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The 4 Stages of Video Production

Stages of Video Production

It shouldn’t be too surprising to find out that people watch 16 hours of videos online per week – think YouTube, TikTok, and Instagram. This stat shows video popularity is growing tremendously, so there is a sure need for more videos, more creativity, and more video production. Influencers, brands, and companies are all reaching for new ways to entertain and inform their following and potential consumers. So, wherever you stand in your career or interest in video content, it’s important to be along for the video consumption ride and not to get left behind. Although we all see the trends of so many capturing video content on their handy dandy mobile devices, please note that many essential ingredients go into creating a captivating and professional-grade quality video. 

The truth is videos are only as effective as their production value, and the great production value is a result of following a set of processes. Even the most creative concepts and ideas can fall flat without a good production process. Let’s delve into it…

Importance of video content

Video content continues to gain buzz in marketing because of its intrigue and diversity of storytelling. You can present your story or plot in so many different forms producing an endless determination of emotions; it just depends on your goals.  Video provides versatility in the form of scripts, characters, and formats to appeal to different demographics. Proven to improve brand retention, videos can help solidify brand image and make a lasting impact on your audience, and we know this is your jam. 

Stages of Video Production

Given the benefits of videos, production of it has immense value. 

Moving parts that include technical assets and knowledgeable manpower are all essential components of video production to deliver a compelling final result. The final video produced is the culmination of the production stages where ideation, effort, and editing occur. This is a simplified explanation of what video production is. It all started with the rfp process and moved into the fun part of true video production. In reality, video production stages can be quite complex. 

Here, we have broken down these often complex stages into digestible components:

1. Pre-Production

This phase is where you gather knowledge, technical assets, client requirements, ideas, strategies, audience requirements, budget, and goals. 

2. During Production

This is when the action happens, quite literally. 

The main task in this phase is capturing the project assets. The production phase is time-sensitive. Usually, contingency plans are necessary to ensure this phase runs smoothly and the production does not run overtime or over budget. A shooting schedule developed in pre-production gives a blueprint to prioritize what is necessary. 

Production requires a lot of organization and managerial expertise, especially during light and scene set-ups. Hence, shooting days have individuals with specific expertise involved. It is common to have directors, producers,  writers (sometimes), set design specialists,  lighting, makeup artists and hairstylists, continuity specialists, and of course, talent on-set at any given time. The complexities of the production phase and the number of people involved rely heavily on the initial production plan, the script, the actors, and the intention of the video. 

Formats can also affect the complexity of production. Explainer videos could take mere hours, whereas mainstream commercials could take a lot longer because of the complexities and details needed.

Each and every story requires layers. Most require b-roll footage, extra footage to support the overall story and assist with smooth transitions. 

3. Post-Production

The magic of post-production includes many ingredients. This step of video production involves utilizing editing software to color grade and add relevant music and animation. The finishing touches are made during post-production and can make or break the video. In this phase, the story is tightened to reflect the intended mission.  Errors are recognized and adjusted. Sequences come together, b-roll footage is included, and the video production team, along with their client, will review, suggest edits or feedback and move to approval before the final delivery of the video.

4. Marketing and Distribution

Marketing and distribution are an understated but equally important part of video production. Stages of video production are incomplete without the video reaching the correct audience, right? At this stage, the project is handed over to the marketing team, who decides their preferred form of distribution. Social media platforms like TikTok, YouTube, or Instagram, are usually used to appeal to a younger demographic, whereas for older demographics, distribution usually occurs on a mass level in the form of commercialized TV ads or even via email to a larger audience base.

Keep in mind all production companies approach video making with different processes, but the overall objective of these processes is to ensure a sense of accountability, quality, and reassurance when a video is being produced. A quality video is a collective effort of a production team that has an easy-to-understand process that relies on simple execution to match the client’s needs.

You are primed to make magic happen when you find trust and talent in your video production team. 

We are thrilled and especially honored to have hundreds of great reviews and be ranked highly on reputable sites: Clutch, UpCity, and Wimgo. Check us out and know we want you to make the most informed decision as you choose the team that fits your video production services needs. We are here for you when you are ready for your next video production project.

Bottle Rocket Media Partners with New B2B Website Top Design Firms

Since 2011, Bottle Rocket Media has made its name known as Chicago, Illinois’ leading video production company. Our company is the top B2B firm that offers motion graphics, virtual events production, broadcast video production, and more. We are an award-winning team that goes above and beyond for our clients.

