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How Protests and Video Content Are Building Community

Can we connect for a moment? 

Can we agree on the whirlwind of emotions so many of us have had to experience during these times? Can we simmer in our reality, but try to understand where we started, where we are, and most importantly, where we are going?

We can mull over the tragedies consuming our minds daily. We can scroll through our social media feeds, and our cable television stations to be bombarded with all that is occurring.  We can talk to our friends and family and figure out what changes need to be made, and just where we stand (let’s be real, humans are pretty opinionated).  

Bottle Rocket Media and We Are In This Together

There is so much information accessible to us today. So many facts ready to be unhinged, and the circumstances we are all forced to focus on, whether we want to or not, are not going anywhere anytime soon! So let’s tackle it. Let’s get to the nitty-gritty, and let’s gather our thoughts enough to get to the “other” side while also acknowledging; we are in this together. 

If we really allow ourselves to, we may just notice that we are building community through tragedy. That is if we concede to what the world is trying to tell us. 

REALITY IS…RACISM EXISTS

Racism is a centuries-old experience endured by Black and Brown people on a daily basis and has been a topic of discussion for decades. It is not new, and sadly, recently there have been several unfortunate demonstrations having been illuminated in such a painful and public way. 

As outsiders, as viewers of video content, we are unable to ignore the fact that video has taken center stage in our lives. And on May 25, 2020, because of our connection with video, something revolutionary happened. A singular video left us helpless and opened us all up to a current reality. While most of us accessed the video from the comfort of our own homes, once again, we witnessed an individual gasping for air, while making the statement, “I can’t breathe.” This statement had been heard before and in a similar situation. Although heard before, this time ignited something.   

As a result, The Black Lives Matter movement received an injection of adrenaline as thousands joined together to begin protesting in major cities in the US. The video seen, the helplessness felt by many, and the recognition of historical mistakes played a major role in the realization of a movement made to produce what we all should understand, Black Lives Matter.

Bottle Rocket Media and Black Lives Matter
Julian-Wan-Image

If you watched the George Floyd video, a black man died under the knee of a Minneapolis police officer with the purpose of apprehending him, but single-handedly killing him with a choking measure police have been able to legally enforce across the nation. Although, “I can’t breathe,” had been heard before when we witnessed the video displaying yet another black man, Eric Garner, at the hands of officers being killed, this time it was different.  This time people finally joined together to make a statement…We are in this together and we are tired.

REALITY IS…THERE IS MORE GOOD THAN BAD IN THE WORLD

The day after the death of George Floyd, protests across the country in major cities were projected across every major television station. Protestors on the front lines, signage in tow, cellphones set to Instagram and Facebook Live. There was a purpose for their protests and each individual wanted to make themselves known. 

Crowds rolled in by the thousands. Diversity at its best; White, Black, and Hispanic bodies joined forces, walking the streets around the country.  Young, middle-aged, and seniors walked side by side, masks on ready to speak their minds. There was a point to get across. Each individual was standing among others with the same beliefs and knowing –  it is time for a change and we are in this together. Graciously, the world witnessed it all play out through any number of video outlets.

Bottle Rocket Media and Black Lives Matter and Time.

LET’S RECOGNIZE THE ROLE OF VIDEO 

Centuries ago, obviously, video didn’t exist. Decades ago, video was limited. Pre-recorded content at best. Today, we have to consider and recognize just how much video has played a significant role in evolution  – not just in technology, but in life. 

As content continues to be permanently available, one must ask, if video, in its heightened and HD form, was practical ‘back in the day’  would the world be in such a tumultuous place today, because, well, our actions would have been captured, released, and forever accessible. Historical figures could have been dethroned and like so many political figures and most importantly, in the case of police officers now, video captured, can and will be used against you. 

Some may agree, some may not be compelled to believe in the former, but please take heed to the positive. Video provides proof. Video seizes the opportunity to see what needs to be seen, and sharing it, especially in this day and age is what creates a new kind of community whether it be via CNN, FoxNews, MSNBC, Instagram, or Facebook.  It’s international, it’s local, it’s real and it ties us all together, no matter your location. 

