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The Motion Graphics Process: Explained in 5 Important Phases

Every marketing professional knows that our digital content needs to be visually appealing and needs to address the shortening attention spans of viewers around the world. Having to compete with the world of constant, direct, and on-demand information and entertainment is not for the faint of heart. But, guess what, there is a way out. Motion Graphics is a perfect tool in the world of creative design and capturing the attention of viewers. If you aren’t in the know, this form of storytelling is a compelling way to deliver all kinds of complexities in an interesting manner. Not only is it a great messaging tool, but it also provides clients with the potential to explore possibilities that would otherwise be limited with static graphics or live-action videos. It’s true, children and adults alike are intrigued by animated motion graphics, so no matter your messaging, motion graphics can secure a place in the minds of your audience. 

As the name suggests, the “motion” or movement of graphics offers layers and depth to a creative outcome, and engages the audience at the same time! 

As with anything else, different people will yield different approaches, and all differences are not created equal. As the preparations are being made to search for motion graphic professionals, shop around for a knowledgeable and understanding team of creatives. Here are some tips for trusting your video production team

Below are some effective phases and steps to help you become more familiar with the process in which motion graphics can be made.

Phase 1: Understanding the opportunities and restrictions

Motion graphics help in creating captivating, engaging content that is retainable. The opportunities of motion graphics include reaching an audience with impact and having messaging that is highly responsive because of its multi-layers of movement, music, voice-over, and animation. With the right team and execution, motion graphics are more effective and more interesting than static design.

When it comes to motion graphic videos, using your imagination is strongly encouraged. It’s all about conveying your message through an array of characters, various placements, and creativity that normally wouldn’t exist with simplified interviews, b-roll footage, or static image storytelling. The world is your oyster here, just as long as you are matched with the appropriate creative talent.  

The medical industry, educational companies,  entertainment organizations, and on and on it goes,  are now finding and using motion graphics because of the versatility – we suggest you don’t get left behind!

They say, anything worth having, is worth working for, right?  Motion graphics are no different, neither are masterpieces. With so many moving parts, and so many added layers and complexities, creating motion graphics takes an incredible amount of time and coordination. Edits are not limited to simple font or color changes. Many times, making updates to what seems like a simple graphic requires new drawings, and in turn additional implementation. This alone makes the process of creating motion graphics a seemingly tedious and a more time-consuming task, but the final masterpiece created will make marketing your brand, telling your story, and making an undeniable impact so much easier. 

Just know, a professional production company and motion designer will help to alleviate some potential headaches all by having a comprehensive plan in place including a solid script, storyboards, and multiple approved drafts prior to execution all to ensure the desired output exceeds your expectations. 

Phase 2: Coordination with client

  1. Gather the Clients Needs 

Given the costly and time-consuming nature of motion graphics, it is important to understand the intent of the final product. People use motion design content for everything, from education to entertainment. 

In most cases, the scope of work can be large. When you gather project details and have a clear understanding of video goals, the process becomes less stressful and seamless. Setting a clear feel and objective for your graphics is essential to meeting deadlines, in addition to satisfying your client’s needs.

An in-depth understanding of your client’s preferences also means constructing an accurate budget to alleviate potential corrections. As creative agents, it becomes the creators’ responsibility to dig into the clients’ vision and to ultimately bring that vision to light. It’s exceptionally important to disclose the expectations and hours needed to produce the desired outcome. It’s also extremely important to ask the right questions.  Paying attention to detail, and setting clear intentions, in the beginning, means fewer corrections later on, and satisfaction from all parties involved.

  1. Explain Your Creative Process 

Communicating your process and ways of operations is all about informing your clients on what to expect in each phase of the process allowing them to be aware of upcoming phases and when their input is especially important. You should both agree on a projected schedule, frequent check-ins, and the vision for the project. More than anything, it’s important to get in the weeds of getting to know your client’s personality, the company mission, and the voice of the motion graphics video desired. All of the above allows for more creativity. More imagination. More specialized details. The creative process should most definitely include a straightforward timeline of deliverables. This will sustain a smoother flow to ensure the creative team moves through the phases of production with simplicity. 

