, we have been embracing 360 video production in our own work for a few years now. While we like to think we have gotten pretty good at creating a virtual experience, we are not too proud to take cues from the creative examples that have emerged in just the last year alone:

Training: Why tell someone how to do their job when you can literally SHOW them? Eliminating the need for additional training staff, businesses are finally waking up to the benefits of immersive video technology, a cost-effective solution to introduce a wide range of challenging scenarios for employees learn from. Heard of Oculus Go? Only two years old, the leading industry brand has already been tapped by giant, Wal-Mart, for 17 thousand of its wireless standalone units to help train one million workers in customer service and new technologies beginning this fall. Less hassles at Wal-Mart? Count us in!

Meanwhile… it was only a matter of time before the gung-ho military and police forces would have their way with VR gear. And why not? Taking simulations to the next level, VR is helping to keep our bravest sharp and abreast of the latest assault and defense tactics. According to a piece in Forbes, an emerging name in VR gear, Virtra – currently being used at the L.A. county Sheriff’s Department – is “much more realistic than range training,” and less expensive than hiring actors to play both criminals and innocent civilians.

Education: Teachers across the country are learning the incredible educational benefits of bringing gear into elementary schools. Thanks to Google Earth VR and Google Expeditions, for example, students can virtually explore parts of the world in 3D—without ever leaving the classroom. And, for the more advanced STEM scholar, there are now solutions out from companies like Unity Technologies and Labster VR that create immersive experiences in virtual laboratories and medical settings to help prepare our future doctors and scientists.

Oh—and ever wish you could take a bus to Mars? Well, now kids from K-12 can, thanks to the brains behind Lockheed Martin and Framestore VR studio. Complete with virtual windows to the red planet and motion sensitive technologies, students are experiencing what it would feel like to ride through 250 square miles of a landscape millions of miles away from Earth. What’s next? Venus? Saturn? New Jersey? The possibilities are endless!

Product Introduction and Promotion: VR gear now represents the most intimate pathway for consumers to get up close and personal with products and services of all kinds. One need only look at the success of the Ikea Virtual Store to understand just how far virtual shopping has come. From the comfort of any home or office, VR gear users can “stroll” through actual store aisles and showrooms without the worry of pedestrian foot traffic, long checkout lines, or hunting down employees for assistance. If only Toys ‘R’ Us had thought of that!

Finally, Macy’s has truly jumped on the VR bandwagon by supplying 70 of its stores with headsets to make it possible for customers to explore out of-stock items and actually visualize them in their own offices and dwellings!!  According to CNBC.com, “In the beauty department, Macy’s is in the process of adding virtual mirrors to some of its U.S. stores where shoppers can ‘try on’ lipsticks and eye shadows.”  Mind blown, yet?

Whether connecting with students, employees, or consumers, VR-gear has become the most personalized vehicle yet—bringing a 3D world of knowledge directly to the user, without the need to take a single step.

And the “insanity” continues…

Been a while since you listened to Jamiroqaui’s “Virtual Insanity?” Check the official music video here (you’re welcome!).

Looking for a well-branded video solution? Click here to share in our groove.

How to Use Promotional Videos to Engage Your Audience

“Extra, Extra, read all about it!” Does this phrase ring a bell? Odds are the answer is yes. This sensationalized “promo” originated from an “extra” copy of news that arrived too late for the regular edition.

In modern times this extra section is being adopted by the world of digital media marketing in the form of high impact content like banner ads, boosted Facebook posts, and promo videos.

Know Your Platforms

Before you go lights, camera, action, it’s very important to understand the differences between each platform. This will ensure that your video is compatible for your intended audiences and channel. Could you imagine an infomercial length video in the form of a Snapchat ad? Yeah, no bueno.

To avoid posting the right content to the wrong platform, we suggest you identify which channels your target demographic is most active on. Then take note of the average attention spans of people on that channel. This will help you determine what video length is best for that audience. Not sure where to start? Check out our post on optimizing your videos for social media.