Bottle Rocket Media and Fight The Power video
Public Enemy – Fight The Power Music Video

Just like Public Enemy’s Fight The Power video was here for us to see in the nineties, and the Power to The People video by John Lennon from the sixties, movements through video will continue to ignite community, connection, and a resounding realization that we are in this together!

We are living in a movement where a diverse group of individuals stand in powerful solidarity, showcasing true community, and we will see it firsthand through video content that will be available just as long as humanity is.

If you are wanting to participate in race-related conversations and growth as a society, use your voice and also take heed to the ways in which you can keep yourself safe in the support of Black Lives Matter.

5 Reasons Why Motion Graphics is Important

For years, motion design and animated videos have been a fun way to inform and entertain customers and employees alike. Producing a custom animation that delivers your message can sometimes cost more than you want to spend. If you are on the fence about whether or not you should use motion graphics to tell your story, keep reading.  Here are the five main benefits of creating motion graphics videos.

1. Simplify Complex Information

If you work in a highly technical industry or simply seek to explain complicated information, communicating with your audience can have its challenges.

Motion graphic videos are an effective way for content marketers to communicate this complex information and data-rich content in an easy-to-digest format.

Once your audience has a clear understanding of your information and process, they can make the connection between what your brand does and how it can fulfill their needs. This is essential to moving your audience through the sales funnel.

Motion graphics can make learning new information exciting. The dynamic nature of the content draws your audience in and keeps them focused—which helps with retention of the information.

Bottle Rocket Media | Litera “Transact”

2. Increase Brand Awareness

We all know that brand awareness is key to driving conversions. In a market that is highly saturated with content – standing out from the crowd can be challenging. After all, if someone has never heard of your brand, how can they be expected to convert?

Put simply: motion graphics are memorable—and that drives brand awareness.

While live action video is a great way to engage your audience, there can be limitations to how much you can incorporate your brand messaging without it feeling like overkill, or too salesy.

Motion graphics, on the other hand, can be easily altered to fit the needs of your different audiences—all while keeping your branding and core messaging consistent.

Bottle Rocket Media | Make Every Vote Matter

3. Communicate in Multiple Languages

The internet has given consumers access to brands from all over the world. Being able to communicate with people in their native tongue can make the selling process flow much smoother. It not only reduces confusion but it also shows your audience they are valued.

Unfortunately, it’s not always practical to create multilingual versions of your live action videos. That’s where motion graphics come in handy—and the possibilities are endless.

Motion graphics allow you to easily produce video content in multiple languages simply by changing the text and voice recording to represent your target region. For a fraction of the cost of the initial video you can have region specific videos running all over the world.  Thanks to motion design and animation, at Bottle Rocket Media we have created videos that span six of the seven continents without all the travel.

Bottle Rocket Media | Walgreens “What is Kaisen” Spanish Version

4. Communicate Without Audio

These days we find ourselves putting subtitles on just about every video designed to hit the social media airwaves. Often when viewers are scrolling through timelines they do not want to be bothered with audio.

Creating motion graphics using text is a way to communicate via video without having to subtitle your images after the fact.

By designing the video to use text from the start you will be able to elevate the design and ultimately create a more compelling video.

Bottle Rocket Media | Mothership “Election Day”

5. Unlimited Creativity

Paramount to all of the above, motion graphic videos allow you to truly tap into your creativity. You can create any scenario you wish with unlimited parameters. And, in a world where budget plays a role in the creation of any video, motion graphic videos tend to be more forgiving for a lower budget.

In essence: With motion graphics you get what you pay for. But you don’t have to spend a fortune to create a video that communicates your message.

Whether you’re telling a story, sharing interesting data, or explaining complex subject matter, motion graphics provide endless possibilities in representing your brand.

