Your video should
make an impact

3 Tips To Consider When Creating a Promotional Video For Your Liquor Brand

Imagine…the sexiness and simplicity of your branded bottle featured on a marble counter. With a glass sitting beside it, a splash of liquid flows out, a slow-motion clip shows the pour of your liquor landing graciously into a glass. She picks it up. Hands-on glass, face anticipating satisfaction, poised and prepared, she takes a sip – the look of fulfillment on her face is priceless. 

This is just the beginning of one of your promotional videos – a piece of your brand experience.

We are here to help you as you captivate your audience with a visual representation of the lifestyle of your brand. Read on for 3 tips to consider as you create a brand video for your liquor brand.

1. What’s Your Story?

Whether you have a desire to express, explain, or expose your story really doesn’t matter. The fact is, you must recognize doing so will be fundamental in connecting with your audience on a level that sticks. There is so much to choose from these days, so people want, and need to know who you are: the ups, the downs, and ultimately the reasons for your creation. It is important to share the ways in which you got to the place you are today. 

Liquor may seem like an industry able to skip this step, but not so much. Buyers are more conscious these days and the desires of their purchases must match their morals and values. In order to master the mind of your audience, you have to be willing, to tell the truth of your story. Through video, you can do so, without having a long-winded conversation. Just produce clips of information that resonate with the public ready to sip on your beverage. The following segments are most important to tackle in your video clips.

2. What’s The Lifestyle You Want To Represent

I don’t know about you, but the new Corona commercials with Snoop Dogg have taken over my screen for the past month or so! When you see them, you immediately know what the image means. Snoop has a cool vibe about him, he is speaking in rhythmic lyrics, the beach is the setting, and the beer is what tops the cake! Can we all agree this is the message and the lifestyle represented? As a brand, you should know what you want and are representing before you create a video. Doing so will allow your message to easily transcend beyond video and into the lives of your audience. They will relish in the lifestyle, and unbeknownst to them, they will attempt to recreate the feeling seen in your video, in their real lives!

Director credit: Mark Cwiakala

3. Think About The Best Ways To Promote

How will you get the word out? What would make the most sense for your story, for your branded lifestyle, and for your audience? Do you see yourself paying the big bucks to broadcast your video as a commercial on national television stations? Are you looking to post on Facebook, Instagram, Youtube, or maybe make some snippets available on TikTok? The world is your oyster, but you must be clear on the most fitting place to display the branded experience that is unique to your brand. When you consider the best platforms to showcase your branded liquor promotional video experience, connect with your video production company and ensure they are made aware of the types of content you need. Consider the following points:

When the creativity of the video production process becomes a bit overwhelming, connect with a team that would be eager to get your brand’s message across, the right way! We love all things video and we do it all! Discovery, scripting, storyboards, audio design, casting on-camera talent, audio design, and even animation. Reach out to chat about how we can make the brand video that knocks your socks off!

 

This is Bottle Rocket Media | Meet Project Manager, Stephanie Jaslowski

When project manager, Stephanie Jaslowski grabs the ball, it’s game on. As the “quarterback” of every single Bottle Rocket Media production, it is her responsibility to know all the plays beforehand and ensure a winning video production –from beginning to edit.

What does it mean to be a project manager?

Being a project manager is like being a quarterback. The coach, or producer, relays all the information that you need to set your team up—but, it’s your responsibility to know the plays, the expectations, and what’s going at all times. You pass everything along to your teammates, who look to you to keep the project moving efficiently. 

Why do you love what you do?

I love being the person who knows what’s up, and I love being the main point of contact between Bottle Rocket Media’s clients and the team. It’s definitely a challenge to juggle many projects at different stages, but that’s what I live for. Also, being involved in the entire video production process, from start to finish, is very fulfilling. Watching a simple idea morph into a successful creation for the client makes even the toughest projects worthwhile.

How did you get your start?

After graduating from Loyola University Chicago, I worked as a production assistant for McDonald’s Corporation. Spending time in the creative services department, helping out on large internal conferences, I realized how much extra work and dedication is required behind the scenes that so many don’t see.

How did you end up connecting with Bottle Rocket Media? 

I saw the post on LinkedIn and applied right away! Ready for the next chapter, I wanted to move on to a video production company with an engaging and inspiring vision. I was ready to meet a new group of people who love and thrive at what they do. It was the perfect fit.

How does your working style fit with the team?

I like to get things done, and so does everyone else. We all take our roles and responsibilities seriously and know what’s expected of us. We also collaborate together because we know we are better as a team. It’s pretty great to be surrounded by such creative individuals. Everyone on our team is crucial to our success.

What types of projects are you looking forward to in 2019? 

I’m looking forward to seeing our top secret Aragon Ballroom piece come together next month.  It’s exciting for us to be a part of a historic music venue that means so much to Chicago.

What is your proudest accomplishment in the field/why? 

I’m proud to say that I have never given an incorrect call time or address. It’s easier said than done (I probably just jinxed myself) but I take pride in getting people to show up when and where they’re supposed to. It’s all on me.

Favorite movie/video of all time and why…

There are so many films that have inspired me in so many different ways. I’ve always loved “You’ve Got Mail,” because of Nora Ephron’s writing style and directing. But, “Remember the Titans” will always be the first film that I watched over and over until I knew every line, every music track, and every actor. The well-drawn characters really changed my perspective for the better. In the end, I love movies that make the audience laugh, cry, think, and come together.