Your video should
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What is an Explainer Video and How Do You Create It

Marketers around the globe agree that content is king as you engage your audience, but not every marketer has acknowledged that It’s not enough anymore to just have text on a page to describe your offerings. We are seeing the growing trend of video being a priority for companies and brands alike, and this is not likely to change anytime soon. According to Content Marketing Institute and Unbounce, 60% of B2B and B2C marketers use video marketing

So, as you reconsider your marketing strategy, and as you forge ahead with incorporating video in your plans, we challenge you to think about using the all-encompassing explainer video as an option for your next video.  

An explainer video is a short, impactful marketing video to communicate the complexities of your business, service, or product. You can place your explainer video on landing pages, your website, social media, or even in email campaigns. 

Types of Explainer Video

1. How-To Video. Your audience may need to see exactly how your product works. A how-to explainer video offers a clear, and short, step by step process on how to utilize your product or service in a way that will be beneficial to them.

2. Tell Your Story. Your audience wants to know who you are, why you exist, and what your brand will bring to their lives. Use an explainer video as a storytelling tool to express why your audience should choose you. It is best for a Founder, CEO, or marketing person who is passionate and connected to the brand’s story.

3. Animation or Motion Graphics. When you have a complex message to deliver, or you want to use data, or you just want to break up the visuals in your video by adding something engaging, both animation and motion graphics can be an option. 

Benefits of An Explainer Video

An explainer video is your lead and conversion tool. Think of it as an opportunity to present your elevator pitch to an audience you may not ever have the opportunity to meet face-to-face. This is your chance to get your point across quickly,  and to make the impression that will matter most to your bottom line. 

With various types of explainer videos to choose from and unique elements to add to make your video your own, an explainer video is a reusable asset of information for your business.

When you are ready to make your own explainer video, connect with us and know our video design was chosen to be featured among The Best Explainer Videos.

How To Make An Explainer Video

1. Make a script.

 Having a clear purpose and direction for your video will be all about taking the necessary time to connect with your team to create and write a script.  This is the stage in which you tackle the issues, concerns, and questions your target audience needs for you to address. As you prepare to write a script, ask yourself:

2. Make your video engaging. 

Your explainer video needs to be compelling enough to encourage a viewer to watch it all the way through and be motivated to engage further.  There are many ways to make a video engaging from the tone of your video, the talent you select, to the motion graphics you add. The goal is for you to deliver your message in a way that sticks. 

3. Decide on music. 

Music has the power to cause any given desired emotion so when selecting the music to add to your explainer video, remember your target audience, consider the message you want to get across and the tone of the video. Your music selection should be an added component that becomes the finishing touch on an already impactful video. 

Tips to Consider When Making an Explainer Video

The tone – When carrying out the purpose of your explainer video, clearly determine the audience you are attempting to reach, and decide on the appealing tone that will attract them the most. Having a professional tone should always be the foundation, but should you incorporate some fun? Should your tone be uplifting, or should it induce another emotion? Whatever the direction, make sure your entire team and your video production partners are aware and agree on your chosen tone. 

The length – We will never stop repeating this now, more obvious fact: Consumers need to be captivated immediately by your message. The length of your video matters a great deal. Once you captivate your audience, the content must convey information in a structured manner that is easy to follow and quickly digested. Videos should be no longer than 3 minutes, and in some cases should be even shorter!

The visuals – Many times, you will hear your visuals should be a secondary concern. We agree, to a certain point. The story or information conveyed absolutely needs to be the main priority for your explainer video, but visuals are what will differentiate you from competitors. Visuals have the potential to create a memorable moment. So we suggest you have a strong story first, then consult with your video production team to determine the best way to complement your explainer video with even stronger visuals and effects. 

The promotion – Plan your promotional methods ahead of time. The process of creating is fun, but the promotional and marketing period is what will matter when getting your explainer video out to the public. Plan ahead. Where will you be placing your explainer video? On social media, emails, landing pages, on Facebook and Linkedin Groups? You have to determine the best places to display your explainer video to reach the people you so desire to impact. 

Don’t forget to have fun! The video creation process is an opportunity to share your story, mission, product, service, or entire brand. Make it a fun experience.

Bottle Rocket Media specializes in video production and motion graphics services. Connect with our team to create your explainer video that connects to your audience and makes an impact. 