The entire Bottle Rocket Media team is genuinely proud to announce that we’ve partnered with Top Design Firms, a new B2B platform, for their inaugural launch.

Presented to you by the makers of Clutch, Top Design Firms aims to help corporate buyers and business owners know more about the B2B industry. According to their team’s recent evaluation, Bottle Rocket Media is ranked among the top 100 video production companies this 2021.

As a full-fledged service provider, our team is genuinely thankful and humbled by this recognition. To extend our sentiments, here are a few words from one of the Bottle Rocket Media Founders:

“We appreciate the recognition and the ability to have the opportunity to work alongside such talented people creating such great work. It’s an honor every day for us all to do what we love and enjoy.” — Founder of Bottle Rocket Media

Wondering how our team was able to rank highly on Top Design Firms? Well, we passed the platform’s strict set of criteria which included social media presence, past recognitions, and client satisfaction.

With 19 reviews as of today, we are ecstatic to be a prominent five-star agency on Clutch! Take a look here at what some of our clients say about us:

“I was just impressed by their experience and knowledge of how to get the best shots. They were super easy to work with, and the finished product was beyond our expectations. I have told many others to use their services for videos of their own.” 

— COO, Precious Metal Refining Services, Inc.

“Bottle Rocket Media, while full of wildly talented and creative video professionals, is just a great group of people that are so easy to work with. Making a video was a big deal for our company. It’s a lot of money and time on our part.” 

— Sr Dir of School Partnerships, Right At School

Need a team to produce your videos? Want stunning motion graphics? Need to host virtual events? We’re the right team for you! Reach out to Get Your Project Started!

Video Production Questions To Ask Before Creating a Video

Are you one of those people that gets caught up scrolling through your Instagram, Facebook, or TikTok feed and somehow ends up watching far too many videos? Have you noticed the number of sponsored ads popping up as you scroll?  And although you don’t need the products or services, you watch them anyway? Yeah, you are not alone. It’s a thing, an addiction, that we all love to be a part of. According to Wordstream, people watch an average of 16 hours of video a week, which is a 52% increase in the last two years! 

The time is now! No need to ponder any longer, the video is in, and your content should be part of the mix. But before you get started on your video journey, here are some things to consider and, of course, ask yourself. 

Let’s get to it… 7 questions to ask before creating a video

1. What Is The Purpose?

Yes, this seems obvious, but far too many brands have no clue about the purpose of their videos. They just want one. Well, everything needs to have an identifiable purpose, and I hate to tell ya, video is no exception. Your purpose could be profound or shallow, but either way, determining that purpose will determine the direction and ways you get your point across. Let’s consider the purpose of a few videos that have defined their purpose in a great way.  The new Puma commercials introduce the #shemovesyou initiative. 

The video displays various female athletes, musicians, and artists that all have the credibility and means to encourage viewers to be powerful. The entire commercial motivates and encourages Puma’s purchase to be viewed in the same light. 

The documentary promo for Fake Famous on HBO does a great job of capturing your attention with color, personality, and a Hollywood mood quite promptly. 

Both examples want you to feel a certain way, and the environment, talent, voice, and presentation all conclude the desired emotion. Both have a purpose. Puma wants to get you motivated to purchase the Puma brand, and Fake Famous wants the viewer to be so interested in the promo video that they get excited to take a moment to search for exactly where it will be broadcasted and when!

This video produced by Bottle Rocket Media about the Chicago Public School Annual Budget did a great job using motion graphics within an explainer video to detail components that are not necessarily compelling to everyone’s budgets. Not many of us really want to watch a video on budgeting or how it’s done, but doing so in video form is a great way to deliver sometimes uninteresting, complex information in a fascinating way. 

Whatever you decide for your purpose, just make sure it makes sense and is easy to deliver in video form. Next up…

2. Who Is Your Target Audience?

It’s not about what you want but about your target audience. Your audience will determine the engagement, likes, shares, and purchases, so you want to appeal to them. The answer to this question should be known by everyone on your team, and it’s never too late to communicate it, whether it be the marketing, sales team, or both. The conversation is meant to determine the story and persona of your decided target. Having this in place will make it extremely easy to transition into your marketing efforts, your marketing spend on Google or Facebook, and if you decide to pursue influencer marketing, knowing your persona will help you decide on the type of influencers to seek out. 