Phase 3: Work with your team

  1. Form the Script

A script dictates a story, and as an end result is one of the most important parts of the process. While the script is often written by one person, the development of the script is a team effort. 

While writing the script, aspects such as budgets, client’s needs, scope, team creative abilities, and the intentions of the content are taken into consideration. This step is often a collaborative effort with the designer, copywriters, producers. This step forms the full blueprint for the motion graphic project. 

  1. Storyboarding 

This is when you bring the script to life (well sort of…). This is the first draft of materializing the ideas into a visual representation of the script. Once again, there is heavy involvement of the scriptwriter, producer, and artists in this phase as well; it is truly a collaborative effort.

During this phase, the scenes of the script are drawn out and the final script is revealed, usually with plain sketches. With this being the first draft of the final animation stage, you want to ensure you are adding in as many details and complexities needed to get your point across effectively. Oftentimes, creative teams spend hours perfecting even the shortest of scenes. Usually, the designers and animators are in charge of sketching these ideas. This way they will have a clear idea of what is expected and ensure concepts or intent are not lost between phases. 

Storyboards often are the reference points for the creators and are a tangible guideline of sorts to return to when discussing or coordinating. 

Having review notes ready for the team when discussing storyboards is advised, so you do not miss out on any details that should be included within this phase.

Phase 4: Bring the graphics together

Once the script and storyboarding process are approved, a strong foundation is laid out. So, you may be asking, is the work done? More like it’s just beginning. The production phase is now underway.

The creative responsibility in this phase falls on the animators, voice artists, script-writers, and editors. If one of these aspects is off-balance, it can hinder the final output. 

Attributes that can affect your final product include: 

  1. Animation style: The different kinds of animation styles used can change the feel of the final product, additionally, consistency between the different scenes is maintained through animation style, making the most pivotal part of the motion graphics. The right animation style is what will contribute to cohesive storytelling. 
  1. Timing: Be it text, transition, music, or animations, the timing in which these factors play out is important. For example, a scene transition in an improper manner could make the final product appear choppy and unfinished.
  1. Appropriate music & voice-overs: Auditory elements can change the feel of the final product, which is why careful selection of music and voice-over is a must. A music piece or jingle lingers in our memory for years. Hence, for memorability and impact, choosing the right auditory bytes and elements makes all the difference. I mean, would you use heavy metal music on motion graphics aiming to promote online dating apps? Highly unlikely.

Phase 5: Get feedback

This phase might seem obvious, but it is one of the most important phases of a motion graphics video. Conducting a retrospect with clients on the work you have created is crucial in identifying gaps. Gaps in your process, feedback loop, client management, and communication. By incorporating sound feedback throughout the project the process is a lot smoother, so please appreciate this important phase! 

If changes need to be made, this may require a reassessment of the budget. With most motion graphic production, there is an allotted number of hours budgeted for each project. If additional updates need to be made, the budget too may need to be updated as well. 

This is just the beginning of the excitement of generating the perfect motion graphic production that you could envision. 

Cheers to you receiving a great motion graphics video you are thrilled to share!

Motion graphics and animation are here to stay and are one of the best ways to tell a complex story in a meaningful way. Bottle Rocket Media specializes in motion graphics services and video production services. Connect with our team to create a brand story that is entirely your own and makes an impact. 

Motion Graphics vs Animation

Difference between Motion Graphics and Animation

Video-based websites such as YouTube have become an integral part of content strategy and the prevalence of smartphones means that video marketing will continue being a preference for industry professionals across all sectors. According to Forbes, users are 64% more likely to buy products online after watching a video. The global marketing industry has therefore profited immensely from an unrelenting usage of motion graphics and animation. 

Understanding the difference between motion graphics and animation can help businesses determine how to utilize each tool as part of an impactful marketing strategy. 

