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The Bullhorn| Meet Director Kristina Perreault

Meet Bottle Rocket Media Director Kristina Perreault

Kristina Perreault has been everywhere, man. This world-traveling lens master brings both a breathtaking portfolio and endless vision to Bottle Rocket Media’s growing roster of creative talent. Discover the inspiration behind her work!

What got you into directing?

I have always had visions—even from a young age, I was able to make them happen. When I was 14, I began making up random stories and I would enroll my friends to act them out. It was a blast! I guess I naturally fell into that role. It was never a goal of mine—it’s just who I am.

How/why did travel become such a big part of your work?

The world is magical, and I want to share that with people. Travel opens our eyes to different ways of life and takes us out of our little bubble of reality—it expands consciousness. That’s what I’m here for.

How does your style/technique tie into creating successful brand videos?

My work is an extension of the way I see things: full of wonder, excitement, sensuality and grace. I want people to feel how I feel about the subject through my work. With every project, I am focused on connecting viewers to a real emotion that brings them further into the message—one that hopefully stays with them long after.

What unique element(s) will you bring to BRM’s portfolio?

With all the dudes around here, my style definitely brings a much-needed feminine touch. That said, I feel my contributions nicely complement their existing slate.

What types of projects are you looking forward to in 2019?

More festivals and more travel!

What video technology/storytelling technique are you most excited about right now?

360 VR is finally on the rise in the travel industry. It’s the closest you can get to experiencing something new, somewhere else, without leaving your seat.

Favorite movie of all time and why…

Avatar really knocked my socks off when it came out. I love the story, the vibrancy, the world the characters live in, what they value and all the messaging throughout. It also looks a lot like my dreams – which is fun to see on film.

Events a Snoozefest? Wake ‘Em Up with Video

Not every corporate speaker is a regular Tony Robbins—in fact, most aren’t even a Tony Danza (sorry, fans). Which is why ALL of your large company conferences, seminars, and presentations should incorporate some type of video component to help draw audiences deeper into the message at hand.

We’ve all been to the same, soul-sucking event: some buttoned-up representative with a forced smile and a barely audible voice stands before a drifting crowd of industry colleagues, who cannot resist their smartphones as a distraction from the monotony of some obscure graph, chart, demonstration or projection report. YAWN!

At Bottle Rocket Media, we can’t stand being bored either—and we want to help you avoid an unpleasant reputation for dullness through the power of cutting-edge visuals that can turn a dead-eyed crowd into wide-eyed one.

Introducing a new product:

You have one shot at making a first impression and it better be good! Instead of simply displaying your “groundbreaking widget” on a far away stage or describing your services through another boring Power Point, why not tell a much more compelling story? Featuring a driving soundtrack, crisp graphics, and well-written narration, a high quality video can help viewers get a more intimate look at everything your new release has to offer, inside and out, while learning about its value in the modern marketplace. Accompanied by one or multiple crystal clear LED monitors, audiences of hundreds can be just as entertained as if they were sitting in an IMAX theatre (or at least at home watching Netflix!).

Why not add a fun VR booth? While it may be impossible to outfit every attendee with VR gear, it is both impactful and cost-effective to have a 3D experience on hand that takes the audience even deeper into the product. Users can both walk way with increased brand knowledge and an added incentive to reply ‘yes’ on the next invite.

Announcing company changes—LIVE:

Thanks to the rise of 24/7, digital communications and the information super highway, corporations have become more worldwide than ever, hiring across countries, continents and cultures. As a consequence, many internal events are swiftly growing by number of in-person attendees and workers tuning in from remote locations. This has made the task of reaching (and impacting) the entire employee base at once a slightly complex process, although not one without a firm solution in video production.

With the right crew of professionals, and the right equipment, your massive events can be filmed LIVE and broadcasted in real time to anyone, anywhere, as long as they have Internet service. Just like a talk show or game show, in-person audience members might even catch themselves on screen!

Bottom line? With everyone taking in the same information, at the same time, (including live video presentations) leadership can feel confident that its full worker base is on the same page, and has a complete grasp of that new insurance plan or promotional campaign the brand is rolling out.

Celebrations, dinners, and awards ceremonies:

Whether honoring employees, partners, or simply celebrating a massive win, the message of the night itself is often not enough to keep an entire room entertained—particularly when many attendees have kids, spouses, and let’s face it, regular life stuff to tend to back at home.

Keep them in the room by offering a cinematic take on that merger you just completed, or the lifelong achievements of that legendary account executive that is about to retire. Use themes that tie departments and divisions together, and up the live interest by pre-recording attending staff that can offer anecdotes, insight, and funny quips on the behind-the-scenes aspect of the subject.

By telling a story that puts everyone in the room in the know, you can both create a sense of palpable unity, while increasing enthusiasm over future events.

Ready to stop the snoring? Click here ASAP and sound the wake-up alarm!

Why You Need a Videographer At Your Next Event

Videographers turn the special moments at your event into valuable promo content that will last a lifetime

Having a videographer record your company’s events means you’ll be able to commemorate that occasion—and leave with a wealth of future marketing material. A video producer will capture the special, fleeting moments of magic at your events, whether they’re charity fundraisers, store openings, press conferences, galas or more. Those videos can be shared online for an immediate connection with your audience, and then revisited in the future to show off what your brand can do.

A One-Day Event, A Lifetime of Material

Don’t think of a video as a one-off medium: A single video that’s crafted well can be shared again and again online, making it a formidable marketing investment. This 360-degree video of the 7-Eleven City Slam we made for Intersport is just as entertaining and shareable now, and it’s still being viewed and bringing new fans to the brand long after the party is over. When you’re planning to shoot any single video, think about how you can use it in the long term. Working with the same video team at multiple events will build a library of footage that can help you tell your story.

Today’s Event Supports Tomorrow’s

Shooting video at your current event means you’ll have footage to promote the next one. If there’s something you host annually or frequently, having a backlog of material from the actual shindig will always be better than stock photos or video. You can show your audience exactly what to expect from this year’s party—and exactly how much fun they’ll miss out on if they’re on the fence about participating.

Having Video Gives You Options

Videographers can do much more than document the happenings at your events. We always make a point to talk to our clients beforehand how to maximize our time while we’re there. When you’re surrounded by clients, it’s a great chance to record testimonials that you can feature in a future ad, or sit down with key staff members for an interview that’s been hard to schedule. An experienced videographer will also identify and capture special moments on the fly. That means if something exciting happens—like a big donation at a charity event or a surprise marriage proposal—you can rest assured that it will be captured as a shareable marketing moment for your team.

If you have a company event coming up, booking a film team should be on your to-do list. Contact Bottle Rocket Media to learn how we can turn your special occasion into a wealth of marketing opportunities.