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ROI Calculator

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What could professional video do for your business?

Answer a few questions and we'll build a realistic ROI projection tailored to your goals, audience, and video type.

What industry are you in?
Have you invested in professional video before?
Yes
We've worked with a production company before
No / DIY only
We've handled video in-house or not at all

Tell us about your video project

Select the type of video you're considering and what you most want it to achieve.

What type of video are you looking for? Select all that apply
Brand / Company Story
Who you are, what you stand for
Explainer / Product Demo
How your product or service works
Testimonial / Case Study
Customer success stories
Event Coverage
Capture or recap a live event
Social Media Content
Short-form series for ongoing engagement
Paid Media / Ad Campaign
Video built to run as paid ads
Commercial
Broadcast or digital TV commercial
Training / Internal
Onboarding or internal comms
Motion Graphics / Animation
Data viz or animated concepts
What are the primary goals of this video? Select all that apply
Build Awareness
Get our name in front of more people
Generate Leads
Drive inquiries or demo requests
Close More Sales
Help convert prospects in our pipeline
Retain Customers
Strengthen existing relationships
Recruit Talent
Attract the right people
Internal Use
Train or align internally

Scope your production

These details determine your investment range. The estimate updates live as you make selections.

How many shoot days do you anticipate?

Most corporate or explainer videos need 1–2 days. Multi-location or event shoots may need more.

Shoot Days1
1 (focused)3 (standard)5 (complex)
Where will filming take place?
Single location
One office, studio, or venue
Multiple locations
Travel and extra logistics required
Do you need motion graphics or animation?
None
Live action with standard titles
Basic (+$3K)
Animated text, branded overlays
2D Animation (+$5K)
Illustrated characters, infographics
3D Animation (+$8K)
Product renders, complex scenes
What deliverables do you need?
Single master video
One finished cut
Multiple versions (+30%)
Long + short cuts, vertical/horizontal
Full campaign (+60%)
Hero video + social cuts + ads + b-roll
Will you run paid media alongside this video?

Your Estimated Investment Range

Updates as you make selections above.

Production Cost
—
Estimated Timeline
—

Your audience & business

These are the inputs that make your ROI projection real and specific to you — not generic industry averages.

What is your average deal or transaction value? ($)

How much is a typical new client or customer worth — per sale, project, or contract?

What is your current close rate?

Out of 10 qualified leads, how many typically become paying customers?

Close Rate10%
1% (early stage)15–25% (healthy)60% (high-touch)
How many leads or inquiries do you currently get per month?

How many new prospects enter your pipeline on average each month?

What is your current monthly website traffic?

Unique visitors per month. Check Google Analytics — an estimate is fine.

What is your combined social media following?

Total followers across LinkedIn, Instagram, Facebook, TikTok, etc.

How large is your email list?

Total subscribers you could send this video to.

How long do you plan to actively use this video?
~3 months
Short campaign or single use
~1 year
Ongoing marketing asset
2+ years
Long-term evergreen content

Where will this video live?

Select every place you plan to use and promote this video. This is how we calculate your realistic reach.

Where will this video live?Select all that apply
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