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How To Create Animated Videos The Smart Way

Have you ever scrolled through social media and noticed that all your favorite big brands promote themselves through animated video content? Videos have defined the marketing landscape and firmly cemented their status as one of the most impactful marketing tools. No wonder social media is flooded with animation videos as professionals are aiming to grow their business by trying to capture the attention of customers and make their websites more appealing.

According to Forbes, websites that incorporate videos get 41% more traffic than the ones that don’t. Sounds promising right? We have put together a comprehensive animation process below that provides all the necessary guidelines that will take your animation video to the next level.

1. Research

The purpose of every impactful and well-made video is to bring a  vision to life that will fulfill your needs. It is imperative to collect as much information about your target audience before starting the video animation creation process. When you do thorough research, you will be enlightened about expectations, the kind of video content to generate maximum traffic, and you will understand what your competitors are offering. A video production company will communicate with you, provide a plan, and get your approval before starting the animation process.

2. Write the best script possible

A good script acts as a blueprint for your animation video, to ensure you incorporate all the elements essential to delivering the right message to your target audience. You need a script that not only evokes strong emotions but also adds to the visual experience you aim to create.

Before the script is completed, work with your video production company team  to make sure you have clarity on the following questions:

3. Create a storyboard for your animation video

In simple terms, a storyboard is a visual script of the video which provides a scene-by-scene depiction of how the story will play out. Storyboards can be hand-drawn or constructed with the help of software like Storyboarder. The storyboard is crucial to the creation of the animated video as it guides the designer, voiceover artists, and animator to design the background, characters, and create smooth transitioning within the animation. It also allows you to envision the final video before you start the creation process.

4. Pick the right animation style

At this stage of the process, the designer’s work follows the guidelines of the client, further visualizing the story and adding the element of style to the video. This stage facilitates in helping you to envision the final video better. It is comparatively easier and cheaper to work on alterations at this stage than during the animation stage. Think of it as a colored storyboard featuring customized, colored images, along with detailed backgrounds, well- defined character designs, illustrations, and text that will appear in the final video.

5. Tell your story

This is the last stage in creating the animation video process, and there are two ways you can go about it. First is telling your story through voice-over or including lines of text inside the video. Whatever medium you choose, it must enhance the quality of the animated video and not take away from its credibility. If you opt for voice-overs, you can record it yourself or hire professionals to find the correct talent to deliver your messaging perfectly. who are affordable and deliver within the allocated time frame. 

6. Animate your video

In the animation stage, your 2D animation finally starts taking shape after you add movement to your story, thus bringing it to life. Video animation is a time-consuming process, and it only makes sense to allocate a good chunk of time to the animator for them to get into the necessary creative zone.

Animators are integral parts of the animation process because they bring characters, objects, and backgrounds to life from mere sketches. They also synchronize voiceover with the video completing the animation process. If you can find a video production company that specializes in all steps of the animation process, it will definitely alleviate your worry and time. 

7. Select the right background music

The right background music will strike an emotional chord with the audience, serving as a perfect garnish on top of a delicious cake. The right music score blends everything harmoniously, taking the story to another level. However, selecting the right music track can be tricky, with people not just selecting the wrong track, but also unknowingly using copyrighted work.

Here are a few bits of advice that will help you navigate the unchartered territories of selecting the ideal background score better.

  1.       Select background music suitable for your buyer’s demographic.
  2.       Do not use other people’s copyrighted music.
  3.       Experiment with the music and choose the one that serves the video best.
  4.       Select the music that evokes the right emotional quotient.

Creating animated videos can be a long process, but finding the perfect video production company that knows animation, and can create your ideal animated video is more than worth it to hire them!

We would absolutely love to tell your story. Your brand story. Your product story. The story that matters to your clients and consumers! Connect with us to create your branded motion graphic services video.

How To Get Social Media Engagement With Video

It’s time to acknowledge the greatness that is social media. The many social media platforms available to you offer an opportunity to have what I like to call,  a free billboard for your brand. 

Believe it or not, there are still people out there who refuse to accept social platforms as the awesome marketing tools that they are. This article is for them because whether you like it or not,  these tools have taken over and are here to stay. 

