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3 Questions To Ask Before Producing A Virtual Event Video

The demand for video continues to grow. Change in the tech world is occurring more rapidly than ever before and the goal for any business should be to stay ahead of the curve or at least ride with the trends, not against them. Virtual events are becoming the standard these days, and if we are all honest with ourselves, they will not be going away anytime soon. 

We’ve all seen events rescheduled, only to be postponed, and transitioned into a virtual event! Are you in the same boat? Maybe you had an in-person event planned, now, you are stuck with trying to reschedule and replicate your initial vision into a virtual event experience. Or maybe you have been considering hosting a virtual event for your brand and company, and you simply do not know where to start.

We get it. This blog will help to guide you in the right direction.  

For starters, we suggest taking some time to review 3 questions to ask before producing a virtual event video below!

1. What Content Should You Share In A Virtual Event?

Here’s the good news.  Compared to an in-person event, virtual events rarely have a limit on attendance and exposure, because location and capacity are no longer an issue, and this is a major plus. The reality is though, this means you should be even more cognizant of the type of content you select to include. 

Bottle Rocket Media and Virtual Event Production Blog

Releasing just any type of content isn’t going to get you the results you want, so you have to be aware of what your audience’s needs and wants are and how you can meet them where they are in a way that is captivating.

In determining your content selection, make sure to understand that virtual events have to be even more clear and concise. The goal is to maintain the attention span of your audience long enough to get your point across. Remember, this isn’t like an in-person event where if one of your audience members walks out unsatisfied they will be noticed,  potentially embarrassed, or worse causing a flow of others to do the same. 

With virtual events, people can be in, then out without hesitation. With interesting content, you will prevent people from choosing to exit – virtually!. Not to mention, the more you keep your audience engaged in your virtual event experience, the more likely they are to share and discuss post-event, and this, my friends is what creates an increase in business!

2. What Format Will Be Best To Deliver Your Brand Message?

The real excitement around virtual events is discovering the various ways to get your point across and making a decision on the most fitting format to best deliver your brand message. I bet you are wondering, well what do you mean by format? It may be surprising, but practically everything that can occur in person (minus the in-person camaraderie – duh!) can be done through a virtual event experience. 

The tools, the means, and formats available almost seem endless! Think workshops, masterclasses, entertainment filled with DJs, or live music. Or break out of what may be your norm and implement an explainer video with motion graphics and voiceovers. Get your audience engaged by making connections via chat if you decide to use Zoom or a similar platform. The intent here should be to get a handle on what will make the most sense for your brand. 

Lastly, ask yourself the following and final question!

3. Are You Ready?

This is the most important question to ask yourself during the virtual event production experience decision-making. Are you ready?! Are you prepared to embark on a new journey that may be unknown territory for you? It may be a major transition, a challenge to tackle, but are you ready to step out and create content alongside the right partners that will steer you in the right direction? The content creation process should be exciting and fun, and creating compelling content that can be shared post your virtual event experience should get you even more excited. 

Bottle Rocket Media and Virtual Event Production Blog

This is the time to connect with the video production experts that not only have the experience in the world of video but in producing events through video too! 

Connect with a video production team that will:

If you have a virtual event video production question and are looking to create a virtual event that cuts through the clutter and makes an impact, connect with us. 

From conception to delivery, we love this stuff and can talk about it all day long. To learn more about Bottle Rocket Media and what we can do for your brand, give us more info on what you are thinking here. 

 

Events a Snoozefest? Wake ‘Em Up with Video

Not every corporate speaker is a regular Tony Robbins—in fact, most aren’t even a Tony Danza (sorry, fans). Which is why ALL of your large company conferences, seminars, and presentations should incorporate some type of video component to help draw audiences deeper into the message at hand.

We’ve all been to the same, soul-sucking event: some buttoned-up representative with a forced smile and a barely audible voice stands before a drifting crowd of industry colleagues, who cannot resist their smartphones as a distraction from the monotony of some obscure graph, chart, demonstration or projection report. YAWN!

At Bottle Rocket Media, we can’t stand being bored either—and we want to help you avoid an unpleasant reputation for dullness through the power of cutting-edge visuals that can turn a dead-eyed crowd into wide-eyed one.