Motion Graphics vs Animation

Difference between Motion Graphics and Animation

Video-based websites such as YouTube have become an integral part of content strategy and the prevalence of smartphones means that video marketing will continue being a preference for industry professionals across all sectors. According to Forbes, users are 64% more likely to buy products online after watching a video. The global marketing industry has therefore profited immensely from an unrelenting usage of motion graphics and animation. 

Understanding the difference between motion graphics and animation can help businesses determine how to utilize each tool as part of an impactful marketing strategy. 

Motion graphics vs. Animation: How To Tell The Difference

So how does one determine what kind of video they are viewing at a glance? 

What is Motion Graphics

Motion graphics is a category of animation where complex information such as data, concepts, or procedures can all be brought to life for easy visualization. It may include text callouts, color blocking, link work, moving shapes, and bubbles, or a combination of all of the above. These modes of relaying information became popular as marketers discovered that video content doubles organic search results as opposed to simply using words. Not to mention, you can lose your audience quickly when a message or concept is difficult to digest, motion graphics help to alleviate this problem. 

Some areas where motion graphics are most popular includes:

What Is Animation

Simply put, animations make objects and images move. The principle of modern animation dates back as far as the 1800s with the use of sequential images; people were drawn to the concept immediately. It soon became a powerful tool for communication, and it wasn’t long before the marketing world would use video production and animation as their holy grail. 

When we are thinking about motion graphics vs. animation, think of animation as an overarching form of storytelling. Animation concepts include cartoon series, and movies are now sometimes based entirely on animated characters. Animated movies are among the highest-grossing outcomes in Hollywood. Frozen 2 is the highest-grossing animated movie of all time earning 1.32 billion dollars shortly after its release. As you can imagine, motion graphics is growing because of the potential and the interest. Within animations, motion graphics can be regarded as tools to supplement the overall impact and message, especially when it comes to business video production marketing opportunities. 

In movies, motion graphics appear in the rolling credits, and in animated advertisements, they may appear as pop-up texts or in the form of moving data like graphs, lines, and charts. Today, the same opening credits, animation, and motion graphics techniques are used as tools within business video production content. The marketing world is dedicated to making an unavoidable impact, and nowadays it cannot be done without animation. 

Motion Graphics vs. Animation: When To Use Each Technique

How does a business owner or a client determine if they require animation or motion graphics for their business? This depends on two factors:

(a) What is the message? 

(b) Who is this message for? 

If a business wants to convey a message to their staff and stakeholders about let’s say, sales progress, a visually captivating presentation would require the help of motion graphics. The presentation would deliver complicated numerical and theoretical concepts in simple and visual ways so that staff from different departments could understand the content. However, if the same business is trying to deliver a message of societal impact through their work, or deliver a corporate and social responsibility message to reach a broader audience, an animation video would be better suited. 

Conclusion 

In 2021, video advertising is set to be a $22 billion industry. Facebook, YouTube, and Instagram are today’s top platforms for businesses to market their products and they do so relying solely on motion graphics, and by default they use animation. 

Motion graphics and animation are here to stay and are one of the best ways to tell a complex story in a meaningful way. 

Bottle Rocket Media specializes in video production and motion graphics services. Connect with our team to create a brand story that is entirely your own and makes an impact!

Video Production Storytelling

How To Create Animated Videos The Smart Way

Have you ever scrolled through social media and noticed that all your favorite big brands promote themselves through animated video content? Videos have defined the marketing landscape and firmly cemented their status as one of the most impactful marketing tools. No wonder social media is flooded with animation videos as professionals are aiming to grow their business by trying to capture the attention of customers and make their websites more appealing.

According to Forbes, websites that incorporate videos get 41% more traffic than the ones that don’t. Sounds promising right? We have put together a comprehensive animation process below that provides all the necessary guidelines that will take your animation video to the next level.

1. Research

The purpose of every impactful and well-made video is to bring a  vision to life that will fulfill your needs. It is imperative to collect as much information about your target audience before starting the video animation creation process. When you do thorough research, you will be enlightened about expectations, the kind of video content to generate maximum traffic, and you will understand what your competitors are offering. A video production company will communicate with you, provide a plan, and get your approval before starting the animation process.

2. Write the best script possible

A good script acts as a blueprint for your animation video, to ensure you incorporate all the elements essential to delivering the right message to your target audience. You need a script that not only evokes strong emotions but also adds to the visual experience you aim to create.