Bottle Rocket Media | Drivin Company Video

So stop delaying and create the motion graphics or animated video that will clearly communicate your story around the world!

At Bottle Rocket Media we’ll help you create the right video for your brand. Connect with us to start your motion graphics services video or live action video project.

Client Spotlight | Carol’s Cookies

Meet Carol’s Cookies

Bottle Rocket Media offers a taste of what it’s like to work with one of Chicago’s most in-demand purveyors of all-natural gourmet eats. With almost 40 years of operations under its belt, Carol’s Cookies met the production team with both a seasoned “understanding of marketing and video,” and a monster success story to share with the world. The end result is an intimate portrait of a family business – and a slightly heavier crew.

Bottle Rocket Media founder, Dan Fisher, spotlights the added value of working with a vice president that “gets” production: “Our partnership with Carol’s Cookies wouldn’t be nearly as productive without direct collaboration with Jeff Goldman – son of Carol. He is one of those rare clients that holds a true understanding of marketing and video, and how to maximize his spend. Plus, his passion for the family business keeps him engaged, which makes working with him and his team a lot of fun.”

Like many other creative adventures in video, Bottle Rocket Media’s work with Carol’s Cookies took a few twists and turns along the way “to become even more impactful than originally conceived,” adds Fisher. What initially presented itself as a company overview became more of an intimate portrait once the team arrived on site and “felt the love” for Carol and her 30-plus employees all with the same mission: to make the best cookie, by hand.

After a concept was pinpointed, a few technical hurdles remained as they almost always do in the world of video production—this is where Bottle Rocket Media’s collective shooting knowledge shines through: “We thrive on overcoming obstacles and coming away with new ideas on every project,” Fisher continues. “The big challenge on this one was shooting around a giant Cookie Monster mural that took over almost the entire background at the brand’s HQ. The interviews had to be extraordinarily coordinated. Thanks to Brett’s [Brett Singer, Co Director and Business Partner] ingenuity there’s not even a sliver of it in the final video.”

Framing aside, the experience’s overall smooth tone was set from the very beginning: “We sat down with the client and got to know more about Carol’s Cookies by asking questions and soaking up the history,” Fisher says. “Because of Jeff’s open-door attitude, our team was able to gain valuable insight into the how and why behind the brand. Once we started filming, we let the story lead the way.”

This was not the team’s first engagement with infamous Chicago cookie queen; Bottle Rocket Media has also partnered with the client on a series of videos in which Carol surprises people at work. “Both engagements were a pleasure,” Fisher adds. “Especially since Jeff allows us to be creative and always use our expertise to up the ante and upgrade the content.”

According to Goldman, the feelings are mutual: “People always say that you can have it done quickly, cost effectively, or have high quality – but, you can’t have all three. Well, Bottle Rocket proves those people wrong,” he asserts. “[Carol’s Cookies] searched for a firm that could communicate the handmade beauty of our cookies without breaking the bank—you have to sell a lot of cookies to pay for a big campaign. Bottle Rocket was able to meet a strict deadline, stay within budget and create material that is relatively timeless. They made us feel comfortable on camera – which helped it feel natural, yielding an excellent end product. We can’t wait to do another fun project like this with their team.”

“We also look forward to more projects in the future with Jeff and his team,” Fisher concludes. “The cookies are amazing, by the way. Our next challenge will be figuring out how to not gain weight during production.”

https://www.instagram.com/p/BsY_CYon_FB/?utm_source=ig_web_copy_link

A Tale of Two Authentic Videos

On the Internet, being popular is less about budgets and special effects, and more about being authentic and making an impact with a relevant message. 

‘This is America’ and ‘Great Depression Cooking’

If there is one thing we have learned, watching the Internet and its accompanying social media platforms evolve, it’s that ANYONE can make a massive impact through video, whether you have a billion dollar budget – or practically no budget at all. Simply put, it comes down to being creative with the tools at hand and using honest emotion to connect with an audience.

