This Is Bottle Rocket Media | Meet Tamika Carlton, Director of Marketing
“I love being in marketing because it is ever-evolving. It is a results-based position while also offering opportunities for endless creativity. ” – Tamika Carlton
What’s your story? (what did you want to be when you grew up? How does your current position relate, etc?)
For as long as I can remember I have been the individual observing the behavior of others. My observations coupled with my love for writing allowed me to create written messaging that people actually enjoyed reading! After majoring in broadcast journalism in school, I quickly learned my ultimate skill set was communication, in all facets. Once in the workforce, I had the opportunity to utilize my talents that slowly morphed from me doing so in the corporate world to startups. I relish having the opportunity to deliver unique messaging based on an array of industries – hence marketing! Now equipped with the technical, creative, and love for what I do, I truly feel all my experiences led me to where I am today!
How did you connect with Bottle Rocket Media?
I simply applied on Indeed for an open marketing position. It was the company’s first hire in the department, and now we are happily growing even more!
How would you describe working with Bottle Rocket Media? Working at Bottle Rocket has truly been a pleasure. It has been a combination of learning the ins and outs of video (I’m still not an expert) while also having the chance to connect to creative, fun, and talented people. I feel like everyone contributes, everyone appreciates one another, and everyone makes the company a great success!
Why do you love being a Director of Marketing? I love being in marketing because it is ever-evolving. It is a results-based position while also offering opportunities for endless creativity. Being a director is really just being a visionary of sorts while also facilitating what needs to be done to get results.
Your role is integral to the success of the team, how do you think you fit in and how do your skills work well with the team? Interestingly enough, although remote, it has been a bit different to get to know the team, but, I’m always eager to work on new marketing strategies. The goal is to produce more inbound leads and more moments for the team to showcase their talent and unmatched service!
Share your rocket sauce with us! What is your greatest accomplishment thus far as a Director of Marketing)? As a marketing person, seeing something come out of nothing is always fun! When I first started, we had plenty of content, and lots to work with, but we were not yet ranking on Google. Now, we are ranking in the top 10 for some favorable keywords – that’s super exciting!
What’s your favorite movie/video? I’m the type of person that can rarely watch the same movie more than once, so when something resonates with me, it’s a great thing! Love Jones is my favorite movie. Based in Chicago, with a side of jazz, love, and poetry, it is all that I need in life.
What’s a talent you have that you rarely share? I paint. I’m alright most of the time.
Pick what you could live without out of the three? Amazon, Netflix, or Google? I would really like to keep all three, but I will go with Netflix. There are other streaming services I use.
If you had to sing karaoke, what would be your go-to song to sing? “I Wanna Dance With Somebody (Who Loves Me),” by Whitney Houston. I get the party started with getting the crowd engaged and everything. Maybe I was meant to be a performer, with lots of autotune 🙂
How Long Should A Video Be
Surely, we can all remember back to the days of MTV and Friday Night Videos, when music videos were in their prime. For those that are a little younger, and unfamiliar, MTV was the Youtube of the Gen X generation. Back in the 90s, any reputable music artist had a 3-5 minute music video that visually represented the lyrics. Each week, us Gen Xers, would eagerly await, and sit peering at the television to watch about 10 videos in 30 minutes.
I bring all this up for one reason…video consumption has changed BIG TIME! Now, in a 30 minute period, you have options. You can either watch 30 videos on TikTok, Instagram, or Facebook, 10 videos on YouTube, or an episode of some of your favorite television series on Hulu or Netflix. This leads me to an imperative question for anyone looking to promote their brand, how long should a video be, because let’s all be honest, our attention spans are dwindling.
Read on for some guidelines to help you minimize a lackluster number of video views.
Consider Your Content
I know you know this. In order to ensure anyone is looking at your video, especially beyond 1 second, ok, maybe 3 seconds, you have to be offering something interesting. These days everything has to be incredibly compelling to immediately stand out. Think interesting faces, 3D pictures, amazing colors, important information, and engaging music.
When you are ready to create your next video, consider the content you are looking to release. Imagine being your audience and determining how your content will relate to them. If scripted, make it direct. If visual, make it. The point is, you have to get your audience from point A which is the beginning of your video to point B which should be wherever your video CTA is. Most likely, your CTA is not at the beginning of the video!
I’m sure you are sick of considering this inevitable detail. I get it. This, my friends, is where it all comes together. Where everything you produce can make or break your video. If you have already determined who your audience is and you are sure they haven’t changed, settle in and get to the creative part of your video project. If you are in the beginning phase of discovering your target audience take a look at how to create a video for your target audience.
Where Will Your Video Be?