I will bet my last dollar you are active on at least 1 of the following: Facebook, Instagram, or Linkedin. Am I right? So join the global social media crew and start asking yourself,  how does your brand use social media to your advantage? How do you go about getting engagement? How do you get engagement on social media with videos? Read on to get the goods!

What is engagement?

Let’s start with the basics. Have you heard the term “engagement” being used before in social media discussions, but you never really understood what it meant? Well here goes…simply put, engagement is best defined as a measurement to see how many people are interacting with your content via the number of comments, likes, and shares related to each one of your posts.  

Take note: every platform may have minor differences in the terms being used to measure engagement, but most go by the above!

Why Do You Need Engagement?

Why do most teens in high school want to be the most popular? There are benefits to it and the followers are more likely to listen to you and approve of what you do – no matter what, right? The same stands when you have a substantial number of comments, likes, and shares on social media. Your content is reaching more eyes, and in the world of social media algorithms, your content is not only more likely to pop up on your the timeline or your followers, but you also have more of a chance to get engagement from new eyes. It’s like getting a whole lot of high-fives when you walk in a party – everyone wants to touch you!

Take note: Everyone wants to share video content. If you can somehow attract the most popular people with your video content,  it will be like the term “word-of-mouth” on steroids, especially if your content goes viral! 

How Do You Increase Engagement?

There are several “techniques” recommended, but the reality is, you have to have a balance of consistency, authenticity, and creativity. Seems easy enough, no? It is always a good rule of thumb to show consistency in how often you post. Make sure the content you post is authentic to your brand and the visual creativity of your content should be appealing in delivering your brand messaging. To increase your post engagement, take some time to do some research around the most popular hashtags relative to your brand. Hashtags are like keywords for social media. Follow the points below while doing your due diligence in developing a strategy for increasing engagement on your social media profiles. Ask yourself:

Jot down your answers. Once you are done with this task, search for all the hashtags that may apply to your brand & your posts, then search those same hashtags on the selected social media platform to see how much each one is searched. If you happen to fall into ones that have decent search numbers  – select those and get to work adding those hashtags to your posts. 

Take note: Facebook doesn’t recognize hashtags as much as Instagram. Instagram has a hashtag limit of 30 per post, and video content is continuing to gain momentum in being a valuable means of connecting to any audience. Video can provide an interactive and informative experience that images are not likely to offer. 

How Do You Select Engagement Material Content?

It’s easy really, but sometimes we make things more complicated than necessary. Determine whether you are ok with staying committed to this content for life.  If you answer yes to the following questions we confidently offer our blessing as you go for the engagement! #dramaticyesweknow.

Take note: The better the content falls into the above and you focus on posting this type of content often, the engagement you so desire is highly likely to follow. Take some real time to study the profiles you like. Scroll through the timelines of your competitors. See what type of hashtags they are using, what their content visually looks like, and see what type of content they have. The most popular Instagram profiles with plenty of engagement have a combination of video and photos, by the way. 

Videos have now become essential on timelines across the world. There is absolutely no denying the effectiveness of delivering any type of message via video, and social media platforms figured that out early. Cheers to Facebook, Instagram, TikTok, Snapchat, and Linkedin! 

If you are in need of some video advice, or maybe you are confused about the types of videos to make for social media, or maybe you have a promotional brand video idea whirling in your mind, either way, connect with us. We love this stuff from conception to delivery. Visit our blog for additional resources on storytelling, video marketing, event video production, and seriously, so much more!

6 Powerful Ways Video Marketing Can Help Your Business

Video marketing has rapidly started becoming the preferred form of marketing for many businesses. There is a good reason for this, with easy access to video-based platforms like Tiktok, Instagram, and YouTube, businesses have found avenues to educate, inspire and entertain in mere seconds.

The option to produce any type of video content has also been greatly simplified. Now, all you need is a mobile phone and you are on your way to produce your next content masterpiece. That said, professional video continues to trump the mobile device video creation process.

The increased accessibility coupled with the need to stand out has prompted many marketers to re-invent, using a form of marketing that is engaging and fast; Video Marketing, and professional video marketing.

What exactly is Video Marketing and Why Is It Important?

Video marketing is a marketing practice that uses versatile and engaging content in a video format to engage, inspire, inform and educate the masses. These videos can be produced using various editing software and can be hosted on social media platforms like YouTube, Instagram, and Tiktok.

