Your video should
make an impact

The Bottle Rocket Media (BRM) Video Production Process

As a brand, it is becoming increasingly important to maintain relevance in a world filled with so much access, so many options, and an abundance of competition. You have to move with the times, not against them. Video has become the most compelling format for entertainment filled with storytelling, information, and memorable content.

Do you have video content loaded on your drive ready to be launched when needed? Is your YouTube channel filled with videos representing your mission, your brand story, your product, or all of the above? To stay afloat, you have to have content these days, because content builds relevance, and video, if you didn’t know it already…is king. Think Zoom, TikTok, Instagram Reels, and Facebook Stories; video is where it’s at. 

As you get ready to start your project, we are here to share what to expect when you hire us as your video production team. 

Read on to learn more about our process. 

At Bottle Rocket Media, almost all of our projects flow the same way, regardless of storytelling style or content. 

1. MEET WITH US

Our projects always start with a creative kickoff meeting which allows us to get to know one another more, discuss the project in detail, collect preliminary information, and learn more about your messaging goals.  We will take this information back to our team and discuss, following up with more questions as we formulate a plan of attack, refine our creative approach, and begin to bring your ideas to life.  Get to know more about our team here

2. CREATIVITY TIME

Creative discovery and exploration is a crucial period after the job is awarded and before serious planning begins. We will discuss your ideas, present our own (when appropriate) and really dig into the message and how best to tell it.

PRODUCTION TIME

Pre-production is a time of weekly check-ins and constant communication surrounding casting, locations, scheduling, and more.  We will also flesh out the visual style during this time, create storyboards, shot lists, and style frames, and create a production outline matching your vision.  For documentary-style productions, this is also a time for us to conduct pre-interviews with on-camera participants.

Production.  All creative elements have been approved at this point in the process, and we start creating/shooting the elements.  The production phase might involve a camera crew shooting footage we need to tell the story, or it might mean our motion designers, animators, and editors get to work. 

In the Post Production phase, we assemble all elements to create the first version of the video(s) as planned.  Editorial, motion design, color correction, music, audio mix, and finesse will take place during the predetermined post-production schedule. Once the video(s) is approved, the final files are delivered to you in any format you desire.

3. ARE YOU READY?

The BRM team is adamant about making the production process from beginning to end as seamless as possible and not to mention, a good time! We understand the decision to deliver your brand message in video form is important, and the team takes our jobs especially seriously. We enjoy working with our clients, becoming friends, and working side by side to create exactly what you have envisioned and more!

We would love to chat with you about everything from telling a great story to the latest drone technology. From concept to delivery, we love this stuff and can talk about it all day long. To learn more about Bottle Rocket Media, all of our video production services, and how we differ because of our Rocket Sauce, connect with us on Facebook, Instagram, and LinkedIn!

This is Bottle Rocket Media | Meet Project Manager, Stephanie Jaslowski

When project manager, Stephanie Jaslowski grabs the ball, it’s game on. As the “quarterback” of every single Bottle Rocket Media production, it is her responsibility to know all the plays beforehand and ensure a winning video production –from beginning to edit.

What does it mean to be a project manager?

Being a project manager is like being a quarterback. The coach, or producer, relays all the information that you need to set your team up—but, it’s your responsibility to know the plays, the expectations, and what’s going at all times. You pass everything along to your teammates, who look to you to keep the project moving efficiently. 

Why do you love what you do?

I love being the person who knows what’s up, and I love being the main point of contact between Bottle Rocket Media’s clients and the team. It’s definitely a challenge to juggle many projects at different stages, but that’s what I live for. Also, being involved in the entire video production process, from start to finish, is very fulfilling. Watching a simple idea morph into a successful creation for the client makes even the toughest projects worthwhile.

How did you get your start?

After graduating from Loyola University Chicago, I worked as a production assistant for McDonald’s Corporation. Spending time in the creative services department, helping out on large internal conferences, I realized how much extra work and dedication is required behind the scenes that so many don’t see.

How did you end up connecting with Bottle Rocket Media? 

I saw the post on LinkedIn and applied right away! Ready for the next chapter, I wanted to move on to a video production company with an engaging and inspiring vision. I was ready to meet a new group of people who love and thrive at what they do. It was the perfect fit.

How does your working style fit with the team?

I like to get things done, and so does everyone else. We all take our roles and responsibilities seriously and know what’s expected of us. We also collaborate together because we know we are better as a team. It’s pretty great to be surrounded by such creative individuals. Everyone on our team is crucial to our success.

What types of projects are you looking forward to in 2019? 

I’m looking forward to seeing our top secret Aragon Ballroom piece come together next month.  It’s exciting for us to be a part of a historic music venue that means so much to Chicago.

What is your proudest accomplishment in the field/why? 

I’m proud to say that I have never given an incorrect call time or address. It’s easier said than done (I probably just jinxed myself) but I take pride in getting people to show up when and where they’re supposed to. It’s all on me.

Favorite movie/video of all time and why…

There are so many films that have inspired me in so many different ways. I’ve always loved “You’ve Got Mail,” because of Nora Ephron’s writing style and directing. But, “Remember the Titans” will always be the first film that I watched over and over until I knew every line, every music track, and every actor. The well-drawn characters really changed my perspective for the better. In the end, I love movies that make the audience laugh, cry, think, and come together.

On Set with Bottle Rocket Media

From two-day shoots featuring free ice cream for the cast & crew to a series of really cool 3D models being designed in-house for a client, spring has officially sprung for the team at Bottle Rocket Media.

Here’s a glimpse of what we’ve been up to the past few weeks!

We shot a series of videos for Dyson at two Chicago salons over the course of two days. Each location provided its challenges (hellooo mirrors), but the team overcame each one gracefully – making for a fun, rewarding shoot.

Director: Dan Fisher | Producer: Siobhan Summers | DP: Andy Stegmeyer | Assistant Camera: Nick Silva | Audio: Tyler  Lang | HMU: Jayciee Ganek | Set Design: Jim Lichon | Stylist: Becca Nino | Script PA: Jack Cronin | Camera PA: Corey Henderson | PA & BTS Photos: Amy Davila | Editors: Dave Sarno & Tre Manchester 

We also did a two-day shoot in Gurnee, Illinois, for Second City Works. It happened to line up perfectly with Ben & Jerry’s Free Cone Day, which some of the cast and crew have dubbed “the best day ever.”

This unique, vlog-styled shoot allowed us to shoot around 20 pages of script per day! Yep, the crew killed it every step of the way – even burning off calories from all the free ice cream while chasing after kids and running across the resort for gear (at least, that’s what we’re telling ourselves).

Director: Brett Singer | Producer: Siobhan Summers | Assistant Director/BTS Photos: Dan Fisher | DP: Josh Tallo | Audio: Tyler  Lang | AC: Jordan Kantola | Grip: Adrian DiGiovanni | Set Design: Jim Lichon | Stylist: Becca Nino | HMU: Jayciee Ganek | Production Assistant/BTS Photos: Amy Davila | 

 

Last year, we were fortunate enough to work on a campaign for a very popular appliance brand. Guess we did a good job, as they recently contacted us to shoot some pickups! In no time, we got the team back together, rolled into Oakbrook Center in Chicago, set up the jib and did our thing.

Director: Joel Kapity | Assistant Director: Dan Fisher | DP: Josh Tallo | AC: Erik Bjella | Producer: Siobhan Summers | Art Director: Jim Lichon | HMU: Jaycie Ganek | Production Assistant: Jordan Kantola | BTS Photos by: Dan Fisher | Editor: Dave Sarno