Selecting the wrong video length for your audience and platform could be similar to wearing stripes and plaid together–they just clash. A video should first be engaging. If people don’t get roped in within the first few seconds, they won’t watch it til the end.

Storytelling

Every brand has a story. It’s time to tell it through the dynamic lens of video marketing. Promo videos vary in length but are typically around 30 seconds to two minutes in length.

Promos are often saturated with content that points to subtle cues drawing attention to things such as brand identity, values, and initiatives. Your audience will subconsciously connect with your brand if they can relate to a situation or person tied to the brand that evokes an emotional reaction. In short, audiences connect with people and stories, and eventually the brands they are tied to.

Brand Identity

Ask yourself: What are we really trying to establish with a promo video? In many cases, promos are great for positioning your brand identity (FYI: it’s more than just a logo on a shirt!). Your brand identity should be able to not only tell a story but also connect with viewers on an emotional level. Kind of like Rom Coms.

People want to do business with someone they know, like, and trust. There is a living breathing story hiding behind your corporate logo–and it’s about time your brand starts repping it! Remember, your audience wants to connect with a person (naturally) or a situation rather than an image or article. This is what humanizes your brand.

Ease of Use

How can you compete with short attention spans, busy schedules, and thousands of other distractions? Reading things takes effort. For a lot of people, it can be too much of a burden.

Video allows the audience to be lazy and simply absorb your message. Moreover, video offers the perfect platform to blend brand personality into one short clip. Your viewers are much more likely to remember, respond, and share videos over written content.

Quality Cares!

If your video quality is subpar or just janky (yeah, we said it), count on your audience scrolling right past your content. Trust us, the internet can be cruel—production value is important. As with any marketing, you want to set yourself apart from the competition.

The Bottle Rocket team can help you create an engaging promo that makes your audience stop scrolling and pay attention. Not exactly sure what you need? Check out some promo videos we produced for inspiration. Let’s get started on your promo vid journey!

The Art of Setting the Scene

When it comes to storytelling, much like with real estate, it’s all about location, location, location. Imagine your favorite movie or tv show without its signature “where”. Seriously, what would Friends be without Central Perk? We can’t even think about it!

Whether as quaint as your office or as grand as the city you love, your location has a great impact on the effectiveness of your story. Change the Bates Motel to the Bates Gas Station and you’d change the whole plot of Psycho. Could you imagine Norman Bates as a gas station attendee? Wait, maybe we’re on to something (possible spin-off??).

When a writer sits down to write a book or a script, one of the first things he or she considers is where the story will take place. Why? It adds to the relatability of the narrative and sets the tone for everything else.

Before any shoot, we always like to go out and scout the location. This helps us determine the best angles, discover scenery details that could be important, and understand how people relate to the location in everyday life. With this knowledge, we know exactly what and how to capture the environment to strengthen the story. Here are a few techniques we use to set your scene.

360 Video

This immersive form of video capture places your audience in the midst of your environment and creates a unique experience that viewers can interact with in real time. 360 video production allows you to showcase your entire location—from every angle.

Although the audience can’t manipulate objects in the environment as they might with VR video, 360 video can still make the audience feel as if they’ve been dropped directly into your story. As a result, your audience becomes part of the narrative. This deeper connection to your brand often results in a higher buy-in rate, which in turn drives action.

Aerial Video

Drones have made this form of video capture quite popular. Even if you’ve lived in a place your entire life, there are probably some views you rarely see. Aerial video allows a storyteller to showcase this bird’s eye perspective and highlight the wonder of the area. With aerial video, your audience can get a real sense of the largeness (or intimate nature) of your location.

Think of aerial video as the backdrop for your story—it gives your audience insight into the bigger picture. If the primary location of your video is your office, adding some aerial footage of the neighborhood can give the audience a better understanding of how your brand fits into the community.

Traditional B-Roll

Advancements in video technology have led to more premium feeling forms of location capture. But B-roll still has a place at the table. This footage can include different angles of your central location or shots of the exterior of the building or even travel between locations. Each shot helps to enhance your storyline.