Remember the “this is your brain on drugs” commercial? A single egg cooking in a frying pan became one of the most popular spots of the 1980s. No frills – just profound imagery.

So, in the past year, we here at Bottle Rocket Media have come to love and appreciate two completely different videos that prove the power of the medium and the theory that there is more than one way to send an important, authentic, message.

Childish Gambino—“This Is America”

Don’t worry. We’re not gonna try and break down all the important symbolism of this one. There are enough articles and blog posts out there that can tell you about the Frederick Douglas tie-in, why there is a hooded man on a white horse, and why Donald Glover didn’t try and go for a “perfect” body look (who really f*cking cares, anyway!?).

In this case, what we blown away by, besides the great creative, is the end result: the impact. Right now, the video has surpassed 450M views on YouTube, and will most likely hit 1B before too long. Yes, we like the song. But, the video came at a time when our country was clearly ready for an artistic visual accompaniment to our tense, geopolitical atmosphere.

It spurred debates and lengthy conversations on news shows, talk shows, and social media sites. There were parodies, and imitations galore, which used the breakthrough piece to attempt to raise awareness for outside issues.

While the breakthrough video’s director may have had a substantial budget to work with, he purposely (and brilliantly) created a minimalistic, industrial setting that hit on the real story behind the glitz and glamour of the commercial world. The emotion on Glover’s face is almost enough on its own to sell the message, killing the need for pyrotechnics, flash, or expensive on-location shoots.

Without any major special effects, it certainly wasn’t the most costly production of 2018 – but it may have been the most meaningful.

Clara Cannucciari—“Great Depression Cooking”

Have you not heard of the late, great Clara Cannucciari of “Clara’s Kitchen” and “Great Depression Cooking?” Truth be told, we hadn’t either. But, this year one of our astute, and apparently hungry, team members turned us all on to this elderly Italian woman, who had been on the Internet for about six years, cranking out recipes and yarns from her days as a young New Yorker during the Great Depression.

We can’t exactly explain why such a meek, soft-spoken nonagenarian would become one of the most watched senior citizens on Youtube – believe it or not, some of her videos have clocked over 4M and counting – but we can take an educated guess that it has something to do with her genuine vibe and unique role as one of the only Great Depression cooking specialists to still be vocal in modern times. Just take one glance at the media around us and you’ll notice we have become a culture OBSESSED with every kind of culinary dish on the planet, old and new—it was only a matter of time before our curiosity for 1920s pasta and peas would be sated!

Clara was clearly in the right place at the right time with her callbacks to the poorman’s breakfast, twice-baked potatoes, and her “we were happy” tales about smiling through tough times. Plus, with her grandson guiding the experience from behind the camera, we could not have gotten a more intimate look at this rare reality.

What’s more? The series was so impactful it led to the release of a cookbook that continues to be sold around the world, leaving a powerful history behind along with some good eats. We dare you to watch one of Clara’s videos and NOT fall immediately in love with her.

Do you have a tale to tell? Our advice: be authentic or beware…

Click to learn how video can help you speak your truth.

How to Use Promotional Videos to Engage Your Audience

“Extra, Extra, read all about it!” Does this phrase ring a bell? Odds are the answer is yes. This sensationalized “promo” originated from an “extra” copy of news that arrived too late for the regular edition.

In modern times this extra section is being adopted by the world of digital media marketing in the form of high impact content like banner ads, boosted Facebook posts, and promo videos.

Know Your Platforms

Before you go lights, camera, action, it’s very important to understand the differences between each platform. This will ensure that your video is compatible for your intended audiences and channel. Could you imagine an infomercial length video in the form of a Snapchat ad? Yeah, no bueno.

To avoid posting the right content to the wrong platform, we suggest you identify which channels your target demographic is most active on. Then take note of the average attention spans of people on that channel. This will help you determine what video length is best for that audience. Not sure where to start? Check out our post on optimizing your videos for social media.

Selecting the wrong video length for your audience and platform could be similar to wearing stripes and plaid together–they just clash. A video should first be engaging. If people don’t get roped in within the first few seconds, they won’t watch it til the end.