No platform is the same, so it is important to examine where your target audience is, and where you should be placing your new video content. This is a great opportunity to get into data to make a decision. Sprout Social has a great breakdown of social media demographics based on social platforms. Just note, you shouldn’t be limiting yourself to just the social broadcasting of your video. You still have your website, blogs, landing pages, and email campaigns all needing compelling content and branding. Be prepared to create content specifically for your chosen video placement. Learn more about the best video length for various platforms.
What Is Your Objective?
Your objective will drive all of the above – your target audience, the platform(s) you choose to use, and the content that needs to be shared.
Are you wanting to:
increase brand awareness?
Increase website traffic?
Increase video views for retargeting purposes?
Increase leads by the clicks coming from the link in your video?
Explain a product’s purpose?
Whatever your video objective is, make sure to jot this down, and compile a content strategy around your goals so you can gather the best video content to regulate your success.
Video length is an aspect you should of course be extremely conscious of, but valuable content should be the priority to trump video length concerns. There is a time and a place for everything; video content is no different. As you focus on creating your video content, the story, the purpose, and your audience should be at the forefront of your strategy. Not to mention, partnering with a team of video professionals to assist you with the creative process will make your video seamless and purposeful.
From conception to delivery, we love this video stuff and can talk about it all day long. To learn more about Bottle Rocket Media and what we can do for your brand story, connect with us for your video production services.
The 4 Stages of Video Production
Stages of Video Production
It shouldn’t be too surprising to find out that people watch 16 hours of videos online per week – think YouTube, TikTok, and Instagram. This stat shows video popularity is growing tremendously which means there is a sure need for more videos, more creativity, and more video production as a whole. Influencers, brands, and companies alike are all reaching for new ways to entertain and inform their following and potential consumers. So, wherever you stand in your career or interest in video content, it’s important to be along for the video consumption ride, and not to get left behind. Although we all see the trends of so many capturing video content on their handy dandy mobile devices, please note, there are many essential ingredients that go into creating a captivating and professional-grade quality video.
The truth is videos are only as effective as their production value, and great production value is a result of following a set of processes. Without a good production process, even the most creative concepts and ideas can fall flat. Let’s delve into it…
Importance of video content
Video content continues to gain buzz in marketing, because of its intrigue and diversity of storytelling. You can present your story or plot in so many different forms producing an endless determinate of emotions; it really just depends on your goals. Video provides versatility in the form of scripts, characters, and format to appeal to different types of demographics. Proven to improve brand retention, videos can help solidify brand image and make a lasting impact on your audience, and we know this is your jam.
Stages of Video Production
Given the benefits of videos, production of it has immense value.
Moving parts that include technical assets and knowledgeable manpower are all essential components of video production to deliver a compelling final result. The final video produced is the culmination of the production stages where ideation, effort, and editing occur. This is a simplified explanation of what video production is. In reality, video production stages can actually be quite complex.
Here, we have broken down these often complex stages into digestible components:
This phase is where you gather knowledge, technical assets, client requirements, ideas, strategies, audience requirements, budget, and goals.
Finalize the budget and technical aspects: Without understanding the format, intention, and requirement of the video, setting a budget for technical skills required and equipment needed could be difficult. The budget may have to be revised multiple times to fit a client’s expectations, while also ensuring all technical assets needed to deliver the brand messaging in the appropriate format will be accomplished.
Collection/ Development: This stage encompasses collecting clients’ requirements; the demographic the video is intended for, and the base requirement of the video. Base requirements include but are not limited to – what the video’s main intention is, whether it will be used to promote, advertise, educate or entertain an audience. In this phase, an appropriate format needs to be selected to build a relevant story.
Video strategy/goals: Once the information is gathered and fact-checked, the production team sets out a goal that is communicated to all members, and the client. The goal could be related to a client’s immediate need for the project, like communicating the importance of a product or service. Based on the goal, strategies are laid out, discussed and elements to be included are decided. It is helpful to use this opportunity to research competitors along with audience preferences. This stage is also where the project’s scope is identified so that the production stays inline with the intended goals and tasks will be assigned accordingly.
Storyboard the vision: This phase will require consulting withyour creative team to brainstorm ideas that fit the story format and the intended demographics. This is where the knowledge of the team is highly appreciated. Processes like storyboarding are used to create a visual representation of how the video will look. Each scene is broken down chronologically with accompanying notes to improve each aspect of the story.
Logistics: This stage is where the operational planning occurs and multi-level scheduling takes place to ensure everything runs smoothly on shoot day. Production requirements such as technical assets needed are listed out, locations are scouted, behind the scenes elements , like on-set insurance will be determined, and the flow of production day will be coordinated with the talent, crew, and of course client. Once everything is finalized each individual from the production team will have a clear breakdown of their roles and timings are set on the duration/timing of the shoot.
