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The 7 Types of Corporate Videos

Cutting corners has never been the way to make a positive lasting impression. As a corporate entity or even a startup, your first impression can make or break you. A corporate video is an impressionable tool, the wave of the future, and not just because 60% of visitors prefer to watch a video about a company vs. reading the information, or because of the increase of online purchasing, or because of the increase of remote working and learning,  but because video content can increase revenue growth by as much as 49%. It’s time for you to learn more about corporate video production, and decide whether to add it to your marketing strategy.

What Is A Corporate Video

A corporate video is a much easier way to influence, get people engaged, and entertain.  Whether customers or personnel, corporate video can be a way to introduce a product, train new employees, promote a service, or to keep your audience informed. Corporate videos can include voiceovers, music, motion graphics and animation, or talent to get your desired message across. 

Types of Corporate Videos

Pending the purpose of your corporate video, there are several types to select from to ensure an effective campaign or informative strategy. 

1. Founder Video

Tell the story of your founder(s). Consumers and staff alike want to connect and know who you are. Your why, your accomplishments and aspirations. This creates a bond and a relatable way to generate a following. 

2. Testimonial Video

Testimonial videos are essential in capturing new customers or even new employees. People want to hear what others have to say before making a decision. 

Hand pick the best customers or staff that can speak honestly and happily about your product, service or company. Create a questionnaire, or survey to help you select who would be the best to represent the message you want to present. 

3. Recruitment Video

Similar to a testimonial video, sharing the opinions and feedback from current staff is an added plus to generate interest for prospective employees. Use a recruitment video as an opportunity to share your company culture, values and environment you create for your employees. This has the potential to woo prospective employees to choose you over other employers. 

4. Training Video

Now that the perfect candidates have said yes to working for your company, it is key to keep them by educating them on your company, your expectations and the role in which they play in achieving company goals. Because of the consistency and flexibility of training videos, companies have seen an increase in productivity, by 65% if you include visuals. 

5. Promotional Video

Promotional videos are a great way to communicate a product or service launch in an appealing and intriguing way. Add your promo video to an email, landing page, or website homepage. Videos are visually effective and are much more memorable than simply reading text on a page. 

6. How-To Video

Do you have a complex message or step-by-step process that needs to be broken down into easily digestible content? Create a how-to-video that details the complexities and minimizes any potential confusion for your audience. 

7. Social Media Video

We couldn’t leave social media out of the video equation. With an array of platforms to select from and channels of distribution (feed, stories, reels), as you create any of the above video options, think about including shorter videos that can effortlessly be added to your social media. If you are looking for tips to create the perfect social media video there are tips that can help you in planning.

Let’s be real, there is nothing comparable to video content, and the increase of conversions and potential for additional revenue is more than enough of a reason to add a variety of corporate videos to your company repertoire. When you are ready to start your project, just know from concept to delivery we love this stuff and can talk about it all day long. To learn more about Bottle Rocket Media, our video production services, or how we differ because of our Rocket Sauce, connect with us on Facebook, Instagram, and LinkedIn!

On Set with Bottle Rocket Media

From two-day shoots featuring free ice cream for the cast & crew to a series of really cool 3D models being designed in-house for a client, spring has officially sprung for the team at Bottle Rocket Media.

Here’s a glimpse of what we’ve been up to the past few weeks!

We shot a series of videos for Dyson at two Chicago salons over the course of two days. Each location provided its challenges (hellooo mirrors), but the team overcame each one gracefully – making for a fun, rewarding shoot.

Director: Dan Fisher | Producer: Siobhan Summers | DP: Andy Stegmeyer | Assistant Camera: Nick Silva | Audio: Tyler  Lang | HMU: Jayciee Ganek | Set Design: Jim Lichon | Stylist: Becca Nino | Script PA: Jack Cronin | Camera PA: Corey Henderson | PA & BTS Photos: Amy Davila | Editors: Dave Sarno & Tre Manchester 

We also did a two-day shoot in Gurnee, Illinois, for Second City Works. It happened to line up perfectly with Ben & Jerry’s Free Cone Day, which some of the cast and crew have dubbed “the best day ever.”

This unique, vlog-styled shoot allowed us to shoot around 20 pages of script per day! Yep, the crew killed it every step of the way – even burning off calories from all the free ice cream while chasing after kids and running across the resort for gear (at least, that’s what we’re telling ourselves).

Director: Brett Singer | Producer: Siobhan Summers | Assistant Director/BTS Photos: Dan Fisher | DP: Josh Tallo | Audio: Tyler  Lang | AC: Jordan Kantola | Grip: Adrian DiGiovanni | Set Design: Jim Lichon | Stylist: Becca Nino | HMU: Jayciee Ganek | Production Assistant/BTS Photos: Amy Davila | 

 

Last year, we were fortunate enough to work on a campaign for a very popular appliance brand. Guess we did a good job, as they recently contacted us to shoot some pickups! In no time, we got the team back together, rolled into Oakbrook Center in Chicago, set up the jib and did our thing.