Storytelling

Every brand has a story. It’s time to tell it through the dynamic lens of video marketing. Promo videos vary in length but are typically around 30 seconds to two minutes in length.

Promos are often saturated with content that points to subtle cues drawing attention to things such as brand identity, values, and initiatives. Your audience will subconsciously connect with your brand if they can relate to a situation or person tied to the brand that evokes an emotional reaction. In short, audiences connect with people and stories, and eventually the brands they are tied to.

Brand Identity

Ask yourself: What are we really trying to establish with a promo video? In many cases, promos are great for positioning your brand identity (FYI: it’s more than just a logo on a shirt!). Your brand identity should be able to not only tell a story but also connect with viewers on an emotional level. Kind of like Rom Coms.

People want to do business with someone they know, like, and trust. There is a living breathing story hiding behind your corporate logo–and it’s about time your brand starts repping it! Remember, your audience wants to connect with a person (naturally) or a situation rather than an image or article. This is what humanizes your brand.

Ease of Use

How can you compete with short attention spans, busy schedules, and thousands of other distractions? Reading things takes effort. For a lot of people, it can be too much of a burden.

Video allows the audience to be lazy and simply absorb your message. Moreover, video offers the perfect platform to blend brand personality into one short clip. Your viewers are much more likely to remember, respond, and share videos over written content.

Quality Cares!

If your video quality is subpar or just janky (yeah, we said it), count on your audience scrolling right past your content. Trust us, the internet can be cruel—production value is important. As with any marketing, you want to set yourself apart from the competition.

The Bottle Rocket team can help you create an engaging promo that makes your audience stop scrolling and pay attention. Not exactly sure what you need? Check out some promo videos we produced for inspiration. Let’s get started on your promo vid journey!

Breaking the fourth wall: The ultimate guide to storytelling

Hey you! Quick question! What do Hamilton, The Emperor’s New Groove, and The Office have in common? Or have you noticed any similarities between the movies Annie Hall, Fight Club, and Goodfellas? Aside from being Grade A entertainment, they all break the fourth wall — a storytelling technique that predates Shakespeare, and continues to be embraced by generations of filmmakers, playwrights, storytellers, and video production companies (yours truly included).

The phrase is based on the physical layout of a stage. Walls 1, 2, and 3 exist as backstage/set, stage left, and stage right. The last wall, the “fourth wall”, is the front of the stage and is the imaginary wall separating the fictional world on stage from real life.

When an actor is in character, they are pretending that an audience does not exist–otherwise, they would break the illusion created by the magic of television/film/theater.

When a character faces the camera and addresses the audience directly, we feel included, like they are letting us in on their deepest secrets and welcoming us into their world.

If the audience’s suspension of belief is broken–even for a second, the fourth wall will come tumbling down. But more often than not, breaking the fourth wall is an effective technique used to engage with the audience, let them in on a secret, provide information, or build a heightened connection. Audiences appreciate and enjoy personal conversations and relationships, so when a character faces the camera and addresses them directly, it feels like they’re letting the audience into the world of the film or play.

For fun, take a look at the opening monologue of Ferris Bueller’s Day Off.

Ferris breaks the fourth wall multiple times in his explanation of what he is about to do. In context, he is skipping school for the ninth day in the same semester—and shamelessly showing us his entire secret game plan. This automatically makes him a likable character. From this opening scene forward, we’re on Team Ferris (Ferris Bueller v. The School Principal). If the kid was selling something, you just bought it.

Deadpool is another great example of this technique. In this case, the act of breaking the fourth wall is used as a storytelling tactic. Deadpool’s origin as a character leads his comic book readers to always question whether or not he is insane. By breaking the fourth wall, he is consciously aware that he is in a book filled with pictures, while all other characters completely accept that they are in fiction as if it were reality. Check out all the times Deadpool broke the fourth wall in the video below.