As with the other techniques, B-roll shots should be planned out in advance. This helps ensure that you are capturing meaningful shots and makes post-production much easier.

Capturing your location is important to telling your story. Don’t get intimidated by the different ways to highlight your location and set the scene of your next video. That’s what the Bottle Rocket team is here for. We will work with you to understand your goals and identify the best ways to capture your environment and craft your story. Let us do the heavy lifting so you can focus on just being you.

Breaking the fourth wall: The ultimate guide to storytelling

Hey you! Quick question! What do Hamilton, The Emperor’s New Groove, and The Office have in common? Or have you noticed any similarities between the movies Annie Hall, Fight Club, and Goodfellas? Aside from being Grade A entertainment, they all break the fourth wall — a storytelling technique that predates Shakespeare, and continues to be embraced by generations of filmmakers, playwrights, storytellers, and video production companies (yours truly included).

The phrase is based on the physical layout of a stage. Walls 1, 2, and 3 exist as backstage/set, stage left, and stage right. The last wall, the “fourth wall”, is the front of the stage and is the imaginary wall separating the fictional world on stage from real life.

When an actor is in character, they are pretending that an audience does not exist–otherwise, they would break the illusion created by the magic of television/film/theater.

When a character faces the camera and addresses the audience directly, we feel included, like they are letting us in on their deepest secrets and welcoming us into their world.

If the audience’s suspension of belief is broken–even for a second, the fourth wall will come tumbling down. But more often than not, breaking the fourth wall is an effective technique used to engage with the audience, let them in on a secret, provide information, or build a heightened connection. Audiences appreciate and enjoy personal conversations and relationships, so when a character faces the camera and addresses them directly, it feels like they’re letting the audience into the world of the film or play.

For fun, take a look at the opening monologue of Ferris Bueller’s Day Off.

Ferris breaks the fourth wall multiple times in his explanation of what he is about to do. In context, he is skipping school for the ninth day in the same semester—and shamelessly showing us his entire secret game plan. This automatically makes him a likable character. From this opening scene forward, we’re on Team Ferris (Ferris Bueller v. The School Principal). If the kid was selling something, you just bought it.

Deadpool is another great example of this technique. In this case, the act of breaking the fourth wall is used as a storytelling tactic. Deadpool’s origin as a character leads his comic book readers to always question whether or not he is insane. By breaking the fourth wall, he is consciously aware that he is in a book filled with pictures, while all other characters completely accept that they are in fiction as if it were reality. Check out all the times Deadpool broke the fourth wall in the video below.

Tips on breaking the fourth wall

Breaking the fourth wall must be done in a conscious and precise manner to reap its full benefits. When executed in an amateurish manner, it can immediately alienate the audience from the main plot and characters and pull them out of the fictional world. 

Here are a few tips that will create a fully immersive experience for the viewers when the fourth wall is broken:

  1. Be bold: Dare to take bold steps for heightened emotional response. 
  2. Be funny: Use it for creating maximum comic relief.
  3. Be consistent: Break the fourth wall in the right way so it neither feels overwhelming nor underwhelms you with its lack of consistency.

Below are a few contexts in which media can break the fourth wall:

  1. A commercial that directly states that the point of the spot is to get the viewer to buy a product
  2. A narrator in a story pointing out that the book doesn’t have a happy ending or instructing us to close the book and stop reading entirely
  3. An ad asking readers or viewers directly if they’ve seen a product like theirs before
  4. An ad that asks thoughtful questions that might have room for discussion, rather than just a direct call-to-action that baits an action from the viewer

Why should you break the fourth wall?

By breaking the fourth wall, you create more intimacy between the actors and the audience, and it helps strengthen their relationship. It also acts as a comedic device to trigger laughs. The audience engages and participates more when the fourth wall is broken the right way.

How often should it be done?

There is no hard and fast rule of when you should break the fourth wall. However, whenever you choose to do it, you don’t want the audience to question your decision to use the trope. It should flow naturally and feel like an inherent part of the movie’s structure irrespective of what is the desired outcome. When done too frequently without any real purpose, it can disrupt the pace of the movie and drag the audience out of it.