Example persona for a new running shoe with arch support:

Diane is a 32-year-old Executive Assistant for a Real Estate Developer making $65,000 a year. Diane works from 8 am-6:30 pm daily. She takes public transportation to work, which means she walks from her home every day to the bus. She doesn’t mind the walk considering she enjoys being active. To give herself some personal time, she wakes up early at 6 am every day and runs in her neighborhood for 30 mins. She has noticed that the run that once used to be easy leaves her back aching. Her best friend mentioned during their daily call that she might need some new shoes. Diane considers her friend right and starts researching the best running shoes. 

Diane seems like the perfect candidate for the new running show coming out, and there are many other Diane’s out there that have the same story or related story. When you have your target audience down, it is much easier to plan the best way to create a video and how because you are looking at the video from the perspective of your target persona and not through your own lenses. Remember, it’s not always about you!

3. Will This Video Be Used For a Campaign?

Now that you know your video’s purpose and target audience, what do you plan to do with this video? Will it be a part of an upcoming marketing campaign? Are you looking to release it during a launch or an event? These are all important questions to ask yourself so you can establish the following:

Knowing the above will help simplify the scope and video creation process for you and your video production team. 

Learn ways to elevate your brand with video and select the best video type to choose for your brand.

4. Where Will Your Video Be Shot?

Setting matters. When you are prepared to create a video, you know your target audience and the purpose of your video; it is important to ensure the setting and environment your video will be shot in represents all of the above. Documentaries are typically shot in the natural environment of the topic, while interviews can be done in a studio with a solid background. You want to make sure the lighting is right, the setting makes sense for your purpose, and the entire visual represents exactly what you want to convey. 

5. Who Will Approve Your Video?

This question may seem obvious, but critique and feedback are pivotal in the video creation process. The person(s) to approve the video should know the message the best and should be detail-oriented and critical about ensuring the purpose is being accomplished within the video structure. 

6. What Is Your Video Budget?

Videos can get extremely creative and have all the bells and whistles to stand out from your competition. All the excitement you desire may not be within your budget, so it is important to be realistic about what you want and what you are willing to spend. Just know, just like with everything else, an experienced video production team will be higher in pricing but more professional, productive, and able to handle all your needs. We’ve all heard the saying, “you get what you pay for.”

7. How Will You Measure Results?

When you spend money on a video project, no matter the budget, you are likely looking to see some results. The question is how you will be measuring your desired results. Considering this question should be a part of the video planning process. Before your video is completed, think about your selected campaign strategy for your video and contemplate what would make the most sense when measuring your video’s success. Ask yourself the following questions:

  1. Are you measuring views?
  2. Are you measuring clicks?
  3. Are you measuring the length of time your audience views the video?
  4. Are you measuring conversions?
  5. Are you measuring leads?

After responding to the above, it is time to pick your main priority. There can be a secondary priority to measure as well, but know the point of measuring results is to ensure your spending and the creativity within the video are working. If it is, continue using your video for your campaign, and if it is not working, you may want to go back to the drawing board and reconsider the audience, tone, messaging, and content you deliver.

So are you ready to get started? Are you ready to get to the part where you share your video and everyone is so impressed and coming to you for video advice? You are almost there! Check us out and know, we want you to make the most informed decision as you choose the team that fits your video vision best. When you are ready for your next video production project, we are here for you. 

What is an Explainer Video and How Do You Create It

Marketers around the globe agree that content is king as you engage your audience, but not every marketer has acknowledged that It’s not enough anymore to just have text on a page to describe your offerings. We are seeing the growing trend of video being a priority for companies and brands alike, and this is not likely to change anytime soon. According to Content Marketing Institute and Unbounce, 60% of B2B and B2C marketers use video marketing

So, as you reconsider your marketing strategy, and as you forge ahead with incorporating video in your plans, we challenge you to think about using the all-encompassing explainer video as an option for your next video.  

An explainer video is a short, impactful marketing video to communicate the complexities of your business, service, or product. You can place your explainer video on landing pages, your website, social media, or even in email campaigns. 

Types of Explainer Video

1. How-To Video. Your audience may need to see exactly how your product works. A how-to explainer video offers a clear, and short, step by step process on how to utilize your product or service in a way that will be beneficial to them.

2. Tell Your Story. Your audience wants to know who you are, why you exist, and what your brand will bring to their lives. Use an explainer video as a storytelling tool to express why your audience should choose you. It is best for a Founder, CEO, or marketing person who is passionate and connected to the brand’s story.

3. Animation or Motion Graphics. When you have a complex message to deliver, or you want to use data, or you just want to break up the visuals in your video by adding something engaging, both animation and motion graphics can be an option. 