Director: Joel Kapity | Assistant Director: Dan Fisher | DP: Josh Tallo | AC: Erik Bjella | Producer: Siobhan Summers | Art Director: Jim Lichon | HMU: Jaycie Ganek | Production Assistant: Jordan Kantola | BTS Photos by: Dan Fisher | Editor: Dave Sarno 

How to Optimize Your Videos for Social Media

We’re sure you’ve heard by now that video content reigns king—if not, we wrote a post all about the growth of social video. With everyone creating and sharing video content, how do you make sure that your content is heard among all the noise?

Just as we optimize our websites for discovery in Google search results, your video content should be optimized for maximum discoverability and engagement across the different social channels.

Here are five ways you can optimize your video to help ensure all your hard work doesn’t go unnoticed.

Go Native

You’ve already posted your videos to YouTube and/or Vimeo. All you need to do now is share the links on Facebook and Twitter—right? While that may be a very tempting approach, this method actually reduces the reach of your video content.

It’s true, Facebook’s algorithm favors video content—but more specifically, native video content. By posting your videos directly to Facebook, they also get archived on your page. This makes it much easier for your followers to find and share your content in the future. Plus, only native videos work with the autoplay timeline feature.

Similar to Facebook, native video content on Twitter also tends to drive higher engagement than linked content. So what are you waiting for? Go native!

Add Captions

Remember how we said native video content is usually set to autoplay? Well in most cases, sound is disabled. In fact, roughly 85% of Facebook videos are watched with the sound off (and to think you spent all that time trying to find just the right music for your content—we feel your pain).

But you can’t have everyone in the office know you’re watching the latest grumpy cat video when you’re supposed to watching a training video. Oh, just us?

Adding captions to your video ensures that even with the sound off, viewers will still get your core messaging. Plus, it’s a best practice to avoid alienating hearing impaired viewers.

Additionally, you can incorporate motion graphics to provide a visual representation of important information you don’t want your audience to miss.

Keep It Short

When it comes to social media, less is definitely more. While a 30-minute clip might be ideal for certain applications, short and sweet is the name of the game in the world of social.

Ideally, videos you share on Facebook should be two minutes or less—after that, engagement begins to drop off (note: on Instagram that time is cut in half). By keeping your videos short and direct, you increase the chances of your audience sticking around until the end and converting.

Lead With Compelling Visuals

As with an elevator pitch, you only have a few seconds to capture your audience’s attention. That means your videos should hit the ground running. Leading with compelling visuals increases the likelihood that viewers will stop scrolling and give your content their attention.

The first three to five seconds are a prime opportunity to get your brand and key messaging in front of your audience. This ensures that even if they don’t stick around for the entire duration, you’ve made a brand impression. P.S., this is also the perfect place to add some motion design.

Flip the Phone—Make it Vertical

More than half of all website views happen on a mobile phone. In the US alone, roughly 61% of social media users access their favorite platforms from their phones. What are we trying to tell you? When it comes to social media, think mobile first!

Snapchat helped to usher in the acceptance of vertical video and there are no signs we are turning back. The advantage of vertical video on mobile is that it takes up more real estate. As a result, videos captured in the vertical orientation tend to see increased engagement.

We know it might seem a little disorienting at first but go with flow—flip that phone and start capturing awesome, shareable content.

Facebook Watch and IGTV: The Growth of Social Media Video

For several years, YouTube dominated the social media video space. But as other social media platforms continued to grow in popularity, it was only a matter of time before video content found its way to every platform.

Twitter made multiple attempts to capitalize on social media video including Vine and Periscope. Vine allowed users to create short-form video content that could be easily shared. And while it was quite popular for a time, it was soon overshadowed by Instagram’s addition of 15-second video content.

Periscope, on the other hand, allows users to create live video broadcasts. The catch? The videos disappear after 24 hours—this feature was later adopted by both SnapChat and Instagram Story.

Facebook jumped on the video scene by allowing users to upload videos to their profiles and pages. As demand for video content grew, Facebook introduced Facebook Live to leverage the power of real-time video marketing.

Why the emphasis on social video?

Studies have shown that the human brain processes visual content 60,000 times faster than it does text. According to Statista, approximately 77% of the US population is on social media—that equates to more than 250 million people. With numbers like that, why wouldn’t companies focus on social media video?

Plus, all the statistics from the last few years show that video is the most engaging form of social media marketing content. No wonder Facebook and Instagram, the first and third most popular social networks respectively, are trying to make video a bigger component of their platforms.

Facebook rolled out Watch in August 2017. Currently Facebook Watch programs are created by a small group of Facebook partners. Although content creation isn’t open to everyone, Watch provides a new advertising opportunity for businesses.

And then there’s Instagram. Over the last couple years, Instagram has moved from 15 second videos to 30 seconds to one minute. Now, it’s taking on video giants such as YouTube and even its big brother, Facebook, with IGTV.

IGTV allows Instagram users to create vertical videos up to one hour long. This is huge for many marketers because it allows businesses to get in front of one of the most desirable demographics: 25 and under.

Whether short-form or long-form, the Bottle Rocket Media team is here to help you with your video production needs. Let’s chat and discuss how we can help you capitalize on this growing video segment. And be sure to follow us on social media to join the conversation: Facebook, Instagram, and Twitter.