Wyzowl reports that marketers experience an 87% increase in traffic to their website because of video marketing. Videos are the champion when it comes to engaging the viewers and converting them into leads.

That’s all great…

But, how big of an impact can Video Marketing make?

In 2020 video marketing peaked, uplifting both small and large businesses. Elyse Breanne Design being one of them, a small online stationery shop that experienced a 600% increase in retail sales after a Tiktok video of the business went viral.

The video-based platform, Tiktok, worked its magic on a European budget airline as well. The company, Ryan Air, racked up 139k followers on social media due to its engaging video content, helping the company build a strong brand persona online.

Now, these are just a few examples of the power video marketing holds. The impact of good video marketing extends well beyond just increased sales and brand recognition, although these benefits are pretty neat too.

If you are still skeptical, maybe these reasons will help you change your mind.

1. Video Marketing Delivers High Returns For Minimum Effort

With cheap, portable filming equipment and easy-to-use software tools, producing content is less of a hassle these days. Videos with high production value can be made in days, and sometimes in hours. Effort and time exerted are greatly reduced. How about the impact? Does it reflect the minimum effort applied? Turns out, no.

Viewers report a 95% message retention after watching the content in a video format. Marketers have also observed that good video content can directly increase sales by 80%, a phenomenon we observe in the Elyse Breanne Design case as well.

2. Videos Make for Awesome SEO

Search engine platforms favor video content. This preference for video content means many things. For starters, Google includes YouTube videos on the first page boosting a brand’s organic visibility. Additionally, videos on websites and blogs can help in on-page engagement, enabling better ranking on Google due to improved On-Page SEO.

3. Videos Help You Stay Competitive

Consumers are inundated by content daily, considering that an average adult spends 3 hours on their phones, it’s not shocking to assume that most people are experiencing content overload. In such times, businesses need to cut through this noise and stand out. The unique characteristics of video content can help with this. Using complementary elements like audio, animation, or others, video content can help businesses set themselves apart.

4. Consumers Prefer Videos

Busy, fast-paced lives and short attention spans have led people to value video content even more. Nearly nine out of ten people prefer to see video content from brands. This makes videos an excellent tool for brand awareness and lead generation.

5. Videos Allow for Better Storytelling

Features on social media platforms have allowed marketers to unlock a unique dynamic with their consumers. Snapchat stories, Instagram stories have been used to personalize the interaction and form relationships with the customers. Whereas, long-form videos on YouTube are being used to educate and commercialize promotions. Videos have allowed businesses to show multi-faceted versions of themselves, storytelling their process, their journey and helping them establish a complex yet strong connection with their consumers.

6. Videos Help Earn The Trust

Video marketers have observed a reduction in the number of support calls once they started marketing educational and informative videos. While the direct impact of video marketing can be experienced in sales such as lead generation and increased conversion rate,. 43 % of video marketers have seen the benefits extend well beyond that. ideos have helped educate consumers, reduce brand and product confusion and build a solid transparent foundation of trust.

Conclusion

Video marketing fulfills the needs of businesses today with its unique attributes, videos can educate, inform and entertain in seconds. It cuts through the noise, delivers a clear message, and promotes sales. With all these benefits, it is safe to assume that videos will be the present and the future of content marketing.

We are thrilled and especially honored to have hundreds of great reviews and to be ranked highly on reputable review sites: Clutch, UpCity, and Wimgo. Check us out and know, we want you to make the most informed decision as you choose the team that fits your video vision best.

5 Tips on How to Make a Great Promotional Video

There is no such thing as an attention span. People have infinite attention if you are entertaining them. -Jerry Seinfeld

A great promotional video has to capture the attention of your audience. The best way to keep them watching is by giving them an experience that leaves them thinking “man, this is worth it.” So make your promotional video interesting or funny or emotional or horrifying...you get the picture, choose an emotion, make the connection, capture the attention and you are winning.

Here’s how to make a promotional video:

#1 Know your purpose.

The lightbulb, the printing press, the internet, tacos—all these incredible contributions to humanity were once ideas. Someone had a vision and a purpose. Your video is no different. What’s your vision? Or put another way… Why are you making this video and what do you want your viewer to think when they’re done watching it?  Like the iPhone Sticker Fight promotional video – the purpose? To introduce the iPhone “stickers” feature and they did it in an interesting, fun, colorful manner bringing the stickers to the real world. Their purpose is clear (and colorful).