Benefits of An Explainer Video

An explainer video is your lead and conversion tool. Think of it as an opportunity to present your elevator pitch to an audience you may not ever have the opportunity to meet face-to-face. This is your chance to get your point across quickly,  and to make the impression that will matter most to your bottom line. 

With various types of explainer videos to choose from and unique elements to add to make your video your own, an explainer video is a reusable asset of information for your business.

When you are ready to make your own explainer video, connect with us and know our video design was chosen to be featured among The Best Explainer Videos.

How To Make An Explainer Video

1. Make a script.

 Having a clear purpose and direction for your video will be all about taking the necessary time to connect with your team to create and write a script.  This is the stage in which you tackle the issues, concerns, and questions your target audience needs for you to address. As you prepare to write a script, ask yourself:

2. Make your video engaging. 

Your explainer video needs to be compelling enough to encourage a viewer to watch it all the way through and be motivated to engage further.  There are many ways to make a video engaging from the tone of your video, the talent you select, to the motion graphics you add. The goal is for you to deliver your message in a way that sticks. 

3. Decide on music. 

Music has the power to cause any given desired emotion so when selecting the music to add to your explainer video, remember your target audience, consider the message you want to get across and the tone of the video. Your music selection should be an added component that becomes the finishing touch on an already impactful video. 

Tips to Consider When Making an Explainer Video

The tone – When carrying out the purpose of your explainer video, clearly determine the audience you are attempting to reach, and decide on the appealing tone that will attract them the most. Having a professional tone should always be the foundation, but should you incorporate some fun? Should your tone be uplifting, or should it induce another emotion? Whatever the direction, make sure your entire team and your video production partners are aware and agree on your chosen tone. 

The length – We will never stop repeating this now, more obvious fact: Consumers need to be captivated immediately by your message. The length of your video matters a great deal. Once you captivate your audience, the content must convey information in a structured manner that is easy to follow and quickly digested. Videos should be no longer than 3 minutes, and in some cases should be even shorter!

The visuals – Many times, you will hear your visuals should be a secondary concern. We agree, to a certain point. The story or information conveyed absolutely needs to be the main priority for your explainer video, but visuals are what will differentiate you from competitors. Visuals have the potential to create a memorable moment. So we suggest you have a strong story first, then consult with your video production team to determine the best way to complement your explainer video with even stronger visuals and effects. 

The promotion – Plan your promotional methods ahead of time. The process of creating is fun, but the promotional and marketing period is what will matter when getting your explainer video out to the public. Plan ahead. Where will you be placing your explainer video? On social media, emails, landing pages, on Facebook and Linkedin Groups? You have to determine the best places to display your explainer video to reach the people you so desire to impact. 

Don’t forget to have fun! The video creation process is an opportunity to share your story, mission, product, service, or entire brand. Make it a fun experience.

Bottle Rocket Media specializes in video production and motion graphics services. Connect with our team to create your explainer video that connects to your audience and makes an impact. 

Types of Videos to Elevate Your Brand

What has the potential to easily differentiate you from your competition and show who you are? Video content. Video is the type of content that makes space for branding, information, and storytelling, but in a captivating and creative manner. Companies everywhere are investing more funds than ever before in this area of content development because you can elevate your brand with video.

According to Magisto, in 2018 American businesses intended to spend a whopping $135 billion on digital video. Imagine what this number is today! According to Wyzowl, in 2021 86% of businesses use video as a marketing tool compared to 63% in 2018. Video is the wave of the present and the future. So how do you make sure you elevate your brand with video and what type of video content should you be creating, you ask? Read on. 

1. Create A Promotional Video

When you have a story to share, a sale to promote, a product launch, or you simply want to build awareness around your marketing initiatives, create a promotional video to elevate your brand. Having a clear message to share with your audience engagingly can make a significant difference in connecting with your audience. Learn more about what should be included in your promotional video

2. Create a Testimonial Video

These days before making a decision, consumers are likely to do their due diligence and research reviews or testimonials for any given brand.  72% of consumers say positive testimonials and reviews increase their trust in a business, says BigCommerce, and according to Search Engine Watch, 72% of consumers will take action only after reading a positive review. 

To stay ahead of the game and to make it easy for your prospective customers to select your business, create a short testimonial video or a variety of testimonial videos that feature your customers or clients as they highlight their experience with your brand. You will be surprised how valuable and impactful having these videos on your social timeline and website will be in increasing conversions. 