How it can benefit a scene?

Breaking the fourth wall benefits a scene in numerous ways. 

  1. It is an effective technique that increases audience participation and builds on a heightened connection. 
  2. The audience feels included and gets to enjoy personal conversations, secrets, and relationships. 
  3. Elevates your storytelling and adds emotional heft. 
  4. It is used for building trust, to create humor, and take us deep into a pivotal character’s psyche. 
  5. Communicates vital information.
  6. Adds a sense of urgency to the scene
  7. Invokes a sense of fear among the audience 

So why are we telling you about this?  Well, how special do you feel when you’ve been singled out to be given a message? Pretty cool, right? We like to harness this technique to make your video really pop. Want to get in close with your audience? Break the fourth wall!

In your next script, commercial, social media video, or other types of media, try calling out to your audience. Give them an opportunity to feel connected to your characters, your story, and the cause you’re fighting for. It could be just the right approach to communicate your core message. Sound complicated? Don’t worry, we will help you out! Let us know your ideas and Start Your Project today!

Smartphones: The Next Frontier in Video Production?

Over the last decade, smartphones have changed the way we live. From the internet at our fingertips, to GPS in our pockets, to portraits on demand, it’s hard to leave home without them. In fact, it’s probably safe to say that actually forgetting your phone at home would send you into an all-out panic.

Smartphones have also changed how we capture and consume photography. Many photographers often say that the best camera is the one you have on you. And with the advancements in smartphone cameras, many have added these handy little devices to their photography workflows. The same is quickly becoming reality in the world of video production.

Smartphone Video Distribution

Long gone are the days when the only screen sizes considered were those at the theater and that of the standard home television. Today, media is consumed on devices of all sizes—and that is having a direct impact on video production.

While most smartphones display video at an aspect ratio of 16:9, some newer devices feature displays at 18:9. This shift could lead to a change across the industry. In the meantime, video content creators are mindful of the fact that most videos will at some point be consumed on a smartphone screen and factor that into their decision-making process.

In 2012, The Silver Goat was created exclusively for iPad and was the first film to have an iPad-only movie premiere. It’s only a matter of time before we see something similar on smartphones.

Smartphone Video Production

We’ve all shot video using our smartphones—and we admit, the quality has come a long way in a short time. So much so that several filmmakers have started using smartphones not only as a component of their video production workflow but as the sole camera for entire feature films.

In 2015, Tangerine, shot on three iPhone 5S devices, became the first film shot entirely on an iPhone to feature at the Sundance Film Festival. Unsane, a film released in theaters earlier this year, was shot entirely on an iPhone 7 Plus. And most people wouldn’t even know unless they were told. Of course these iPhones were equipped with special lenses and cinematography apps–but the fact that it’s even possible to use a phone at that level is impressive.

Smartphone video production has made it possible for production companies to create stunning videos, at a potentially lower cost. While we don’t believe smartphones will replace traditional video cameras, we realize that they are changing the video production landscape. Maybe it’s time for us to experiment with a little smartphone cinematography.

Not sure where to start with your video marketing strategy? Contact us today to explore how we can help you leverage video for you business. And follow us on our social channels for a behind the scenes look at how our team uses video to bring stories to life: Facebook, Instagram, and Twitter.

Three Ways Camera Movement Improves Storytelling

Storytelling has become all the rage in marketing—and with good cause. Stories can inspire, empower, encourage, or even enrage. The bottom line is that a good story connects directly with its audience and increases the chance of action.

This becomes even truer when a story is brought to life through video. The sincerity behind a person’s eyes or that smirk a person makes while reflecting on a cherished memory. These visuals have a power that is unmatched by any other medium.

But facial expressions aren’t the only aspect of video that contribute to how it’s interpreted. The way the camera moves throughout a scene can change the entire feel of the story. Which means it’s something that should be carefully considered.

Let’s take a closer look at three ways camera movement can improve your storytelling.