#2 Know your audience.

Who is your target audience and what do you want them to do? This is the jumping off point for brainstorming your creative ideas (we love this part!). It’s really important to have your audience key’d in as this will affect your message. Taco Bell recently did a brilliant piece to promote that they are now selling nacho fries. The fast-food chain created a trailer for a fake conspiracy theory film called “Web of Fries”, starring actor Josh Duhamel. Brilliant. I absolutely love this. It is so creative! It’s funny, provocative, smart, connects with the viewer. They know their audience is young, has a sense of humor, doesn’t take themselves too seriously and loves a nacho-fry.

#3 Hone your message.

Messaging is vital. You’ve done your homework and you know your target market, their wants, fears, problems, and needs, now craft a message that speaks to those in a compelling and believable way. You have seconds to make your viewer understand your product/service/idea, so get to the point with simple clean language. Tap. In. To. Emotion. E.M.O.T.I.O.N. We all have them. Make a decision of how you want to serve up your message? Through laughter? Through tears? Fear? Check out University of Phoenix video. Tugs right at the heartstrings and as you reach for a tissue their message is piercing your soul.

#4 Plan.

Visualize and outline your project with a storyboard and script. A clear plan is key in executing a great production. My Uncle Wally used to say: “Proper planning prevents poor performance.” Very true, Uncle Wally, very true.

#5 Invest in quality production.

How many times have you been turned off by poor quality video (or poor quality anything for that matter, I’m looking at you, Marshmallow Mateys, you are not Lucky Charms no matter how hard you try)? It is important to invest in the life and success of your promotional campaign. Because you’re worth it (and your audience is too).

Do it right. Call in the experts.

The Secret to Enhancing your Brand’s Storytelling

“Your Brand story is more than what you tell people. It’s what they believe about you based on all the signals your brand sends out. The story is a complete picture of the facts, feelings, and interpretations, which are shared about your business by you, your customers, your community and the public in general.”  –Smallbiztrends.com

So, what’s the secret to enhancing your Brand’s storytelling?

*loudly whispers*

Video.

Videos are kind of like poetry, but with surround sound and moving images. They can pack a punch in a short amount of time, driving home a message, an idea, or even a feeling, in a matter of seconds. Not only are videos easy to digest, but they translate well across devices and can be re-purposed or shortened for social media — hello 7-second videos, or my personal favorite: GIFs!

Video, specifically video storytelling, brings ‘connection’, ‘conversation’ & ‘character’ to the table–but with a twist.

“Storytellers broaden our minds: engage, provoke, inspire, and ultimately, connect us.”

 -Robert Redford

If you’ve ever watched a film, you’ve witnessed a story come to life. You felt invested in the stories of the people on screen, and you most likely had a conversation or two about your favorite scenes and how they made you feel.

When crafting your brand, be intentional with the signals your brand sends out. By doing so, your brand story will come to life and more accurately reflect your brand’s values and intended image.

Whether you have a scripted video, an interview, or a powerful short about self-love, videos are a great way to engage your audience, ignite their emotions, and spark a dialogue.

Take this eBay video for example. Not only does it express the emotional connection some users have to eBay, it also creates a sense of community by opening up the floor for people to share their “eBay Stories.”

You can craft a video to make your audience feel a certain way utilizing story, sound, editing, and pacing — which all plays into the video’s tone. It can be serious, uplifting, nostalgic or — in the case of this Barbie video — playful. Not only does this video effectively express the message “You can be anything,” which is in line with the Barbie brand values, it also sparks a dialogue between young girls, and even between Barbie fans across generations.

Check out this brilliantly written and produced video that pokes fun at the ad tech industry. It’s really, truly, exquisitely executed. Somebody should give the brilliant minds behind it an Emmy (or a box of chocolates)—stat! Anyway, even if you’re unfamiliar with ad tech (me), or the industry surrounding it (also me), it only takes one watch to get a sense that Centro isn’t a stuffy agency — they like to work hard and play hard.

Both the content and presentation of a video allow you to showcase who you are and what you’re about in a creative, seemingly indirect way. Whether you choose to create a web series, a ‘buttoned up’ company video with sleek graphics, or a short product video — it all says something about who you are as a brand.