3. Create an Explainer or How-To Video

Videos are a favorable content source for many because of the versatility of messaging and storytelling displayed in a visually appealing way. When thinking about elevating your brand with video, consider creating an explainer video that can showcase exactly what your product does, how your brand operates, and how to best utilize your product with a step-by-step how-to video. There are plenty of tutorial videos to choose from when it comes to DIY, but determining a script to follow, a storyboard, and adding illustrious graphics to better describe your brand and product will help you to stand out from the crowd of competitors. 

4. Create a Motion Graphic Video

Videos are a great way to entertain your audience while also experientially informing them. Motion graphics have grown more popular and are widely used by brands and marketers because the complexity of messaging can easily be broken down via motion graphics. 

5. Create a Unique Opening

Most of us can remember the opening visual of Disney movies, Dreamworks, or Universal. You have probably memorized The Golden Girls theme song too (Thank you for being a friend)! No matter the length of your video, or the type, you can create a unique opener designated specifically for your brand videos. The more videos you share with the same opener, the more memorable your impression on your audience. 

Remember, elevating your brand story with video is about creating visuals to introduce your marketing initiatives, product launch, building brand awareness, and, most importantly, to separate you from your competitors. A high-quality, talented video production team will partner with you to create the ideal video to elevate your brand and initiate your vision.

From concept to delivery we love this stuff and can talk about it all day long. To learn more about Bottle Rocket Media, motion graphics services, or how we differ because of our Rocket Sauce, connect with us on Facebook, Instagram, and LinkedIn!

What Is A Masterclass and How To Create Your Own

Remember when going to class meant sitting in a room with other students? Well, that way is truly old school. Online education has taken a great leap forward, and the masterclass format is upon us. Let’s talk about how you can create your own education series.

The new-age way of composing lessons in a masterclass format is here, and you must join in on the fun.  We are here to help with the process!

What is a Masterclass?

To quickly introduce you to the new way of doing things, let’s just say the internet has made space for “experts” in all genres of life a way to deliver a message, lesson(s), and expertise through a new video program called….you guessed it, a masterclass! 

A masterclass is a segment, typically 2-5 hours long, or a series of content spoken from person to audience through a camera. It is script-based, educational storytelling presented in a conversational tone, so it’s interesting, relatable, and easy to digest. 

There are several modes in which a masterclass can occur, but pre-recorded, high-quality video content with the right mood should be the main focus. The various ways in which you can present your idea, lesson, or educational material can fall into the following:

You can also combine all of the above into what could become more of an online course or an explainer video

Creating your own masterclass is beneficial because it is not limited to a classroom. With video content as the teaching medium, your options become less limiting in reach and potential visibility. 

Who Is Your Masterclass Audience

Before you go about producing your own masterclass, make sure to consider how you plan on using your footage. Take note, most masterclass content is used for broadcast television (Oprah’s Masterclass) or for online use like, accessible by purchase only. 

It is extremely important to have an understanding of who your target audience is. We suggest asking yourself the following questions to gain the needed info:

Write down the responses to the questions above and cater to your production and marketing needs around your target audience. Remember, your goal is to have your production shared and utilized by the appropriate parties. 

What Is Needed To Create A Masterclass

A few things really matter when deciding on creating a Masterclass and ensuring it is successful. Once again, we suggest asking yourself the following questions and taking note of your answers. 

  1. Do you have the right talent? You may desire to be the person teaching, or you may have someone else in mind with expert advice and experience to share. Determine who can effectively deliver the message to your target audience or cast the right talent if needed. 
  2. What is the lesson to be taught? The lesson will be the main piece of the puzzle, so confirm the lesson is needed and designed to establish an outcome your audience wants. 
  3. What is the mood you want to share? The setting matters, so determining the mood you desire your audience to feel will help in determining the best setting and camera angles to accomplish your goal and will dictate the messaging. 
  4. Have you connected with a video production team? Visually, you want your Masterclass to stand out. The right video production team will listen to your vision, write the script, select the setting, find the talent, create emotional appeal via video, and edit the footage to represent your vision.

Mainstream Masterclasses tend to feature individuals we are familiar with, have grown to love, and appreciate their work, so listening to their experiences seems easy enough. if you pay close attention, masterclass footage is filled with simplicities, but the delivery is poignant because of the creativity and professionalism. From the individual speaking, the attire, the background music, the setting,  and the camera angles, the message becomes amplified, and the audience listens intently. This, my friends, is behind-the-scenes work at its best!