Before the script is completed, work with your video production company team  to make sure you have clarity on the following questions:

3. Create a storyboard for your animation video

In simple terms, a storyboard is a visual script of the video which provides a scene-by-scene depiction of how the story will play out. Storyboards can be hand-drawn or constructed with the help of software like Storyboarder. The storyboard is crucial to the creation of the animated video as it guides the designer, voiceover artists, and animator to design the background, characters, and create smooth transitioning within the animation. It also allows you to envision the final video before you start the creation process.

4. Pick the right animation style

At this stage of the process, the designer’s work follows the guidelines of the client, further visualizing the story and adding the element of style to the video. This stage facilitates in helping you to envision the final video better. It is comparatively easier and cheaper to work on alterations at this stage than during the animation stage. Think of it as a colored storyboard featuring customized, colored images, along with detailed backgrounds, well- defined character designs, illustrations, and text that will appear in the final video.

5. Tell your story

This is the last stage in creating the animation video process, and there are two ways you can go about it. First is telling your story through voice-over or including lines of text inside the video. Whatever medium you choose, it must enhance the quality of the animated video and not take away from its credibility. If you opt for voice-overs, you can record it yourself or hire professionals to find the correct talent to deliver your messaging perfectly. who are affordable and deliver within the allocated time frame. 

6. Animate your video

In the animation stage, your 2D animation finally starts taking shape after you add movement to your story, thus bringing it to life. Video animation is a time-consuming process, and it only makes sense to allocate a good chunk of time to the animator for them to get into the necessary creative zone.

Animators are integral parts of the animation process because they bring characters, objects, and backgrounds to life from mere sketches. They also synchronize voiceover with the video completing the animation process. If you can find a video production company that specializes in all steps of the animation process, it will definitely alleviate your worry and time. 

7. Select the right background music

The right background music will strike an emotional chord with the audience, serving as a perfect garnish on top of a delicious cake. The right music score blends everything harmoniously, taking the story to another level. However, selecting the right music track can be tricky, with people not just selecting the wrong track, but also unknowingly using copyrighted work.

Here are a few bits of advice that will help you navigate the unchartered territories of selecting the ideal background score better.

  1.       Select background music suitable for your buyer’s demographic.
  2.       Do not use other people’s copyrighted music.
  3.       Experiment with the music and choose the one that serves the video best.
  4.       Select the music that evokes the right emotional quotient.

Creating animated videos can be a long process, but finding the perfect video production company that knows animation, and can create your ideal animated video is more than worth it to hire them!

We would absolutely love to tell your story. Your brand story. Your product story. The story that matters to your clients and consumers! Connect with us to create your branded motion graphic services video.

What is Motion Graphics & How To Make Them

We know that it took a while before you were on board with the importance of incorporating video into your marketing, but now you get it. More than ever you are seeing the number of sponsored ads popping up on your social media timelines, and as you continue to grow your professional network on Linkedin, you are seeing more articles being posted, more resources, and even more videos. And now you want to be a part of it too!  Welcome to the twenty-first century.  We are glad you made it here safely.

By now it should be pretty obvious that the favorable approach to selling these days is more about providing information, tools, direction, and understanding.  It’s the reason inbound content marketing has become such a valuable way to go.  And everybody wants in,  but the resounding question is often – HOW DO YOU DO IT?

Bottle Rocket Media is here to share some tips on content marketing and creating what we believe is an efficient method to communicate your brand messaging in a creative, compelling, and fascinating way, through motion graphics video!

What Is Motion Graphics?

Motion graphics are defined as animation, with added elements of sound, voiceovers, and on occasion text. Motion graphic videos provide a highly visual way to deliver your brand message or story. Usually displayed through electronic media technology, motion graphics create the illusion of motion or rotation by moving the graphic elements in space over time. They can be expressed through animated images, kinetic text, or both, and are usually paired with audio for use in various projects. They are extensively used to create advertisements, title sequences, credits, movies, and more!

Motion graphics are widely used by brands and marketers across the globe to demonstrate many topics from – how a company functions to promoting new campaigns. Motion graphics have the ability to elucidate viewers on social issues, and is a creative approach to launching a new product or service! The motion graphics industry is enjoying unprecedented success because of the ways in which messaging can be delivered quickly and cohesively. As we all know this is ideal for today’s social media users who lack attention span and time for those lengthy videos.

