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What Is The Future Of Storytelling And How Will You Evolve With The Times?

There is something so compelling about a combination of purposeful words or a compilation of images with an undeniable focal point, that makes for the best story. The skill of telling a story in an efficient manner has demonstrated what it means to connect to an audience and ultimately gain a sincere following. 

In modern times, storytelling has become a distinct need for any business with a desire to grow. Now more than ever, with the tensions and pivots to be made because of Covid-19, entrepreneurs and business professionals alike must accept the importance of asking themselves – What is the future of storytelling and how will you evolve with the times as the changes occur? 

WHAT IS STORYTELLING?

When the word storytelling comes to mind what do you think of? Do you think of your favorite childhood book, like Dr. Suess? Or maybe, Steven Spielberg comes to mind, considering he has mastered the art of telling stories on film.

Strong storytelling has come a long way since the first buffalo was sketched on a cave wall. The approach of creating a model of text through a fictional book or emulating text and transferring it to film rolls was once the primary focus. Today, storytelling has thrust itself into the business world as the only way to generate a lasting connection with consumers. Don’t believe me, try Googling “storytelling.” The first article to show up is from Harvard Business Review, with the title Storytelling That Moves People. It’s no longer about simply entertaining people, or simply recording history.  Storytelling has now pivoted to be about connection. This opens a world of possibilities for companies and individuals, and how they pursue consumers with content. 

HOW TO DISCOVER YOUR STORY POST-COVID-19

You have to become the young kid in class during show-and-tell. Excited to share, a little nervous about what others may think, but deep inside you know that your sincere connection to your story may ignite a connection in another. 

More than ever, your chance to show your business should always start with “why.” Re-discover your company “why” if needed after the pandemic, and figure out whether your newfound story is filled with challenges.  If so, it’s ok, because, well, it’s exactly what others have experienced and can relate to. The storytelling perspective post-COVID-19 is to impress a genuine memory of your company story onto consumer’s hearts. This is where great persuasion starts.  Especially, and most certainly if it is authentic.

Always remember the consumer matters. The desires of your target audience need to be known to assist you in crafting the best, but authentic story representative of your brand to connect with your audience.

HOW TO TELL YOUR STORY POST-COVID-19?

Have a pow-wow with your team to determine the tone needed to tell your story. Consider the messaging to be disclosed post-COVID-19. The pandemic has presented some serious life changes, struggles, and strife for so many, and being sensitive to your target audience is critical.  

Let’s take a look at one of the largest companies in the world – Amazon. 

Bottle Rocket Media and The Future of Storytelling

Prior to the pandemic, the why of Amazon displayed everywhere was – Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking.

Now the priority message and tone has shifted during the pandemic to demonstrate the importance of committing to the concerns of their customers: Amazon and Whole Foods Market continue prioritizing the health and safety of customers and employees, while also working to meet the unprecedented demand.

We all know Amazon amped up at the right time, and owner, Jeff Bezos is surely reaping the benefits of leading a company prepared to pivot when needed. According to CNBC, he could become the first trillionaire by 2026! 

So get to telling your story the correct way. Gather your thoughts and be sensitive to the experiences those in your target audience group may be experiencing post-pandemic life, and tell them your story. Recognize that in order to maintain normalcy in your business, you may have to acknowledge the new normal. Be confident in presenting the changes propelling your business forward, the best way you can. 

SELECT THE BEST WAY TO PRESENT YOUR STORY

The stay-at-home order on a national and global level offered a great chance for entrepreneurs, businesses, and individuals to indulge in content on various platforms, but in limited forms. Online content, social media content, and television content became the fundamental portals of information and entertainment. Audiences all around the world were consuming more content than before. The Daily Illini reported phone usage worldwide went up by 20% during the COVID pandemic. 

What does this mean for you and your story? Your messaging channels should shift according to the data provided. It’s time to ensure your story is being delivered through the medium it can and in a way that efficiently portrays your storytelling abilities. With video content being searched so much more during this time, you can guarantee the ways in which interest is attained will remain the same, post-COVID-19. Users have grown more accustomed to DIY videos, to exercise tutorials, and to connect with their comrades through video. It seems increasingly relevant to resort to video content for your own storytelling. With so many video modes available, it is important to ask the experts what may work best for your goals.

Enjoy yourself as you embark on the storytelling journey and know when it comes to video, we would love to chat with you about everything from telling a great story to the latest drone technology. From conception to delivery, we love this stuff and can talk about it all day long. To learn more about Bottle Rocket Media and what we can do for your brand, connect with us here.

Bottle Rocket Media’s Site Redesign | First Look

Website Redesign Launch By Creative Director, Dan Wulfing, Spotlights User-Friendly Experience

Bottle Rocket Media is evolving – fast. New directors, editors, producers, freelancers, and clients mark a video production company with no signs of slowing down. So, why not redesign the website to prove it!?