Motion graphics vs. Animation: How To Tell The Difference

So how does one determine what kind of video they are viewing at a glance? 

What is Motion Graphics

Motion graphics is a category of animation where complex information such as data, concepts, or procedures can all be brought to life for easy visualization. It may include text callouts, color blocking, link work, moving shapes, and bubbles, or a combination of all of the above. These modes of relaying information became popular as marketers discovered that video content doubles organic search results as opposed to simply using words. Not to mention, you can lose your audience quickly when a message or concept is difficult to digest, motion graphics help to alleviate this problem. 

Some areas where motion graphics are most popular includes:

What Is Animation

Simply put, animations make objects and images move. The principle of modern animation dates back as far as the 1800s with the use of sequential images; people were drawn to the concept immediately. It soon became a powerful tool for communication, and it wasn’t long before the marketing world would use video production and animation as their holy grail. 

When we are thinking about motion graphics vs. animation, think of animation as an overarching form of storytelling. Animation concepts include cartoon series, and movies are now sometimes based entirely on animated characters. Animated movies are among the highest-grossing outcomes in Hollywood. Frozen 2 is the highest-grossing animated movie of all time earning 1.32 billion dollars shortly after its release. As you can imagine, motion graphics is growing because of the potential and the interest. Within animations, motion graphics can be regarded as tools to supplement the overall impact and message, especially when it comes to business video production marketing opportunities. 

In movies, motion graphics appear in the rolling credits, and in animated advertisements, they may appear as pop-up texts or in the form of moving data like graphs, lines, and charts. Today, the same opening credits, animation, and motion graphics techniques are used as tools within business video production content. The marketing world is dedicated to making an unavoidable impact, and nowadays it cannot be done without animation. 

Motion Graphics vs. Animation: When To Use Each Technique

How does a business owner or a client determine if they require animation or motion graphics for their business? This depends on two factors:

(a) What is the message? 

(b) Who is this message for? 

If a business wants to convey a message to their staff and stakeholders about let’s say, sales progress, a visually captivating presentation would require the help of motion graphics. The presentation would deliver complicated numerical and theoretical concepts in simple and visual ways so that staff from different departments could understand the content. However, if the same business is trying to deliver a message of societal impact through their work, or deliver a corporate and social responsibility message to reach a broader audience, an animation video would be better suited. 


In 2021, video advertising is set to be a $22 billion industry. Facebook, YouTube, and Instagram are today’s top platforms for businesses to market their products and they do so relying solely on motion graphics, and by default they use animation. 

Motion graphics and animation are here to stay and are one of the best ways to tell a complex story in a meaningful way. 

Bottle Rocket Media specializes in video production and motion graphics services. Connect with our team to create a brand story that is entirely your own and makes an impact!

Video Production Storytelling

How To Create Animated Videos The Smart Way

Have you ever scrolled through social media and noticed that all your favorite big brands promote themselves through animated video content? Videos have defined the marketing landscape and firmly cemented their status as one of the most impactful marketing tools. No wonder social media is flooded with animation videos as professionals are aiming to grow their business by trying to capture the attention of customers and make their websites more appealing.

According to Forbes, websites that incorporate videos get 41% more traffic than the ones that don’t. Sounds promising right? We have put together a comprehensive animation process below that provides all the necessary guidelines that will take your animation video to the next level.

1. Research

The purpose of every impactful and well-made video is to bring a  vision to life that will fulfill your needs. It is imperative to collect as much information about your target audience before starting the video animation creation process. When you do thorough research, you will be enlightened about expectations, the kind of video content to generate maximum traffic, and you will understand what your competitors are offering. A video production company will communicate with you, provide a plan, and get your approval before starting the animation process.

2. Write the best script possible

A good script acts as a blueprint for your animation video, to ensure you incorporate all the elements essential to delivering the right message to your target audience. You need a script that not only evokes strong emotions but also adds to the visual experience you aim to create.