Advantages of Motion Graphics

Software For Motion Graphics

Motion graphics is essentially a form of art that requires not just foresight and vision, but also good software. The following programs are popular for making motion designs.

Types of Motion Graphics Videos

How To Create Motion Graphics

Many components go into making motion graphics. Careful consideration must be given to each of them for the desired outcome. Check out the steps below:

1. Write a script that narrates the story well

The first step in making a motion graphics video is writing a story. You will need a script providing dialogue or story direction even though motion graphics are usually short. 

To find a story worthy of telling, you need to have answers to the following questions:

The beauty of motion graphics lies in the fact that you get to tell your story in multiple ways. Motion graphics facilitate movement, sound, and various other important tools to get your point across. When you have concrete answers to the above questions, you will provide a blueprint of what your video will look and sound like. 

2. Create a storyboard

Once you have finalized your script, you can move to the storyboard phase. This is where you get the first glimpse of the final product and what it will eventually look like. This stage requires a proper consonance between the design and production team members. A good storyboard not only showcases artistic skills but also possesses the ability to visualize the end product. 

3. Translate the storyboard into design

Everything you design at this stage will be incorporated into the final animation. So, it’s time to be extra diligent and get all the details right. Careful consideration must be given to the style and color as it reflects on the brand and your ultimate goal. Have your production team review the visual notes before handing them over to the animation department for the final cut. 

4. Animate the final designs

This is the last phase of making the motion graphics where everything merges to form the final product. The style, pacing, music, and sound effects are crucial elements as they add value to the brand and help you remain true to the product. 

Content Marketing & Motion Graphic Videos

This is the fun part! The motion graphic footage you have in video form needs to be shared. The messaging you have to appeal to your audience is awaiting its debut.

Take note of the step by step process to get your videos out there the right way! Remember too, the videos shared are messages coming from your brand, so treat them as such. When shared, give an intro. Help viewers understand what to expect and what value you are providing within the video  – content marketing is all about providing value to your audience!

In the cut-throat business world where everybody is fighting to make their presence felt, motion graphics can help you to uniquely establish your brand. 92% of a shopper’s purchasing decision is influenced by online videos, and with YouTube being the second largest search engine in the world, motion graphics are perfect for capturing viewers’ attention immediately and evoking emotional resonance. No wonder why motion graphics have been deployed by companies in every industry right now for their accessible and comprehensive mode of storytelling. 

When you are ready to create a motion graphic production video connect with a team that knows all things video. Everything from telling a great story to the latest technology. From concept to delivery, we love this stuff and can talk about it all day long. To learn more about Bottle Rocket Media and how we differ because of our Rocket Sauce, connect with us on Facebook, Instagram, and LinkedIn!

Bottle Rocket Media Helps With Virtual Event Video Production Services

Life has certainly changed in 2020, no denying this fact! Due to COVID-19 and the implementation of safety precautions, virtual events have become the new wave of entertainment, information, and marketing. No matter your readiness to embark on the virtual event train or not, it is heading in your direction, and you mustn’t be like a deer in headlights when it comes!

We get asked all the time by our clients and now even strangers, how do I produce a good virtual event AND can you help? Sure we can! Considering we have all had to adjust to such unpredictable times we are eager to assist in lessening your worries!

Read on for some points as we cover what a virtual event is, things to consider as you decide to plan a virtual event, and how to create great video content for your virtual event!

What Is A Virtual Event?

A virtual event is a scheduled time in which attendees come together to share an experience, but are not in the same physical space. It is an online occasion where individuals have access to the same information, typically in a live setting with pre-recorded content, where many elements come together to create the whole event – content, conversation, and or entertainment. 

As I’m sure you have noticed, virtual events are increasingly on the rise, and getting better by the day, not just because of COVID, but because the guidelines of attendee capacity is no longer a real issue and a virtual event can encompass just as many or as few components as you would like in comparison to an in-person event. Check out some of the best virtual events of 2020.

Let’s consider what made them “the best.”.

1. Entertainment – There is no reason to lose the entertainment aspect while having a virtual event.  Although the party may not be on a dance floor you can still have a band playing. You can still have a DJ. You can still have a magician. You can still create an entertaining and engaging experience, and you can do it with pre-recorded or live video footage. Virtual events benefit even more from the excitement and distraction of entertainment, as these days attendees often have to stare at a screen regularly to do their job (there is no shortage of video chats these days).  Something entertaining and “out of the box” will encourage your attendees to really pay attention.