Adds Kinetic Energy

Imagine watching a chase scene in which the camera never moves. It will probably lose much of the drama of the situation.

Now imagine that same chase scene, but this time, the camera follows the action in the scene. The energy of the scene completely changes.

Without getting too scientific, kinetic energy is simply the energy of motion. By adding camera movement to a scene, you can greatly enhance the motion of the characters—thus, adding kinetic energy.

This simple act can draw your audience deeper into the narrative and improve the effectiveness of your story.

https://bottlerocketmedia.vids.io/videos/a091dabf1a1ae5c528/bottle-rocket-media-documentary-reel

Enhances Emotion

Emotion is powerful in storytelling. It helps your audience connect and relate to your subject. While a photograph can evoke a lot of emotion, there are limitations to the narrative.

Same goes for a scene with a stationary camera. Adding a little camera movement can reveal and enhance emotions that may otherwise go unnoticed by your audience.

For example, a quick push-in can create a sense of surprise. While a slow dolly can create tension and build suspense. Understanding how each camera movement impacts the emotion of the scene can go a long way in rounding out the narrative of your story.

Controls Perspective

If a scene is shot from three different angles, each will convey a slightly different narrative. By moving the camera at certain moments in the scene, you control how that narrative flows.

This also ensures that you get full coverage of the scene—further immersing your audience into your story. Depending on the perspective you choose, your audience may feel like they’re looking in on an intimate conversation or that they are living out the action.

In the end, it’s the little details that help reinforce your narrative and bring even more power to your story. While camera movement shouldn’t be overused, interweaving strategic moments of movement can add depth to your storytelling.

Storytelling is what we do, so whether you’d just like to learn more or you’re ready to dive into telling your brand’s story, feel free to get in touch with us today. And be sure to follow us on social media to keep the conversation going: Facebook, Instagram, and Twitter.

Bottle Rocket Media’s Year in Review

A look back at our 2017 highlight reel.

We can’t believe it’s already time to look back at 2017. It feels like just last week it was March, and we had a pile of umbrellas at the door to our office instead of a pile of snow boots. What can we say—time truly does fly when you love what you do. We’ve had a blast this year, and narrowing it down to a few favorites is tough. But we’ll try: here’s some stuff we’re especially proud of from the past year.

The Telly Awards

They say it’s an honor just to be nominated, but let’s be honest, winning is pretty cool too. Five of our projects took home trophies at the 2017 Telly Awards, and we’re still grinning about it. The Tellys are a pretty big deal in the video world, so getting recognized was a huge honor. Check out our WeWork Times Square video, which won in the Branded Content & Entertainment in Craft-Virtual Reality / 360 category.

Our 360 Video for iO Comedy Network

Back in February, we got to use cutting-edge VR tech to shoot a one-of-a-kind improv show at the legendary iO Comedy Network. People rarely film improv shows; so much of the fun is being there in the audience, participating (when invited) and watching how each performer puts their own spin on a scene. That’s why we chose to capture this using 360-degree video. Viewers at home can relive the magic over and over and choose a new face to focus on every time. We had a great time capturing the show and watching the iO performers (known as “The Late 90’s”) do their thing.

“Power Move” for The Atlantic’s Re:Think

Partnering with The Atlantic’s marketing arm, Re:think, for this piece on energy solutions was without a doubt one of the coolest things we’ve done this year. We got to visit 3 different cities and learn about some crazy innovations in energy tech, while bringing our own gadgets into the mix to shoot their landscape using 360 video AND drones. How cool is that? The amazing visuals we captured are unlike anything we’ve done before.

These are just a few of the amazing projects that stand out to us from 2017. We can’t wait to see what stories we’ll get to tell in 2018, but for now we want to pause to congratulate our team on another fantastic year. They really do make all of this look easy.

Alright, before this gets too sappy, we’ve got cocoa to chug and leftovers to eat. Happy New Year from everyone at Bottle Rocket Media! Stay tuned to keep tabs on all the cool stuff we do in 2018.