Your video should
make an impact

Don’t Send a Human To Do a Video’s Job

A smart and well-placed video can answer customer questions or teach a how-to tutorial so you don’t have to

Providing good customer support often means answering questions—often the same questions—again and again and again. Of course, answering those questions ensures a customer will stay happy with your company, but it can also take up a lot of your staff’s time.

There’s an easy way to cut back on that time and make your customer service more efficient: videos.

Your company can use videos to answer frequently asked customer questions, provide updates to your audience or even lead short training sessions. Some of the biggest companies in the world are doing this: Amazon has made animations and videos showing its millions of customers how to address common concerns, and video hosting company Brightcove uses videos to share knowledge among its staff.

Once they’re made, these videos can be shared within the company or with customers so you don’t have to keep spending time and manpower on addressing the same subjects. That means your team will have more time to devote to more important tasks, like growing the company. Here’s how to make it happen.

Make Your Problem Into A Script

Talk to your staff about the questions they most often hear from customers and colleagues, or other bottlenecks that interfere with their day-to-day responsibilities frequently. Make a list of frequently-asked questions, and use that as the basis for your video’s script. If you’re examining a process, consider a step-by-step tutorial video. Try to keep your script concise and clear so the video will be short and easy to understand.

Prep, Practice and Shoot

Once you have your script and camera on hand, you’re ready to shoot and edit your video.

Distribute Your Video Effectively

Find the best channels where the issue you’re addressing most frequently arises, anticipate users’ questions, and make your video prominent and easy to find in the first place they’ll look. Whether that’s a page on your website (FAQs are a common spot for customer-facing content) or an email newsletter distributed to your team, make sure your distribution channel is well-matched to your target audience.

Consider a workflow like Amazon’s, which uses a video addressing commonly-asked questions as a gatekeeper before customers can access contact information for a real person. If the video is sharing news with customers, you can post it to your blog, website or social media accounts.  If you’ve made a training video for employees, you might want to keep the video more private.

Call in a Professional

Looking for a team that can help your company make the most out of training or customer support videos? Bottle Rocket Media can work with your staff to make your videos customer-friendly and easy to use.

Recruit Top Talent with Video

Find Your Next Rockstar With A Killer Recruitment Video

Finding a million reasons why your company is a great place to work is easy. But listing them all in a way that attracts top talent is a little more of a challenge. If you are like most companies and have difficulty summarizing your culture in a way that resonates with potential new hires, a recruitment video might solve all of your problems.

Recruitment videos can be a practical and creative way to entice potential employees by showcasing what makes your company an appealing workplace. Whether you’re hoping to nab people who come to your site directly or to catch someone’s eye in a crowded Facebook feed, a top-notch recruitment video can set you apart from your competition. There are many different ways to craft an effective recruitment video, but if you follow these key steps, you’ll be on the right track.

Convey Company Culture

Cultural fit within a company is one of the core considerations for today’s most in-demand talent. Potential employees want to find a company that is a good fit for them both professionally and personally. An effective recruitment video will set the right tone and attract like-minded people to your company. Take a look at the qualities at the heart of your company: your core values, your mission statement, and your collective goals. If you’re not sure how to put your culture into words, use your branding keywords as a starting point to orient yourself. Are you an impact-driven nonprofit? A trendy, fun tech startup? Each will be best served by a distinctly different style of a recruitment video. The more accurately your video captures your company culture, the more likely you will connect with people whose values align with yours.

BambooHR has a standout example of a recruitment video that really gets the company culture across. Rather than focus on mundane weekday details, they show the audience what their employees choose to do with their time outside of work. This puts the emphasis on their employees as real-life people (with interests and families and lives outside the office) and, by extension, the work/life balance they provide. As the video makes clear, it is their top cultural priority.

Share Employee Perspectives and Insights

What better way to show what it’s like at your office than to let your employees speak for themselves? Featuring employee testimonials increases the authenticity of your video and gives a clear picture of what employees are working on and what they value about their job. Be sure to strategically choose which employees you want to feature based on the audience you’re trying to reach.

