Product videos can increase sales while helping viewers understand what your brand is about
Product videos give customers a close look at what your company is selling — and that translates into big boosts in sales for retailers. These videos showcase your products in a variety of ways, helping your audience understand why they should want to buy from your brand. This can both drive up sales and foster a closer connection with their consumers. Here’s why your company should be investing in product videos right now.
Video Can Boost Your Sales
Making a product video can help your company as much as it helps your customer. Online shoe and clothing retailer Zappos has seen huge growth since they started using videos to make their customers feel more secure about buying products they can’t touch or try on. The brand has found it sells between 6 and 30% more of an item when there’s a product description video to go with it, according to a Business Insider report. In fact, people who watch a product video are 64-85% more likely to buy an item, according to Kissmetrics.
Telling a Story With Product Videos
There are many ways you can show off everything your product can do for your customer in a video. Some product videos showcase features; others will tell a story. This clip for American Girl followed girls as they learned about the doll company’s Truly Me feature, which lets them create custom clothing for their American Girl dolls. The girls experimented with Truly Me, giving video viewers a chance to see how the feature works and how much joy it can bring to children. Then there are “how-to” videos, like a project Bottle Rocket Media did to highlight the easy-to-use features of a new Danze faucet. These videos show people how to use a new product while highlighting the product’s key selling points. Products can also feature testimonials from previous happy customers while displaying the merchandise, showing new viewers why they should be interested in a product.
Why 360 Video Can Make Your Product Videos Pop Out
A 360 degree video offers customers the most immersive way to view your product and your brand’s story from every angle. In general, 360 degree videos receive more interactions, including shares on social media that can help you find more customers. They also have a higher view-through rate than standard, “flat” videos, keeping customers interested in what you’re selling. 360 videos give your audience more opportunities to fall in love with your merchandise, buy a product and connect with your brand. Common hang-ups to buying online stem from an inability to examine a product from every angle, or surprise—and disappointment—when their purchase arrives and doesn’t meet their expectations. 360 degree video is as close as it gets to handling or trying something on for yourself.