There is a real opportunity for you, your company, and your expertise to be shared to inspire success for your audience members. If you haven’t heard it before, you are unique, and your story is worth sharing; you just have to do it in the right way. 

Start your project with a team passionate about delivering the best story in an unmatched way. Connect with the Bottle Rocket team for all your Masterclass needs. We love this stuff from concept to delivery and can talk about it all day. To learn more about Bottle Rocket Media and how we differ because of our Rocket Sauce, connect with us on Facebook, Instagram, and LinkedIn!

Let Professional Video Content Do The Talking For Your Brand

When you are at a place where all you know for sure is that your brand needs longevity, the desire for your brand’s story to be remembered is always at the forefront of your mind.  And sometimes, it can become overwhelming.  

But you know… something is missing when you have a handle on the message you want to share, but you are battling with how to release it with the finesse needed to appeal to an audience that matters; your audience.

Guess what?! We have an answer for you. Follow along. 

You need video! You need video to do the talking for your brand! 

Let us elaborate on why you should commit to making plenty of professional video content for the rest of this decade and beyond!

Video Content Lasts A Long Time

Think about your favorite classic films. Your favorite music videos. Your favorite commercials or videos you recently shared with friends and family on social media! Video has the “it” factor to grab viewers’ attention for moments and years to come! Videos can be stored on many platforms to be reused and reshared, and many times will be the cause of future inspiration for generations – you need to be a part of that category – we know!

Video Pulls At The Heartstrings of Its Audience

Every emotion we wonderful humans can feel can be triggered by watching a video! Want to be scared? Watch a horror clip. Want to cry? OMG, please watch a clip of a dog suffering (we do not encourage you to do this alone). Want to feel happy? Do a search on Instagram for dancing babies. Like, how is it that babies are so cute when they dance or laugh? Baby laugh is infectious–admit it! Whatever you want or need your audience to feel, you can easily illicit all the dramatics in your targeted audience, and the purpose of that is what we call a “Call To Action” in the marketing world. As a brand or company, you may ask what kind of Call To Action you should provide to your audience via video. Think about how to display your brand in a way that connects to your audience emotionally. Get your audience to do what is needed for you to get your next sale. Your next lead. Your next brand follower. 

Video Tells A Story In An Interesting Way

We can all agree that there are several ways to convey your story effectively. The modes of communication and connection are ever-evolving. How you deliver your brand story can feel like an endless choice, but factor in what your audience will respond to the most Is it the visual appeal? Is it an emotional trigger? Or is it both?

Video inhabits a space that can incorporate several means of communication and can engage many human senses at once. The ability to immerse your viewers in what they hear, see, feel, and if done right, a viewer can even imagine what something smells like because of the visual aspect. All those senses combined with a meaningful or direct story of your brand can capture your audience’s attention and inevitably catapult your business forward. 

So why not get started on connecting the above 3 points and acknowledge it’s your time for your brand to shine through video? Your audience is waiting!

In the meantime, learn the RFP process and the steps to receive quality proposals.

Connect with a team that knows all things video. Everything from telling a great story to the latest technology. We love this stuff from concept to delivery and can talk about it all day. To learn more about Bottle Rocket Media and how we differ because of our Rocket Sauce, connect with us on Facebook, Instagram, and LinkedIn!

Bottle Rocket Media Helps With Virtual Event Video Production Services

Life has certainly changed in 2020, no denying this fact! Due to COVID-19 and the implementation of safety precautions, virtual events have become the new wave of entertainment, information, and marketing. No matter your readiness to embark on the virtual event train or not, it is heading in your direction, and you mustn’t be like a deer in headlights when it comes!

We get asked all the time by our clients and now even strangers, how do I produce a good virtual event AND can you help? Sure we can! Considering we have all had to adjust to such unpredictable times we are eager to assist in lessening your worries!

Read on for some points as we cover what a virtual event is, things to consider as you decide to plan a virtual event, and how to create great video content for your virtual event!

What Is A Virtual Event?

A virtual event is a scheduled time in which attendees come together to share an experience, but are not in the same physical space. It is an online occasion where individuals have access to the same information, typically in a live setting with pre-recorded content, where many elements come together to create the whole event – content, conversation, and or entertainment. 

As I’m sure you have noticed, virtual events are increasingly on the rise, and getting better by the day, not just because of COVID, but because the guidelines of attendee capacity is no longer a real issue and a virtual event can encompass just as many or as few components as you would like in comparison to an in-person event. Check out some of the best virtual events of 2020.