That being said, when you feel ready to spice up your brand’s storytelling with some expertly crafted video, you know who to call!

*loudly whispers*

Bottle Rocket Media

How To Build Your Brand With Educational Videos

Your viewers want to learn why you do what you do: teach them and they’ll feel more connected and valued

Educational videos are a powerful tool for connecting with your audience. Videos that focus on sharing your organization’s knowledge with viewers offer many benefits: They help people understand your group’s mission, raise awareness of your cause, and make your audience feel more invested in the work you’re doing. When done well, they also mobilize those supporters to help. Sharing educational content without feeling like a professor during lecture means walking a fine line, and we know how to do it well. Unlike a promotional video, an educational video doesn’t focus on the “why” of your brand, but instead, on the “why” of your mission.

Contribute to Broad Awareness

For a mission-driven organization, you likely have key strategic goals to meet—but step one is spreading the word about your cause. Educational videos raise awareness of the issue you want people to care about. Make Every Vote Matter wants people to support their work to educate the voting public, but their core goal is simply to educate. We helped them create a fun yet deeply informative video about how the U.S. Electoral College works that combined motion graphics with clear, impartial information. The video helps viewers understand the history of the Electoral College—a valuable lesson for anyone—while also demonstrating the importance of making this information easily available—which is Make Every Vote Matter’s mission. By first establishing the importance of voter engagement and then offering viewers the tools to achieve it, you’ve energized them and then offered an outlet for that energy.

Showcase Your Expertise

Educational videos provide the perfect platform to showcase why your organization is uniquely qualified to advance its mission. Put your strengths on display while teaching your viewers something new that speaks to why your work is important. During Ovarian Cancer Awareness Month, we helped ASPiRA Labs produce informational videos about the prevalence and severity of ovarian cancer. One of ASPiRA’s strengths is their broad network of survivors and advocates, and their commitment to emphasizing the scope of ovarian cancer and the people it affects. Their videos combined statistics with firsthand accounts from ASPiRA partners to highlight the devastating effects of the disease, while also demonstrating how ASPiRA’s person-first approach to advocacy sends a powerful message.

Offer an Outlet for Action

An effective educational video will rile up your viewers. Once they’re energized, provide them with options to support this mission that now matters to them. Our ASPiRA video’s primary goal was to educate, but its secondary goal was to mobilize viewers to spread the word. That’s why it ended with a call to action urging them to use the hashtag #WhoYouKnow to honor someone who has battled ovarian cancer. People took this chance to pay tribute to their loved ones on social media, spreading awareness of ovarian cancer first, and secondly, highlighting the work ASPiRA Labs is doing to improve women’s health. Educational videos deliver value to your audience in the form of new information, making them especially engaged with your message. The more engaged they are with your group, the more likely they are to support it.

Educational videos can help your organization develop a strong connection with your audience while increasing awareness of your cause. Contact our team at Bottle Rocket Media to get change people’s minds today.

Working with a Video Production Company

A list of things you can expect when you hire a video production company

So, you want to add video to your business’s marketing strategy, but you aren’t sure where to start. Don’t worry, you are not alone. According to Wyzowl, 86% of businesses use video as a marketing tool. However, most marketing teams don’t have the experience, finances or manpower to effectively operate a full-scale video department. This is why teaming up with a video production company is an avenue worth exploring. Before you Google “best video production company near me,” read up on what to expect once you land on your final decision.

