Your video should
make an impact

3 Questions To Ask Before Hiring a Video Production Company

Are you ready to boost your brand awareness? Do you get excited just thinking about having a video that provides unique brand messaging?  Is it time for you to put your money where your mouth is, join the 21st century, and the video revolution? 

We see you. 

If you’re holding yourself back from jumping out of your seat and shouting, “Yes!” with both hands up, then read on. You might be feeling a bit overwhelmed and unsure about the process of hiring a video production company for the first time. 

Have questions, and don’t know where to start? We just wrote a whole blog post about exactly this stuff. It’s right on this page! How lucky are you?

Here are three questions you should be asking yourself before you hire a video production company. 

Bottle Rocket Media and excited kid

1. What’s Your Story?

This piece is pivotal to the foundation of your company and brand as a whole. Discovering your story and messaging is essential to appeal to your customer and to ensure your target audience has a grasp on your purpose, who you are, and exactly what you are offering. 

The easiest way to identify your message and your story is to break down the inspiration behind your cause and the motivation of your brand’s existence. Ask yourself the following questions:

After a good ponder and list-making of pros and cons, create a short statement that represents your brand story. Think of your story as a brief, sincere, but catchy 2-3 sentence summary of who your brand is and what can be expected as a participant of your story. 

You should write your story down, reread it, believe in it, and make sure it is easily digestible. Always remember, your story is imperative to connecting to your audience and creating a space in their minds to consume what it is that you are offering. 

When you have your story and you are excited to tell it in video form; it is now time to ask yourself the following…

2. What Will Your Video Be Used For?

You’ve made great progress. You know you want to make a video, you know what your story is, and you are feeling good about taking the next step to hire a video production company.  

The next step is to analyze exactly, what your video will be used for and who you want to view it. To help you to make an informed decision, answer a few important questions:

As you determine the responses to the above, the point is to clearly define exactly what your needs are, make a list, and get ready to tell the pros. All your needs can definitely impact the next and final point. 

Bottle Rocket Media and piggy bank

3. What Is Your Budget?

The truth is, money matters and your budget should be a real question to contemplate.  As much as you may want to splurge and as much time as you may be taking to coordinate your brand story, purpose and placement, make sure the spend matches the vision. 

Be realistic. Do your research. Take a moment to consider what it means to make a quality investment in an experienced video production company versus hiring your cousin’s son’s girlfriend’s sister.  It may cost more but has the potential to catapult your business and create quality results for the future. 

The process of hiring a video production company should be a fun, engaging, and an educational experience for you. You get to watch videos, talk with creative people, and visualize what you want the world to see when they Google your brand.  

And don’t forget your audience! Keep in mind, whatever energy you put into the project will carry over to your audience, so always have a positive attitude!

Of course, when it comes to video we would love to chat with you about everything from telling a great story to the latest drone technology. From conception to delivery, we love this stuff and can talk about it all day long. To learn more about Bottle Rocket Media and what the video production services we provide for your brand, connect with us here.

We All Have a Story To Tell

Who’s Excited for Chicago Ideas Week?!

In a couple of days, Chicago Ideas Week kicks off with over 200 global thought leaders taking the stage to share their ideas and personal stories with thousands of people.  At Bottle Rocket Media this got us thinking about how we all have a story to tell and you don’t necessarily need a podium to share it. So in honor of this week-long festival, here’s some thoughts and tips from us about great storytelling.

We All Have a Story To Tell

Yes yes, we’ve heard this a thousand times. It’s over-used, but it is very true. And no matter what medium you’re working within, you have to find the story. Let’s stress the importance of that again… you have to FIND it.  Sometimes it’s right in front of you. Other times you have to take the facts turn them inside out and upside down before you are presented with a story that will cut through the clutter and resonate with your audience.

We’ll never forget the time we were introduced to the beautiful world of Lurpak Butter. This catalog of spots is so stunning and they aren’t really even about the product line of butter. They’re about the adventure you go on when you use it.

And when Evian Water rolled up its sleeves for some branded content, we were gifted with a comical story about the water’s hometown. Seriously, its really funny and who knew Evian had such a dry sense of humor?

The Importance of Pre-Pre… Pre-Production

When it comes to finding that great brand story it’s all about doing your homework. If you don’t put in the lion’s share of the work on the front end of your project, before you even consider putting pen to paper, you will most certainly miss something. Here are some tips we consider necessary when it comes to finding, and telling, the best story for your brand.

