Your video should
make an impact

How To Make Your Videos More Impactful

Video stats are hard to ignore these days. Video plays an integral role in our lives and this will not be ending anytime soon.  Marketing strategies that do not incorporate video are missing out on a real opportunity to connect to an audience. Viewers and buyers alike want to see more. According to Oberlo, 54% of consumers want to see more video from a brand or business they support. This means consumers want to share in your brand experience. Video is the best way to generate the buzz you desire for brand awareness. So, your video should make an impact. One that cuts through the clutter, and one that is undeniable. 

Your Video Should Make An Impact

We’ve all seen the videos that somehow make you sob or the video that requires you to sit back in amusement, or the videos that cause you to go down an endless rabbit hole of watching more from that creator or brand. There are videos that leave you with a true sense of satisfaction, and videos that trigger you to desire more or purchase…more. The point is…these are the videos that make an impact, and friends, your video should make an impact too.

How To Make A Compelling Video

1. Have A Plan

We all know having a distinct understanding of your purpose and plan is essential. Doing the same for your video content is no different. Your purpose and plan will help you to create and determine exactly what is needed. This is the perfect time to consider who your target audience is and what would be the most effective way to gain their attention. Think about the persona of your target audience and how to convey your message in a visual way that would be appealing to them.

2. Consider Your Story

Life is about storytelling,” says Meghan Markle. Every brand differentiates itself by its story so make sure to tell the story that is unique to you. Tell the story of your founder, your brand, product, or organization, and connect your audience to who you are.

3. Make Your Video Engaging

There are trends and gimmicks that can be used when thinking about how to make your video engaging. The most important facet to remember is authenticity and technique. There are video techniques known by professional video production teams that can illuminate messaging, whether it is camera angles, lighting, motion graphics, talent, and audio, there are various components that can create a lasting impression and impact. 

4. Grab The Attention Of Your Audience

The first piece of content shared needs to grab the attention of your audience. Make the still of your video enticing. If there is text, make sure it is captivating. If there is a voice, ensure the voice will resonate with your audience. If there is music playing in the background of your video, make sure the tune appeals to your audience. We all know there is so much content to select from. Your effort of grabbing the attention of your audience should always be your main priority and goal.

5. Keep Your Video Short

Your video has an important purpose, whether it be brand awareness, engagement, or conversions.  In order to reach your goals, your audience must be satisfied with your video content enough to even watch it through. When making your video content, remember TikTok’s 15-second videos are popular for a reason. Instagram’s 30-second reels and 1-minute stories are easily viewable and captivating because of many reasons, but mostly because of time, and efficiency. Keep your videos short and efficient with a clear purpose.

Creative energy is needed when you make a decision to produce an impactful video. It’s not meant to be difficult, but unique. It’s not meant to be boring, but exceptionally fun. An impactful video will create a surge of emotions, and a surge of actions for your target audience, and you get to choose what it is that would work best with your video viewers. Worry less, trust more, and remember your video should make an impact. 

When you find trust and talent in your video production team, you are primed to make magic happen. 

We are thrilled and especially honored to have hundreds of great reviews and to be ranked highly on reputable review sites: Clutch, UpCity, and Wimgo. Check us out and know, we want you to make the most informed decision as you choose the team that fits your video vision best. When you are ready for your next video production project, we are here for you. 

What Is The Future Of Storytelling And How Will You Evolve With The Times?

There is something so compelling about a combination of purposeful words or a compilation of images with an undeniable focal point, that makes for the best story. The skill of telling a story in an efficient manner has demonstrated what it means to connect to an audience and ultimately gain a sincere following. 

In modern times, storytelling has become a distinct need for any business with a desire to grow. Now more than ever, with the tensions and pivots to be made because of Covid-19, entrepreneurs and business professionals alike must accept the importance of asking themselves – What is the future of storytelling and how will you evolve with the times as the changes occur? 

WHAT IS STORYTELLING?

When the word storytelling comes to mind what do you think of? Do you think of your favorite childhood book, like Dr. Suess? Or maybe, Steven Spielberg comes to mind, considering he has mastered the art of telling stories on film.

Strong storytelling has come a long way since the first buffalo was sketched on a cave wall. The approach of creating a model of text through a fictional book or emulating text and transferring it to film rolls was once the primary focus. Today, storytelling has thrust itself into the business world as the only way to generate a lasting connection with consumers. Don’t believe me, try Googling “storytelling.” The first article to show up is from Harvard Business Review, with the title Storytelling That Moves People. It’s no longer about simply entertaining people, or simply recording history.  Storytelling has now pivoted to be about connection. This opens a world of possibilities for companies and individuals, and how they pursue consumers with content. 

HOW TO DISCOVER YOUR STORY POST-COVID-19

You have to become the young kid in class during show-and-tell. Excited to share, a little nervous about what others may think, but deep inside you know that your sincere connection to your story may ignite a connection in another. 

More than ever, your chance to show your business should always start with “why.” Re-discover your company “why” if needed after the pandemic, and figure out whether your newfound story is filled with challenges.  If so, it’s ok, because, well, it’s exactly what others have experienced and can relate to. The storytelling perspective post-COVID-19 is to impress a genuine memory of your company story onto consumer’s hearts. This is where great persuasion starts.  Especially, and most certainly if it is authentic.