2. Information – Like an onsite event, no matter the industry, it is typical to have some type of information delivered. Think about it, pretty much every option that is available to you for an in-person event is available for a virtual event. You can still have featured speakers. You can still have an explainer video. You can still have focused and compelling messaging, but now my virtual event production friends, this content is best delivered through video footage. So get to creating it!

3. Activity for engagement – It’s obvious there will be no in-person conversations taking place, but there is a great opportunity to utilize the communication tools video platforms (Zoom, Microsoft Teams, Google Meets, and many others) have initiated. You can text chat. You can create breakout rooms with activities or a planned Q&A. You can even allow polls so attendees can engage easily in real-time and provide data to you to use post-event. These alternative opportunities are fun to play with and are geared towards providing a memorable experience that is ideal for you and your audience!

What Are The Hiccups To Anticipate In Planning a Virtual Event?

Preparation is everything to help in lessening your stress while also ensuring you are able to enjoy the fruits of your labor. 

Make sure to consider the following as you plan for your virtual event.

For starters – schedule a few tech runs prior to the event date so if needed, you can make the necessary changes to create a more streamlined event. 

Ask yourself 3 Questions Before Producing A Virtual Event Video.

Video Content – just like with an in-person event, make sure to have a realistic outline, script, and plan of attack for the messaging to be shared in a visually appealing way. Video is the best way to limit “talking heads” where boredom can easily strike your attendees and the likelihood of them running away (clicking exit)from your event could ensue. Tackle the video content with finesse. Make the footage short and plant video content at different times throughout the event. 

Bottler Rocket Media (BRM) Tip: Connect with a video production company to produce the content, help to set up a remote video production team, and can even help with breaking down your desired message in the best way possible. 

Sound and video quality – We all can agree, sound and video quality is of great importance when hosting a live virtual event experience. Yes, things could easily fall through the cracks and mistakes can occur, but your audience has to be able to see and hear you clearly!. We have all witnessed an individual with less than quality internet being interviewed on camera and they are breaking up or their image looks super pixelated. Test that ahead of time. Hire professionals to help and eliminate some of that issue with having more pre-recorded high-quality video content. 

Virtual event experiences are here to stay indefinitely, but we are here to help you release your stress balls, get you excited and well-purposed to deliver great messaging and fun content as you host your virtual event experience. 

From conception to delivery, we love this stuff and we are all about helping you with the virtual event video production process you are ready to embark on. We do it all – motion design, remote video capture, editing, voice-over recording, and more! To learn more about Bottle Rocket Media and what we can do for your virtual event video, give us more info on what you are thinking here. 

Start Your Marketing Initiative With Video Production Services

It’s 2022 and you are planning for this year, and beyond.  You know you are ready for something different. Something authentic. Something undeniable. Something memorable. 

Your current marketing efforts may be running smoothly or they may be at a standstill but that doesn’t matter.  You have ideas that somehow need to be implemented. Your team is relying on you to bring forth the goods and to basically cause an eruption of impact with your current and prospective customers or clients. 

We say, why not start your next marketing initiative with video production services?

It’s ok. You don’t have to be super sure of the direction to get started. You don’t even have to have a solid plan in place, because we get it – it can become very overwhelming. We just suggest you follow the Bottle Rocket Media (BRM) steps below. 

Why Choose Video Production Services?

Why not? Like seriously! The age of boring content is long gone. Consumers and clients alike need information and instruction, but in a way that fields emotion, memory, and infuses an urge that you will solve their problems. I don’t know about you, but video surely does this better than any other marketing technique. If you haven’t noticed lately, a combination of marketing formats is favorable but when was the last time you made a purchase that wasn’t influenced by a video you watched?   According to Smartinsights.com, sourced from MultiVision Digital, customers are 64% more likely to buy a product if they watch a video product first.   

Seriously, let’s tackle this notion. If you go to make a purchase for most items on Amazon even, scroll through the thumbnail of marketing images, lo’ and behold,  a play button will be present on the last slide with, you guessed it, A VIDEO! 

Some videos are motion graphics, with text and animation, some are with talent expressing their pleasure with the product, or talent will even show first-hand how-to-use an item! The point here is, brands know. They get it. You need to share the experience of your product or service through video content. 