Before the script is completed, work with your video production company team  to make sure you have clarity on the following questions:

3. Create a storyboard for your animation video

In simple terms, a storyboard is a visual script of the video which provides a scene-by-scene depiction of how the story will play out. Storyboards can be hand-drawn or constructed with the help of software like Storyboarder. The storyboard is crucial to the creation of the animated video as it guides the designer, voiceover artists, and animator to design the background, characters, and create smooth transitioning within the animation. It also allows you to envision the final video before you start the creation process.

4. Pick the right animation style

At this stage of the process, the designer’s work follows the guidelines of the client, further visualizing the story and adding the element of style to the video. This stage facilitates in helping you to envision the final video better. It is comparatively easier and cheaper to work on alterations at this stage than during the animation stage. Think of it as a colored storyboard featuring customized, colored images, along with detailed backgrounds, well- defined character designs, illustrations, and text that will appear in the final video.

5. Tell your story

This is the last stage in creating the animation video process, and there are two ways you can go about it. First is telling your story through voice-over or including lines of text inside the video. Whatever medium you choose, it must enhance the quality of the animated video and not take away from its credibility. If you opt for voice-overs, you can record it yourself or hire professionals to find the correct talent to deliver your messaging perfectly. who are affordable and deliver within the allocated time frame. 

6. Animate your video

In the animation stage, your 2D animation finally starts taking shape after you add movement to your story, thus bringing it to life. Video animation is a time-consuming process, and it only makes sense to allocate a good chunk of time to the animator for them to get into the necessary creative zone.

Animators are integral parts of the animation process because they bring characters, objects, and backgrounds to life from mere sketches. They also synchronize voiceover with the video completing the animation process. If you can find a video production company that specializes in all steps of the animation process, it will definitely alleviate your worry and time. 

7. Select the right background music

The right background music will strike an emotional chord with the audience, serving as a perfect garnish on top of a delicious cake. The right music score blends everything harmoniously, taking the story to another level. However, selecting the right music track can be tricky, with people not just selecting the wrong track, but also unknowingly using copyrighted work.

Here are a few bits of advice that will help you navigate the unchartered territories of selecting the ideal background score better.

  1.       Select background music suitable for your buyer’s demographic.
  2.       Do not use other people’s copyrighted music.
  3.       Experiment with the music and choose the one that serves the video best.
  4.       Select the music that evokes the right emotional quotient.

Creating animated videos can be a long process, but finding the perfect video production company that knows animation, and can create your ideal animated video is more than worth it to hire them!

We would absolutely love to tell your story. Your brand story. Your product story. The story that matters to your clients and consumers! Connect with us to create your branded motion graphic services video.

Bottle Rocket Media Helps With Virtual Event Video Production Services

Life has certainly changed in 2020, no denying this fact! Due to COVID-19 and the implementation of safety precautions, virtual events have become the new wave of entertainment, information, and marketing. No matter your readiness to embark on the virtual event train or not, it is heading in your direction, and you mustn’t be like a deer in headlights when it comes!

We get asked all the time by our clients and now even strangers, how do I produce a good virtual event AND can you help? Sure we can! Considering we have all had to adjust to such unpredictable times we are eager to assist in lessening your worries!

Read on for some points as we cover what a virtual event is, things to consider as you decide to plan a virtual event, and how to create great video content for your virtual event!

What Is A Virtual Event?

A virtual event is a scheduled time in which attendees come together to share an experience, but are not in the same physical space. It is an online occasion where individuals have access to the same information, typically in a live setting with pre-recorded content, where many elements come together to create the whole event – content, conversation, and or entertainment. 

As I’m sure you have noticed, virtual events are increasingly on the rise, and getting better by the day, not just because of COVID, but because the guidelines of attendee capacity is no longer a real issue and a virtual event can encompass just as many or as few components as you would like in comparison to an in-person event. Check out some of the best virtual events of 2020.

Let’s consider what made them “the best.”.

