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ROI Calculator

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What could professional video do for your business?

Answer a few questions and we'll build a realistic ROI projection tailored to your goals, audience, and video type.

What industry are you in?
Have you invested in professional video before?
Yes
We've worked with a production company before
No / DIY only
We've handled video in-house or not at all

Tell us about your video project

Select the type of video you're considering and what you most want it to achieve.

What type of video are you looking for? Select all that apply
Brand / Company Story
Who you are, what you stand for
Explainer / Product Demo
How your product or service works
Testimonial / Case Study
Customer success stories
Event Coverage
Capture or recap a live event
Social Media Content
Short-form series for ongoing engagement
Paid Media / Ad Campaign
Video built to run as paid ads
Commercial
Broadcast or digital TV commercial
Training / Internal
Onboarding or internal comms
Motion Graphics / Animation
Data viz or animated concepts
What are the primary goals of this video? Select all that apply
Build Awareness
Get our name in front of more people
Generate Leads
Drive inquiries or demo requests
Close More Sales
Help convert prospects in our pipeline
Retain Customers
Strengthen existing relationships
Recruit Talent
Attract the right people
Internal Use
Train or align internally

Scope your production

These details determine your investment range. The estimate updates live as you make selections.

How many unique videos do you need?

Social cut-downs from a single shoot don't count as separate videos. Think unique, standalone deliverables.

1 video
Single focused deliverable
2 videos
Shared shoot, two deliverables
3 videos
Campaign or multi-format series
4 videos
Full campaign scope
How long is your video?

This helps us understand your project — it won't change the estimate here. Edit time varies too much by video type to apply a flat rate, so we'll work through that together.

1 min
Explainer, ad spot, teaser
2 min
Brand story, demo
3 min
In-depth explainer, overview
4 min
Documentary, deep-dive
Length is one of the first things we'll nail down in your scoping call. Every video type edits differently, so this gets its own line in your formal estimate.
How many shoot days do you anticipate?

Most corporate or explainer videos need 1–2 days. Multi-location or event shoots may need more.

Shoot Days1
1 (focused)3 (standard)5 (complex)
Will filming require multiple locations?

Travel, logistics, and additional setup across locations affect scope and cost in ways that vary too much to estimate here.

Multiple locations require a conversation. Distance, access, permits, and crew accommodations all affect the scope. If your project involves more than one filming location, reach out before locking in any numbers from this estimate.
Will you need on-screen talent or actors?

Scripted talent triggers wardrobe, props, makeup, and production design — each one adds scope in different ways.

Talent projects need a direct conversation. Wardrobe, casting, props, and production design vary too much to build into a single estimate. If your project requires on-screen talent, reach out and we'll scope it properly from the start.
Will this video need a voiceover?
No VO needed
Music only, or on-camera speaking
Client provides VO
You supply the script and talent
BRM sources VO
We handle script and talent sourcing
Do you need motion graphics or animation?
None
Live action with standard titles
Basic
Animated text, branded overlays, lower thirds
2D Animation
Illustrated characters, infographics, animated sequences
3D Animation
Complex scenes, product renders
Do you need social cut-downs or vertical versions?

Live-action cut-downs are straightforward. Motion graphics cut-downs sometimes require redesign.

No cut-downs needed
Master deliverable only
Standard cut-downs
Shorter versions, same aspect ratio
Vertical / 9:16 versions
Reframed for Stories, Reels, TikTok
What deliverables do you need?
Single master video
One finished cut
Multiple versions
Long + short cuts, horizontal
Full campaign
Hero video + social cuts + ads + b-roll
Will you run paid media alongside this video?

Your Estimated Investment Range

Updates as you make selections above.

Production Cost
—
Estimated Timeline
—

Your audience & business

These are the inputs that make your ROI projection real and specific to you, not generic industry averages.

What is your average deal or transaction value? ($)

How much is a typical new client or customer worth, per sale, project, or contract?

What is your current close rate?

Out of 10 qualified leads, how many typically become paying customers?

Close Rate10%
1% (early stage)15–25% (healthy)60% (high-touch)
How many leads or inquiries do you currently get per month?

How many new prospects enter your pipeline on average each month?

What is your current monthly website traffic?

Unique visitors per month. Check Google Analytics. An estimate is fine.

What is your combined social media following?

Total followers across LinkedIn, Instagram, Facebook, TikTok, etc.

How large is your email list?

Total subscribers you could send this video to.

How long do you plan to actively use this video?
~3 months
Short campaign or single use
~1 year
Ongoing marketing asset
2+ years
Long-term evergreen content

Where will this video live?

Select every place you plan to use and promote this video. This is how we calculate your realistic reach.

Where will this video live?Select all that apply
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