2. During Production
This is when the action happens, quite literally.
The main task in this phase is capturing the project assets. The production phase is time-sensitive. Usually, contingency plans are necessary to ensure this phase runs smoothly and the production does not run overtime or over budget. A shooting schedule developed in pre-production gives a blueprint to prioritize what is necessary.
Production requires a lot of organization and managerial expertise especially during light, and scene set-ups. Hence, shooting days have individuals with specific expertise involved. It is common to have directors, producers, writers (sometimes), set design specialists, lighting, makeup artists and hairstylists, continuity specialists, and of course talent on-set at any given time. The complexities of the production phase and the number of people involved rely heavily on the initial production plan, the script, the actors, and the intention of the video.
Formats can also affect the complexity of production. Explainer videos could take mere hours, whereas mainstream commercials could take a lot longer because of the complexities and details needed.
Each and every story requires layers. Most require b-roll footage, which is extra footage to support the overall story and to assist with smooth transitions.
The magic of post-production includes many ingredients. Utilizing editing software to color grade, adding relevant music and animation is in this step of video production. The finishing touches are made during post-production and can make or break the video. In this phase, the story is tightened to reflect the intended mission. Errors are recognized and adjusted. Sequences come together, b-roll footage is included and the video production team along with their client will review, suggest edits or feedback and move to approval before final delivery of the video.
4. Marketing and Distribution
Marketing and distribution is an understated but equally important part of video production. Stages of video production are incomplete without the video reaching the correct audience, right? At this stage, the project is handed over to the marketing team who decides their preferred form of distribution. Social media platforms like TikTok, YouTube or Instagram, are usually used to appeal to a younger demographic, whereas for older demographics distribution usually occurs on a mass level in the form of commercialized TV ads or even via email to a larger audience base.
Keep in mind, all production companies approach to video making with different processes, but the overall objective of these processes is to ensure a sense of accountability, quality, and reassurance when a video is being produced. A quality video is a collective effort of a production team that has an easy-to-understand process that relies on simple execution to match the client’s needs.
When you find trust and talent in your video production team, you are primed to make magic happen.
We are thrilled and especially honored to have hundreds of great reviews and to be ranked highly on reputable review sites: Clutch, UpCity, and Wimgo. Check us out and know, we want you to make the most informed decision as you choose the team that fits your video production services needs. When you are ready for your next video production project, we are here for you.
Video Production Questions To Ask Before Creating a Video
Are you one of those people that gets caught up scrolling through your Instagram, Facebook, or TikTok feed, and somehow ends up watching far too many videos? As you scroll, have you noticed the number of sponsored ads popping up? And although you don’t need the products or services, you watch them anyway? Yeah, you are not alone. It’s a thing, an addiction of sorts, that we all love to be a part of. According to Wordstream, people watch an average of 16 hours of video a week, which is a 52% increase in the last two years!
The time is now! No need to ponder any longer, video is in, and your content should be part of the mix. But before you get started on your video journey, here are some things to consider and of course ask yourself.
Let’s get to it… 7 questions to ask before creating a video.
1. What Is The Purpose?
Yes, this seems obvious, but far too many times brands have no clue of the purpose of their videos. They just want one. Well, everything needs to have an identifiable purpose, and I hate to tell ya, video is no exception. Your purpose could be profound or shallow, but either way, determining what that purpose is will determine the direction and ways in which you get your point across. Let’s consider the purpose of a few videos that have defined their purpose in a great way. The new Puma commercials introduce the #shemovesyou initiative.
The video displays various female athletes, musicians, and artists that all have the credibility and means to encourage viewers to be powerful. The entire commercial is motivating and encourages the purchase of Puma in order to be viewed in the same light.
The documentary promo for Fake Famous on HBO does a great job capturing your attention with color, personality, and a Hollywood mood quite promptly.
Both of these examples want you to feel a certain way, and the environment, talent, voice, and presentation all conclude the emotion desired. Both have a purpose. Puma wants to get you motivated to purchase the Puma brand, and Fake Famous wants the viewer to be so interested in the promo video that they get excited to take a moment to search for exactly where it will be broadcasted and when!
This video produced by Bottle Rocket Media about the Chicago Public School Annual Budget did a great job using motion graphics within an explainer video to detail components that are not necessarily compelling to everyone, budgets. Not many of us really want to watch a video on budgeting or how it’s done, but doing so in video form is a great way to deliver sometimes uninteresting, complex information in a fascinating way.