Tips on breaking the fourth wall

Breaking the fourth wall must be done in a conscious and precise manner to reap its full benefits. When executed in an amateurish manner, it can immediately alienate the audience from the main plot and characters and pull them out of the fictional world. 

Here are a few tips that will create a fully immersive experience for the viewers when the fourth wall is broken:

  1. Be bold: Dare to take bold steps for heightened emotional response. 
  2. Be funny: Use it for creating maximum comic relief.
  3. Be consistent: Break the fourth wall in the right way so it neither feels overwhelming nor underwhelms you with its lack of consistency.

Below are a few contexts in which media can break the fourth wall:

  1. A commercial that directly states that the point of the spot is to get the viewer to buy a product
  2. A narrator in a story pointing out that the book doesn’t have a happy ending or instructing us to close the book and stop reading entirely
  3. An ad asking readers or viewers directly if they’ve seen a product like theirs before
  4. An ad that asks thoughtful questions that might have room for discussion, rather than just a direct call-to-action that baits an action from the viewer

Why should you break the fourth wall?

By breaking the fourth wall, you create more intimacy between the actors and the audience, and it helps strengthen their relationship. It also acts as a comedic device to trigger laughs. The audience engages and participates more when the fourth wall is broken the right way.

How often should it be done?

There is no hard and fast rule of when you should break the fourth wall. However, whenever you choose to do it, you don’t want the audience to question your decision to use the trope. It should flow naturally and feel like an inherent part of the movie’s structure irrespective of what is the desired outcome. When done too frequently without any real purpose, it can disrupt the pace of the movie and drag the audience out of it.

How it can benefit a scene?

Breaking the fourth wall benefits a scene in numerous ways. 

  1. It is an effective technique that increases audience participation and builds on a heightened connection. 
  2. The audience feels included and gets to enjoy personal conversations, secrets, and relationships. 
  3. Elevates your storytelling and adds emotional heft. 
  4. It is used for building trust, to create humor, and take us deep into a pivotal character’s psyche. 
  5. Communicates vital information.
  6. Adds a sense of urgency to the scene
  7. Invokes a sense of fear among the audience 

So why are we telling you about this?  Well, how special do you feel when you’ve been singled out to be given a message? Pretty cool, right? We like to harness this technique to make your video really pop. Want to get in close with your audience? Break the fourth wall!

In your next script, commercial, social media video, or other types of media, try calling out to your audience. Give them an opportunity to feel connected to your characters, your story, and the cause you’re fighting for. It could be just the right approach to communicate your core message. Sound complicated? Don’t worry, we will help you out! Let us know your ideas and Start Your Project today!

Smartphones: The Next Frontier in Video Production?

Over the last decade, smartphones have changed the way we live. From the internet at our fingertips, to GPS in our pockets, to portraits on demand, it’s hard to leave home without them. In fact, it’s probably safe to say that actually forgetting your phone at home would send you into an all-out panic.

Smartphones have also changed how we capture and consume photography. Many photographers often say that the best camera is the one you have on you. And with the advancements in smartphone cameras, many have added these handy little devices to their photography workflows. The same is quickly becoming reality in the world of video production.

Smartphone Video Distribution

Long gone are the days when the only screen sizes considered were those at the theater and that of the standard home television. Today, media is consumed on devices of all sizes—and that is having a direct impact on video production.

While most smartphones display video at an aspect ratio of 16:9, some newer devices feature displays at 18:9. This shift could lead to a change across the industry. In the meantime, video content creators are mindful of the fact that most videos will at some point be consumed on a smartphone screen and factor that into their decision-making process.

In 2012, The Silver Goat was created exclusively for iPad and was the first film to have an iPad-only movie premiere. It’s only a matter of time before we see something similar on smartphones.

Smartphone Video Production

We’ve all shot video using our smartphones—and we admit, the quality has come a long way in a short time. So much so that several filmmakers have started using smartphones not only as a component of their video production workflow but as the sole camera for entire feature films.