Four things to look forward to when you hire a video production company

  1. Someone to take care of the logistics
    Teamwork makes the dream work, and everyone involved in the video production process has an integral role that contributes to the overall success of the project. When it comes to taking care of the logistical side of things, leave it to the people behind the camera to hammer out the nitty-gritty details. Trust us, they’re going to be really good at it. Your job at this stage of the process is to be ready to articulate what story you want to tell and how you want to tell it. The production team will have great input and feedback, and before you know it, you’ll be ready to film.
  2. All the equipment you could ever need
    According to Buffer, 43% of marketers said they’d create more video content if there were no obstacles like time, resources, and budget. This is one of the best parts about working with a video production company. Not only do you have access to every piece of pre and post-production equipment you could ever need, you don’t have to lift a finger when it comes to learning how to operate the machinery. This saves companies a lot of of money because they don’t have to front the cost of buying or renting the equipment themselves. Now you have extra dollars in the budget to make more videos!
  3. Years of industry experience and expertise
    Now this is really the best part about working with a video production company. There will be an expert on every aspect of film-making, working alongside you throughout the production process. This means you get to take a step back and let the pros do their thing. That level of mutual trust is what really gets the creative juices flowing on set, and is—in our minds, at least—a non-negotiable when zeroing in on a potential partnership.
  4. Great ideas you probably wouldn’t think of
    Since you’ll be working with a bunch of video nerds who make cinematic masterpieces for a living, they are going to have some ideas you wouldn’t normally think of. We call it “thinking outside the video”. It could be anything from adjusting a camera angle or utilizing one style of video over another—it’s really important to be open to suggestions and combine their video savvy with your marketing savvy to make something awesome.

We’ve produced a lot of videos over the years, and we truly believe that finding a production company that understands your vision—not to mention a handful of people you feel like you could get a beer with—is the way to go. If you’re looking for a team of video enthusiasts to help put your storyboard into motion, check out our video production services work and then give us a shout so we can show you first hand what it’s like to work with an award-winning video production company.

Video 101: Virtual Reality, Augmented Reality, and 360-Degree Video Production

What is the difference between 360-Degree Video, Virtual Reality and Augmented Reality?

Everywhere we look on social media, brands are touting 360-Degree and Virtual Reality Videos to help tell better stories. But we’ve found that those terms when describing video are thrown around a bit loosely, so we wanted to take a minute to break it down for y’all. To make sure you have a leg up on what’s trending in the video world, here is what you need to know about the differences between virtual reality (VR), augmented reality (AR) and 360-degree video production.

Setting the record straight on Virtual Reality, Augmented Reality and 360-degree video

What is Virtual Reality?

Virtual reality is a computer-generated simulation or recreation of a real life environment or situation. The goal of VR is to be immersive and engaging and to give viewers the opportunity to experience something they wouldn’t normally get to, like riding shotgun for a NASCAR race. All you need in order to get the full VR experience is a headset like the Oculus Rift, Samsung Gear VR, or Google Daydream.

What is Augmented Reality?

Augmented reality is where real life and virtual enhancements collide. Think of it more as a supplemented reality where the viewer sees what is going on around them in the real world, but with superimposed, computer-generated add-ons like graphics and sounds. Augmented reality has its own hardware too, like Microsoft’s HoloLens and Sony SmartEyeglass. If you’ve ever played Pokemon GO, you’ve had a taste of AR’s capabilities.

What is 360-Degree Video?

360-degree video is an immersive, spherical video that captures all angles and puts the audience in the driver’s seat when it comes to what they see and when they see it. It can be viewed on a desktop, mobile device, or with VR headgear. We’ve talked before about why 360 video production rules, and why every brand should be using it.

Are 360 video and VR the same thing?

Honestly, it depends on who you ask. Some people say absolutely not, because while 360 video puts the audience smack dab in the middle of an all-encompassing scene, it is not interactive and the footage is real life instead of a simulation. Others reject this claim and counter it with the idea that there are two types of VR: Computer-generated and “real VR”. Computer-generated VR is exactly what we discussed above, and “real VR” is made up of real footage, which is where they say 360-degree video fits in.

What about AR and VR?

Other than the fact that both of these formats have the word “reality” in them, AR and VR are pretty different. Remember, virtual reality is an interactive simulation that mimics real life, while augmented reality is real life, but with the addition of computer-generated elements.

Fun fact: Even though we hear way more buzz around virtual reality, it is actually augmented reality that is on pace to reach $120 billion in revenue by 2020 compared to VR’s projected $30 billion.

Understanding the similarities and differences between these three types of video technology can be tricky, which is why knowing a few guys who happen to be experts in the field is helpful. If you want to learn more about how virtual reality, augmented reality, and 360-degree video production can bolster your marketing strategy, give us a call. We would love to show you their potential first hand.

Bottle Rocket Media’s Success at The 38th Annual Telly Awards

A look at our awards for 360, political commentary, biography, and marketing videos

Time for a quick brag session. Bottle Rocket Media is now the proud owner of not one, not two, but five awards from the 38th annual Telly Awards. That’s three more than last year, and we are so honored and PROUD of our team for all the amazing, creative work they’ve produced over the last 365. Here’s a look at the projects that won big for us this year.