Whatever you decide for your purpose, just make sure it makes sense and is easy to deliver in video form. Next up…
2. Who Is Your Target Audience?
It’s not about what you want, but about your target audience. Your audience will determine the engagement, the likes, shares, and purchases so you definitely want to appeal to them. The answer to this question should be known by everyone on your team and it’s never too late to communicate it, whether it be the marketing, sales team, or both. The conversation is meant to determine the story and persona of your decided target. Having this in place will make it extremely easy to transition into all of your marketing efforts, your marketing spend on Google or Facebook, and if you decide to pursue influencer marketing, knowing your persona will help you decide on the type of influencers to seek out.
Example persona for a new running shoe with arch support:
Diane is a 32-year-old Executive Assistant for a Real Estate Developer making $65,000 a year. Diane works from 8 am-6:30 pm daily. She takes public transportation to work, which means she walks from her home every day to the bus. She doesn’t mind the walk considering she enjoys being active. To give herself some personal time, she wakes up early at 6 am every day and runs in her neighborhood for 30 mins. She has noticed, the run that once used to be easy leaves her back aching a bit. Her best friend mentioned to her during their daily call, that she may need some new shoes. Diane considers her friend right and starts researching the best running shoes.
Diane seems like the perfect candidate for the new running show coming out and there are many other Diane’s out there that have the same story, or related story. When you have your target audience down, it is much easier to plan the best way to create a video and how because you are looking at the video from the perspective of your target persona, and not through your own lenses. Remember, it’s not always about you!
3. Will This Video Be Used For a Campaign?
Now that you know the purpose of your video and your target audience, what do you plan to do with this video? Will it be a part of an upcoming marketing campaign? Are you looking to release it during a launch or an event? These are all important questions to ask yourself so you can establish the following:
Video tone and look
Knowing the above will help simplify the scope and video creation process for you and your video production team.
Setting matters. When you are prepared to embark on creating a video, you know your target audience, and you know the purpose of your video, it is important to make sure the setting and environment your video will be shot in represent all of the above. Documentaries are typically shot in the natural environment of the topic, while interviews can be done in a studio with a solid background. You want to make sure the lighting is right, the setting makes sense for your purpose and the entire visual represents exactly what you want to convey.
5. Who Will Approve Your Video?
This question may seem obvious, but critique and feedback are pivotal in the video creation process. The person(s) to approve the video should know the message the best, should be detail-oriented and critical about ensuring the purpose is being accomplished within the video structure.
6. What Is Your Video Budget?
Videos can get extremely creative and have all the bells and whistles to stand out from your competition. All the excitement you desire may not be within your budget, so it is important to be realistic in what you want and what you are willing to spend. Just know, just like with everything else, an experienced video production team will be higher in pricing but will be more professional, productive, and able to handle all of your needs. There’s a saying we’ve all heard before, “you get what you pay for.”
7. How Will You Measure Results?
When you spend money on a video project, no matter the budget, it is likely you are looking to see some results. The question is how will you be measuring your desired results. Considering this question should be a part of the video planning process. Before your video is completed, think about your selected campaign strategy for your video and contemplate what would make the most sense when it comes to measuring the success of your video. Ask yourself the following questions:
Are you measuring views?
Are you measuring clicks?
Are you measuring the length of time your audience views the video?
Are you measuring conversions?
Are you measuring leads?
After responding to the above it is now time to pick your main priority. There can be a secondary priority to measure as well, but know the point of measuring results at all is to ensure your spending and the creativity within the video is working. If it is, continue to use your video for your campaign, and if it is not working, you may want to go back to the drawing board and reconsider the audience, tone, messaging and content you are delivering.
So are you ready to get started? Are you ready to get to the part where you share your video and everyone is so impressed and coming to you for video advice? You are almost there! Check us out and know, we want you to make the most informed decision as you choose the team that fits your video vision best. When you are ready for your next video production project, we are here for you.
What is an Explainer Video and How Do You Create It
Marketers around the globe agree that content is king as you engage your audience, but not every marketer has acknowledged that It’s not enough anymore to just have text on a page to describe your offerings. We are seeing the growing trend of video being a priority for companies and brands alike, and this is not likely to change anytime soon. According to Content Marketing Institute and Unbounce, 60% of B2B and B2C marketers use video marketing.
So, as you reconsider your marketing strategy, and as you forge ahead with incorporating video in your plans, we challenge you to think about using the all-encompassing explainer video as an option for your next video.
An explainer video is a short, impactful marketing video to communicate the complexities of your business, service, or product. You can place your explainer video on landing pages, your website, social media, or even in email campaigns.
Types of Explainer Video
1. How-To Video. Your audience may need to see exactly how your product works. A how-to explainer video offers a clear, and short, step by step process on how to utilize your product or service in a way that will be beneficial to them.
2. Tell Your Story. Your audience wants to know who you are, why you exist, and what your brand will bring to their lives. Use an explainer video as a storytelling tool to express why your audience should choose you. It is best for a Founder, CEO, or marketing person who is passionate and connected to the brand’s story.
