Shooting a corporate video can present challenges not faced when shooting other types of projects. Subjects—who aren’t usually accustomed to being in the spotlight—are often nervous or even uncomfortable on camera. Some may appear slightly rigid and even have trouble figuring out just what to say. But it doesn’t have to be that way. Here are a few tips we have to help make your corporate video production a success.

1. Write a script

No matter what style of video you’re shooting, you need structure to help the content flow. In many cases, messaging is very tightly controlled by HR and/or Marketing, so having a plan ahead of time can save invaluable time and frustrations. When shooting interviews, we recommend approaching them with a conversational tone to make them feel more natural and make the interviewee feel more comfortable. This helps maintain a good flow and makes pulling sound bites in post much easier

2. Know your audience

As with any form of marketing, understanding your audience is key. What is the most relevant and important information to them? Once you have a clear definition of who your audience is and what their needs are, you can better demonstrate how your business can solve their problems, improve their lives, or simply fulfill their wants. The important thing to remember is to be engaging and don’t just tell your audience about your business–show them

3. Incorporate awesome visuals

While we’re on the subject of engaging content…incorporating visuals is a great way to get your video noticed. Adding animations and other forms of motion graphics can create visual interest that encourages your audience to not only watch your video but also share it with others. Plus, it’s a great way to reinforce your brand identity and messaging without feeling salesy

4. Decide on the core message

Determine exactly what you want your audience to walk away feeling, knowing, or learning from watching your video. This way everyone involved has a clear idea of what the final product should convey. Remember, having a solid definition of the end goal makes it much easier to weave together a great story in post production and ensure that your mission and competitive advantages are effectively articulated

5. Hire a Professional

Shooting a corporate video can have its challenges–but you don’t have to face them alone. Hiring a professional can help take a lot of the pressure off of you and your team. At Bottle Rocket Media, we love partnering with our clients to help bring their stories to life. We are more than just an outside vendor, we become a part of your team and work to understand your business and your mission. Contact us today and let’s discuss how we can help you create an awesome corporate video

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