Creative director, Dan Wulfing, who oversaw the development of the new site, could not be more keen on keeping an online presence that stands out among the rest: “Considering our growth as a Chicago entity, we needed our branding and marketing to match. So, we took a deep breath and dove in to create a much more engaging experience that integrates all areas of the site into one crisp, seamless flow.”

Simple, bold copy and user-friendly tabs and links on every page help visitors get up close with the entire team (newbies included), its clients, and of course, mind-blowing clips from their latest projects:  “The site is easy on the eyes, with a darker, cinematic aesthetic that feels like an escape rather than another cookie-cutter online sales pitch,” adds Wulfing. “We want visitors to stay, watch, have a great experience, and come away with video possibilities they might have never imagined.”

Our website will now showcase its portfolio in sections – PROMOTIONAL, DOCUMENTARY, EXPLAINER, CORPORATE, 360 VIDEO and MOTION – spotlighting the ability to meet the demands of almost any type of business, large or small.

Our newest feature is the CASE STUDIES page. Viewers can see for themselves just how impactful video and/or 360-degree video can be. According to Wulfing, from working with the Chicago Cubs to Dyson and Epsilon (and more), there are tons of success stories to be shared: “The case studies are a true gateway into our world and how we operate. Visitors can better visualize exactly how we approach every challenge, overcome obstacles that are unique to the project, and create beneficial outcomes for our valued clients.”

While Wulfing’s design style takes the site to a whole new level, visually and technically, he has also helped imbue a “virtual vibe” that fits perfectly with the collective personality of Bottle Rocket Media’s staff of professionals: laid back, down to earth, efficient and, most importantly, geekily passionate about video production.

“The bottom line is that we are not just another production house trying to turn a buck—we are real people who want to help share positive messaging through what we love and through the most creative and groundbreaking solutions,” Wulfing concludes. “We can’t wait to sink our teeth into the next project and the new website is designed as a reflection of that. I couldn’t be prouder of the launch, or more excited to share our work with the world.”

Video 101: Virtual Reality, Augmented Reality, and 360-Degree Video Production

What is the difference between 360-Degree Video, Virtual Reality and Augmented Reality?

Everywhere we look on social media, brands are touting 360-Degree and Virtual Reality Videos to help tell better stories. But we’ve found that those terms when describing video are thrown around a bit loosely, so we wanted to take a minute to break it down for y’all. To make sure you have a leg up on what’s trending in the video world, here is what you need to know about the differences between virtual reality (VR), augmented reality (AR) and 360-degree video production.

Setting the record straight on Virtual Reality, Augmented Reality and 360-degree video

What is Virtual Reality?

Virtual reality is a computer-generated simulation or recreation of a real life environment or situation. The goal of VR is to be immersive and engaging and to give viewers the opportunity to experience something they wouldn’t normally get to, like riding shotgun for a NASCAR race. All you need in order to get the full VR experience is a headset like the Oculus Rift, Samsung Gear VR, or Google Daydream.

What is Augmented Reality?

Augmented reality is where real life and virtual enhancements collide. Think of it more as a supplemented reality where the viewer sees what is going on around them in the real world, but with superimposed, computer-generated add-ons like graphics and sounds. Augmented reality has its own hardware too, like Microsoft’s HoloLens and Sony SmartEyeglass. If you’ve ever played Pokemon GO, you’ve had a taste of AR’s capabilities.

What is 360-Degree Video?

360-degree video is an immersive, spherical video that captures all angles and puts the audience in the driver’s seat when it comes to what they see and when they see it. It can be viewed on a desktop, mobile device, or with VR headgear. We’ve talked before about why 360 video production rules, and why every brand should be using it.

Are 360 video and VR the same thing?

Honestly, it depends on who you ask. Some people say absolutely not, because while 360 video puts the audience smack dab in the middle of an all-encompassing scene, it is not interactive and the footage is real life instead of a simulation. Others reject this claim and counter it with the idea that there are two types of VR: Computer-generated and “real VR”. Computer-generated VR is exactly what we discussed above, and “real VR” is made up of real footage, which is where they say 360-degree video fits in.

What about AR and VR?

Other than the fact that both of these formats have the word “reality” in them, AR and VR are pretty different. Remember, virtual reality is an interactive simulation that mimics real life, while augmented reality is real life, but with the addition of computer-generated elements.

Fun fact: Even though we hear way more buzz around virtual reality, it is actually augmented reality that is on pace to reach $120 billion in revenue by 2020 compared to VR’s projected $30 billion.

Understanding the similarities and differences between these three types of video technology can be tricky, which is why knowing a few guys who happen to be experts in the field is helpful. If you want to learn more about how virtual reality, augmented reality, and 360-degree video production can bolster your marketing strategy, give us a call. We would love to show you their potential first hand.