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What is an Explainer Video and How Do You Create It

Marketers around the globe agree that content is king as you engage your audience, but not every marketer has acknowledged that It’s not enough anymore to just have text on a page to describe your offerings. We are seeing the growing trend of video being a priority for companies and brands alike, and this is not likely to change anytime soon. According to Content Marketing Institute and Unbounce, 60% of B2B and B2C marketers use video marketing

So, as you reconsider your marketing strategy, and as you forge ahead with incorporating video in your plans, we challenge you to think about using the all-encompassing explainer video as an option for your next video.  

An explainer video is a short, impactful marketing video to communicate the complexities of your business, service, or product. You can place your explainer video on landing pages, your website, social media, or even in email campaigns. 

Types of Explainer Video

1. How-To Video. Your audience may need to see exactly how your product works. A how-to explainer video offers a clear, and short, step by step process on how to utilize your product or service in a way that will be beneficial to them.

2. Tell Your Story. Your audience wants to know who you are, why you exist, and what your brand will bring to their lives. Use an explainer video as a storytelling tool to express why your audience should choose you. It is best for a Founder, CEO, or marketing person who is passionate and connected to the brand’s story.

3. Animation or Motion Graphics. When you have a complex message to deliver, or you want to use data, or you just want to break up the visuals in your video by adding something engaging, both animation and motion graphics can be an option. 

Benefits of An Explainer Video

An explainer video is your lead and conversion tool. Think of it as an opportunity to present your elevator pitch to an audience you may not ever have the opportunity to meet face-to-face. This is your chance to get your point across quickly,  and to make the impression that will matter most to your bottom line. 

With various types of explainer videos to choose from and unique elements to add to make your video your own, an explainer video is a reusable asset of information for your business.

When you are ready to make your own explainer video, connect with us and know our video design was chosen to be featured among The Best Explainer Videos.

How To Make An Explainer Video

1. Make a script.

 Having a clear purpose and direction for your video will be all about taking the necessary time to connect with your team to create and write a script.  This is the stage in which you tackle the issues, concerns, and questions your target audience needs for you to address. As you prepare to write a script, ask yourself:

2. Make your video engaging. 

Your explainer video needs to be compelling enough to encourage a viewer to watch it all the way through and be motivated to engage further.  There are many ways to make a video engaging from the tone of your video, the talent you select, to the motion graphics you add. The goal is for you to deliver your message in a way that sticks. 

3. Decide on music. 

Music has the power to cause any given desired emotion so when selecting the music to add to your explainer video, remember your target audience, consider the message you want to get across and the tone of the video. Your music selection should be an added component that becomes the finishing touch on an already impactful video. 

Tips to Consider When Making an Explainer Video

The tone – When carrying out the purpose of your explainer video, clearly determine the audience you are attempting to reach, and decide on the appealing tone that will attract them the most. Having a professional tone should always be the foundation, but should you incorporate some fun? Should your tone be uplifting, or should it induce another emotion? Whatever the direction, make sure your entire team and your video production partners are aware and agree on your chosen tone. 

The length – We will never stop repeating this now, more obvious fact: Consumers need to be captivated immediately by your message. The length of your video matters a great deal. Once you captivate your audience, the content must convey information in a structured manner that is easy to follow and quickly digested. Videos should be no longer than 3 minutes, and in some cases should be even shorter!

The visuals – Many times, you will hear your visuals should be a secondary concern. We agree, to a certain point. The story or information conveyed absolutely needs to be the main priority for your explainer video, but visuals are what will differentiate you from competitors. Visuals have the potential to create a memorable moment. So we suggest you have a strong story first, then consult with your video production team to determine the best way to complement your explainer video with even stronger visuals and effects. 

The promotion – Plan your promotional methods ahead of time. The process of creating is fun, but the promotional and marketing period is what will matter when getting your explainer video out to the public. Plan ahead. Where will you be placing your explainer video? On social media, emails, landing pages, on Facebook and Linkedin Groups? You have to determine the best places to display your explainer video to reach the people you so desire to impact. 

Don’t forget to have fun! The video creation process is an opportunity to share your story, mission, product, service, or entire brand. Make it a fun experience.

Bottle Rocket Media specializes in video production and motion graphics services. Connect with our team to create your explainer video that connects to your audience and makes an impact. 