1. Entertainment – There is no reason to lose the entertainment aspect while having a virtual event.  Although the party may not be on a dance floor you can still have a band playing. You can still have a DJ. You can still have a magician. You can still create an entertaining and engaging experience, and you can do it with pre-recorded or live video footage. Virtual events benefit even more from the excitement and distraction of entertainment, as these days attendees often have to stare at a screen regularly to do their job (there is no shortage of video chats these days).  Something entertaining and “out of the box” will encourage your attendees to really pay attention.

2. Information – Like an onsite event, no matter the industry, it is typical to have some type of information delivered. Think about it, pretty much every option that is available to you for an in-person event is available for a virtual event. You can still have featured speakers. You can still have an explainer video. You can still have focused and compelling messaging, but now my virtual event production friends, this content is best delivered through video footage. So get to creating it!

3. Activity for engagement – It’s obvious there will be no in-person conversations taking place, but there is a great opportunity to utilize the communication tools video platforms (Zoom, Microsoft Teams, Google Meets, and many others) have initiated. You can text chat. You can create breakout rooms with activities or a planned Q&A. You can even allow polls so attendees can engage easily in real-time and provide data to you to use post-event. These alternative opportunities are fun to play with and are geared towards providing a memorable experience that is ideal for you and your audience!

What Are The Hiccups To Anticipate In Planning a Virtual Event?

Preparation is everything to help in lessening your stress while also ensuring you are able to enjoy the fruits of your labor. 

Make sure to consider the following as you plan for your virtual event.

For starters – schedule a few tech runs prior to the event date so if needed, you can make the necessary changes to create a more streamlined event. 

Ask yourself 3 Questions Before Producing A Virtual Event Video.

Video Content – just like with an in-person event, make sure to have a realistic outline, script, and plan of attack for the messaging to be shared in a visually appealing way. Video is the best way to limit “talking heads” where boredom can easily strike your attendees and the likelihood of them running away (clicking exit)from your event could ensue. Tackle the video content with finesse. Make the footage short and plant video content at different times throughout the event. 

Bottler Rocket Media (BRM) Tip: Connect with a video production company to produce the content, help to set up a remote video production team, and can even help with breaking down your desired message in the best way possible. 

Sound and video quality – We all can agree, sound and video quality is of great importance when hosting a live virtual event experience. Yes, things could easily fall through the cracks and mistakes can occur, but your audience has to be able to see and hear you clearly!. We have all witnessed an individual with less than quality internet being interviewed on camera and they are breaking up or their image looks super pixelated. Test that ahead of time. Hire professionals to help and eliminate some of that issue with having more pre-recorded high-quality video content. 

Virtual event experiences are here to stay indefinitely, but we are here to help you release your stress balls, get you excited and well-purposed to deliver great messaging and fun content as you host your virtual event experience. 

From conception to delivery, we love this stuff and we are all about helping you with the virtual event video production process you are ready to embark on. We do it all – motion design, remote video capture, editing, voice-over recording, and more! To learn more about Bottle Rocket Media and what we can do for your virtual event video, give us more info on what you are thinking here. 

Start Your Marketing Initiative With Video Production Services

It’s 2022 and you are planning for this year, and beyond.  You know you are ready for something different. Something authentic. Something undeniable. Something memorable. 

Your current marketing efforts may be running smoothly or they may be at a standstill but that doesn’t matter.  You have ideas that somehow need to be implemented. Your team is relying on you to bring forth the goods and to basically cause an eruption of impact with your current and prospective customers or clients. 

We say, why not start your next marketing initiative with video production services?

It’s ok. You don’t have to be super sure of the direction to get started. You don’t even have to have a solid plan in place, because we get it – it can become very overwhelming. We just suggest you follow the Bottle Rocket Media (BRM) steps below. 

Why Choose Video Production Services?

Why not? Like seriously! The age of boring content is long gone. Consumers and clients alike need information and instruction, but in a way that fields emotion, and memory, and infuses an urge that you will solve their problems. I don’t know about you, but video surely does this better than any other marketing technique. If you haven’t noticed lately, a combination of marketing formats is favorable but when was the last time you made a purchase that wasn’t influenced by a video you watched?   According to, sourced from MultiVision Digital, customers are 64% more likely to buy a product if they watch a video product first.   