In 2015, Tangerine, shot on three iPhone 5S devices, became the first film shot entirely on an iPhone to feature at the Sundance Film Festival. Unsane, a film released in theaters earlier this year, was shot entirely on an iPhone 7 Plus. And most people wouldn’t even know unless they were told. Of course these iPhones were equipped with special lenses and cinematography apps–but the fact that it’s even possible to use a phone at that level is impressive.

Smartphone video production has made it possible for production companies to create stunning videos, at a potentially lower cost. While we don’t believe smartphones will replace traditional video cameras, we realize that they are changing the video production landscape. Maybe it’s time for us to experiment with a little smartphone cinematography.

Not sure where to start with your video marketing strategy? Contact us today to explore how we can help you leverage video for you business. And follow us on our social channels for a behind the scenes look at how our team uses video to bring stories to life: Facebook, Instagram, and Twitter.

Facebook Watch and IGTV: The Growth of Social Media Video

For several years, YouTube dominated the social media video space. But as other social media platforms continued to grow in popularity, it was only a matter of time before video content found its way to every platform.

Twitter made multiple attempts to capitalize on social media video including Vine and Periscope. Vine allowed users to create short-form video content that could be easily shared. And while it was quite popular for a time, it was soon overshadowed by Instagram’s addition of 15-second video content.

Periscope, on the other hand, allows users to create live video broadcasts. The catch? The videos disappear after 24 hours—this feature was later adopted by both SnapChat and Instagram Story.

Facebook jumped on the video scene by allowing users to upload videos to their profiles and pages. As demand for video content grew, Facebook introduced Facebook Live to leverage the power of real-time video marketing.

Why the emphasis on social video?

Studies have shown that the human brain processes visual content 60,000 times faster than it does text. According to Statista, approximately 77% of the US population is on social media—that equates to more than 250 million people. With numbers like that, why wouldn’t companies focus on social media video?

Plus, all the statistics from the last few years show that video is the most engaging form of social media marketing content. No wonder Facebook and Instagram, the first and third most popular social networks respectively, are trying to make video a bigger component of their platforms.

Facebook rolled out Watch in August 2017. Currently Facebook Watch programs are created by a small group of Facebook partners. Although content creation isn’t open to everyone, Watch provides a new advertising opportunity for businesses.

And then there’s Instagram. Over the last couple years, Instagram has moved from 15 second videos to 30 seconds to one minute. Now, it’s taking on video giants such as YouTube and even its big brother, Facebook, with IGTV.

IGTV allows Instagram users to create vertical videos up to one hour long. This is huge for many marketers because it allows businesses to get in front of one of the most desirable demographics: 25 and under.

Whether short-form or long-form, the Bottle Rocket Media team is here to help you with your video production needs. Let’s chat and discuss how we can help you capitalize on this growing video segment. And be sure to follow us on social media to join the conversation: Facebook, Instagram, and Twitter.

How VR Video Production Is Changing Video Marketing

While the exact origins of virtual reality (VR) are up for debate, there is no denying that VR has left the world of science-fiction and taken a stronghold over the real world. Remember a little game by the name of Pokémon Go?

But it’s not just mobile gaming that has been impacted by the VR phenomenon. Several of the world’s largest technology companies have invested millions—some even billions—of dollars in VR research and development to make VR accessible to the general public.

And now, VR has infiltrated the business world. More and more companies are beginning to integrate virtual and augmented reality in their video and content marketing strategies.

So why all the hype? Let’s take a look at the impact of VR video production on video marketing.

Boosts Emotional Engagement

Humans are emotional creatures—that’s just one of the facts of life. We have a tendency to have strong reactions to things that pull at our heart strings or ignite some type of emotional response.

According to research by YuMe, Inc. and Nielsen, VR video content resulted in 27% higher emotional engagement than 2D content. On top of which, viewers remained emotionally engaged 34% longer than when viewing the same content in 2D.

Now the question is: how does this affect your business? The ability to connect with your audience on an emotional level helps build brand trust and establish brand loyalty.