Bottle Rocket’s company video for Centro (voted the best place to work in Chicago for the past four years) shows just how effective testimonials can be. By combining sound bites from employees with focused leadership interviews and day-to-day shots of their office in action, the big picture of working for Centro comes together to tell an inspiring story. Employee testimonials are also one of the best ways to convey company culture –what employees choose to highlight in their commentary sheds light on the atmosphere and opportunities available at your organization.

Highlight Perks and Benefits

Sure, a fun-loving culture and opportunities for professional growth are all important perks to emphasize, but let’s not forget about the benefits! A recruitment video isn’t necessarily the time to get into the nitty-gritty of 401k’s and healthcare packages, but it can be a good time to highlight the more concrete benefits you offer employees that set you apart from the pack. Maybe it’s free food, unlimited vacation time, or flexible hours—no matter what’s on the table, a recruitment video is the perfect time to let potential talent know how working for you can make their lives better.

Hubspot’s take on recruitment is a traditional one, but it’s a high-quality example that does a great job outlining the benefits of working for them. It accomplishes this while also incorporating employee input and important cultural characteristics, like their approach to changing seats on a regular basis and enforcing a “no doors” policy for everyone, even top execs. After watching this video, you know exactly what your day-to-day routine would look like at Hubspot HQ, and what they offer beyond the basics that could influence your decision to join their team.

Have Fun with It

At the end of the day, you want your recruitment video to feel genuine and inviting in a way that’s true to your company’s core values. Approach the video with an open mind and a sense of fun, and you’ll leave with something great. Working with a professional video production company can bring in fresh creative perspectives, simplify the filming and editing process and guarantee a polished finished product. If you’re looking to create a slam-dunk recruitment video to bring in fresh talent, let’s talk..

Video for Businesses: A Fast Track to Employee Engagement

Engage your employees with a standout video

While Human Resources departments and upper management teams spend a lot of time and money looking for ways to keep people enthused about the place where they spend 40+ hours a week, mandatory lunch-and-learns and monthly team-building outings aren’t always fruitful. So how do you provide an environment that inspires people to stay passionate about their work, the people with whom they work, and the company’s overall mission? Enter, the training video.

Spotlight on Training Videos

What are they? Training videos can be used for employee onboarding, making company-wide updates or announcements, or as a vehicle for providing training on a new product or initiative. Depending on the purpose, videos can be presented in a series or as a standalone piece, and HR departments can house them on the company intranet or employee portal so people who work remotely or travel for the company still have access. Consider them a fresh take on that giant PowerPoint every new hire pretends to read, or those videos about employee safety and harassment in the workplace, a la 1980.

Why do they work so well? Every company needs onboarding and training, and video oftentimes connects with people better than written communication. Videos articulate the same, consistent message to everyone, with some added flair and creativity. Since the videos are kept on an internal server or portal, everyone has constant access whenever they want or need it. And when employees have all the necessary resources at their fingertips, engagement skyrockets. A bonus for HR and management: making your own training videos is extremely affordable compared to some of the other corporate online training programs out there.

Our work with Walgreens. Bottle Rocket Media was fortunate to work with Walgreens to develop a library of videos to support their employee training during their company’s conversion to Lean Methodologies. They needed content and a strategy to help introduce their employees to this new process, and video was the perfect solution. We came up with The Lean Journey, a video that followed a group of employees as they learned about Kaizen and how to implement the concept at Walgreens. This helped to kick-start change across hundreds of internal events by engaging employees before their training experience officially started, and celebrating the success that followed.

A Gallup poll from 2015 found that only 32% of US employees were “engaged” at their jobs, while a whopping 50.8% were considered “not engaged,” and 17.2% were “actively disengaged”. As these less-than-glowing statistics show, building and retaining employee engagement across an entire company can be a tall order. If training videos are something you would like to explore for your business, we’d love to meet with you to learn about your company and help you start building a standout video library. Take a look at some of the work we’ve done for other clients, and then contact Bottle Rocket Media today to get started.