The 7 Types of Corporate Videos

Cutting corners has never been the way to make a positive lasting impression. As a corporate entity or even a startup, your first impression can make or break you. A corporate video is an impressionable tool, the wave of the future, and not just because 60% of visitors prefer to watch a video about a company vs. reading the information, or because of the increase of online purchasing, or because of the increase of remote working and learning,  but because video content can increase revenue growth by as much as 49%. It’s time for you to learn more about corporate video production, and decide whether to add it to your marketing strategy.

What Is A Corporate Video

A corporate video is a much easier way to influence, get people engaged, and entertain.  Whether customers or personnel, corporate video can be a way to introduce a product, train new employees, promote a service, or to keep your audience informed. Corporate videos can include voiceovers, music, motion graphics and animation, or talent to get your desired message across. 

Types of Corporate Videos

Pending the purpose of your corporate video, there are several types to select from to ensure an effective campaign or informative strategy. 

1. Founder Video

Tell the story of your founder(s). Consumers and staff alike want to connect and know who you are. Your why, your accomplishments and aspirations. This creates a bond and a relatable way to generate a following. 

2. Testimonial Video

Testimonial videos are essential in capturing new customers or even new employees. People want to hear what others have to say before making a decision. 

Hand pick the best customers or staff that can speak honestly and happily about your product, service or company. Create a questionnaire, or survey to help you select who would be the best to represent the message you want to present. 

3. Recruitment Video

Similar to a testimonial video, sharing the opinions and feedback from current staff is an added plus to generate interest for prospective employees. Use a recruitment video as an opportunity to share your company culture, values and environment you create for your employees. This has the potential to woo prospective employees to choose you over other employers. 

4. Training Video

Now that the perfect candidates have said yes to working for your company, it is key to keep them by educating them on your company, your expectations and the role in which they play in achieving company goals. Because of the consistency and flexibility of training videos, companies have seen an increase in productivity, by 65% if you include visuals. 

5. Promotional Video

Promotional videos are a great way to communicate a product or service launch in an appealing and intriguing way. Add your promo video to an email, landing page, or website homepage. Videos are visually effective and are much more memorable than simply reading text on a page. 

6. How-To Video

Do you have a complex message or step-by-step process that needs to be broken down into easily digestible content? Create a how-to-video that details the complexities and minimizes any potential confusion for your audience. 

7. Social Media Video

We couldn’t leave social media out of the video equation. With an array of platforms to select from and channels of distribution (feed, stories, reels), as you create any of the above video options, think about including shorter videos that can effortlessly be added to your social media. If you are looking for tips to create the perfect social media video there are tips that can help you in planning.

Let’s be real, there is nothing comparable to video content, and the increase of conversions and potential for additional revenue is more than enough of a reason to add a variety of corporate videos to your company repertoire. When you are ready to start your project, just know from concept to delivery we love this stuff and can talk about it all day long. To learn more about Bottle Rocket Media, our video production services, or how we differ because of our Rocket Sauce, connect with us on Facebook, Instagram, and LinkedIn!

Types of Videos to Elevate Your Brand

What has the potential to easily differentiate you from your competition and show who you are? Video content. Video is the type of content that makes space for branding, information, and storytelling, but in a captivating and creative manner. Companies everywhere are investing more funds than ever before in this area of content development because you can elevate your brand with video.

According to Magisto, in 2018 American businesses intended to spend a whopping $135 billion on digital video. Imagine what this number is today! According to Wyzowl, in 2021 86% of businesses use video as a marketing tool compared to 63% in 2018. Video is the wave of the present and the future. So how do you make sure you elevate your brand with video and what type of video content should you be creating, you ask? Read on. 

1. Create A Promotional Video

When you have a story to share, a sale to promote, a product launch, or you simply want to build awareness around your marketing initiatives, create a promotional video to elevate your brand. Having a clear message to share with your audience engagingly can make a significant difference in connecting with your audience. Learn more about what should be included in your promotional video

2. Create a Testimonial Video

These days before making a decision, consumers are likely to do their due diligence and research reviews or testimonials for any given brand.  72% of consumers say positive testimonials and reviews increase their trust in a business, says BigCommerce, and according to Search Engine Watch, 72% of consumers will take action only after reading a positive review. 

To stay ahead of the game and to make it easy for your prospective customers to select your business, create a short testimonial video or a variety of testimonial videos that feature your customers or clients as they highlight their experience with your brand. You will be surprised how valuable and impactful having these videos on your social timeline and website will be in increasing conversions. 