Let’s consider what made them “the best.”.

1. Entertainment – There is no reason to lose the entertainment aspect while having a virtual event.  Although the party may not be on a dance floor you can still have a band playing. You can still have a DJ. You can still have a magician. You can still create an entertaining and engaging experience, and you can do it with pre-recorded or live video footage. Virtual events benefit even more from the excitement and distraction of entertainment, as these days attendees often have to stare at a screen regularly to do their job (there is no shortage of video chats these days).  Something entertaining and “out of the box” will encourage your attendees to really pay attention.

2. Information – Like an onsite event, no matter the industry, it is typical to have some type of information delivered. Think about it, pretty much every option that is available to you for an in-person event is available for a virtual event. You can still have featured speakers. You can still have an explainer video. You can still have focused and compelling messaging, but now my virtual event production friends, this content is best delivered through video footage. So get to creating it!

3. Activity for engagement – It’s obvious there will be no in-person conversations taking place, but there is a great opportunity to utilize the communication tools video platforms (Zoom, Microsoft Teams, Google Meets, and many others) have initiated. You can text chat. You can create breakout rooms with activities or a planned Q&A. You can even allow polls so attendees can engage easily in real-time and provide data to you to use post-event. These alternative opportunities are fun to play with and are geared towards providing a memorable experience that is ideal for you and your audience!

What Are The Hiccups To Anticipate In Planning a Virtual Event?

Preparation is everything to help in lessening your stress while also ensuring you are able to enjoy the fruits of your labor. 

Make sure to consider the following as you plan for your virtual event.

For starters – schedule a few tech runs prior to the event date so if needed, you can make the necessary changes to create a more streamlined event. 

Ask yourself 3 Questions Before Producing A Virtual Event Video.

Video Content – just like with an in-person event, make sure to have a realistic outline, script, and plan of attack for the messaging to be shared in a visually appealing way. Video is the best way to limit “talking heads” where boredom can easily strike your attendees and the likelihood of them running away (clicking exit)from your event could ensue. Tackle the video content with finesse. Make the footage short and plant video content at different times throughout the event. 

Bottler Rocket Media (BRM) Tip: Connect with a video production company to produce the content, help to set up a remote video production team, and can even help with breaking down your desired message in the best way possible. 

Sound and video quality – We all can agree, sound and video quality is of great importance when hosting a live virtual event experience. Yes, things could easily fall through the cracks and mistakes can occur, but your audience has to be able to see and hear you clearly!. We have all witnessed an individual with less than quality internet being interviewed on camera and they are breaking up or their image looks super pixelated. Test that ahead of time. Hire professionals to help and eliminate some of that issue with having more pre-recorded high-quality video content. 

Virtual event experiences are here to stay indefinitely, but we are here to help you release your stress balls, get you excited and well-purposed to deliver great messaging and fun content as you host your virtual event experience. 

From conception to delivery, we love this stuff and we are all about helping you with the virtual event video production process you are ready to embark on. We do it all – motion design, remote video capture, editing, voice-over recording, and more! To learn more about Bottle Rocket Media and what we can do for your virtual event video, give us more info on what you are thinking here. 

Start Your Marketing Initiative With Video Production Services

It’s 2022 and you are planning for this year, and beyond.  You know you are ready for something different. Something authentic. Something undeniable. Something memorable. 

Your current marketing efforts may be running smoothly or they may be at a standstill but that doesn’t matter.  You have ideas that somehow need to be implemented. Your team is relying on you to bring forth the goods and to basically cause an eruption of impact with your current and prospective customers or clients. 

We say, why not start your next marketing initiative with video production services?

It’s ok. You don’t have to be super sure of the direction to get started. You don’t even have to have a solid plan in place, because we get it – it can become very overwhelming. We just suggest you follow the Bottle Rocket Media (BRM) steps below. 

Why Choose Video Production Services?

Why not? Like seriously! The age of boring content is long gone. Consumers and clients alike need information and instruction, but in a way that fields emotion, and memory, and infuses an urge that you will solve their problems. I don’t know about you, but video surely does this better than any other marketing technique. If you haven’t noticed lately, a combination of marketing formats is favorable but when was the last time you made a purchase that wasn’t influenced by a video you watched?   According to, sourced from MultiVision Digital, customers are 64% more likely to buy a product if they watch a video product first.   

Seriously, let’s tackle this notion. If you go to make a purchase for most items on Amazon even, scroll through the thumbnail of marketing images, lo’ and behold,  a play button will be present on the last slide with, you guessed it, A VIDEO! 

