The demand for video continues to grow. Change in the tech world is occurring more rapidly than ever before and the goal for any business should be to stay ahead of the curve or at least ride with the trends, not against them. Virtual events are becoming the standard these days, and if we are all honest with ourselves, they will not be going away anytime soon.
We’ve all seen events rescheduled, only to be postponed, and transitioned into a virtual event! Are you in the same boat? Maybe you had an in-person event planned, now, you are stuck with trying to reschedule and replicate your initial vision into a virtual event experience. Or maybe you have been considering hosting a virtual event for your brand and company, and you simply do not know where to start.
We get it. This blog will help to guide you in the right direction.
For starters, we suggest taking some time to review 3 questions to ask before producing a virtual event video below!
Here’s the good news. Compared to an in-person event, virtual events rarely have a limit on attendance and exposure, because location and capacity are no longer an issue, and this is a major plus. Reality is though, this means you should be even more cognizant of the type of content you select to include.
Releasing just any type of content isn’t going to get you the results you want, so you have to be aware of what your audience needs and wants are and how you can meet them where they are in a way that is captivating.
In determining your content selection, make sure to understand that virtual events have to be even more clear and concise. The goal is to maintain the attention span of your audience long enough to get your point across. Remember, this isn’t like an in-person event where if one of your audience members walks out unsatisfied they will be noticed, potentially embarrassed, or worse causing a flow of others to do the same.
With virtual events, people can be in, then out without hesitation. With interesting content, you will prevent people from choosing to exit – virtually!. Not to mention, the more you keep your audience engaged in your virtual event experience, the more likely they are to share and discuss post-event, and this, my friends is what creates an increase in business!
The real excitement around virtual events is discovering the various ways to get your point across and making a decision on the most fitting format to best deliver your brand message. I bet you are wondering, well what do you mean by format? It may be surprising, but practically everything that can occur in person (minus the in-person camaraderie – duh!) can be done through a virtual event experience.
The tools, the means, and formats available almost seem endless! Think workshops, masterclasses, entertainment filled with DJ’s or live music. Or break out of what may be your norm and implement an explainer video with motion graphics and voiceovers. Get your audience engaged by making connections via chat if you decide to use Zoom or a similar platform. The intent here should be to get a handle on what will make the most sense for your brand.
Lastly, ask yourself the following and final question!
This is the most important question to ask yourself during the virtual event production experience decision making. Are you ready?! Are you prepared to embark on a new journey that may be unknown territory for you? It may be a major transition, a challenge to tackle, but are you ready to step out and create content alongside the right partners that will steer you in the right direction? The content creation process should be exciting and fun, and creating compelling content that can be shared post your virtual event experience should get you even more excited.
This is the time to connect with the video production experts that not only have the experience in the world of video but in producing events through video too!
Connect with a video production team that will:
If you have a virtual event video production question and are looking to create a virtual event that cuts through the clutter and makes an impact, connect with us.
From conception to delivery, we love this stuff and can talk about it all day long. To learn more about Bottle Rocket Media and what we can do for your brand, give us more info on what you are thinking here.