Not to mention, video content can be used EVERYWHERE! Instagram, Youtube, TikTok, Facebook, Linkedin, Amazon, email campaigns, even text messages – this is NOT BY ACCIDENT! Don’t just be a fly on the wall watching. Be a part of the action and start your marketing initiative with video production services. It’s your time!

Select The Right Video Production Team To Help

Do your due diligence at this point. Get some referrals from friends, colleagues, or family. Use Google to your advantage and do the research. Fill out some contact forms, read some reviews, watch previous videos from multiple video production teams, get some proposals, and connect with the teams to see if your vision fits well with theirs. The goal is to make sure you match with a team that is experienced, creative, passionate about their craft and they come with the ideas that get you thrilled! Talk vision, needs, goals, and of course budget. Be open to spending, reasonably, of course, to get the results you desire.

Release Your Content

There are many phases to go through once you hire your selected video production team, sure! The right team will guide you, walk you through the process, and cater to your needs through creativity and results. When you reach the phase of approval and completion  – it’s time to release your content!

Do so strategically. Have a marketing plan and a schedule. Discuss it with your team. Ask yourself the following:

When you have all that down and ready to go —Share, share share!!

We would absolutely love to tell your story. Your brand story. Your product story. The story that matters to your clients and consumers! Learn more about video production services, and connect with us to get your project started

5 Reasons Why Motion Graphics is Important

For years, motion design and animated videos have been a fun way to inform and entertain customers and employees alike. Producing a custom animation that delivers your message can sometimes cost more than you want to spend. If you are on the fence about whether or not you should use motion graphics to tell your story, keep reading.  Here are the five main benefits of creating motion graphics videos.

1. Simplify Complex Information

If you work in a highly technical industry or simply seek to explain complicated information, communicating with your audience can have its challenges.

Motion graphic videos are an effective way for content marketers to communicate this complex information and data-rich content in an easy-to-digest format.

Once your audience has a clear understanding of your information and process, they can make the connection between what your brand does and how it can fulfill their needs. This is essential to moving your audience through the sales funnel.

Motion graphics can make learning new information exciting. The dynamic nature of the content draws your audience in and keeps them focused—which helps with retention of the information.

Bottle Rocket Media | Litera “Transact”

2. Increase Brand Awareness

We all know that brand awareness is key to driving conversions. In a market that is highly saturated with content – standing out from the crowd can be challenging. After all, if someone has never heard of your brand, how can they be expected to convert?

Put simply: motion graphics are memorable—and that drives brand awareness.

While live action video is a great way to engage your audience, there can be limitations to how much you can incorporate your brand messaging without it feeling like overkill, or too salesy.

Motion graphics, on the other hand, can be easily altered to fit the needs of your different audiences—all while keeping your branding and core messaging consistent.

Bottle Rocket Media | Make Every Vote Matter

3. Communicate in Multiple Languages

The internet has given consumers access to brands from all over the world. Being able to communicate with people in their native tongue can make the selling process flow much smoother. It not only reduces confusion but it also shows your audience they are valued.

Unfortunately, it’s not always practical to create multilingual versions of your live action videos. That’s where motion graphics come in handy—and the possibilities are endless.

Motion graphics allow you to easily produce video content in multiple languages simply by changing the text and voice recording to represent your target region. For a fraction of the cost of the initial video you can have region specific videos running all over the world.  Thanks to motion design and animation, at Bottle Rocket Media we have created videos that span six of the seven continents without all the travel.

Bottle Rocket Media | Walgreens “What is Kaisen” Spanish Version

4. Communicate Without Audio

These days we find ourselves putting subtitles on just about every video designed to hit the social media airwaves. Often when viewers are scrolling through timelines they do not want to be bothered with audio.

Creating motion graphics using text is a way to communicate via video without having to subtitle your images after the fact.

By designing the video to use text from the start you will be able to elevate the design and ultimately create a more compelling video.

Bottle Rocket Media | Mothership “Election Day”

5. Unlimited Creativity

Paramount to all of the above, motion graphic videos allow you to truly tap into your creativity. You can create any scenario you wish with unlimited parameters. And, in a world where budget plays a role in the creation of any video, motion graphic videos tend to be more forgiving for a lower budget.

In essence: With motion graphics you get what you pay for. But you don’t have to spend a fortune to create a video that communicates your message.