VR video production allows viewers to step into the experience—almost literally. They become part of your story rather than just observers on the other side of the fourth wall.

This level of engagement is very powerful as it creates unique and personal experiences. And it allows you to connect with your audience in ways that aren’t possible with traditional video content.

Increases Conversions

Imagine you’re in the tourism industry and your goal is to increase visits to your resort. While traditional video does an amazing job of showcasing what your resort has to offer, it doesn’t really provide a personal or necessarily engaging experience.

And while people may click on your video due to your amazing thumbnail graphic, they may not stick around long enough for your call to action. Enter VR video production.

According to the study by YuMe, Inc. and Nielsen, viewers of virtual reality content were in a highly engaged state for 50% of the experience. If your video is two minutes long that means you have their attention for an entire minute.

That might not seem like very much time but remember, six second Vine videos became too long for some people.

While all of that sounds good, the question is: can it really drive results? Back to the tourism example.

In 2016, Tourism Australia launched its “There’s Nothing Like Australia” campaign. They developed 18 different VR film sequences and brought Australia’s aquatic and coastal environment to life on an international scale.

The campaign helped increase visits to Australia by nine percent and helped boost engagement on Australia.com by 64 percent. Most impressively, Australia tourism industry leads grew by 104 percent as a result of the campaign.

The bottom line is that VR video production has the potential to be a highly engaging and conversion driving channel for several industries. Let’s explore how your company can leverage this growing marketing tool—contact us today. Don’t forget to follow us on social media to join the conversation: Facebook, Instagram, and Twitter.

Three Ways Camera Movement Improves Storytelling

Storytelling has become all the rage in marketing—and with good cause. Stories can inspire, empower, encourage, or even enrage. The bottom line is that a good story connects directly with its audience and increases the chance of action.

This becomes even truer when a story is brought to life through video. The sincerity behind a person’s eyes or that smirk a person makes while reflecting on a cherished memory. These visuals have a power that is unmatched by any other medium.

But facial expressions aren’t the only aspect of video that contribute to how it’s interpreted. The way the camera moves throughout a scene can change the entire feel of the story. This means it’s something that should be carefully considered.

Let’s take a closer look at three ways camera movement can improve your storytelling.

Adds Kinetic Energy

Imagine watching a chase scene in which the camera never moves. It will probably lose much of the drama of the situation.

Now imagine that same chase scene, but this time, the camera follows the action in the scene. The energy of the scene completely changes.

Without getting too scientific, kinetic energy is simply the energy of motion. By adding camera movement to a scene, you can greatly enhance the motion of the characters—thus, adding kinetic energy.

This simple act can draw your audience deeper into the narrative and improve the effectiveness of your story.

Enhances Emotion

Emotion is powerful in storytelling. It helps your audience connect and relate to your subject. While a photograph can evoke a lot of emotion, there are limitations to the narrative.

The same goes for a scene with a stationary camera. Adding a little camera movement can reveal and enhance emotions that may otherwise go unnoticed by your audience.

For example, a quick push-in can create a sense of surprise. While a slow dolly can create tension and build suspense. Understanding how each camera movement impacts the emotion of the scene can go a long way in rounding out the narrative of your story.

Controls Perspective

If a scene is shot from three different angles, each will convey a slightly different narrative. By moving the camera at certain moments in the scene, you control how that narrative flows.

This also ensures that you get full coverage of the scene—further immersing your audience into your story. Depending on the perspective you choose, your audience may feel like they’re looking in on an intimate conversation or that they are living out the action.

In the end, it’s the little details that help reinforce your narrative and bring even more power to your story. While camera movement shouldn’t be overused, interweaving strategic moments of movement can add depth to your storytelling.

Storytelling is what we do, so whether you’d just like to learn more or you’re ready to dive into telling your brand’s story, feel free to get in touch with us today. And be sure to follow us on social media to keep the conversation going: Facebook, Instagram, and Twitter.