Do the research

Starting off your project with a nod to Google is a logical place to start, but it isn’t enough. Dig in and dig in deep. Talk to people, read articles, talk to more people and read even more. Endless articles, books, and subject matter experts are out there waiting to be consulted.

Don’t just research your subject, get to know it

Investing your time can be tricky when you’re on a budget or an accelerated timeline, but an extra 30-minute phone call, meet-up over coffee, or secondary chat with subject matter experts will only bring your idea to the next level. The more insight and information you can gather, the more authenticity you will bring to your story.

Question your answers

When considering your story don’t take every answer at face value. If you are conducting an interview be sure to probe for more detailed answers. If you are doing research be sure to follow up with the source. Anyway you slice it, there is always more to learn about a subject.

Get buy-in upfront

When collaborating on a brand story, always confirm your ideas before you advance to the next phase of the project.  The tone, style, and point of view in your head need to be communicated to the brand experts in order to confirm the project is moving in the right direction.

So there you have it.  A few reminders to help you get started with your next big story. Go to Chicago Ideas Week.  And if you are looking for a team to tell your story reach out to Bottle Rocket Media for all of your video production services needs. We’d love to hear from you!

This Is Bottle Rocket Media | Meet Editor, Tre Manchester

There is no ‘I’ in team, but there is a Tre Manchester! At Bottle Rocket Media, no video production is complete until the editor has told their version of the story – and with Tre at the console, every piece of the “puzzle” is carefully shaped to fit with the overall vision of the crew and client. Learn how he started out and why it is important to ignore the critics:

What makes a “good” editor?

Being a good editor is like being a puzzle-master – except you’re allowed to alter the shape of the pieces as you go. Throughout any video production, the story is told three times: when you write it, shoot it, and edit it. Being an editor also means being a good storyteller with a keen eye for those special moments, ready to experiment to make the pieces fit.

Why do you love what you do?

I love learning something new each time I edit. Working at Bottle Rocket Media exposes me to new clients every day, and each video has some new story or profession to explore. Whether it’s editing a medical video, or a narrative comedy, I get to learn while making something creative.

How did you get your start?

I started in creative writing, which eventually sparked a desire to see my ideas come to life through film. For the past eight years, I’ve honed my craft in producing, directing and editing – both on freelance content projects and in the feature-narrative side of the industry.

How did you end up connecting with Bottle Rocket Media?

I met Dan [Founder] a few years back when I was running the video department at a digital marketing agency. When it came time to find something new, we reconnected. After meeting Brett [Partner] and the rest of the team, I knew Bottle Rocket Media was where I wanted to be. It’s exactly the kind of atmosphere I had been looking for.

What unique perspective do you bring to the team?

Having a team mentality is something so crucial in this industry. I grew up playing sports, and adapted that mindset to working on sets, and in post-houses. At the end of the day, we are all working toward common goals. I feel most of my career is a testament to being a team player or leader – which has brought me to where I am today.

What types of BRM projects are you looking forward to in 2019? What have you worked on so far that you are really excited about?

We just shot and edited a series for Glidden paint, which demanded synergy between all production departments, from pre-to-post. It really helped fine-tune our process of using multiple editors, simultaneously. It was like painting a mural—each of us had a brush and some paint, and together we had to work in unison to create a cohesive result.

What is your proudest accomplishment in the field/why?

My first feature film. It was a crash course in real-life filmmaking, requiring me to build my team from nothing, and bring everyone together on one massive endeavor. I heard the words “no” and “good luck” a lot on that journey, but the final result surpassed my expectations, leading to distribution, domestically and overseas. Most importantly, I learned my own strengths and weaknesses, which helped shape me professionally.

Favorite movie of all time and why…

The Tree of Life by Terrence Malick is a big influence on me. I first saw it at a formative time in my career, when I was learning the language of film and video. It opened my eyes to the method of breaking all the “rules” and usurping a typical narrative structure, while still impacting the audience emotionally.

Thanks, Tre!

Click for a glimpse of The Tree of Life, and see some “rules” get broken.

This is Bottle Rocket Media | Meet Project Manager, Stephanie Jaslowski

When project manager, Stephanie Jaslowski grabs the ball, it’s game on. As the “quarterback” of every single Bottle Rocket Media production, it is her responsibility to know all the plays beforehand and ensure a winning video production –from beginning to edit.

What does it mean to be a project manager?

Being a project manager is like being a quarterback. The coach, or producer, relays all the information that you need to set your team up—but, it’s your responsibility to know the plays, the expectations, and what’s going at all times. You pass everything along to your teammates, who look to you to keep the project moving efficiently. 

