We know that it took a while before you were on board with the importance of incorporating video into your marketing, but now you get it. More than ever you are seeing the number of sponsored ads popping up on your social media timelines, and as you continue to grow your professional network on Linkedin, you are seeing more articles being posted, more resources, and even more videos. And now you want to be a part of it too!

But we are sure you may be asking the following questions. What are the benefits of motion graphics? Does it really work? How do you make them? Look no further, we’ve got you covered.

Does Motion Graphics Really Work?

Motion Graphics is a popular tool for businesses looking to enhance their content marketing efforts. But if you are asking,  do they work? The answer to that question is a resounding yes. 

Motion graphics effectively convey complex information and ideas in an engaging and visually appealing manner. By combining animation, sound effects, and music, motion graphics videos can help capture and hold the viewer’s attention, effectively communicating your brand messaging and strengthening your overall marketing strategy.

When used correctly with a content marketing campaign, motion graphics and videos, in general, can help businesses grow their revenue 49% faster year over year. 

Now that you understand that motion graphics work and the impact motion graphics can have on your business, here are some tips on creating what we believe is an efficient method to communicate your brand messaging in a creative, compelling, and fascinating way!

1. Write a script that narrates the story well

The first step in making a motion graphics video is writing a story. You will need a script providing dialogue or story direction even though motion graphics are usually short.

To find a story worthy of telling, you need to have answers to the following questions:

  • Who is your target audience?
  • What is the purpose of the motion graphics video?
  • What do you want the audience to derive from the experience?

The beauty of motion graphics lies in the fact that you get to tell your story in multiple ways. Motion graphics facilitate movement, sound, and various other important tools to get your point across. When you have concrete answers to the above questions, you will provide a blueprint of what your video will look and sound like.

2. Create a storyboard

Once you have finalized your script, you can move to the storyboard phase. This is where you get the first glimpse of the final product and what it will eventually look like. This stage requires a proper consonance between the design and production team members. A good storyboard not only showcases artistic skills but also possesses the ability to visualize the end product.

3. Translate the storyboard into design

Everything you design at this stage will be incorporated into the final animation. So, it’s time to be extra diligent and get all the details right. Careful consideration must be given to the style and color as it reflects on the brand and your ultimate goal.

Have your production team review the visual notes before handing them over to the animation department for the final cut.

4. Animate the final designs

This is the last phase of making the motion graphics where everything merges to form the final product. By utilizing motion graphics software, the design concepts from the storyboard are translated into dynamic visual sequences during this phase. The style, pacing, music, and sound effects are crucial elements as they add value to the brand and help you remain true to the product.

5. Content Marketing & Motion Graphic Videos

This is the fun part! The motion graphic footage you have in video form needs to be shared. The messaging you have to appeal to your audience is awaiting its debut.

Take note of the step-by-step process to get your videos out there the right way! Remember too, the videos shared are messages coming from your brand, so treat them as such. When shared, give an intro. Help viewers understand what to expect and what value you are providing within the video – content marketing is all about providing value to your audience!

Conclusion

In the cut-throat business world where everybody is fighting to make their presence felt, motion graphics can help you to uniquely establish your brand. 92% of a shopper’s purchasing decision is influenced by online videos, and with YouTube being the second largest search engine in the world, motion graphics are perfect for capturing viewers’ attention immediately and evoking emotional resonance. No wonder why motion graphics have been deployed by companies in every industry right now for their accessible and comprehensive mode of storytelling.

We’d love to help you develop the perfect video project for your brand and the animation that shapes it. To learn more about Bottle Rocket Media’s video production services and other services like motion graphics services, connect with us to start your video project.