3. Create an Explainer or How-To Video

Videos are a favorable content source for many because of the versatility of messaging and storytelling displayed in a visually appealing way. When thinking about elevating your brand with video, consider creating an explainer video that can showcase exactly what your product does, how your brand operates, and how to best utilize your product with a step-by-step how-to video. There are plenty of tutorial videos to choose from when it comes to DIY, but determining a script to follow, a storyboard, and adding illustrious graphics to better describe your brand and product will help you to stand out from the crowd of competitors. 

4. Create a Motion Graphic Video

Videos are a great way to entertain your audience while also experientially informing them. Motion graphics have grown more popular and are widely used by brands and marketers because complexity in messaging can easily be broken down via motion graphics. 

5. Create a Unique Opening

Most of us can remember the opening visual of Disney movies, Dreamworks, or Universal. You have probably memorized The Golden Girls theme song too (Thank you for being a friend)! No matter the length of your video, or the type, you can create a unique opener designated specifically for your brand videos. The more videos you share with the same opener, the more memorable your impression on your audience. 

Remember, elevating your brand story with video is about creating visuals to introduce your marketing initiatives, product launch, building brand awareness, and, most importantly, to separate you from your competitors. A high-quality, talented video production team will partner with you to create the ideal video to elevate your brand and initiate your vision.

From concept to delivery we love this stuff and can talk about it all day long. To learn more about Bottle Rocket Media, motion graphics services, or how we differ because of our Rocket Sauce, connect with us on Facebook, Instagram, and LinkedIn!

How To Create A Promotional Video

If you could present your brand or product in a way that triggers your audience to do whatever you would like for them to do, would you jump at the chance? Sure you would, right?  A promo video is known to do just that. So the question arises, how do I create a promotional video? Read on to learn more, but first…

What is a Promo Video?

A promo video is a short teaser with the purpose of building awareness of a marketing campaign, a sale, a product launch, or even a branding initiative. A promo video must have a compelling message to drive your audience while also motivating them to engage and learn more. 

Check out 8 Outstanding Promotional Videos From Meero

When Should You Use A Promo Video?

A promo video is most effective when you have a clear message and objective. Simplicity is best when coming up with a concept and vision for an impactful promotional video. 

As you consider creating a promo video, ask yourself what you want your audience to do. Do you have a sale coming up, and you need more buyers? Are you wanting to gain additional leads for a specific service offering? Are you launching a new product? Maybe you want to build more engagement on your Instagram page? Or maybe you have a current database, but they are not as involved in your content as they once were? A promo video related to your target audience’s needs could tip them over the edge to get engaged with your business. Whatever your goals are, ensure you have a conclusive reason for creating a promo video, and a clear message to present. 

What Makes A Good Promo Video?

The foundation of a good promo video is the message, the content, and the quality. 

Be clear – confusion limits conversions. If you want your audience to do what you want, you provide them with easily digestible content. So when creating your promo video, think from the audience’s perspective. What matters to them? What needs do they have? What wants are you satisfying?  Get a handle on that then clearly depict the answers in your promo video. 

Keep it short – remember a promo video is meant to be a teaser, not a full movie. Most promo videos are 30 seconds, no more than a minute. Create your promo video with the understanding that all of our attention spans are extremely short, so the first clip has to appeal to and captivate your target audience. The message, the content, and the quality of a promo video are the basis of a good promo video. 

Make it engaging – we can all agree Tiktok has taken off because there are so many components that seem to initiate interest and engagement. Tiktok has the goods for a fun and shareable experience. There is music, text, filters, graphics, and even voiceovers. This is what engagement is made of; applying many elements with one purpose of getting your point across. Your promo video should incorporate applicable engagement elements that will help you to meet your goals.  

High-quality – Sure messaging is important. Sure your content needs to be clear. Sure your video needs to be engaging. All of the above cannot be ignored, but in order to stand out, having a polished and professional look will draw your audience in. High definition video. Creative, inspiring, and unique motion graphics. Camera angles that make an emotional impact. Talent that delivers your messaging effectively. These features matter and are noticed. 

How To Create A Promotional Video

  1. Message and Script – This is your time to dig into your vision for your promo video. To hash out the details of your message and notate precisely what you would like to say from beginning to end. If you’re feeling a bit overwhelmed by the process, partner with a video production team with experience in bringing visions to life. An experienced video production team can help you get your thoughts out and compile a reasonable script to deliver your message. It is ok to go through some editing phases, but once completed you can continue on to the next step of creating!