Why do you love what you do?

I love being the person who knows what’s up, and I love being the main point of contact between Bottle Rocket Media’s clients and the team. It’s definitely a challenge to juggle many projects at different stages, but that’s what I live for. Also, being involved in the entire video production process, from start to finish, is very fulfilling. Watching a simple idea morph into a successful creation for the client makes even the toughest projects worthwhile.

How did you get your start?

After graduating from Loyola University Chicago, I worked as a production assistant for McDonald’s Corporation. Spending time in the creative services department, helping out on large internal conferences, I realized how much extra work and dedication is required behind the scenes that so many don’t see.

How did you end up connecting with Bottle Rocket Media? 

I saw the post on LinkedIn and applied right away! Ready for the next chapter, I wanted to move on to a video production company with an engaging and inspiring vision. I was ready to meet a new group of people who love and thrive at what they do. It was the perfect fit.

How does your working style fit with the team?

I like to get things done, and so does everyone else. We all take our roles and responsibilities seriously and know what’s expected of us. We also collaborate together because we know we are better as a team. It’s pretty great to be surrounded by such creative individuals. Everyone on our team is crucial to our success.

What types of projects are you looking forward to in 2019? 

I’m looking forward to seeing our top secret Aragon Ballroom piece come together next month.  It’s exciting for us to be a part of a historic music venue that means so much to Chicago.

What is your proudest accomplishment in the field/why? 

I’m proud to say that I have never given an incorrect call time or address. It’s easier said than done (I probably just jinxed myself) but I take pride in getting people to show up when and where they’re supposed to. It’s all on me.

Favorite movie/video of all time and why…

There are so many films that have inspired me in so many different ways. I’ve always loved “You’ve Got Mail,” because of Nora Ephron’s writing style and directing. But, “Remember the Titans” will always be the first film that I watched over and over until I knew every line, every music track, and every actor. The well-drawn characters really changed my perspective for the better. In the end, I love movies that make the audience laugh, cry, think, and come together.

Client Spotlight | Byline Bank 

When it comes to sending the right message through video, a down-to-earth brand requires the vision of a down-to-earth production company. It was a match made in marketing heaven, therefore, when Bottle Rocket Media and Byline Bank seamlessly came together to produce a series of effective promotional shorts – featuring a signature human touch both are known for.

With over 40 years of serving local businesses and entrepreneurs under its money belt, Chicago-based institution, Byline Bank, sought to share the tale of its evolving enterprise through a select group of real people – customers who have benefitted from its community-focused programs and services. Enter Bottle Rocket Media producer, Siobhan Summers, who pitched the idea of a team-up and brokered the first meeting of the minds. From the start, it was clear that both companies held a strong passion for positive, Windy City narratives and a HUGE love of documentary-style video.

From there, Byline began banking on Bottle Rocket Media to help bring its customers’ inspiring stories to life: “This was a project right up our alley,” says Fisher. “There is not a single director on our team who doesn’t embrace the importance of genuine emotion in video storytelling. Ultimately, we created three pieces revolving around thriving, local businesses that use Byline [see video below]. The project was unique in that it focused on the people, rather than the client itself, yet still showcased how Byline Bank was an integral part of their financial stability.”

Entitled Written By…, Byline’s campaign series from Bottle Rocket Media puts front and center the owners of Chicago’s Trader Todd’s, Village Fresh Market and Euro Collision in order to demonstrate the bank’s direct impact on the community it serves. Check out the videos to see how its customers are able to truly “write” their own futures:

This is what Byline Bank had to say about working with Bottle Rocket Media: “At Byline, we loved working with Bottle Rocket. They put together inspiring videos telling the Byline Bank customer story. We loved how they made the video process seamless and painless. With little direction, they were able to hear our needs, create the vision and carry it through to reality. We’re excited to continue working on more videos and continue to grow our relationship and our testimonial library.”

Summers concludes: “The entire Byline team was very easy to work with. They were open to our ideas and willing to collaborate on creative – a vital tool we always try to encourage among our clients. Bottom line? Byline gave us some awesome, compelling stories to tell – and that made our job a breeze. We look forward to much more down the line.”

The Bullhorn| Meet Director Kristina Perreault

Meet Bottle Rocket Media Director Kristina Perreault

Kristina Perreault has been everywhere, man. This world-traveling lens master brings both a breathtaking portfolio and endless vision to Bottle Rocket Media’s growing roster of creative talent. Discover the inspiration behind her work!