Always remember the consumer matters. The desires of your target audience need to be known to assist you in crafting the best, but authentic story representative of your brand to connect with your audience.

HOW TO TELL YOUR STORY POST-COVID-19?

Have a pow-wow with your team to determine the tone needed to tell your story. Consider the messaging to be disclosed post-COVID-19. The pandemic has presented some serious life changes, struggles, and strife for so many, and being sensitive to your target audience is critical.  

Let’s take a look at one of the largest companies in the world – Amazon. 

Bottle Rocket Media and The Future of Storytelling

Prior to the pandemic, the why of Amazon displayed everywhere was – Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking.

Now the priority message and tone has shifted during the pandemic to demonstrate the importance of committing to the concerns of their customers: Amazon and Whole Foods Market continue prioritizing the health and safety of customers and employees, while also working to meet the unprecedented demand.

We all know Amazon amped up at the right time, and owner, Jeff Bezos is surely reaping the benefits of leading a company prepared to pivot when needed. According to CNBC, he could become the first trillionaire by 2026! 

So get to telling your story the correct way. Gather your thoughts and be sensitive to the experiences those in your target audience group may be experiencing post-pandemic life, and tell them your story. Recognize that in order to maintain normalcy in your business, you may have to acknowledge the new normal. Be confident in presenting the changes propelling your business forward, the best way you can. 

SELECT THE BEST WAY TO PRESENT YOUR STORY

The stay-at-home order on a national and global level offered a great chance for entrepreneurs, businesses, and individuals to indulge in content on various platforms, but in limited forms. Online content, social media content, and television content became the fundamental portals of information and entertainment. Audiences all around the world were consuming more content than before. The Daily Illini reported phone usage worldwide went up by 20% during the COVID pandemic. 

What does this mean for you and your story? Your messaging channels should shift according to the data provided. It’s time to ensure your story is being delivered through the medium it can and in a way that efficiently portrays your storytelling abilities. With video content being searched so much more during this time, you can guarantee the ways in which interest is attained will remain the same, post-COVID-19. Users have grown more accustomed to DIY videos, to exercise tutorials, and to connect with their comrades through video. It seems increasingly relevant to resort to video content for your own storytelling. With so many video modes available, it is important to ask the experts what may work best for your goals.

Enjoy yourself as you embark on the storytelling journey and know when it comes to video, we would love to chat with you about everything from telling a great story to the latest drone technology. From conception to delivery, we love this stuff and can talk about it all day long. To learn more about Bottle Rocket Media and what we can do for your brand, connect with us here.

The Explainer Video: The consumer’s go-to for product information

Drive conversions with an explainer video

Believe it or not, one-third of all online activity is spent watching videos. That’s a lot of screen time even for us. This is great news to marketers, though! Here’s why: Video is currently the most popular way to promote and drive brand engagement, and a marketer’s job is to find the best, most effective way to deliver a brand’s message and reach their target audience. Coincidence or fate? We’ll let you decide. Here’s how to capitalize on video’s growing popularity.

Spotlight on Explainer Videos

What are they? Explainer videos tell an audience about a company’s products or services. Most likely to be found front and center on a website’s homepage, these videos are best described as short, fun and informative. And when we say short, we’re talking two minutes, tops. With the next distraction only a new tab away, the quicker and more creatively you can present the information, the better. ProTip: Nix the text-heavy stuff and try something that will make your brand stand out. Spotify does this with basic illustrations, their signature green, heavy brass and a steady drum beat.

Why are they effective? Explainer videos are easy to share, a great way to showcase a brand’s personality, and they grab the audience’s attention (when done right, of course), and they make a brand more memorable to a consumer. That last part alone will do wonders for expanding your audience and increasing brand awareness. Dollar Shave Club checks all these boxes, throws in an extra dose of brand humor, and ends up with one of the most hilarious videos we’ve ever seen.

Why are they worth it? A few reasons, actually. One: Consumers like video, and they also like to be informed when it comes to purchasing a product service. This combination is what makes explainer videos so lucrative. For example, 90% of Internet users say product videos are helpful in the decision making process, and 64% are more likely to buy a product online after watching a video about it. In other words: explainer videos are a catalyst for conversions.

Our work with SOS Soap Pads. We personally love the creative work that goes into helping brands produce explainer videos, which made working with SOS to showcase their non-scratch scrubber so much fun. To show consumers just how well the scrubber worked, we used actual footage of someone using it to clean some significantly caked on, baked on leftovers. A quick voice-over reiterated exactly what the product does and how it should be used, and conveyed that while this product is a dirty dish’s worst nightmare, your hands won’t end up dried out and in need of moisturizer. The final product was creative, informative, engaging, and only 30 seconds long. All key elements of a successful explainer video.

Between our quest to be informed consumers, our short attention spans and perpetual screen time, the explainer video couldn’t have come into the spotlight at a better time for both brands and their audiences. Feel free to browse our video library for more examples of BRM-produced explainer videos, and if you’re ready to start using video to tell the world about your products and services, contact us today.