How Drones Can Help Any Brand Take Flight
As cinematic geeks, we here at Bottle Rocket Media have spent most of our lives marveling, from afar, the complicated aerial shooting techniques that have enhanced our favorite films, TV shows, and commercials – from “Apocalypse Now” and “The Sound of Music,” to “Magnum PI” (the original, duh) and the world-famous I Love New York campaign of the late 1970s.
And, where would we be without overhead views of the Olympics? Super Bowl? NASCAR???
Unfortunately, due to the huge costs and liabilities associated with procuring helicopters, planes and pilots, sky-high productions have been next to impossible for most professionals without a million-dollar budget… until now.
In a flash, drones have completely flipped the script. Thanks to this agile, cost-effective technology, any brand – large or small – can capture the minds of its target audience from the perspective of a soaring DC superhero.
Below are three ways drones can help your brand make a powerful impact:
Location, location, location:
It doesn’t matter what services or products you are pushing on the consumer. You have a story to tell—and that story includes important locations. Perhaps your brand has familial roots in the lush green Emerald Isle, with newer factories near the cornfields of Iowa. Or, maybe you just completed that ultra-modern office building in one of the most competitive cities in the world. Meanwhile, your employees and customers can now be found on every continent. With drone technology and high definition video, you can give your audience a bird’s-eye-view of your entire business landscape, from countryside to cosmopolitan in minutes or even seconds. The best part is you don’t need to be Francis Ford Coppola to afford it.
Lights, Camera, ACTION!
There are a lot of moving parts in your world. Every second of the day means time spent on designing, engineering, building, manufacturing, marketing, selling, hiring, expanding, and beyond. With drone-video technology, no need to slow things down and reset every (freaking) two minutes—these flying machines are designed to keep up with the pace of your workforce. Drones can scan the hustle and bustle of factory operations or capture your engineering crew at work in the field. For sports equipment or apparel brands, drones are nimble enough to film expert users or professionals in action, whether we’re talking skiing, motocross, or fidget-spinning.
Even helicopters lack the grace to pull of what drones can do. Film the highest apple on your award-winning orchard from just a few inches away. Hover directly above your projects at HQ or in the great outdoors. Showcase every detail of your latest commercial or residential real estate offerings, including hallways and walk-in closets. Offer tours through your corporate offices, laboratories, and studios. At all heights and in cramped quarters, drones can truly go where no camera has gone before.
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Oh, and anyone remember this?