What got you into directing?

I have always had visions—even from a young age, I was able to make them happen. When I was 14, I began making up random stories and I would enroll my friends to act them out. It was a blast! I guess I naturally fell into that role. It was never a goal of mine—it’s just who I am.

How/why did travel become such a big part of your work?

The world is magical, and I want to share that with people. Travel opens our eyes to different ways of life and takes us out of our little bubble of reality—it expands consciousness. That’s what I’m here for.

How does your style/technique tie into creating successful brand videos?

My work is an extension of the way I see things: full of wonder, excitement, sensuality and grace. I want people to feel how I feel about the subject through my work. With every project, I am focused on connecting viewers to a real emotion that brings them further into the message—one that hopefully stays with them long after.

https://vimeo.com/236951722

What unique element(s) will you bring to BRM’s portfolio?

With all the dudes around here, my style definitely brings a much-needed feminine touch. That said, I feel my contributions nicely complement their existing slate.

What types of projects are you looking forward to in 2019?

More festivals and more travel!

What video technology/storytelling technique are you most excited about right now?

360 VR is finally on the rise in the travel industry. It’s the closest you can get to experiencing something new, somewhere else, without leaving your seat.

Favorite movie of all time and why…

Avatar really knocked my socks off when it came out. I love the story, the vibrancy, the world the characters live in, what they value and all the messaging throughout. It also looks a lot like my dreams – which is fun to see on film.

This Is Bottle Rocket Media | Meet Producer Siobhan Summers

Bottle Rocket Media’s own Siobhan Summers’ love of producing dates back to a fateful experience at 12-years-old at the Oprah Winfrey Show (where she would later work). From coordinating massive shoots in mere hours to hunting for a  ‘missing’ Stevie Wonder, there is nothing this multi-talented producer/editor/writer has ever shied away from.

Here’s what Siobhan had to say about her 20-year, professional journey:

What first got you into producing?

When I was in seventh grade, I attended a live taping of The Oprah Winfrey Show. I loved watching the women work behind the scenes. They had headsets, they seemed super busy and important—buzzing around the studio and backstage. I was very drawn to what was happening during the commercial breaks. Producers would come out with blue cards and talk to Oprah and her guests. I was in awe! These people pulled this show together. That’s when I knew I wanted to be a producer.

When I was a senior in college, I opened the yellow pages (remember those?) and called Harpo Studios to ask about their internship program, they didn’t have one at the time but said “can you come in tomorrow for a meeting?”  And I was there for the next 13 years.

Why do you love producing?

Collaboration. It is one of my favorite words—it is one of my favorite things. While I love the logistics and the organizational side of my job, the best part is when we all come together on set. We combine our individual roles, responsibilities and perspectives to produce something great. And, If I’ve done my job well, I don’t have much to do on set, the shoot should be running smoothly. I’m there to troubleshoot and graze craft services.

How do you approach each of your projects?

Always look ahead and work the process backward. When producing any project, it’s important to think of the end-game first. As Oprah taught me, it’s important to ask the question: “What is the intention?” So I think about – what does the client want to see/feel/communicate? Once the end is clear, you map out the road to get there. That’s what a producer does—we coordinate all aspects of the production from start to finish.  

What are some of the challenges you face as a producer creating short form material?

I love short form—it’s small and packs a punch. Considering that today’s consumers eat up a massive amount of content on their devices, bitesize is the way to go. The challenge is getting the message across in a brief, succinct and impactful video. This is a challenge I embrace. The editing process, for example, is an opportunity to deep dive into the material we’ve shot and be super selective and picky about what ends up on screen. This is when my Type A personality shines!

Talk to the creative side of producing.

While budgets, logistics and deadlines are a huge part of a producer’s job, a really good producer has to be a storyteller with a creative eye. It’s essential when doing quality control of the messaging and offering constructive direction during pre and post processes.

What is your proudest accomplishment in the field/why?

There are so many! I really love my job because every project is different.

I was part of the team who booked, produced and arranged for 176 olympians from the 2008 Beijing Summer Olympic Games to come to Chicago’s Millennium Park – and we had 12 days to do this. I’ve taken a seeing eye-horse for a walk in the west loop while his handler was in hair and makeup. The horse was named Cuddles. I’ve run around United Center with Patti LaBelle to get her to rehearsal on time when my colleague, Amy,  says over the headset “We’ve lost Stevie Wonder!” it was a rough twenty or so minutes until she came back on radio to say “Mr. Wonder has been located. He is at the Radio Shack on Michigan Avenue.”  So great.

