Your video should
make an impact

Tips For Making A Promotional Video For Nonprofits

People matter. Missions matter, and connecting the dots in a way that makes an impact is what matters most to your audience. Developing content that promotes your cause, your programs and your organization as a whole is imperative to getting the volunteers, the donors, and the overall community support you need. As a nonprofit organization, sometimes content seems like a task too time-consuming to tackle, or maybe you have no idea what would make the most sense for your audience, or the audience you are wanting to attain.

Either way, content should always be a focus of yours, especially video. With the young demographic focused on timely digital content, and the older generation likely to follow – kicking and screaming, you definitely do not want to fall to the wayside and miss the mark in the content world.

Do you need to know where to start? Are you wondering how to master messaging, especially during a pandemic? If you are considering creating video content for your nonprofit, it is essential to ponder the following points.

Define The Purpose Of Your Video

Determine the reason for creating this video. Are you looking to increase awareness? Do you want to engage potential volunteers? Is it important to inform and educate your audience to generate more prospective donors? Having a real handle and understanding of the purpose of your video will create clear lines for what is to come next. 

What Is Your Message & The Best Way To Make An Impact?

Sure, you have a mission statement, and you want to share it with more than just your constituents. So how do you increase your reach? How do you display your mission and message in a meaningful and unforgettable way? Start with your purpose and consider the varying methods of delivery in video form.

3 Questions To Ask Before Producing A Virtual Event Video

Connect To Your Current And New Audience

It’s always a challenge to maintain the attention of both your current audience and your new audience you are attempting to reach. As you contemplate on the best method to do so, deliberate with your team on combining multiple means and video production methods to attract a new audience. Ensure you select an option that you know your current audience will enjoy and appreciate. You don’t want to lose your loyal supporters. 

Make Multiple Video Clips

Keep in mind, creating different video lengths and clips for different purposes will help in how you promote your content. Shorter versions can go on social media, while longer versions can be accessed via YouTube or even through email campaigns or whatever platform you choose, and whatever length you decide on, make sure your content is intriguing enough and will capture the attention of potential donors and volunteers!

Find Your Video Production Company

There are tons of choices available when it comes to video production companies. It is important to consider the important factors of price, experience, and capabilities, but it is more important to focus on connecting with a company and team that will be just as passionate as you about your mission, purpose, and goals for your video. So do your research. Use Google, get referrals, and check out reviews. All in all, you definitely want to trust the team you decide on. 

Unique content. Clear communications. Creative ideas. Authentic storytelling.

If you have a video question and are looking to create a video to showcase your nonprofit organization we would love to chat with you about everything from telling a great story to the latest drone technology. From conception to delivery, we love this stuff and can talk about it all day long. To learn more about Bottle Rocket Media and what we can do for your organization, connect with us here.

Interactive 360 Video Project Shout-Out: Cocktails With Becci

Using 360 Virtual Reality To Make Videos Interactive

Cocktail how-to videos aren’t exactly a groundbreaking way to promote a mixologist or the bar where they work. It’s a stagnant, standard formula: a static frame around the bartender, shot from the waist up, watching a drink be assembled ingredient by ingredient. We decided to break the mold with our cocktail how-to series focused on Becci, the star drink-slinger at Autre Monde in Berwyn, Illinois, whose fun, outgoing personality can’t be tamed. As big-time fans of 360 video and the many creative ways filmmakers can use it, we leapt at the opportunity to turn the standard how-to on its head with interactive film and content.

“Cocktails with Becci” Q&A with Brett Singer

What was the vision and inspiration behind the “Cocktails with Becci” series?

We made this series during our early days of experimenting with 360 video production. We wanted to create a series of videos that was fun, interesting and educational, and really see how much we could do with this new medium. Weeks before we decided to make the videos I had sat in nearly in that exact same seat at the bar, watching Becci mix up a delicious Sazerac for me, and thought, this is kind of a cool moment. Maybe it’s worth exploring.

How did you come up with the idea to use interactive 360 video technology for this series, and how does it take this series beyond the standard “bartender how-to” archetype?

As a 360 video creator, you’re always thinking about projects and ideas that would benefit from this new medium. I like watching smart, creative people do their craft. I think there’s magic there. I don’t care if you’re an artist, a gaffer, a plumber, or a bartender—I like watching people do physical jobs well. They make it look easy. But most how-to videos don’t capture that whole experience of seeing someone flex their muscle inside their creative spaces. Watching Becci mix ingredients is interesting, but to also capture how at ease she feels in this environment, and what it feels like to watch her do her thing from a perch on a barstool, paints a much better picture of how I felt that first day sitting at her bar. And, you get to learn how to make a drink, too!

What elements contributed to the effectiveness of the storytelling?

I think Becci is the most effective storytelling element. She’s a wildly experienced bartender who teaches classes on mixology and is effortless in front of the camera. I’ve sat for hours just watching her work and it’s incredible. Her work is complex, and fast, and she does it with grace. She’s the best.

I also think adding the second close-up camera is a cool detail. In 360 you often want to lean in, or zoom into moments, and you can’t. This technique allowed us to use both the 360 space and a close-up camera to stitch together a truly immersive experience.

How do you think your approach to this video helped to capture the unique elements of Becci’s personal style and the Autre Monde brand?

Any video with only one person in it will obviously, for better or worse, highlight their personality and put a spotlight literally and figuratively on them. Becci has a huge personality and a massive smile. For the most part we just got out of her way because we knew she’d knock it out of the park.

Did any obstacles come up while making this video? If so, how did you work around them?

Honestly, no. It was smooth sailing and happened so fast (we did one take per video) that we should have planned better and done 6-10 videos. But we literally shot them all in about 30 minutes.

What was your favorite part of the project and why?

The feedback we’ve gotten from the videos has been great. Super positive, and everyone seems to enjoy them. So, that’s always good. Plus we got to do some great day drinking.

Do you have a favorite cocktail from Becci’s series?

I’m a whiskey drinker, and I like a classic, well made Old Fashioned, with great bourbon.