Dyson – How To Silk Press

Dyson

ASK: Create a series of videos that communicate how to use the Dyson Corrale.

CHALLENGE: These how-to videos are all about creating a platform for the product to shine while also informing the viewer.

SOLUTION:  Precision lighting, thoughtful compositions, and patience are how these videos are created during the production phase.  In the post, we spend time finding the right balance of information, beauty, and product imagery.

RESULTS:  Each shot of this video is beautiful on its own.  Put together the video shines bright and really takes the viewer through the process of straightening hair.

Category
Promotional
Industry
Retail
Director
Dan Fisher
Producer
Siobhan Summers