But my honest to goodness favorite moments in producing is connecting with regular people who have the courage to open up to me in an interview. It may not always be glamorous or super exciting, but it is always humbling when someone trusts me to tell their story.

Favorite movie of all time and why:

Say Anything. Originally, I loved it for the obvious reasons: John Cusack’s Lloyd Dobler, the unapologetic hopeless romantic, and of course, the iconic In Your Eyes boombox scene. However, my favorite moment is when Lloyd is in a phone booth, in the rain, talking to his sister and he says: “I gave her my heart. She gave me a…pen.”  For your viewing pleasure, click here. You’re welcome.

Years later though, watching it for the millionth time, I came to appreciate the shy brainiac, Diane Court (Ione Skye), realizing that she is just as complex and interesting as Lloyd. She is a strong and resilient female lead, and I don’t think that was celebrated when the movie came out.

Cheers to Diane Court!

 

On Set with Bottle Rocket Media

From two-day shoots featuring free ice cream for the cast & crew to a series of really cool 3D models being designed in-house for a client, spring has officially sprung for the team at Bottle Rocket Media.

Here’s a glimpse of what we’ve been up to the past few weeks!

We shot a series of videos for Dyson at two Chicago salons over the course of two days. Each location provided its challenges (hellooo mirrors), but the team overcame each one gracefully – making for a fun, rewarding shoot.

Director: Dan Fisher | Producer: Siobhan Summers | DP: Andy Stegmeyer | Assistant Camera: Nick Silva | Audio: Tyler  Lang | HMU: Jayciee Ganek | Set Design: Jim Lichon | Stylist: Becca Nino | Script PA: Jack Cronin | Camera PA: Corey Henderson | PA & BTS Photos: Amy Davila | Editors: Dave Sarno & Tre Manchester 

We also did a two-day shoot in Gurnee, Illinois, for Second City Works. It happened to line up perfectly with Ben & Jerry’s Free Cone Day, which some of the cast and crew have dubbed “the best day ever.”

This unique, vlog-styled shoot allowed us to shoot around 20 pages of script per day! Yep, the crew killed it every step of the way – even burning off calories from all the free ice cream while chasing after kids and running across the resort for gear (at least, that’s what we’re telling ourselves).

Director: Brett Singer | Producer: Siobhan Summers | Assistant Director/BTS Photos: Dan Fisher | DP: Josh Tallo | Audio: Tyler  Lang | AC: Jordan Kantola | Grip: Adrian DiGiovanni | Set Design: Jim Lichon | Stylist: Becca Nino | HMU: Jayciee Ganek | Production Assistant/BTS Photos: Amy Davila | 

 

Last year, we were fortunate enough to work on a campaign for a very popular appliance brand. Guess we did a good job, as they recently contacted us to shoot some pickups! In no time, we got the team back together, rolled into Oakbrook Center in Chicago, set up the jib and did our thing.

Director: Joel Kapity | Assistant Director: Dan Fisher | DP: Josh Tallo | AC: Erik Bjella | Producer: Siobhan Summers | Art Director: Jim Lichon | HMU: Jaycie Ganek | Production Assistant: Jordan Kantola | BTS Photos by: Dan Fisher | Editor: Dave Sarno 

Client Spotlight | Carol’s Cookies

Meet Carol’s Cookies

Bottle Rocket Media offers a taste of what it’s like to work with one of Chicago’s most in-demand purveyors of all-natural gourmet eats. With almost 40 years of operations under its belt, Carol’s Cookies met the production team with both a seasoned “understanding of marketing and video,” and a monster success story to share with the world. The end result is an intimate portrait of a family business – and a slightly heavier crew.

Bottle Rocket Media founder, Dan Fisher, spotlights the added value of working with a vice president that “gets” production: “Our partnership with Carol’s Cookies wouldn’t be nearly as productive without direct collaboration with Jeff Goldman – son of Carol. He is one of those rare clients that holds a true understanding of marketing and video, and how to maximize his spend. Plus, his passion for the family business keeps him engaged, which makes working with him and his team a lot of fun.”

Like many other creative adventures in video, Bottle Rocket Media’s work with Carol’s Cookies took a few twists and turns along the way “to become even more impactful than originally conceived,” adds Fisher. What initially presented itself as a company overview became more of an intimate portrait once the team arrived on site and “felt the love” for Carol and her 30-plus employees all with the same mission: to make the best cookie, by hand.

