Bottle Rocket Media: Basis

The Challenge

How do you make a B2B ad tech company’s commercial video impossible to ignore?

Basis approached BRM to break through the noise of predictable ad tech marketing and connect with decision-makers at major advertising agencies. With a bold, ’60s-inspired concept in mind, the team faced real constraints. A tight budget, a requirement to use the client’s office as the shooting location, and the need to capture both video and photography simultaneously meant the execution had to be just as strategic as it was creative.

Basis’ Goals

Basis needed to stand out with the “Golden Age of Advertising” campaign and prove real value. The goal was to reach the right decision-makers, tell a story that actually resonated, and deliver high-impact creative without overspending.

Reach the Right Decision-Makers

Connect with agency teams and leaders who influence platform adoption.

Prove Platform Value Through Story

Show how Basis solves inefficiencies, silos, and manual workflows.

Deliver High-Impact Creative Efficiently

Produce standout, multi-channel assets within real budget constraints.

THE SOLUTION

Strategic Vision.
Operational Efficiency.
Unforgettable Story.

Bottle Rocket Media executed the campaign by creating a cohesive, distinctive brand identity centered on bold 1960s styling and featuring the compelling protagonist, fictional agency owner Eleanor Weeks. This creative contrast was designed to bridge the glamour of advertising’s “first golden age” with the challenges of modern media buying, positioning the Basis platform as the antidote to “spreadsheet hell.”

Here’s How We Delivered Broadcast Quality with High-Efficiency Production…

IMPACT & RESULTS

The Campaign Delivered...

90%
Engagement

Silver Telly Award
General B2B Category

Webby  Award
Nomination

Times Square
Digital OOH Placement

Year-over-year lift
in inbound leads

This awareness campaign became proof that B2B advertising can be bold, creative, and effective.

Start Your Project

“This campaign proves that high-concept B2B advertising can break through the noise. We delivered award-winning creative that resulted in a 90% engagement rate with the target audience.”

Brett Singer

Principal, Bottle Rocket Media

Featured Content

Scale only works if execution matches ambition. Coordinating production across 60,000 square miles required local crews, a centralized strategy, and editorial consistency, all operating in sync.

Once the Campaign Launched, the Conversation Followed.

The hero commercial and campaign visuals drove engagement across every channel, from Times Square digital displays to an immersive lounge experience at Ad Week NYC.

Here are some of the assets that tell the story:

Explore More Work

“Basis drove 90% engagement with our target list, meaning they engaged with the Basis brand, content, website, or searched for us using a Basis-branded keyword, showing that our top-of-funnel brand-building efforts also created a lift in areas that were typically tied to lower funnel tactics.”

Katie McAdams

CMO, Basis

Ready to build something worth talking about?

Bold ideas deserve bold execution.