Season 38 Telly Awards Bronze for Branded Content & Entertainment in Craft-Virtual Reality / 360

What better excuse to use 360 than to show the world how WeWork is taking the concept of the shared workspace to a new level? If the beautiful space doesn’t hook you, the amazing people at the helm of WeWork will. The second best part about this project: Getting to spend time in one of the greatest cities in the world.

Season 38 Telly Awards Bronze for Video / Shows / Segments in Craft-Virtual Reality / 360

With 360 video, being courtside has never felt more, well, courtside. We got to go to the opposite coast for this one, and Venice Beach did not disappoint. Don’t take our word for it: Check out these 360-degree dunks.

Season 38 Telly Awards Bronze for Video / Shows / Segments in General-Political/Commentary

Given our country’s political landscape over the last year, we wanted to ensure this project was educational and drove home the importance of voting in the 2016 presidential election. Shout-out to Bryan for taking his motion graphics game to the next level. This video wouldn’t be

Season 38 Telly Awards Bronze for Commercials / Marketing in General-Not-for-profit

Every child deserves a toy, so we decided to let the kids explain why in this production for the Toy Industry Foundation. Nothing tops a young child’s honesty, which makes this video so genuine. This project will always be a favorite for the entire team at Bottle Rocket Media.

Season 38 Telly Awards Bronze for Non-Broadcast Productions in General-Biography

Nurses are very special people. Not only are they some of the most compassionate people around, they also radiate kindness. That is exactly what we wanted to portray in this piece for Horizon Pharma, and there was no better way to do that than with a series of one-on-one interviews to give the audience a first-hand account of just how inspiring these men and women are. We love this project and are so happy to know the Tellys did too.

Let us show you what it’s like to work with a Telly Award-winning production team. Contact Bottle Rocket Media today.

Project Shoutout: WeWork Times Square

The Bottle Rocket Media team recaps what made this project awesome

We’re not the kind of guys to pass up a trip to NYC, especially when it involves breaking out the 360 gear and hanging out in Times Square. The WeWork project turned out to be one of our favorites from last year – not only because of the concept but because of the amazing people we collaborated with. Here’s a look back on the elements that made this piece magic.

WeWork Q&A with Dan Fisher and Brett Singer

  1. What was the vision and inspiration behind this video?

As with most 360 videos happening now, the vision behind creating these experiences is all about immersion and transporting the viewer into that space. The WeWork office tour had one goal: to get the audience to visit the actual place. By giving the viewer the lay of the land and having moments in various locations, you really get a sense of the scale of the space and how it offered so much to see and enjoy. It truly was perfectly suited for a 360 experience.

  1. What elements contributed to the effectiveness of the storytelling?

We approach 360 video content the same as any video content we create. We focus on the story, what the viewer will experience, and how we want them to feel at the end of the video. With those things in mind, we use our standard arsenal of tools: camera placement and composition, voice-over, thoughtful music, authentic interviews, and graphics.

  1. How do you think filming in 360 helped capture the brand’s unique elements?

WeWork is all about the complete shared workspace. It’s not just a place where people go to sit at a desk all day. They have a coffee bar, large communal work areas, and a ton of outdoor space. The whole experience just can’t be captured by watching a video. Only when you’re standing in the thick of it do you really get a sense of the scale of their vision.

  1. Did any obstacles come up while making this video? If so, how did you work around them?

A regular challenge for all 360 shoots is where you hide the crew. So for most shots, you make sure everyone is mic’d properly, hit record, and run and hide! We do a lot of masking out of our crews, too, because sometimes they need to be close to the action to know what’s happening or for technical reasons. There are tricks of the trade that enable us to paint ourselves out after the fact. It’s fun stuff!

  1. What was your favorite part of the project, and why?

With any video production, you always go into a shoot with a solid plan and just wait for the unexpected moment to pop up. At WeWork, we had many great, authentic interactions happen on camera. It’s a beehive of activity in their spaces, and it’s nice not to have to manufacture those moments. Sometimes just being there is enough.

If 360 is something you’d like to add to your marketing game (trust us, you should), we can help. Take a look at the work we’ve done for other clients, and then give us a call to get started.