After a concept was pinpointed, a few technical hurdles remained as they almost always do in the world of video production—this is where Bottle Rocket Media’s collective shooting knowledge shines through: “We thrive on overcoming obstacles and coming away with new ideas on every project,” Fisher continues. “The big challenge on this one was shooting around a giant Cookie Monster mural that took over almost the entire background at the brand’s HQ. The interviews had to be extraordinarily coordinated. Thanks to Brett’s [Brett Singer, Co Director and Business Partner] ingenuity there’s not even a sliver of it in the final video.”

Framing aside, the experience’s overall smooth tone was set from the very beginning: “We sat down with the client and got to know more about Carol’s Cookies by asking questions and soaking up the history,” Fisher says. “Because of Jeff’s open-door attitude, our team was able to gain valuable insight into the how and why behind the brand. Once we started filming, we let the story lead the way.”

This was not the team’s first engagement with infamous Chicago cookie queen; Bottle Rocket Media has also partnered with the client on a series of videos in which Carol surprises people at work. “Both engagements were a pleasure,” Fisher adds. “Especially since Jeff allows us to be creative and always use our expertise to up the ante and upgrade the content.”

According to Goldman, the feelings are mutual: “People always say that you can have it done quickly, cost effectively, or have high quality – but, you can’t have all three. Well, Bottle Rocket proves those people wrong,” he asserts. “[Carol’s Cookies] searched for a firm that could communicate the handmade beauty of our cookies without breaking the bank—you have to sell a lot of cookies to pay for a big campaign. Bottle Rocket was able to meet a strict deadline, stay within budget and create material that is relatively timeless. They made us feel comfortable on camera – which helped it feel natural, yielding an excellent end product. We can’t wait to do another fun project like this with their team.”

“We also look forward to more projects in the future with Jeff and his team,” Fisher concludes. “The cookies are amazing, by the way. Our next challenge will be figuring out how to not gain weight during production.”

https://www.instagram.com/p/BsY_CYon_FB/?utm_source=ig_web_copy_link

The Bullhorn | Meet Director Mark Cwiakala

Meet Bottle Rocket Media Director Mark Cwiakala

In the first installment of our Bullhorn series, we meet director Mark Cwiakala – who comes to the Chicago-based production team with a passion for storytelling, documentary-style video and a lot less “confusion” than when he started out.

Here’s what Mark had to say about his 25-year journey as a professional creator:

What got you into directing? I got into directing out of a sense of confusion. When I was working as a creative director, it perplexed me that I would hand off storyboards to another person who would then direct the spot I had been working on for weeks – sometimes for months. Not that they couldn’t do it, but why wouldn’t I do it?

How did you connect with Bottle Rocket Media?I met founder, Dan Fisher, about eight years ago while working on a pitch for a series called No Chef’s Allowed. I was introduced by a mutual producer friend who thought Dan would be perfect for the project. We clicked! He was a great addition to our team and an overall joy to be around. Years later, when I was looking to branch out and focus more on directing, I figured enough time went by that he’d forgotten how annoying I was. So, I dropped him a line.

What draws you to documentary-style video? I love a good story. That’s it. Listening to real people tell you something interesting, shocking, thoughtful, weird, obscene, sad, or exciting, is performance art.

How does the medium lend itself to brand videos? I’ve always felt the best way to communicate is to show someone something authentic that they can relate to. No one likes to be told what to do or what to buy, but if you can expose an audience to something that hits home – especially something they have never seen before – it will be contagious. Getting people to relate is the best way to make an impact.

What will you bring to the portfolio in 2019? I hope to work on a few new docu-series projects and expand into different industries that Bottle Rocket Media has yet to tap. Currently, I’m working on a documentary that spotlights the recent explosion of combat-art, and why we are seeking out violent outlets in a time when humans no longer need to be physically aggressive to survive. In the end, I love shooting anything that’s thrown my way, while challenging myself to make it better than expected.

What video techniques are you most excited about right now? I don’t get hung up on technology too much. I keep aware of it. But, even if the tool itself can facilitate the creative, the creative should always dictate the tool. Content comes first. That being said, I really want to shoot a moving bullet probe lens through a big pile of fruit, or cakes, or even water balloons.

Favorite movie of all time and why:8 ½ by Fellini. If you can’t relate the opening scene, I’d like to be on what you’re on.

https://www.instagram.com/p/Bvz3fernXaq/?utm_source=ig_web_copy_link