  2. Create Storyboards & Shotlists – This is the time to flesh out the visual style of your video. Use mood boards to help you create storyboards, shot lists, style frames that create a production outline matching your vision and script.

  3. Produce Your Promotional Video – It’s time to create the content of your dreams! This could entail having a camera on a set, capturing new footage, or compiling footage that you already have. This phase allows you to connect with motion designers, animators, or talent if needed. Your vision is coming to life!

  4. Edit Your Promo Video – Now that you have the footage needed to tell the story of your promotion it is time to assemble all the content together in an alluring manner for your audience. In this step, you can add music, motion graphics, and text. Once finalized and approved, your video is ready…

  5. Share Your Promo Video – Get to promoting your promotional video. All the hard work has paid off, and now it’s time to release it and achieve your goals. Watch it play. Watch it win your audience over, and thank us later!

The Bottle Rocket Media team would love to chat with you about your vision for your promotional video. We are here to help tell your story, achieve your goals, and to make the process fun! Connect with us so we can Start Your Project together! Check us out on Facebook, Instagram, and LinkedIn!

Client Spotlight | Nicholas Brinley

Featuring charged crowds of glowstick waving fans, today’s top artists dropping it like it’s hot, and a cameo from DJ Diesel a.k.a Shaq (Yes, THE Shaq), Bottle Rocket Media’s promotional video for Nicholas Brinley puts the viewer in the center of the action with a heart-pumping soundtrack to match.

Meet Bottle Rocket Media Client Nicholas Brinley

In the first installment of Bottle Rocket Media’s Client Spotlight series, we take an inside look at the production team’s strong relationship with prominent Chicago events curator, Nicholas Brinley. Over the last year, the two companies have collaborated on a series of shoots as well as a branding initiative, featuring the likes of PitBull, Ludacris and Snoop Dogg – a success that can be attributed to the “gift of creative freedom.”

Founders of Bottle Rocket Media, Dan and Brett (read more about them here), pinpoint the relationship’s origin. Through a mutual acquaintance – a satisfied client – they were fortunate enough to snag a meeting with Brinley’s co-founder, Marc Halpin, at the Chicago Soho House. They talked everything Chicago, video and bourbon. A few months later, the call came in and the team went to work.

We have since traveled to both Las Vegas and Orlando to cover a variety of Nicholas Brinley live music events, each sponsored by data storage powerhouse, Cohesity events. The result is a fast-moving, 57-second promo video, created by in-house Creatives, Dave Sarno and Dan Wulfing. It includes a mixture of exciting performance footage alongside eye-popping, motion graphics.

View the video.

From the onset of any project with the Nicholas Brinley team, there is a great deal of collaboration. They start us down a creative path, but there is enough respect for the creative process to allow us to explore and take their ideas to the next level.

“We really got to flex our creative muscles on this one,” adds Fisher. “Nicholas Brinley is a dream client in that they are open to collaboration and open to allowing Bottle Rocket Media the gift of creative freedom. We were able to carefully explore multiple concepts until we found the right tone and look. For example, what started out as more of a concert montage and highlight reel, turned a corner when we pushed to make it shorter and high impact.”

Featuring charged crowds of glowstick waving fans, today’s top artists dropping it like it’s hot, and a cameo from DJ Diesel a.k.a Shaq (Yes, THE Shaq), our promotional video for Nicholas Brinley puts the viewer in the center of the action with a heart-pumping soundtrack to match.

How to Use Promotional Videos to Engage Your Audience

“Extra, Extra, read all about it!” Does this phrase ring a bell? Odds are the answer is yes. This sensationalized “promo” originated from an “extra” copy of news that arrived too late for the regular edition.

In modern times this extra section is being adopted by the world of digital media marketing in the form of high impact content like banner ads, boosted Facebook posts, and promo videos.

Know Your Platforms

Before you go lights, camera, action, it’s very important to understand the differences between each platform. This will ensure that your video is compatible for your intended audiences and channel. Could you imagine an infomercial length video in the form of a Snapchat ad? Yeah, no bueno.

To avoid posting the right content to the wrong platform, we suggest you identify which channels your target demographic is most active on. Then take note of the average attention spans of people on that channel. This will help you determine what video length is best for that audience. Not sure where to start? Check out our post on optimizing your videos for social media.

Selecting the wrong video length for your audience and platform could be similar to wearing stripes and plaid together–they just clash. A video should first be engaging. If people don’t get roped in within the first few seconds, they won’t watch it til the end.