Whether you’re telling a story, sharing interesting data, or explaining complex subject matter, motion graphics provide endless possibilities in representing your brand.

Bottle Rocket Media | Drivin Company Video

So stop delaying and create the motion graphics or animated video that will clearly communicate your story around the world!

At Bottle Rocket Media we’ll help you create the right video for your brand. Connect with us to start your motion graphics services video or live action video project.

Word with the Expert Dan Wulfing: Why Graphic Designers Should Seek Inspiration In-Real-Life (After Reading this Blog, of Course)

If you are reading this on some type of brightly lit screen that you rarely abandon, then you could probably benefit from the following interview with Bottle Rocket Media’s own creative director, Dan Wulfing – who has been immersed in motion graphic design since before Mac computers switched over to Intel processors (if you know, then you know). He has witnessed, firsthand, a rapid evolution of an entire industry through the development of digital software, yet remains simplistic in his approach for artistic inspiration.

As far as Dan is concerned, “checking out of the virtual world and into the real world” can be one of the best ways for designers to catch up on emerging trends and start a few of their own:

How does the tangible world around you inform the creative process?

First of all, I live and work in Chicago, one of the most culturally explosive and creative cities in the world. Everyone that comes here is stunned by the architecture—which stokes an awe-inspiring feeling I experience everyday I commute to and from work. Coupled with the smells, sounds and moody weather of the Midwest, there is something in the atmosphere that can’t be fully understood through a digital portal. Up close, every brick, every brass door fitting and every windowpane tells a story through its unique character. For me, experiencing textures, details and even imperfections through all of my senses helps evoke a stronger idea to play with when I sit down to grind away. When my core concepts are more vivid and fully imagined in my own head, so is my work. It doesn’t matter if you live in Chi-town or Memphis—there is always something extra special to be gleaned from your surroundings. You just gotta look.

How can our environments help us tap into what is trending or what could be trending?

Staying on the cutting edge of design is not always about sitting in front of a monitor and taking in the world with a mouse and a search engine. I am always scanning the hoods and streets throughout the city, and sometimes that’s my whole purpose for being out in the first place. When patterns begin to emerge, whether in the form or architecture trends or eatery styles, for example, I am right there to catch it and hopefully use the inspiration to offer our clients visually captivating concepts that are also in line with public appeal. But, it’s not just about the obvious—sometimes I have to dig deeper by going into the basement of that tiny vintage record store or 80s-forward clothing retailer. Even though most trends of yesteryear have come and gone, there are always specific elements within older genres we can repurpose or reimagine into a current project. Also, mixing a bit of nostalgia with contemporary design styles can help create swift familiarity with audiences who are encountering a product or service for the first time. Clients tend to like that!

Final Question. Since music is an integral part of Bottle Rocket Media’s approach to video production, do you recommend sound-tracking IRL experiences for designers on the hunt for inspiration?

Dude—yes. Music is one of the most effective ways of communicating a feeling or vibe when producing for TV, film, or the web, and it can completely change the way we perceive things. I love all music, from the 1920s right up to dubstep, and I try to use different styles to accompany my treks throughout the city, especially when I’m winding along the river and staring up at the skyline. It never ceases to amaze me how different the same locations seem to look and feel when the soundtrack is altered. Having a vast library of tunes at your disposal through an app like Spotify or iTunes is so easy nowadays, and I can’t count how many times I have developed an idea based on one of my own personal, “cinematic” experiences. In many cases, it was simply a matter of switching my music filter from jazz to classical, or from alternative to rap. Chances are, if you are moved by a certain AV combo when out for an adventure, someone else will be too.

Thanks, Dan!

Are you hungry like Dan Wulfing? Click here to see what the real world can inspire!

How to Optimize Your Videos for Social Media

We’re sure you’ve heard by now that video content reigns king—if not, we wrote a post all about the growth of social video. With everyone creating and sharing video content, how do you make sure that your content is heard among all the noise?

Just as we optimize our websites for discovery in Google search results, your video content should be optimized for maximum discoverability and engagement across the different social channels.

Here are five ways you can optimize your video to help ensure all your hard work doesn’t go unnoticed.

Go Native

You’ve already posted your videos to YouTube and/or Vimeo. All you need to do now is share the links on Facebook and Twitter—right? While that may be a very tempting approach, this method actually reduces the reach of your video content.

