Your Video Should Make An Impact

Bottle Rocket Media and Your Video Should Make an Impact
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Video stats are hard to ignore these days. Video plays an integral role in our lives and this will not be ending anytime soon.  Marketing strategies that do not incorporate video are missing out on a real opportunity to connect to an audience. Viewers and buyers alike want to see more. According to Oberlo, 54% of consumers want to see more video from a brand or business they support. This means consumers want to share in your brand experience. Video is the best way to generate the buzz you desire for brand awareness. So, your video should make an impact. One that cuts through the clutter, and one that is undeniable. 

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Your Video Should Make An Impact

We’ve all seen the videos that somehow make you sob or the video that requires you to sit back in amusement, or the videos that cause you to go down an endless rabbit hole of watching more from that creator or brand. There are videos that leave you with a true sense of satisfaction, and videos that trigger you to desire more or purchase…more. The point is…these are the videos that make an impact, and friends, your video should make an impact too.

How To Make An Impactful Video

  1. Have A Plan – We all know having a distinct understanding of your purpose and plan is essential. Doing the same for your video content is no different. Your purpose and plan will help you to create and determine exactly what is needed. This is the perfect time to consider who your target audience is and what would be the most effective way to gain their attention. Think about the persona of your target audience and how to convey your message in a visual way that would be appealing to them.
  2. Consider Your Story –Life is about storytelling,” says Meghan Markle. Every brand differentiates itself by its story so make sure to tell the story that is unique to you. Tell the story of your founder, your brand, product, or organization, and connect your audience to who you are.
  3. Make Your Video Engaging – There are trends and gimmicks that can be used when thinking about how to make your video engaging. The most important facet to remember is authenticity and technique. There are video techniques known by professional video production teams that can illuminate messaging, whether it is camera angles, lighting, motion graphics, talent, and audio, there are various components that can create a lasting impression and impact. 

Creative energy is needed when you make a decision to produce an impactful video. It’s not meant to be difficult, but unique. It’s not meant to be boring, but exceptionally fun. An impactful video will create a surge of emotions, and a surge of actions for your target audience, and you get to choose what it is that would work best with your video viewers. Worry less, trust more, and remember your video should make an impact. 

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When you find trust and talent in your video production team, you are primed to make magic happen. 

We are thrilled and especially honored to have hundreds of great reviews and to be ranked highly on reputable review sites: Clutch, UpCity, and Wimgo. Check us out and know, we want you to make the most informed decision as you choose the team that fits your video vision best.

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