Storytelling

Every brand has a story. It’s time to tell it through the dynamic lens of video marketing. Promo videos vary in length but are typically around 30 seconds to two minutes in length.

Promos are often saturated with content that points to subtle cues drawing attention to things such as brand identity, values, and initiatives. Your audience will subconsciously connect with your brand if they can relate to a situation or person tied to the brand that evokes an emotional reaction. In short, audiences connect with people and stories, and eventually the brands they are tied to.

Brand Identity

Ask yourself: What are we really trying to establish with a promo video? In many cases, promos are great for positioning your brand identity (FYI: it’s more than just a logo on a shirt!). Your brand identity should be able to not only tell a story but also connect with viewers on an emotional level. Kind of like Rom Coms.

People want to do business with someone they know, like, and trust. There is a living breathing story hiding behind your corporate logo–and it’s about time your brand starts repping it! Remember, your audience wants to connect with a person (naturally) or a situation rather than an image or article. This is what humanizes your brand.

Ease of Use

How can you compete with short attention spans, busy schedules, and thousands of other distractions? Reading things takes effort. For a lot of people, it can be too much of a burden.

Video allows the audience to be lazy and simply absorb your message. Moreover, video offers the perfect platform to blend brand personality into one short clip. Your viewers are much more likely to remember, respond, and share videos over written content.

Quality Cares!

If your video quality is subpar or just janky (yeah, we said it), count on your audience scrolling right past your content. Trust us, the internet can be cruel—production value is important. As with any marketing, you want to set yourself apart from the competition.

The Bottle Rocket team can help you create an engaging promo that makes your audience stop scrolling and pay attention. Not exactly sure what you need? Check out some promo videos we produced for inspiration. Let’s get started on your promo vid journey!

5 Tips on How to Make a Great Promotional Video

There is no such thing as an attention span. People have infinite attention if you are entertaining them. -Jerry Seinfeld

A great promotional video has to capture the attention of your audience. The best way to keep them watching is by giving them an experience that leaves them thinking “man, this is worth it.” So make your promotional video interesting or funny or emotional or horrifying...you get the picture, choose an emotion, make the connection, capture the attention and you are winning.

Here’s how to make a promotional video:

#1 Know your purpose.

The lightbulb, the printing press, the internet, tacos—all these incredible contributions to humanity were once ideas. Someone had a vision and a purpose. Your video is no different. What’s your vision? Or put another way… Why are you making this video and what do you want your viewer to think when they’re done watching it?  Like the iPhone Sticker Fight promotional video – the purpose? To introduce the iPhone “stickers” feature and they did it in an interesting, fun, colorful manner bringing the stickers to the real world. Their purpose is clear (and colorful).

#2 Know your audience.

Who is your target audience and what do you want them to do? This is the jumping off point for brainstorming your creative ideas (we love this part!). It’s really important to have your audience key’d in as this will affect your message. Taco Bell recently did a brilliant piece to promote that they are now selling nacho fries. The fast-food chain created a trailer for a fake conspiracy theory film called “Web of Fries”, starring actor Josh Duhamel. Brilliant. I absolutely love this. It is so creative! It’s funny, provocative, smart, connects with the viewer. They know their audience is young, has a sense of humor, doesn’t take themselves too seriously and loves a nacho-fry.

#3 Hone your message.

Messaging is vital. You’ve done your homework and you know your target market, their wants, fears, problems, and needs, now craft a message that speaks to those in a compelling and believable way. You have seconds to make your viewer understand your product/service/idea, so get to the point with simple clean language. Tap. In. To. Emotion. E.M.O.T.I.O.N. We all have them. Make a decision of how you want to serve up your message? Through laughter? Through tears? Fear? Check out University of Phoenix video. Tugs right at the heartstrings and as you reach for a tissue their message is piercing your soul.

#4 Plan.

Visualize and outline your project with a storyboard and script. A clear plan is key in executing a great production. My Uncle Wally used to say: “Proper planning prevents poor performance.” Very true, Uncle Wally, very true.

#5 Invest in quality production.

How many times have you been turned off by poor quality video (or poor quality anything for that matter, I’m looking at you, Marshmallow Mateys, you are not Lucky Charms no matter how hard you try)? It is important to invest in the life and success of your promotional campaign. Because you’re worth it (and your audience is too).

Do it right. Call in the experts.