Introducing a new product:

You have one shot at making a first impression and it better be good! Instead of simply displaying your “groundbreaking widget” on a far away stage or describing your services through another boring Power Point, why not tell a much more compelling story? Featuring a driving soundtrack, crisp graphics, and well-written narration, a high quality video can help viewers get a more intimate look at everything your new release has to offer, inside and out, while learning about its value in the modern marketplace. Accompanied by one or multiple crystal clear LED monitors, audiences of hundreds can be just as entertained as if they were sitting in an IMAX theatre (or at least at home watching Netflix!).

Why not add a fun VR booth? While it may be impossible to outfit every attendee with VR gear, it is both impactful and cost-effective to have a 3D experience on hand that takes the audience even deeper into the product. Users can both walk way with increased brand knowledge and an added incentive to reply ‘yes’ on the next invite.

Announcing company changes—LIVE:

Thanks to the rise of 24/7, digital communications and the information super highway, corporations have become more worldwide than ever, hiring across countries, continents and cultures. As a consequence, many internal events are swiftly growing by number of in-person attendees and workers tuning in from remote locations. This has made the task of reaching (and impacting) the entire employee base at once a slightly complex process, although not one without a firm solution in video production.

With the right crew of professionals, and the right equipment, your massive events can be filmed LIVE and broadcasted in real time to anyone, anywhere, as long as they have Internet service. Just like a talk show or game show, in-person audience members might even catch themselves on screen!

Bottom line? With everyone taking in the same information, at the same time, (including live video presentations) leadership can feel confident that its full worker base is on the same page, and has a complete grasp of that new insurance plan or promotional campaign the brand is rolling out.

Celebrations, dinners, and awards ceremonies:

Whether honoring employees, partners, or simply celebrating a massive win, the message of the night itself is often not enough to keep an entire room entertained—particularly when many attendees have kids, spouses, and let’s face it, regular life stuff to tend to back at home.

Keep them in the room by offering a cinematic take on that merger you just completed, or the lifelong achievements of that legendary account executive that is about to retire. Use themes that tie departments and divisions together, and up the live interest by pre-recording attending staff that can offer anecdotes, insight, and funny quips on the behind-the-scenes aspect of the subject.

By telling a story that puts everyone in the room in the know, you can both create a sense of palpable unity, while increasing enthusiasm over future events.

Ready to stop the snoring? Click here ASAP and sound the wake-up alarm!

Why You Need a Videographer At Your Next Event

Videographers turn the special moments at your event into valuable promo content that will last a lifetime

Having a videographer record your company’s events means you’ll be able to commemorate that occasion—and leave with a wealth of future marketing material. A video producer will capture the special, fleeting moments of magic at your events, whether they’re charity fundraisers, store openings, press conferences, galas or more. Those videos can be shared online for an immediate connection with your audience, and then revisited in the future to show off what your brand can do.


A One-Day Event, A Lifetime of Material

Don’t think of a video as a one-off medium: A single video that’s crafted well can be shared again and again online, making it a formidable marketing investment. This 360-degree video of the 7-Eleven City Slam we made for Intersport is just as entertaining and shareable now, and it’s still being viewed and bringing new fans to the brand long after the party is over. When you’re planning to shoot any single video, think about how you can use it in the long term. Working with the same video team at multiple events will build a library of footage that can help you tell your story.


Today’s Event Supports Tomorrow’s

Shooting video at your current event means you’ll have footage to promote the next one. If there’s something you host annually or frequently, having a backlog of material from the actual shindig will always be better than stock photos or video. You can show your audience exactly what to expect from this year’s party—and exactly how much fun they’ll miss out on if they’re on the fence about participating.

Having Video Gives You Options

Videographers can do much more than document the happenings at your events. We always make a point to talk to our clients beforehand how to maximize our time while we’re there. When you’re surrounded by clients, it’s a great chance to record testimonials that you can feature in a future ad, or sit down with key staff members for an interview that’s been hard to schedule. An experienced videographer will also identify and capture special moments on the fly. That means if something exciting happens—like a big donation at a charity event or a surprise marriage proposal—you can rest assured that it will be captured as a shareable marketing moment for your team.

If you have a company event coming up, booking a film team should be on your to-do list. Contact Bottle Rocket Media to learn how we can turn your special occasion into a wealth of marketing opportunities.