3. Animation or Motion Graphics. When you have a complex message to deliver, or you want to use data, or you just want to break up the visuals in your video by adding something engaging, both animation and motion graphics can be an option.
Benefits of An Explainer Video
An explainer video is your lead and conversion tool. Think of it as an opportunity to present your elevator pitch to an audience you may not ever have the opportunity to meet face-to-face. This is your chance to get your point across quickly, and to make the impression that will matter most to your bottom line.
With various types of explainer videos to choose from and unique elements to add to make your video your own, an explainer video is a reusable asset of information for your business.
How To Make An Explainer Video
1. Make a script.
Having a clear purpose and direction for your video will be all about taking the necessary time to connect with your team to create and write a script. This is the stage in which you tackle the issues, concerns, and questions your target audience needs for you to address. As you prepare to write a script, ask yourself:
Who are you? What is your product or service?
Who is your target audience?
What problem are you solving for your target audience?
What is your call to action?
What do you want your audience to do after watching your explainer video?
How can you simplify your message in a concrete and compelling way?
2. Make your video engaging.
Your explainer video needs to be compelling enough to encourage a viewer to watch it all the way through and be motivated to engage further. There are many ways to make a video engaging from the tone of your video, the talent you select, to the motion graphics you add. The goal is for you to deliver your message in a way that sticks.
3. Decide on music.
Music has the power to cause any given desired emotion so when selecting the music to add to your explainer video, remember your target audience, consider the message you want to get across and the tone of the video. Your music selection should be an added component that becomes the finishing touch on an already impactful video.
Tips to Consider When Making an Explainer Video
The tone – When carrying out the purpose of your explainer video, clearly determine the audience you are attempting to reach, and decide on the appealing tone that will attract them the most. Having a professional tone should always be the foundation, but should you incorporate some fun? Should your tone be uplifting, or should it induce another emotion? Whatever the direction, make sure your entire team and your video production partners are aware and agree on your chosen tone.
The length – We will never stop repeating this now, more obvious fact: Consumers need to be captivated immediately by your message. The length of your video matters a great deal. Once you captivate your audience, the content must convey information in a structured manner that is easy to follow and quickly digested. Videos should be no longer than 3 minutes, and in some cases should be even shorter!
The visuals – Many times, you will hear your visuals should be a secondary concern. We agree, to a certain point. The story or information conveyed absolutely needs to be the main priority for your explainer video, but visuals are what will differentiate you from competitors. Visuals have the potential to create a memorable moment. So we suggest you have a strong story first, then consult with your video production team to determine the best way to complement your explainer video with even stronger visuals and effects.
The promotion – Plan your promotional methods ahead of time. The process of creating is fun, but the promotional and marketing period is what will matter when getting your explainer video out to the public. Plan ahead. Where will you be placing your explainer video? On social media, emails, landing pages, on Facebook and Linkedin Groups? You have to determine the best places to display your explainer video to reach the people you so desire to impact.
Don’t forget to have fun! The video creation process is an opportunity to share your story, mission, product, service, or entire brand. Make it a fun experience.
Any business will tell you that sales will always be a priority. With this comes the never-ending challenge of increasing conversions. More conversions mean more leads and an increase to your bottom line. Let’s be real, we all want that. To this point, video has become the best, most underused sales tool to increase conversions. EyeWideDigital says, having a video on your landing page can increase conversions by 80%.
If this compels you to learn how to use video to increase conversions let’s get to it. Read on.
1. Deliver a message unique to you
When preparing to create a video that converts into leads, it’s easy to get caught up in comparing your story to one that has worked for other brands. There can only be one Nike, Facebook, or Uber. Sure, brands may attempt to follow the successes of another, but there are clearly defined differences. If Netflix marketed itself like Blockbuster, they would be in a very different position right now. If Airbnb told the same story as Marriott, they would not have become competitors to the entire hotel industry. The fact is, the best selling tactic is to consider not using a tactic or strategy at all but to just tell the story that is yours. Contemplate the following questions to help you compile a unique message to be shared.
How did the brand get started?
What is the brand’s mission?
How does the brand define success?
What problems are you solving for your target audience?
2. Make the thumbnail of your video something interesting
Marketers around the world take time to conjure up the perfect picture to use as a still for a video because they know it really matters. Video content can be entertaining, informative, and visually appealing to your audience which means you have to entice prospective viewers to want to watch what you have to offer. How do you do that? Make the thumbnail of your video something that will connect you to your audience.