Some videos are motion graphics, with text and animation, some are with talent expressing their pleasure with the product, or talent will even show first-hand how-to-use an item! The point here is, brands know. They get it. You need to share the experience of your product or service through video content. 

Not to mention, video content can be used EVERYWHERE! Instagram, Youtube, TikTok, Facebook, Linkedin, Amazon, email campaigns, even text messages – this is NOT BY ACCIDENT! Don’t just be a fly on the wall watching. Be a part of the action and start your marketing initiative with video production services. It’s your time!

Select The Right Video Production Team To Help

Do your due diligence at this point. Get some referrals from friends, colleagues, or family. Use Google to your advantage and do the research. Fill out some contact forms, read some reviews, watch previous videos from multiple video production teams, get some proposals, and connect with the teams to see if your vision fits well with theirs. The goal is to make sure you match with a team that is experienced, creative, passionate about their craft and they come with the ideas that get you thrilled! Talk vision, needs, goals, and of course budget. Be open to spending, reasonably, of course, to get the results you desire.

Release Your Content

There are many phases to go through once you hire your selected video production team, sure! The right team will guide you, walk you through the process, and cater to your needs through creativity and results. When you reach the phase of approval and completion  – it’s time to release your content!

Do so strategically. Have a marketing plan and a schedule. Discuss it with your team. Ask yourself the following:

When you have all that down and ready to go —Share, share share!!

We would absolutely love to tell your story. Your brand story. Your product story. The story that matters to your clients and consumers! Learn more about video production services, and connect with us to get your project started

3 Tips To Consider When Creating a Promotional Video For Your Liquor Brand

Imagine…the sexiness and simplicity of your branded bottle featured on a marble counter. With a glass sitting beside it, a splash of liquid flows out, a slow-motion clip shows the pour of your liquor landing graciously into a glass. She picks it up. Hands-on glass, face anticipating satisfaction, poised and prepared, she takes a sip – the look of fulfillment on her face is priceless. 

This is just the beginning of one of your promotional videos – a piece of your brand experience.

We are here to help you as you captivate your audience with a visual representation of your brand’s lifestyle. Read on for 3 tips to consider as you create a brand video for your liquor brand.

1. What’s Your Story?

Whether you have a desire to express, explain, or expose your story really doesn’t matter. You must recognize that doing so will be fundamental in connecting with your audience on a level that sticks. There is so much to choose from these days, so people want and need to know who you are: the ups, the downs, and ultimately the reasons for your creation. It is important to share the ways in which you got to the place you are today. 

Liquor may seem like an industry able to skip this step, but not so much. Buyers are more conscious these days, and the desires of their purchases must match their morals and values. In order to master the mind of your audience, you must be willing, to tell the truth of your story. Through video, you can do so without having a long-winded conversation. Just produce clips of information that resonate with the public, ready to sip on your beverage. The following segments are the most important to tackle in your video clips.

2. What’s The Lifestyle You Want To Represent

I don’t know about you, but the new Corona commercials with Snoop Dogg have taken over my screen for the past month or so! When you see them, you immediately know what the image means. Snoop has a cool vibe about him; he is speaking in rhythmic lyrics, the beach is the setting, and the beer is what tops the cake! Can we all agree this is the message and the lifestyle represented? As a brand, you should know what you want and represent before creating a video. Doing so will allow your message to easily transcend beyond video and into the lives of your audience. They will relish in the lifestyle, and unbeknownst to them, they will attempt to recreate the feeling seen in your video in their real lives!

Director credit: Mark Cwiakala

3. Think About The Best Ways To Promote

How will you get the word out? What would make the most sense for your story, your branded lifestyle, and your audience? Do you see yourself paying the big bucks to broadcast your video as a commercial on national television stations? Are you looking to post on Facebook, Instagram, or Youtube, or maybe make some snippets available on TikTok? The world is your oyster, but you must be clear on the most fitting place to display the branded experience that is unique to your brand. When you consider the best platforms to showcase your branded liquor promotional video experience, connect with your video production company and ensure they are aware of the content you need. Consider the following points:

When the creativity of the video production process becomes a bit overwhelming, connect with a team that would be eager to get your brand’s message across the right way! We love all things video, and we do it all! Discovery, scripting, storyboards, audio design, casting on-camera talent, audio design, and even animation. Reach out to chat about how we can make the brand video that knocks your socks off!