Seriously, let’s tackle this notion. If you go to make a purchase for most items on Amazon even, scroll through the thumbnail of marketing images, lo’ and behold,  a play button will be present on the last slide with, you guessed it, A VIDEO! 

Some videos are motion graphics, with text and animation, some are with talent expressing their pleasure with the product, or talent will even show first-hand how-to-use an item! The point here is, brands know. They get it. You need to share the experience of your product or service through video content. 

Not to mention, video content can be used EVERYWHERE! Instagram, Youtube, TikTok, Facebook, Linkedin, Amazon, email campaigns, even text messages – this is NOT BY ACCIDENT! Don’t just be a fly on the wall watching. Be a part of the action and start your marketing initiative with video production services. It’s your time!

Select The Right Video Production Team To Help

Do your due diligence at this point. Get some referrals from friends, colleagues, or family. Use Google to your advantage and do the research. Fill out some contact forms, read some reviews, watch previous videos from multiple video production teams, get some proposals, and connect with the teams to see if your vision fits well with theirs. The goal is to make sure you match with a team that is experienced, creative, passionate about their craft and they come with the ideas that get you thrilled! Talk vision, needs, goals, and of course budget. Be open to spending, reasonably, of course, to get the results you desire.

Release Your Content

There are many phases to go through once you hire your selected video production team, sure! The right team will guide you, walk you through the process, and cater to your needs through creativity and results. When you reach the phase of approval and completion  – it’s time to release your content!

Do so strategically. Have a marketing plan and a schedule. Discuss it with your team. Ask yourself the following:

When you have all that down and ready to go —Share, share share!!

We would absolutely love to tell your story. Your brand story. Your product story. The story that matters to your clients and consumers! Learn more about video production services, and connect with us to get your project started

How to Brainstorm Creative Video Ideas

Every great video starts with a great brainstorming session. Brainstorming creative video ideas is one of the few times quantity is more important than quality. It’s all about ideas, ideas, ideas.

Brainstorming allows you to be creative with your ideas, which is the first step to making a great video. Remember, there are no bad ideas in a brainstorming session.

While everyone or every team has their own process and style, our approach at Bottle Rocket Media will always begin with this one word: intention. It grounds us, and we begin to build from there.

1. What is the intention of the video?

This is your starting point. When you know this, share this information with your team. Is it in the brief? Even better. Make sure everyone has a copy of the video’s brief or creative direction and intention, and ask your team to come up with a list of unedited ideas. (This is your chance to be as over the top as your imagination will take you. Wild ideas are welcome.)

2. Share your ideas

Now, share and share alike. There is no room here for “that’ll never work” attitudes. This is a “Yes, and” situation. This is the time to throw out as many wild and crazy ideas as possible – the more ideas shared, the greater the chance the winning idea is born (the odds don’t lie).

3. Be ready to sacrifice your ideas

Trust the talent on your team; that’s why they’re there! Together, you have the opportunity to combine and expand upon ideas and drill down until you strike creative video idea gold.

Do not become too attached to your idea. State your ideas but trust your team to make them better. If your idea needs to die, let it die. It’s okay. Your job is to come up with the most creative idea for the video. Stay true to that mission.

4. Use a Mood Board

On a tactical note: we love a good Mood Board.  Creating a mood board is a great way to get the creative juices flowing. Combine images, fonts, and examples of emotion to help the team focus on the intention and central topic.

For more inspiration, check out some of the creative videos Bottle Rocket Media has produced for our clients.

Connect with a team that knows all things video. Everything from telling a great story to the latest technology. We love this stuff from concept to delivery and can talk about it all day. To learn more about Bottle Rocket Media and how we differ because of our Rocket Sauce, connect with us on Facebook, Instagram, and LinkedIn!