It’s true, Facebook’s algorithm favors video content—but more specifically, native video content. By posting your videos directly to Facebook, they also get archived on your page. This makes it much easier for your followers to find and share your content in the future. Plus, only native videos work with the autoplay timeline feature.

Similar to Facebook, native video content on Twitter also tends to drive higher engagement than linked content. So what are you waiting for? Go native!

Add Captions

Remember how we said native video content is usually set to autoplay? Well in most cases, sound is disabled. In fact, roughly 85% of Facebook videos are watched with the sound off (and to think you spent all that time trying to find just the right music for your content—we feel your pain).

But you can’t have everyone in the office know you’re watching the latest grumpy cat video when you’re supposed to watching a training video. Oh, just us?

Adding captions to your video ensures that even with the sound off, viewers will still get your core messaging. Plus, it’s a best practice to avoid alienating hearing impaired viewers.

Additionally, you can incorporate motion graphics to provide a visual representation of important information you don’t want your audience to miss.

Keep It Short

When it comes to social media, less is definitely more. While a 30-minute clip might be ideal for certain applications, short and sweet is the name of the game in the world of social.

Ideally, videos you share on Facebook should be two minutes or less—after that, engagement begins to drop off (note: on Instagram that time is cut in half). By keeping your videos short and direct, you increase the chances of your audience sticking around until the end and converting.

Lead With Compelling Visuals

As with an elevator pitch, you only have a few seconds to capture your audience’s attention. That means your videos should hit the ground running. Leading with compelling visuals increases the likelihood that viewers will stop scrolling and give your content their attention.

The first three to five seconds are a prime opportunity to get your brand and key messaging in front of your audience. This ensures that even if they don’t stick around for the entire duration, you’ve made a brand impression. P.S., this is also the perfect place to add some motion design.

Flip the Phone—Make it Vertical

More than half of all website views happen on a mobile phone. In the US alone, roughly 61% of social media users access their favorite platforms from their phones. What are we trying to tell you? When it comes to social media, think mobile first!

Snapchat helped to usher in the acceptance of vertical video and there are no signs we are turning back. The advantage of vertical video on mobile is that it takes up more real estate. As a result, videos captured in the vertical orientation tend to see increased engagement.

We know it might seem a little disorienting at first but go with flow—flip that phone and start capturing awesome, shareable content.

How to Brainstorm Creative Video Ideas

Every great video starts with a great brainstorming session. Brainstorming creative video ideas is one of the few times quantity is more important than quality. It’s all about ideas, ideas, ideas.

Brainstorming allows you to be creative with your ideas and this is the first step to making a great video. Remember, there are no bad ideas in a brainstorming session.

While everyone or every team has their own process and style, our approach at Bottle Rocket Media will always begin with this one word: intention. It grounds us and we begin to build from there.

1. What is the intention of the video?

This is your starting point. When you know this, share this information with your team. Is it in the brief? Even better. Make sure everyone has a copy of the brief or creative direction and intention of the video and ask your team to come up with a list of unedited ideas. (This is your chance to be as over the top as your imagination will take you. Wild ideas are welcome.)

2. Share your ideas

Now, share and share-alike. There is no room here for “that’ll never work” attitudes. This is definitely a “Yes, and” situation. This is the time to throw out as many wild and crazy ideas as possible – the more ideas shared, the greater the chance the winning idea is born (the odds don’t lie).

3. Be ready to sacrifice your ideas

Trust the talent on your team, that’s why they’re there! Together, you have the opportunity to combine and expand upon ideas and drill down until you strike creative-video-idea gold.

Do not become too attached to your idea. State your ideas but trust your team to make it better. If your idea needs to die, let it die. It’s okay. Your job is to come up with the most creative idea for the video. Stay true to that mission.

4. Use a Mood Board

On a tactical note: we love a good Mood Board.  Creating a mood board is a great way to get the creative juices flowing. Combine images, fonts, examples of emotion to help the team focus on the intention and central topic.

For more inspiration, check out some of the creative videos Bottle Rocket Media has produced for our clients.

Connect with a team that knows all things video. Everything from telling a great story to the latest technology. From concept to delivery, we love this stuff and can talk about it all day long. To learn more about Bottle Rocket Media and how we differ because of our Rocket Sauce, connect with us on Facebook, Instagram, and LinkedIn!