You may have heard the saying, “life is a story,” before; it’s true. The human condition is to tell stories daily, whether conscious of it or not, and the stories we tell and hear affect our lives in a big way. They can engage and captivate our audiences or bore them to death. In this blog post, we’ll discuss 9 tips for telling good stories to keep your audience engaged and increase conversions!

What Makes A Great Story  

Let’s take a look at some of the key ingredients that make a good story great:

  1. A great story has a strong beginning. It should grab the audience’s attention and compel them to continue listening.
  2. A great story has relatable characters. A great story is well-structured and easy to follow.  In most cases, your audience should not need clarification as to what the story is about. 
  3. A great story has an emotional element that resonates with your audience.  The inspirational poet Maya Angelou once said, “People will forget what you said, they will forget what you did, but they will never forget how you made them feel.”  

Now that we know what makes a good story great let’s look at some tips for telling one!

How To Tell a Great Story

Tip #1  – Start with a bang! Grab your audience’s attention from the beginning with an exciting opening scene.  This could be a car chase or, more simply, just a few great lines that inspire your audience to pay attention. 

Tip #2  – Make your characters relatable. No one wants to hear a story about someone they can’t relate to. Write about people or experiences that your audience can easily identify with.

Tip #3 – Structure your story in a way that is easy to follow. A well-structured story will keep your audience engaged and prevent them from getting lost.

Tip #4 – Use emotion to your advantage. Emotional stories are more likely to resonate with your audience and stay with them long after they’ve finished reading or listening.

Tip #5  – Keep it interesting! No one wants to hear a boring story. Be sure to add plenty of twists and turns to keep your audience guessing what will happen next.  In the world of fiction writing, this is a pretty straightforward concept.  In real life, if you are telling YOUR story, it might just be HOW you tell your story that keeps it interesting.

Tip #6  – Make it personal. Stories that are personal to you are more likely to be genuine and authentic, which will make your audience more likely to trust you and your message.

Tip #7  – Be vulnerable. Sharing your own vulnerability will make you more relatable to your audience and help them feel closer to you.

Tip #8  – Use humor wisely. A little humor can go a long way in making your story more engaging and enjoyable for your audience. Just be sure not to overdo it!  Too much humor will have the audience laughing at you, not with you.

Tip #9  – Be authentic. Your audience can tell when you’re being fake, so your storytelling must be genuine. Tell stories true to who you are and what you believe in.

We hope these tips have inspired you to start telling better stories! Remember, a good story can make all the difference in engaging your audience and increasing conversions. So, don’t be afraid to put yourself out there and tell your best stories!

From video production services, motion graphics services, or event video production services, we love storytelling, we love video, and we can talk about it all day long. Start your project and stay inspired to continue your company vision and story.