3. Build trust quickly
Consumers want to trust the brands they purchase from, so you have to provide them with the vibe of trust in your video. Do so with professional-grade quality video, with talent that is authentic and relatable, and with clear facts in story form. When a viewer presses play on your video, there should be an immediate attraction to the person, the story, the service, or the product you are offering.
4. Have a clear purpose and video type
Ask yourself, why are you creating this video? What is the purpose? Is it a promotional video? A How-To-video, or a documentary video? It’s key to know what you are trying to accomplish with your video so that your ideas are easier to script and convey. A promotional video may need a theme, while a documentary may need a detailed narrative. When you discover the purpose of your video, it will be easier to determine the type of video you need to achieve your desired results.
5. Keep it short
These days videos are getting shorter and shorter, especially on landing pages and in social media ads. You have to get your point across quickly, and you have to provide decisive direction to minimize confusion. According to Instapage, your video on your landing page should be no longer than 2 minutes. After two minutes attention spans shrink. Realistically, in some cases, if you don’t capture the attention of an audience within 10 seconds, you may lose them for good. So keep your video content short and understand pending the purpose and placement of your video, there may be different lengths to consider:
Website homepage (30-60 seconds)
Landing Page (90 second – 2 mins)
Instagram timeline video length (3-60 seconds)
Instagram Reels (30 second max)
Instagram Story (15 seconds max)
Facebook timeline video length (20-90 seconds)
Website homepage (30-60 seconds)
Landing Page (90 second – 2 mins)
Video is a massive conversion creator because of its versatility to entertain, inform, and engage an audience. Not to mention, video content can be shared, reshared, and reused if need be. If we are honest with ourselves, video seems to be consuming us all daily in many aspects.
So, we say, don’t delay any longer. Connect with us to get your project started and be thrilled for the ride video production services ride of your life!
Types of Videos to Elevate Your Brand
What has the potential to easily differentiate you from your competition and show who you are? Video content. Video is the type of content that makes space for branding, information, and storytelling, but in a captivating and creative manner. Companies everywhere are investing more funds than ever before in this area of content development because you can elevate your brand with video.
According to Magisto, in 2018 American businesses intended to spend a whopping $135 billion on digital video. Imagine what this number is today! According to Wyzowl, in 2021 86% of businesses use video as a marketing tool compared to 63% in 2018. Video is the wave of the present and the future. So how do you make sure you elevate your brand with video and what type of video content should you be creating, you ask? Read on.
1. Create A Promotional Video
When you have a story to share, a sale to promote, a product launch, or you simply want to build awareness around your marketing initiatives, create a promotional video to elevate your brand. Having a clear message to share with your audience engagingly can make a significant difference in connecting with your audience. Learn more about what should be included in your promotional video.
2. Create a Testimonial Video
These days before making a decision, consumers are likely to do their due diligence and research reviews or testimonials for any given brand. 72% of consumers say positive testimonials and reviews increase their trust in a business, says BigCommerce, and according to Search Engine Watch, 72% of consumers will take action only after reading a positive review.
To stay ahead of the game and to make it easy for your prospective customers to select your business, create a short testimonial video or a variety of testimonial videos that feature your customers or clients as they highlight their experience with your brand. You will be surprised how valuable and impactful having these videos on your social timeline and website will be in increasing conversions.
3. Create an Explainer or How-To Video
Videos are a favorable content source for many because of the versatility of messaging and storytelling displayed in a visually appealing way. When thinking about elevating your brand with video, consider creating an explainer video that can showcase exactly what your product does, how your brand operates, and how to best utilize your product with a step-by-step how-to video. There are plenty of tutorial videos to choose from when it comes to DIY, but determining a script to follow, a storyboard, and adding illustrious graphics to better describe your brand and product will help you to stand out from the crowd of competitors.
4. Create a Motion Graphic Video
Videos are a great way to entertain your audience while also experientially informing them. Motion graphics have grown more popular and are widely used by brands and marketers because complexity in messaging can easily be broken down via motion graphics.
5. Create a Unique Opening
Most of us can remember the opening visual of Disney movies, Dreamworks, or Universal. You have probably memorized The Golden Girls theme song too (Thank you for being a friend)! No matter the length of your video, or the type, you can create a unique opener designated specifically for your brand videos. The more videos you share with the same opener, the more memorable your impression on your audience.
Remember, elevating your brand story with video is about creating visuals to introduce your marketing initiatives, product launch, building brand awareness, and, most importantly, to separate you from your competitors. A high-quality, talented video production team will partner with you to create the ideal video to elevate your brand and initiate your vision.
From concept to delivery we love this stuff and can talk about it all day long. To learn more about Bottle Rocket Media, motion graphics services, or how we differ because of our Rocket Sauce, connect with us on Facebook, Instagram, and LinkedIn!
How To Make Your Videos More Impactful
Video stats are hard to ignore these days. Video plays an integral role in our lives and this will not be ending anytime soon. Marketing strategies that do not incorporate video are missing out on a real opportunity to connect to an audience. Viewers and buyers alike want to see more. According to Oberlo, 54% of consumers want to see more video from a brand or business they support. This means consumers want to share in your brand experience. Video is the best way to generate the buzz you desire for brand awareness. So, your video should make an impact. One that cuts through the clutter, and one that is undeniable.
Your Video Should Make An Impact
We’ve all seen the videos that somehow make you sob or the video that requires you to sit back in amusement, or the videos that cause you to go down an endless rabbit hole of watching more from that creator or brand. There are videos that leave you with a true sense of satisfaction, and videos that trigger you to desire more or purchase…more. The point is…these are the videos that make an impact, and friends, your video should make an impact too.
How To Make A Compelling Video
1. Have A Plan
We all know having a distinct understanding of your purpose and plan is essential. Doing the same for your video content is no different. Your purpose and plan will help you to create and determine exactly what is needed. This is the perfect time to consider who your target audience is and what would be the most effective way to gain their attention. Think about the persona of your target audience and how to convey your message in a visual way that would be appealing to them.
2. Consider Your Story
“Life is about storytelling,” says Meghan Markle. Every brand differentiates itself by its story so make sure to tell the story that is unique to you. Tell the story of your founder, your brand, product, or organization, and connect your audience to who you are.
3. Make Your Video Engaging
There are trends and gimmicks that can be used when thinking about how to make your video engaging. The most important facet to remember is authenticity and technique. There are video techniques known by professional video production teams that can illuminate messaging, whether it is camera angles, lighting, motion graphics, talent, and audio, there are various components that can create a lasting impression and impact.
4. Grab The Attention Of Your Audience
The first piece of content shared needs to grab the attention of your audience. Make the still of your video enticing. If there is text, make sure it is captivating. If there is a voice, ensure the voice will resonate with your audience. If there is music playing in the background of your video, make sure the tune appeals to your audience. We all know there is so much content to select from. Your effort of grabbing the attention of your audience should always be your main priority and goal.
5. Keep Your Video Short
Your video has an important purpose, whether it be brand awareness, engagement, or conversions. In order to reach your goals, your audience must be satisfied with your video content enough to even watch it through. When making your video content, remember TikTok’s 15-second videos are popular for a reason. Instagram’s 30-second reels and 1-minute stories are easily viewable and captivating because of many reasons, but mostly because of time, and efficiency. Keep your videos short and efficient with a clear purpose.
Creative energy is needed when you make a decision to produce an impactful video. It’s not meant to be difficult, but unique. It’s not meant to be boring, but exceptionally fun. An impactful video will create a surge of emotions, and a surge of actions for your target audience, and you get to choose what it is that would work best with your video viewers. Worry less, trust more, and remember your video should make an impact.
When you find trust and talent in your video production team, you are primed to make magic happen.
We are thrilled and especially honored to have hundreds of great reviews and to be ranked highly on reputable review sites: Clutch, UpCity, and Wimgo. Check us out and know, we want you to make the most informed decision as you choose the team that fits your video vision best. When you are ready for your next video production project, we are here for you.
Benefits Of Choosing Video For Your Marketing Plan
Let’s start by asking, why not choose video content for your marketing plan? I’m sure you have tried various other ways of promoting your business, your brand, or your product. There are blogs and emails, and press releases, and social media posts, and events, and…the list seems to go on. The truth is that all of the above are great ways to build momentum and create buzz around your business, but video content has become more efficient, engaging, and leads to a higher return on investment. There are so many benefits of choosing video as your selected means of marketing and promotion. Let’s get to the why so you can feel extremely confident when choosing video!
Video Production Isn’t Going Anywhere Anytime Soon
We had an extreme 2020, to say the least, and so much had to change quickly! Fortunately, video technology really carried us through the trying times. Now that we are slowly scraping our way back to the other side of the pandemic, video content will continue to lead the pack of influential ways to get your point across. Sure, video production will have to adjust with the times too, relying more on remote production, live streaming, virtual event videos, and so on, but the point is video production isn’t going anywhere anytime soon. The choice is yours whether you want to get left behind.
Video Is Improving
Video has consistently gotten better over the decades. Like a fine wine, video production continues to get better with time (I know corny, but it’s true). Crisp pictures are expected. Professional video content is honored. Animation has grown to appeal to a wider audience. Storytelling through visuals, text, and motion graphics has become more of a norm. The ability for a video to be interactive and engaging has increased tremendously with so many more available features. Video content is unforgettable. Video content is timeless. Video content will continue to be a common thread we infuse into our daily lives.
No matter what you want to convey to your audience, you can do so through video! With so many types of video production options to select from:
Your story can be told using video content, not to mention, whatever means you decide to use to release your message – video can be included in them all. Consider it. Emails are certainly more interesting with a video (or even a gif). So are social media posts, and so are blogs. Video content is much less limiting and can be tailored to your unique needs and desires.
Videos Improve Your Ranking
We hope it doesn’t come as a surprise, but platforms like Google and Facebook prefer video content now, so when algorithms are crawling your website or social feed and a quality video pops up, your rankings are more likely to increase. This means more people are more likely to see your content, which increases the possibility of more people sharing, which in turn increases your visibility and next up…conversions.
You Get To Tell A Story
As storytelling continues to be the main factor differentiating your message from the other brands in your space, using a tool that caters to the best way to approach your story is essential. A well-crafted video will do this for you.
Read and contemplate the following questions before gaining the support of a professional video production team to help tell your story.
Once you know your story you can be certain that a quality video production team will help to carry and connect your story to your targeted audience.
It will be through your efforts alongside a professional video production team that you will be able to identify the right creative approach, the crucial elements to include to get your point across, and the best ways your brand can benefit the most from your video.
Have you ever scrolled through social media and noticed that all your favorite big brands promote themselves through animated video content? Videos have defined the marketing landscape and firmly cemented their status as one of the most impactful marketing tools. No wonder social media is flooded with animation videos as professionals are aiming to grow their business by trying to capture the attention of customers and make their websites more appealing.
According to Forbes, websites that incorporate videos get41% more traffic than the ones that don’t. Sounds promising right? We have put together a comprehensive animation process below that provides all the necessary guidelines that will take your animation video to the next level.
The purpose of every impactful and well-made video is to bring a vision to life that will fulfill your needs. It is imperative to collect as much information about your target audience before starting the video animation creation process. When you do thorough research, you will be enlightened about expectations, the kind of video content to generate maximum traffic, and you will understand what your competitors are offering. A video production company will communicate with you, provide a plan, and get your approval before starting the animation process.
2. Write the best script possible
A good script acts as a blueprint for your animation video, to ensure you incorporate all the elements essential to delivering the right message to your target audience. You need a script that not only evokes strong emotions but also adds to the visual experience you aim to create.
Before the script is completed, work with your video production company team to make sure you have clarity on the following questions:
What is the ultimate purpose of your animation video?
In simple terms, a storyboard is a visual script of the video which provides a scene-by-scene depiction of how the story will play out. Storyboards can be hand-drawn or constructed with the help of software like Storyboarder. The storyboard is crucial to the creation of the animated video as it guides the designer, voiceover artists, and animator to design the background, characters, and create smooth transitioning within the animation. It also allows you to envision the final video before you start the creation process.
4. Pick the right animation style
At this stage of the process, the designer’s work follows the guidelines of the client, further visualizing the story and adding the element of style to the video. This stage facilitates in helping you to envision the final video better. It is comparatively easier and cheaper to work on alterations at this stage than during the animation stage. Think of it as a colored storyboard featuring customized, colored images, along with detailed backgrounds, well- defined character designs, illustrations, and text that will appear in the final video.
5. Tell your story
This is the last stage in creating the animation video process, and there are two ways you can go about it. First is telling your story through voice-over or including lines of text inside the video. Whatever medium you choose, it must enhance the quality of the animated video and not take away from its credibility. If you opt for voice-overs, you can record it yourself or hire professionals to find the correct talent to deliver your messaging perfectly. who are affordable and deliver within the allocated time frame.
6. Animate your video
In the animation stage, your 2D animation finally starts taking shape after you add movement to your story, thus bringing it to life. Video animation is a time-consuming process, and it only makes sense to allocate a good chunk of time to the animator for them to get into the necessary creative zone.
Animators are integral parts of the animation process because they bring characters, objects, and backgrounds to life from mere sketches. They also synchronize voiceover with the video completing the animation process. If you can find a video production company that specializes in all steps of the animation process, it will definitely alleviate your worry and time.
7. Select the right background music
The right background music will strike an emotional chord with the audience, serving as a perfect garnish on top of a delicious cake. The right music score blends everything harmoniously, taking the story to another level. However, selecting the right music track can be tricky, with people not just selecting the wrong track, but also unknowingly using copyrighted work.
Here are a few bits of advice that will help you navigate the unchartered territories of selecting the ideal background score better.
Select background music suitable for your buyer’s demographic.
Do not use other people’s copyrighted music.
Experiment with the music and choose the one that serves the video best.
Select the music that evokes the right emotional quotient.
Creating animated videos can be a long process, but finding the perfect video production company that knows animation, and can create your ideal animated video is more than worth it to hire them!